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Don’t Migrate Domains & Drop Google AMP The Same Time

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Don't Migrate Domains & Drop Google AMP The Same Time


It might not be the best idea to migrate to a new domain name and at the same time also drop your AMP pages. A Google SEO hangout with John Mueller has one case where a site migrated to a new domain back in September and at the same time dropped AMP and has not seen the site’s traffic recover yet.

This came up at the 35 minute mark into the hangout where Stijn Berkhaus explained that they did a “website migration three months ago to a new domain.” At the same time he said that AMP was enabled on the old domain but not the new one. Now his site no longer ranks well in the top stories carousel in Google Search. He said “my old AMP articles are always ranked in Google Top Stories” but the new site does not.

And yes, we know AMP is no longer required for top stories but at the same time, you still need to have a good page experience score to be in AMP – which his site does he said.

John said that he believes the site should fix itself in a about a month or so. He said it is complex when you do a “domain migration and switching off AMP at the same time,” adding “especially with something like Top Stories, that might be a little bit confusing.”

He believes the site is on the right track but John goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data.

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So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”

John then ended saying if the site is not showing up in top stories in a month, to reach back out to him.

Here is the video embed:

Here is the transcript:

STIJN BERKHAUS: Hi. I did a website migration three months ago to a new domain. I just cloned the whole website. I had all internal and external links updated and the redirected to the new one.

I had AMP enabled on the old one, and my old AMP articles are always ranked in Google Top Stories. So now my new one is not. I have AMP disabled right now on my new domain, because I didn’t like it and it gives too much trouble. I don’t want to use it anymore. But AMP is not needed to include in Top Stories right now. So my question is why my new domain is not ranked in Google Top Stories. I want to add to that I rank on the Google page on my main keyword on top, like, number two. And also, my articles are shown in Google News app and on Google Discovery. So I have quite a strong authority on my main keyword. So I don’t understand why I’m not displayed in Google Top Stories. Can you explain that?

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JOHN MUELLER: I don’t know. It’s hard to say I think if you’re doing a domain migration and switching off AMP at the same time, then especially with something like Top Stories, that might be a little bit confusing. But it sounds like otherwise, things are being picked up well. So probably, you’re on the right track there. The thing with Top Stories in particular, is it’s an organic search feature. And it’s not something that the site just gets because they deserve it, but it’s more that we try to figure out what we should be showing in a Top Stories section. And sometimes that can be more, sometimes that can be less, sometimes that includes content from individual sites or individual types of articles, and sometimes less so.

What I would consider doing here is on the one hand. On the one hand, giving it a little bit more time. The other thing is to double-check things around the page experience setting, because like we mentioned in the blog post, when we turned that off, we essentially said, well, pages with a very good page experience score, they can essentially appear in Top Stories as well. So it’s not the case that we would take any kind of page and show it in the Top Stories, but rather we would use the page experience score almost like as a ranking factor to determine what we would show within the Top Stories section.

He goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data. So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”

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John asked him to touch base in a month if things have not improved.

Here is how Glenn Gabe summed it up:

Site migrations to new domains are scary enough but to drop AMP at the same time is even more nerve wracking.

Forum discussion at Twitter.





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Google Can Assign Multiple Languages Per Page

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Google Can Assign Multiple Languages Per Page


Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.

John Mueller said this at the 58:45 minutes where he said “We will still try to focus on the primary language if we can determine one. If we can’t determine one primary languages then we might use like multiple languages and assign that to the page.”

He then explains this in more detail saying “and you can sometimes see that if you do something like a site query for your website and then go into the advanced search settings and specify language. Then you can sometimes see like which language is being recognized for my website. And if you try other languages you might see that oh it’s being recognized for Dutch and English Which doesn’t mean that it has less weight in Dutch, it’s just well we recognize that it’s like a mix. And from that point of view it’s kind of something you can kind of double check there.”

He said he sees this sometimes with destination and vacation sites, he said “I think the one situation i would watch out for is if your page is recognized as being in a language that is not correct. Like for example, if you have an English website on vacation homes in Spain and all the addresses are in Spanish and all the place names are in Spanish and we think the whole page is only in Spanish then it will be hard for us to rank that page if someone is searching for vacation homes in Spain because we think oh this is all in Spanish this is not English what what this person is looking for.”

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Forum discussion at YouTube Community.



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Daily Search Forum Recap: January 25, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We spotted a dental clinic with the business name “dentist near me” – is that a good thing to name your business with near me in the name? Google’s John Mueller said it can assign multiple languages per page. Google Ads is actually testing emojis in its search ads, which is against its own guidelines. Newzdash reports that 67% of all Google searches have duplicate top stories to web result URLs.

Search Engine Roundtable Stories:

  • Business Name “Keyword Near Me” Might Not Be A Great Idea

    Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course, the SEOs in all of you are thinking, oh, this dental practice wants to rank for all [near me] related dental queries.
  • SEO Poll On Near Me Optimization Is Mixed

    Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”
  • Google Confirms Testing Emojis In Some Search Ads

    Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing emojis in some search ads.
  • Google May Assign Multiple Languages Per Page

    Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.
  • 67% Of Google Searches Have Duplicate Top Stories & Web Results URLs; Newzdash

    Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his Newzdash product showing that 67% of all Google searches have duplicate top stories to web result URLs and about 12% of top stories URLs get duplicated in the web search results.
  • Toddler Shredding Tricycle At GooglePlex Parking Lot

    Here is a photo of a kid, maybe of toddler age, shredding out his tricycle at the Google parking lot in Mountain View, California. I guess the parking lot is empty these days, so it is a good place t

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Mobile & Voice

SEO

PPC

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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SEO Poll On Near Me Optimization

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SEO Poll On Near Me Optimization


Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”

The poll has over 1,000 votes and goes well with the story from earlier today about how naming your business “near me” with a keyword phrase might not be the best idea.

Here are the poll results:

I just find it funny that most of these SEO polls about should you do X or Y almost never have strong confidence in either answer.

Forum discussion at Twitter.





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