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Don’t Migrate Domains & Drop Google AMP The Same Time

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Don't Migrate Domains & Drop Google AMP The Same Time

It might not be the best idea to migrate to a new domain name and at the same time also drop your AMP pages. A Google SEO hangout with John Mueller has one case where a site migrated to a new domain back in September and at the same time dropped AMP and has not seen the site’s traffic recover yet.

This came up at the 35 minute mark into the hangout where Stijn Berkhaus explained that they did a “website migration three months ago to a new domain.” At the same time he said that AMP was enabled on the old domain but not the new one. Now his site no longer ranks well in the top stories carousel in Google Search. He said “my old AMP articles are always ranked in Google Top Stories” but the new site does not.

And yes, we know AMP is no longer required for top stories but at the same time, you still need to have a good page experience score to be in AMP – which his site does he said.

John said that he believes the site should fix itself in a about a month or so. He said it is complex when you do a “domain migration and switching off AMP at the same time,” adding “especially with something like Top Stories, that might be a little bit confusing.”

He believes the site is on the right track but John goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data.

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So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”

John then ended saying if the site is not showing up in top stories in a month, to reach back out to him.

Here is the video embed:

Here is the transcript:

STIJN BERKHAUS: Hi. I did a website migration three months ago to a new domain. I just cloned the whole website. I had all internal and external links updated and the redirected to the new one.

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I had AMP enabled on the old one, and my old AMP articles are always ranked in Google Top Stories. So now my new one is not. I have AMP disabled right now on my new domain, because I didn’t like it and it gives too much trouble. I don’t want to use it anymore. But AMP is not needed to include in Top Stories right now. So my question is why my new domain is not ranked in Google Top Stories. I want to add to that I rank on the Google page on my main keyword on top, like, number two. And also, my articles are shown in Google News app and on Google Discovery. So I have quite a strong authority on my main keyword. So I don’t understand why I’m not displayed in Google Top Stories. Can you explain that?

JOHN MUELLER: I don’t know. It’s hard to say I think if you’re doing a domain migration and switching off AMP at the same time, then especially with something like Top Stories, that might be a little bit confusing. But it sounds like otherwise, things are being picked up well. So probably, you’re on the right track there. The thing with Top Stories in particular, is it’s an organic search feature. And it’s not something that the site just gets because they deserve it, but it’s more that we try to figure out what we should be showing in a Top Stories section. And sometimes that can be more, sometimes that can be less, sometimes that includes content from individual sites or individual types of articles, and sometimes less so.

What I would consider doing here is on the one hand. On the one hand, giving it a little bit more time. The other thing is to double-check things around the page experience setting, because like we mentioned in the blog post, when we turned that off, we essentially said, well, pages with a very good page experience score, they can essentially appear in Top Stories as well. So it’s not the case that we would take any kind of page and show it in the Top Stories, but rather we would use the page experience score almost like as a ranking factor to determine what we would show within the Top Stories section.

He goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data. So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”

John asked him to touch base in a month if things have not improved.

Here is how Glenn Gabe summed it up:

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Site migrations to new domains are scary enough but to drop AMP at the same time is even more nerve wracking.

Forum discussion at Twitter.




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Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

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Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion


For the original iTunes version, click here.

This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing are independent. Google responded to complaints about dangerous and harmful search results. Google says ranking well in other verticals like shopping, images and others, does not negatively impact your web rankings. Google updated its structured data carousels beta documentation. Google says don’t disallow your internal footer links. Google says there are minimal differences between using a 404 and 410 status code. Google is testing short videos in the search bar. Google is not removing the site command. Bing is testing removing the cache link and the estimated number of search results. Google SGE is testing AI overview tabs. Bing is testing sources across the web AI. Google image search now has pixel-level object segmentation. Google Ad strength is not used in the auction, Google says. Google is testing sticky sponsored labels. Google Ads is also testing people also considered labels in the search ads. Google Ads tests “get phone number” buttons instead of the “call” button. Google released its Merchant Center product data specifications for 2024. Google Maps has a new flow for suggest an edit. That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: April 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google says indexing systems and algorithm update systems are independent and don’t impact each other. Google clarified its structured data carousel beta to add feature availability and where the markup goes. Google says ranking well in product results, images, etc does not impact how well you rank in web search. Google is testing mentioned in section within the knowledge panels. Google Maps updated its suggest an edit workflow. We have a recap of the Google Search Central Live event in Romania from Mihai. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

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Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Search Results Can Be Harmful & Dangerous In Some Cases

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Google Degrade Robot

Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The sad part to me is that a couple of years ago, this was not the case with the Google search results (for the most part).

When I interviewed Hyung-Jin Kim, the Vice President of Google Search, at SMX a couple of years back, he told a touching story about this topic. He explained that a family member of his was going through a medical issue and that he went to Google Search to find answers. As a VP of Google Search, his goal was to make sure that the Google Search results never led anyone to information that can end up hurting that searcher. That is where EEAT came from, partially, to ensure the search results did no harm and were not dangerous.

Now, we have way too many complaints about the Google search results offering up dangerous and harmful results. Google has responded to some of those saying they are taking in the feedback and will do better in the future. A lot of it stems from Google showing more Reddit results because they say searchers seek it out. But as Steve Jobs use to say, “Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do.”

Danny Sullivan wrote, “Appreciate the feedback. Aware of these concerns. Have passed them on. Have been talking with the team about them.”

Here are some examples, some we shared before, of Google responding to some of these examples:

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It is actually something we spoke about a bit on our daily recap video (a new series) yesterday.

Maybe Google needs to show this warning more often these days when Reddit shows up as Higman points out:

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Google No Matches

While Google continues to say search quality is better and unhelpful content will be reduced by 40% or so, while also promising quality improvements time and time again – most SEOs don’t expect much change.

I didn’t embed a ton of examples but I do expect Google to work on this issue and for this to be a thing of the past at some point… I hope…

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Forum discussion at X.



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