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CTAs Above The Fold Is Not Bad For Google Search Or SEO, Says Google



CTAs Above The Fold Is Not Bad For Google Search Or SEO, Says Google

There is a new SEO myth floating around that says CTAs, call to action buttons, placed above the fold is bad for Google search ranking and SEO. That is simply not true and John Mueller of Google said so on Reddit saying “Google search doesn’t say anything about CTA buttons.”

The question was “Does Google recommend removing CTA buttons from above the fold?” He added:

I have a client (I’m a web designer) who’s working with a local SEO agency and they recommended the following change ” it is very important that any CTA (call to action) buttons are removed from the above the fold, as Google documentation does not recommend placing them in the first part of the screen.”

It’s the first time I hear about this and wanted to know if it’s true because I’m not sure about this, although they’re a big agency here. If it’s true why? How can this affect SEO? As a website strategist, this seems strange and not very strategic.

John replied “Google search doesn’t say anything about CTA buttons. Maybe it’s an ads or analytics things?” He added “I think just placing them partially on the fold would be a problem, because that could break the HTML over time.”

So I am trying to think, where can this have come from? I remember writing a story about how some large CTAs can be seen as ads and thus the ad pushing down the primary content of the page and thus it may be impacted by the old page layout algorithm. So maybe it is coming from there? But again, normal CTAs are fine.

Forum discussion at Reddit.


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Google Removes Rich Media File Best Practices Help Document



Google Removes Rich Media File Best Practices Help Document

Google has deleted and 404ed the Rich media file best practices. Google said removed its “documentation about rich-media files, such as Silverlight and Flash.” Why? This is the best part, Google wrote “turns out it’s not 2005 anymore.”

You can probably briefly see the cached version of the page over here and then use the Wayback machine to look it up when that goes away. But here is a copy and paste of the page:

Rich media file best practices

Google can index most types of pages and files. Here are a few details about some specific rich media types:

General best practices

If you do plan to use rich media on your site, here are some recommendations that can help prevent problems.

  • Try to use rich media only where it is needed. We recommend that you use HTML for content and navigation.
  • Provide text versions of pages. If you use a non-HTML splash screen on the home page, make sure to include a regular HTML link on that front page to a text-based page where a user (or Googlebot) can navigate throughout your site without the need for rich media.

In general, search engines are text based. This means that in order to be crawled and indexed, your content needs to be in text format.

This doesn’t mean that you can’t include rich media content such as Silverlight or videos on your site; it just means that any content you embed in these files should also be available in text format or it might not be accessible to all search engines. The following examples focus on the most common types of non-text content, but the guidelines are similar for any other types: provide text equivalents for all non-text files. (Also note that Flash is no longer supported.)

This will not only increase Google’s ability to successfully crawl and index your content; it will also make your content more accessible. Many people, for example users with visual impairments, who use screen readers, or have low bandwidth connections, cannot see images on web pages, and providing text equivalents widens your audience.


See video best practices.


IFrames are sometimes used to display content on web pages. Content displayed via iFrames may not be indexed and available to appear in Google’s search results. We recommend that you avoid the use of iFrames to display content. If you do include iFrames, make sure to provide additional text-based links to the content they display, so that Google can crawl and index this content.



Flash is no longer supported. We recommend using a different format, such as HTML5.


So this is no longer relevant – do you miss Flash or Silverlight? 🙂

Forum discussion at Twitter.


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