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Apple Business Connect To Manage Your Business On Apple Maps

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Apple Business Connect

Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and before that Apple Maps Connect.

Apple said this updated (or they say new) tool “allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps.”

New things you can manage are your logo, cover photo, attributes, business description and more. Apple added you can “directly manage their information in the interactive Apple Maps place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions.”

Here is how my listing looks on Apple Maps now with the new details and photos:

Apple Business Connect Rustybrick

There is also showcases, “a new feature in the place card, helps businesses present customers with offers and incentives, like seasonal menu items, product discounts, and more. Businesses can easily update the Showcase section of their place card through Business Connect,” Apple said. It is available for US businesses now and globally later.

Apple Business Connect Showcases

And Insights, statistics, where you can see impressions, clicks etc, and also what people searched for before tapping this location, and where people were when they tapped this location in search results.

click for full size

Here is a full-size screenshot of the backend; click on it to enlarge it:

click for full size

You can compare the older version from 2021 and 2014 at those links.

There is also an API, “for businesses with many locations, Business Connect includes Business Connect API to easily deliver accurate, up-to-date information to Maps at scale through listing management agencies such as Reputation, Rio SEO, SOCi, Uberall, and Yext,” Apple wrote. Also integrations with Instacart, Booking.com, OpenTable, and more.

You can manage your business at businessconnect.apple.com.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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