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Apple To Announce New Search Engine At WWDC On June 6th?

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Apple Search

Robert Scoble posted a bunch of items around what to expect from the Apple WWDC (aka World Wide Developer Conference) that is happening Monday, June 6th. Robert said a bunch of things but specific to search he said “and a new search engine is coming too.”

Robert posted this on Twitter saying “Oh, and a new search engine is coming too. Will Siri finally get “smart?” Hmmm.” Here is that tweet:

This was obviously a minor point from Robert, Robert is way more into what to expect regarding augmented realty (AR) from Apple. Maybe we will soon see Apple Glasses?

We covered how Apple has been slowly showing signs of getting into web search over the years. In 2014, yes, 8-years ago, we saw signs of an Apple Spider – Applebot. Then in 2015 AppleBot sightings and Apple listing their own search ranking factors and AppleBot user agent details. They also mention that when John Giannandrea went from Google to Apple in 2018.

The big question is, what does this mean? Will it just mean Siri will get better at answering questions or will Apple be crawling and indexing the web in a bigger way? Then, do you think Apple can compete with Google or Microsoft Bing and if so, will they be able to take away share from Google?

As an FYI, Google paid Apple in 2021 $15 billion to be the default search engine on Apple Safari. It is obviously super valuable to Google to have control over Apple Search.

Hat tip:

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Forum discussion at Twitter.

Source: www.seroundtable.com

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SEARCHENGINES

Google Product Grid Results Are Organic

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Google Search Results Rolls Out Much More Visual Design

We’ve been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic – if you don’t trust that there is no ad label on them as evidence enough.

The other day, Dan Shure posted on Twitter this screenshot (click it to enlarge) of this grid product format and said “This is quite the search result page – there are up to SIXTEEN products below a SINGLE organic listing (in addition to the image carousels) and desktop is infinite scroll.”

click for full size

Well, yea, these are organic. John responded on Twitter saying “They’re organic results too. This is one of the reasons it’s good to dig into our ecommerce site guidance if you sell products.”

Honestly, like I said before, I am not a huge fan of these grid formatted results for products. At least, they should be in some “click to expand” feature so you can see more. So show one line of these results with a click to expand. It is just too much in my opinion, even if Google is confident of the intent of the query.

Also, not all of these image snippets need markup to work, although these with the pricing and reviews probably do…

Forum discussion at Twitter.

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Source: www.seroundtable.com

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