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Pages That Look Like Error Pages Can Be Considered Soft 404s By Google

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Pages That Look Like Error Pages Can Be Considered Soft 404s By Google

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Several months ago Google told us that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results. The same is true for “Sorry we don’t deliver to this location” or other negative and error looking pages.

Here is a new case of where Google has dropped out pages from its index that had the text “Sorry we don’t deliver to this location” on those pages. A tweet from Nikhil Raj. R showed how the site’s soft 404 page count spiked, while the traffic and impressions in Google search dropped significantly.

Here are closer looks at those screenshots via Twitter:

Soft 404s increasing:

click for full size

Traffic decreasing:

click for full size

John Mueller of Google confirmed it on Twitter saying “Yeah, if you make your pages look like they might be error pages, we might treat them as such. It’s similar to having a noindex on them, and using JavaScript to selectively remove it. Good job finding this!”

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So this is just another reminder to be careful with these types of pages, you don’t necessarily want them all to not be in the Google index.

Forum discussion at Twitter.



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Google Product Review Updates Still Get Periodic Updates

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Google Product Review Updates Still Get Periodic Updates

Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.

Danny Sullivan of Google said this again last week on Twitter saying “It’s still a periodic refresh situation.” He referenced his old tweet that said “At the moment, there’s a periodic refresh. Unlike with core updates, we might not always post when a refresh happens given the more limited nature of content involved here. So overall, sites should consider the advice & keep working to it (true of core updates as well!).”

As you can see, Google might not confirm all runs of the product review update.

Here are the dates for the five previous Product Reviews Updates, keep in mind, number five is still rolling out.

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

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Source: www.seroundtable.com

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