Connect with us

SEARCHENGINES

Pages That Look Like Error Pages Can Be Considered Soft 404s By Google

Published

on

Pages That Look Like Error Pages Can Be Considered Soft 404s By Google


Several months ago Google told us that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results. The same is true for “Sorry we don’t deliver to this location” or other negative and error looking pages.

Here is a new case of where Google has dropped out pages from its index that had the text “Sorry we don’t deliver to this location” on those pages. A tweet from Nikhil Raj. R showed how the site’s soft 404 page count spiked, while the traffic and impressions in Google search dropped significantly.

Here are closer looks at those screenshots via Twitter:

Soft 404s increasing:

click for full size

Traffic decreasing:

click for full size

John Mueller of Google confirmed it on Twitter saying “Yeah, if you make your pages look like they might be error pages, we might treat them as such. It’s similar to having a noindex on them, and using JavaScript to selectively remove it. Good job finding this!”

So this is just another reminder to be careful with these types of pages, you don’t necessarily want them all to not be in the Google index.

Forum discussion at Twitter.

See also  Google and YouTube will prohibit the monetization of climate denial content through ads





Source link

SEARCHENGINES

Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation

Published

on

Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation


Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets or other non-standard URL encoding in your URL structure.

Instead, use ampersands, equal signs, hyphens or other supported and standard URL encoded URLs for your fascinated navigation. This guidance is listed in Google’s blog post from 2014, here is a screenshot:

click for full size

John said on Twitter it is “still a bad idea” to use non-standard URL encoding for this purpose:

I still see many sites using these methods – I wonder why…

Forum discussion at Twitter.





Source link

See also  Google Says Keyword Density Still Not An SEO Search Ranking Factor
Continue Reading

SEARCHENGINES

Google Maps Pins Testing Showing Review Snippets

Published

on

Google Maps Pins Testing Showing Review Snippets


Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This was spotted by Allie Margeson who said on Twitter “seeing review snippets get some prominence directly on the map and I like it!”

Here is her screenshot:

click for full size

Personally, I am not a fan of this, it seems to really clutter up the map interface a lot to me…

Allie added “Another reason to get keywords in your reviews.”

Do you like it? Even if you don’t and Google launches this, you better have some really nice short review snippets that Google can select.

Forum discussion at Twitter.





Source link

See also  Google Says The Quality Of Your Languages On Your Multilingual Site Can Impact Each Other
Continue Reading

SEARCHENGINES

Google Location Pack Shows Things To Do, Airports & Transit Stops

Published

on

Google Location Pack Shows Things To Do, Airports & Transit Stops


Google is testing a new layout for location packs that show things to do, airports and transit stops based on the location you are looking at. This is Google mobile search feature that Brian Freiesleben spotted and posted on Twitter.

Here is a GIF of it in action:

Now, things to do and these features were announced last May but I guess Google is trying it out in new areas?

Here is another example:

Forum discussion at Twitter.





Source link

See also  Microsoft Advertising New Credit Card Ads On Bing
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending