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Daily Search Forum Recap: March 23, 2022

Published

3 years ago

March 23, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Did you discover 404ed pages two years later that you now want to redirect, will those links kick in? Google says probably not but maybe if those links are strong. Google Search Console rich results report will enforce location for event schema. Google Search is testing discount codes in the shopping pack. Microsoft Bing is testing on this page jump links. Microsoft Advertising updated its reporting in a big way. Google has a new easter egg for the National Cherry Blossom Festival.

Search Engine Roundtable Stories:

Does Redirecting Links That Lead To 404 Pages Gain Google SEO Value?

We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google – that is not new. But John Mueller of Google spoke about how sometimes you can redirect old 404 pages and that link may pass to the new page, even if that link is 404ed for years?

Microsoft Bing On This Page SERP Feature

Microsoft Bing is testing a feature in its search results page to anchor you to different sections of the search results. Microsoft calls this “On This Page” and when you click on an item on the left side bar, the searcher will be anchored down the search results page to that section.

Google Search With Discount Coupon Codes In Shopping Pack

Google is showing coupon codes that you can click on to “view code” and then that will show the code that you can copy and paste into the checkout page at the merchant to get the discount. This seems to be powered by Google the Merchant Center promotions feature (help document here).

Google Search Console Rich Results Report To Enforce Event Locations

Google posted a notice that it will now show warnings in the Google Search Console rich results report for when your structured data does not define the location for an event. Google said it will “start enforcing location requirements for events.”

Microsoft Advertising Updates Reporting Capabilities & Usability

Microsoft Advertising announced its “biggest reporting update in our history” by making the search ads reports “faster, easier, and more intuitive,” the company said. The company said reporting is now 60% faster to find and use.

Google Easter Egg For National Cherry Blossom Festival

If you go to Google and search for [National Cherry Blossom Festival] or [cherry blossom] or [hanami season] and so on, Google will give you a Cherry Blossom flower to click on that will trigger Google to have flower pedals to fall from the top of the search results page to the bottom.

Google Swing While Working At Zurich Office

Here is a photo of a Googler at the Zurich office swinging around while working. He posted this on Instagram and wrote “Finally (pretending) working at the office!” I guess he just returned to the off

Other Great Search Threads:

I don’t know of anything. I’ll check around, but if I don’t reply soon, you can assume this is yet again one of those times when we’re all going “what update are they talking about?”, Danny Sullivan on Twitter

This is my favorite. Today is my last day with @sengineland; it’s bittersweet to say the least. Thank you all so much for reading my work, answering my questions, supporting my career and making me feel like I belong., George Nguyen on Twitter

U.S. Judge Motions to Sanction Google and Compel Disclosure of Case Documents, WebmasterWorld

With the right tools and practices, you can streamline the creation of a website. ☝️ Watch the new episode of SEOs & Devs, where @g33konaut and @CrystalontheWeb discuss Screaming Frog, Google Search Console, and, Google Search Central on Twitter

Yeah, I wouldn’t sweat the difference for SEO. If something needs to drop urgently, use the URL removal tool. Sometimes folks recommend 410 for easier tracking in server logs, but that’s up to you (a, John Mueller on Twitter

It’s weird when “good practices” like TOC & FAQs get turned into cookie-cutter recipies, and all sites start to look the same. At that point, you know that the content is not just secondary, an, John Mueller on Twitter

Reddit is not a magic bullet, there’s so much bad information on there too (as much as I like the site) — like on any UGC site. My guess is that there’s a tiny portion of people who add “reddit”, John Mueller on Twitter

Yeah, that’s just plainly wrong. It would be nice if SEJ updated their content., John Mueller on Twitter

Search Engine Land Stories:

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