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Daily Search Forum Recap: March 30, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

This newsletter showcases a ton of search interface tests, a ton of them. Yes, mostly from Google but also from Bing. There is one thing about redirects and XML sitemap files – hope you enjoy and always be testing!

Search Engine Roundtable Stories:

  • Google: Keep Old Redirected URLs In Sitemaps Files Temporarily

    Google’s John Mueller said again on Twitter that you should only keep old URLs that have been redirected elsewhere in your XML sitemap file temporarily and not long term. John has said this a few times before – but now John is saying keep them there for one to three months, as opposed to less than six months.

  • Google Continues Expandable Tab Search Result Snippets Test

    Back in August 2021, Google began testing this expandable tab search result snippet. Then the test seemed to have expanded in November 2021. Last week, I had countless folks ask me about this again, but I am not yet able to see it myself – but clearly Google is re-testing this search feature.
  • Bing Interactive Wikipedia Box In Search Results

    Microsoft Bing seems to be testing a new search feature that embeds snippets of content from Wikipedia in this large Wikipedia box in the search results. It basically brings in portions of content from Wikipedia broken down by the Wikipedia’s page content.

  • Bing Round Category Icons To Explore More Images

    Microsoft Bing is testing (or maybe rolling out) new explore icons for images that show up in the web results. There are these round circle category icons that let you refine your search for the query, to show more images that match the refined query.
  • Google Search Local Pack Refine Query & Location Search Box

    Google seems to be testing a specialized local pack that looks more like the local service ads. Maybe this is a bug because the ads are not labeled or maybe Google is testing free local service listings? The local pack design looks more like local service ads and gives you the option to refine the query and location.

  • The Lengths Googlers Go Through To Get Coffee

    Look at how hard it is, how much effort, the long journey, this Googler needs to take to get his coffee at the office. He swipes through several locked doors and walks through numerous hallways, ju

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice





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Wild Google Organic Ranking Swings With Google Algorithm Updates



Wild Google Organic Ranking Swings With Google Algorithm Updates

With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don’t see huge swings. Glenn Gabe documented a site that didn’t just see one big ranking change but several!

Glenn Gabe posted on Twitter and wrote “If you want a great example of machine learning models having a hard time figuring out a site, look no further. This site drops & surges around major updates, including several Product Reviews Updates. And just dropped AGAIN with the Sep PRU late tremor. Stay tuned. More to come.”

Here is the example site’s Search Console graph with those insane swings:

click for full size

Glenn added “I just started digging in, but clearly Google is having a hard time understanding what the site does, if it should be classified as a product reviews site (it probably should…), & if it should rank at all. Like others impacted, the site dropped off a cliff for some queries…”

It is rare to see such movement from one site in such a period of time but when you do, it makes you go wow.

It is kind of also mindboggling that Google would have algorithms that kind of fight with each other. It reminds me of when sites are on the edge of Google’s quality threshold but in this case, it is different algorithms judging things differently.

Have you seen this before, with such extreme fluctuations?


Forum discussion at Twitter.


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