SEARCHENGINES

Daily Search Forum Recap: December 29, 2022

Published

2 years ago

December 29, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing renewed volatility in the Google Search results today – is this the end of the helpful content and link spam update? Google said using “here” for your anchor text links is bad. Google said don’t links to your own social media profiles. Google is testing a more detailed things to do carousel. And SEOs and PPCers are worried about budget cuts in 2023 with the recession looming.

Search Engine Roundtable Stories:

New Google Search Algorithm Ranking Fluctuations On December 26th

While it has been calm for the past several days, today is a new day and I am seeing some signs of more volatility and ranking fluctuations as of the past 24 hours or less. Some of the automated tracking tools are picking it up, and I am seeing some renewed chatter in the SEO industry.

Many Marketers Worried About SEO & PPC Budgets Being Cut In 2023 Due To Recession

I conducted a very unscientific poll on Twitter asking marketers who do SEO and PPC if they are worried about their budgets being cut in 2023 due to the recession (or looming recession). 23% of marketers said they are very worried, 37% said they are somewhat worried and 40% said they are not worried.

Google: Do Not Nofollow Links To Your Own Social Media Profiles

Google’s John Mueller said on Reddit that when it comes to linking from your site to your social medial profiles you should not nofollow those links. He added that you should add the rel=me attribute to them because it is an open standard to help others validate that this profile is yours.

Google: “Here” Is Bad Link Text

Lizzi Sassman from Google said in this morning’s Google SEO office hours that using the anchor text “here,” the text for your hyperlink, is simply “bad link text.” Instead, you should use more descriptive text for the page you are linking to.

Google Search Things To Do Carousel Gains More Details In Scroll Window

For the past couple of weeks, Google has expanded the Things To Do overlay carousel to allow searchers to scroll through the carousel vertically instead of clicking to a new page to gain more details.

NBA and Google Water Bottle

Check out this awesome NBA and Google branded water bottle. This was posted by Max Weinbach, a contributor editor at 9to5Google. He said, “Google really does give the best swag and merch.”

Other Great Search Threads:

noindex is fine, robots.txt is fine. Pick one. It will still be shown in the reports, but it’s not shown to users., John Mueller on Twitter

Found a glitch. If we check the distance in #Google SERP. When we switch from Train to Car in #GoogleMap, it shows 1 min distance. @milan_0015 & I spotted this. Did you notice this?, Anuj thaker on Twitter

I don’t know if AI is the right approach to making titles & descriptions, but if you’re running out of ideas, and especially if you see pages showing up in search for the wrong terms, it seems like a good way to get inspiration, or to try new things out., John Mueller on Mastodon

Maybe there’s nothing to do. If there was a simple answer that works for everyone, the tools would tell you that :-). Analyze the data, and make decisions on what’s specific about your site., John Mueller on Mastodon

The link rel canonical is a fantastic tool, it forces you to consider which URL format should be the canonical, and can be the first step in cleaning up a messy, John Mueller on Mastodon

Your homepage (assuming it’s the domain there) doesn’t have a lot of content though, what would it rank for?, John Mueller on Mastodon

Search Engine Land Stories:

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Source: www.seroundtable.com