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Google Ads Global Site Tag With Automatic User Data Collection

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Google Ads Global Site Tag With Automatic User Data Collection


Google Ads is testing a new feature for the global site tag that can be configured to automatically collect user data. Dario Zannoni spotted this and wrote on Twitter “Global Site Tag can now automatically collect the information that the user submits on the website (like email and telephone). This seems to provide the same result of Enhanced Conversions.”

Here is the screen shot Dario shared:

click for full size

The global site tag, according to the help document, “works in unison with another piece of code, an event snippet or a phone snippet, to track your conversions.” Google added “you can use the global site tag to track your Google Ads conversions. When you create a website conversion action in the new Google Ads experience, you’ll see a global site tag instead of the previous conversion tracking tag.”

Dario said that “automatic data collection seems to be one further step to employ user provided data for tracking and attribution, with cookies going away.” The automatic collection is only with Google Global Site Tag gtag.js, “so it is not available when using standard tag implementation via GTM,” Google Tag Manager, Dario added.

That is as much as we know right now, George Nguyen covered this also at Search Engine Land.

Forum discussion at Twitter.

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SEARCHENGINES

Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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