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Daily Search Forum Recap: June 22, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is rolling out the new Google News design with more features, plus after 8 years, Google News is back in Spain. Google said it no longer lowers the importance of content not visible on the page. Google also said that underscores in URLs are still not recommended for separating keywords. Google is testing two rows of story boxes in the search results. Google is testing “in store nearby” as an expandable menu.

Search Engine Roundtable Stories:

  • Google News Launches New Design

    We knew this was coming when we spotted a massive design for the Google News home page and now it is officially here. Google has launched a revamped design this morning where the search company says they “made it easier for you to catch up on the most important news by bringing Top stories, Local news and personalized picks for you to the top of the page.”
  • Google Says Content Not Visible On Page Is No Longer Less Important

    In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page. It just needs to be in the HTML or “immediate JavaScript” and it matters to Google.
  • Google: Hyphens Still Recommended Over Underscores In URLs For SEO

    Gary Illyes from Google reiterated that it is still best for SEO purposes to use hyphens as separators in your URLs over using underscores are separators in your URLs. Why? Gary explained “we can’t easily segment at underscore and that’s why we are recommending dashes.”
  • Google Tests Two Rows Of Brand Story Boxes Under A Snippet

    I am not even sure what to call this, maybe a brand story snippet, maybe story boxes, I am just not sure. But Google seems to be testing showing two rows of article boxes with images (even including social media sites) about a brand below the brand’s search result snippet.
  • Google In Store Nearby Local Results That Expand In Collapsible Menu

    Just like when Google was testing an expandable locations section that is in a collapsible menu in the Google Search results, now Google is testing an “in-store nearby” section that is expandable within a collapsible menu.
  • Stan, The Google Dinosaur, Dressed For Pride Month

    Stan is the Google dinosaur that has lived outside of the main Google headquarters for a couple decades or so. Looks like Stan took off his mask and got dressed up for Pride Month.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

SEARCHENGINES

Google Says Google Search Handles marquee Tags Appropriately

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Google Marquee Lights

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for you.

I assume it means Google can read the text within the marquee HTML tag.

The marquee HTML element is used to insert a scrolling area of text. You can control what happens when the text reaches the edges of its content area using its attributes.

Google even has this long standing marquee tag new easter egg that looks like this:

Google Marquee Easter Egg

Here are some funny comments in the LinkedIn thread:

Linkedin Comments

Again, Gary wrote, “Please note that, after digging through some ancient code, I can confidently confirm Google handles marquee tags appropriately. You’re welcome, internet.”

Forum discussion at LinkedIn.

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Google Search Result Snippet Scrollable On Some Browsers

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Google Mobile device

Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn’t but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.

I am not sure if you would care but I found it super interesting that you can kind of scroll to see more of a snippet in the mobile Google Search results. I cannot replicate this on iOS devices but this can be replicated on Android devices.

Kamran Badal wrote on Twitter, “Fun fact, kind of? The descriptions in #Google search results mobile layout are scrollable.”

Here is his screenshots showing this in action:

click for full size

Glenn Gabe also replicated it himself:

How interesting.

Again, not sure any of you should care about this, but I found it interesting because it seems like some sort of hack or bug that should not work in Google Search.

Forum discussion at Twitter.



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Most SEOs Won’t Recommend Using AI To Write Content

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Ai Guy

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

Mordy Oberstein posted this poll on Twitter and there were over 600 votes. About 66% said no, they would not recommend an AI writer to their clients, the rest said yes, they would recommend an AI writer.

Here is the poll:

Do you think this poll is representative of the SEO industry?

Forum discussion at Twitter.



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