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Daily Search Forum Recap: May 11, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


That was quick, within 24-hours, Google has erased the SEO advice about keyword density in its digital marketing coursework. Google has new education Q&A structured data and help documentation. Google is testing a new ad format that has large images you can swipe. Google Maps has a box for “others are asking” with a way to answer the questions that were not answered. Bing’s interactive Wikipedia box now scrolls.

Search Engine Roundtable Stories:

  • Google Erased The Keyword Density Slide From Digital Marketing Certification Coursework

    Yesterday we reported that Google’s SEO section of its digital marketing coursework for its certification program spoke about the importance of keyword density and word count. Well, within 24 hours, Google has removed that content from the coursework.
  • Google Tests New Ad Format With Swipeable Images Carousel

    Google seems to be testing a new search ad format that has really large images that you can swipe through and learn more about. The ads, when clicked on, expand to show you a large image, with the name of the product, the price, ratings/reviews and a “show now” button.
  • Google Now Supports Education Q&A Structured Data

    Google has added a new page to its search developer documents for Education Q&A structured data. It seems similar to the Google Q&A structured data, do you remember when Google added the STEM-education related guidelines to that page?
  • Google Maps Others Are Asking With Prompt To Answer This Question Carousel

    We know Google has a lot of those question and answers sections in the Google Maps business listings. We saw Google showing this in the maps interface (not just the search interface) recently but now Google is showing “others are asking” to trigger more people to answer questions about the local business or venue.
  • Bing Wikipedia Box In Search Results Now Scrolls On Hover

    Microsoft Bing has updated the interactive Wikipedia box in the search results to scroll based on where you hover your mouse on the left side of the box. We first spotted this Wikipedia box in Bing Search back in March but it seems Microsoft upgraded it a bit to jump you to the section you are most interested in.

  • Google’s Martin Splitt In Stormtrooper Uniform

    Here is a photo of Martin Splitt of Google on stage at the London SEO Meetup in a Stormtrooper uniform. To be fair, it was May 4th and he was not the only one dressed in Star Wars costumes.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

SEARCHENGINES

Google’s Interesting Finds SERP Feature Goes Missing From The Search Results

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Google's Interesting Finds SERP Feature Goes Missing From The Search Results

It seems that Google’s Interesting Finds feature has been removed from the mobile search results. I’m not sure when it was removed exactly, but the removal could have happened a while ago. I realized this while analyzing the SERPs for several clients that once had a number of listings ranking in the Interesting Finds feature. After noticing the removal of the module, it hit me that I haven’t seen Interesting Finds in some time…

To refresh your memory, Interesting Finds was a powerful mobile SERP feature that provided a three-pack of listings. You could also click to reveal up to twenty additional listings from the default Interesting Finds module. It could even sometimes rank number one in the mobile search results and could enable sites to double dip in the SERPs by yielding the same listing multiple times for a query (once in the module and once outside the module). I covered Interesting Finds heavily in my Search Engine Land post about the feature.

This is important to understand since it could be impacting traffic from Google for sites that used to rank well in Interesting Finds. Again, sites could double dip when a url ranked in the Interesting Finds module (ranking in the module and outside the module in the top 10). Just a heads-up to check your reporting for queries that yielded Interesting Finds to see the impact.

What Took Its Place?
While analyzing the SERPs for the queries that previously yielded Interesting Finds, I’m seeing several other SERP features instead. For example, Visual Stories (Web Stories), Short Videos, Google’s new grid layout (which combines linking to Google images and third-party sites), organic product listings, “Found on the web“, etc.

Here are some examples of what Interesting Finds looked like in the past and then some of the features I see now:

Before:

After Interesting Finds was removed:

Before:

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After Interesting Finds was removed:

Before:

After Interesting Finds was removed:

I will ping Google to see if they can provide more information about why the feature isn’t showing up in the mobile SERPs anymore. I’ll update this post with any information I receive.

Forum discussion at Twitter.

This is a rare contributed article by Glenn Gabe, an SEO Consultant at G-Squared Interactive focused on major Google algorithm updates and other disturbances in the SEO force.



Source: www.seroundtable.com

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