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Daily Search Forum Recap: June 22, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is rolling out the new Google News design with more features, plus after 8 years, Google News is back in Spain. Google said it no longer lowers the importance of content not visible on the page. Google also said that underscores in URLs are still not recommended for separating keywords. Google is testing two rows of story boxes in the search results. Google is testing “in store nearby” as an expandable menu.

Search Engine Roundtable Stories:

  • Google News Launches New Design

    We knew this was coming when we spotted a massive design for the Google News home page and now it is officially here. Google has launched a revamped design this morning where the search company says they “made it easier for you to catch up on the most important news by bringing Top stories, Local news and personalized picks for you to the top of the page.”
  • Google Says Content Not Visible On Page Is No Longer Less Important

    In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page. It just needs to be in the HTML or “immediate JavaScript” and it matters to Google.
  • Google: Hyphens Still Recommended Over Underscores In URLs For SEO

    Gary Illyes from Google reiterated that it is still best for SEO purposes to use hyphens as separators in your URLs over using underscores are separators in your URLs. Why? Gary explained “we can’t easily segment at underscore and that’s why we are recommending dashes.”
  • Google Tests Two Rows Of Brand Story Boxes Under A Snippet

    I am not even sure what to call this, maybe a brand story snippet, maybe story boxes, I am just not sure. But Google seems to be testing showing two rows of article boxes with images (even including social media sites) about a brand below the brand’s search result snippet.
  • Google In Store Nearby Local Results That Expand In Collapsible Menu

    Just like when Google was testing an expandable locations section that is in a collapsible menu in the Google Search results, now Google is testing an “in-store nearby” section that is expandable within a collapsible menu.
  • Stan, The Google Dinosaur, Dressed For Pride Month

    Stan is the Google dinosaur that has lived outside of the main Google headquarters for a couple decades or so. Looks like Stan took off his mask and got dressed up for Pride Month.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

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Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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SEARCHENGINES

Google’s Interesting Finds SERP Feature Goes Missing From The Search Results

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Google's Interesting Finds SERP Feature Goes Missing From The Search Results

It seems that Google’s Interesting Finds feature has been removed from the mobile search results. I’m not sure when it was removed exactly, but the removal could have happened a while ago. I realized this while analyzing the SERPs for several clients that once had a number of listings ranking in the Interesting Finds feature. After noticing the removal of the module, it hit me that I haven’t seen Interesting Finds in some time…

To refresh your memory, Interesting Finds was a powerful mobile SERP feature that provided a three-pack of listings. You could also click to reveal up to twenty additional listings from the default Interesting Finds module. It could even sometimes rank number one in the mobile search results and could enable sites to double dip in the SERPs by yielding the same listing multiple times for a query (once in the module and once outside the module). I covered Interesting Finds heavily in my Search Engine Land post about the feature.

This is important to understand since it could be impacting traffic from Google for sites that used to rank well in Interesting Finds. Again, sites could double dip when a url ranked in the Interesting Finds module (ranking in the module and outside the module in the top 10). Just a heads-up to check your reporting for queries that yielded Interesting Finds to see the impact.

What Took Its Place?
While analyzing the SERPs for the queries that previously yielded Interesting Finds, I’m seeing several other SERP features instead. For example, Visual Stories (Web Stories), Short Videos, Google’s new grid layout (which combines linking to Google images and third-party sites), organic product listings, “Found on the web“, etc.

Here are some examples of what Interesting Finds looked like in the past and then some of the features I see now:

Before:

After Interesting Finds was removed:

Before:

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After Interesting Finds was removed:

Before:

After Interesting Finds was removed:

I will ping Google to see if they can provide more information about why the feature isn’t showing up in the mobile SERPs anymore. I’ll update this post with any information I receive.

Forum discussion at Twitter.

This is a rare contributed article by Glenn Gabe, an SEO Consultant at G-Squared Interactive focused on major Google algorithm updates and other disturbances in the SEO force.



Source: www.seroundtable.com

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