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Google Ads API Version 10 Is Out

Published

3 years ago

February 10, 2022

Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is new in version 10 of the Google Ads API? A lot, including smart campaigns, performance max campaign upgrades, local service ads changes and much more.

Google also added this new diff page that shows the protos that were added, removed, and changed in the latest Google Ads API release. You can click the links to view the protos in our GitHub repository after they’re released. You can view quick and full-context diffs in the Changed tab.

Google has a short video of the bigger changes in the version 10.0 release of the Google Ads API:

Account Management

Added Customer.status and CustomerClient.status, whose type is CustomerStatus to show the status of the account.

You can now retrieve all types of accounts when using CustomerService.ListAccessibleCustomers, GoogleAdsService.Search and GoogleAdsService.SearchStream. Previously, they returned only ENABLED accounts and test accounts.

Renamed Video TrueView Discovery Ad format to In-Feed Video Ad:

VideoTrueViewDiscoveryAdInfo is renamed to InFeedVideoAdInfo.

AdType.VIDEO_TRUEVIEW_DISCOVERY_AD is renamed to AdType.IN_FEED_VIDEO_AD.

Renamed MutateOperation.customizer_customizer_operation to MutateOperation.customer_customizer_operation.

Assets

Added support for ad_group_ad_asset_combination_view for responsive search ads.

Added support for reporting the performance of App pre registration ads in ad_group_ad_asset_view.

For Image and Media Bundle assets (Asset that has image_asset and media_bundle_asset set, respectively):

Made name required.

Added support for auto-renaming the asset names on creation. If an asset exists with the same name but different content, it is renamed by appending the specified name with a timestamp and a counter.

For the following asset types, if an asset with a different name having the same content already exists then the asset uploaded will be silently dropped. Image, Media Bundle, Text, Call to Action abd Book on Google

Added the following values related to asset sets to ResourceLimitType: PAGE_FEED_ASSET_SETS_PER_CUSTOMER, DYNAMIC_EDUCATION_FEED_ASSET_SETS_PER_CUSTOMER, ASSET_PER_PAGE_FEED_ASSET_SET, ASSET_PER_DYNAMIC_EDUCATION_FEED_ASSET_SET

Added the following values to AssetError: MOBILE_APP_INVALID_APP_ID, MOBILE_APP_INVALID_FINAL_URL_FOR_APP_DOWNLOAD_URL, NAME_REQUIRED_FOR_ASSET_TYPE

Audiences

Added support for Audience used to create a targeting based on created dimensions, such as demographics or memberships in user lists and user interests:

Resource: Audience

Service: AudienceService

Fields in other resources: GoogleAdsRow.audience, Campaign.audience_setting, AdGroup.audience_setting, AdGroupCriterion.audience

Enums: AudienceError and CriterionType.AUDIENCE

Bidding

Removed support for creating seasonality adjustments on manager accounts.

Added the following values to BiddingError: BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ALIGNED, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ATTACHED_TO_THE_SAME_CAMPAIGNS_TO_ALIGN, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_REMOVED_TOGETHER

Campaigns

Smart campaigns have exited open beta and entered general availability.

Added support for Local Services Ads campaigns as open beta.

They have AdvertisingChannelType as LOCAL_SERVICES.

Added support for retrieving these campaigns using Search and SearchStream.

Added support for updating their status and amount_micros of their . associated CampaignBudget objects.

Performance Max Campaigns now support asset group signals which advertisers can use to tell the campaign who’s most likely to convert.

Added Campaign.use_vehicle_inventory for Smart Shopping campaigns.

Conversions

Added the following fields to the conversion_tracking_setting attribute of Customer:

conversion_tracking_status indicates whether the customer is using conversion tracking, and who is the conversion tracking owner.

accepted_customer_data_terms indicates if the conversion tracking owner has accepted the customer data terms.

enhanced_conversions_for_leads_enabled indicates if the customer has opted into enhanced conversions for leads.

Made ConversionAction.primary_for_goal optional to support setting the value to false during create operations.

Made ConversionValueRuleSet.attachment_type immutable.

Added ConversionValueRuleSet.conversion_action_categories and ValueRuleSetDimension.NO_CONDITION to support conversion value rules for store visits and store sales.

Added the following values to ConversionValueRuleSetError: INELIGIBLE_CONVERSION_ACTION_CATEGORIES, DIMENSION_NO_CONDITION_USED_WITH_OTHER_DIMENSIONS, DIMENSION_NO_CONDITION_NOT_ALLOWED

Removed LEAD from the ConversionActionCategory enum and replaced with the following new values: QUALIFIED_LEAD and CONVERTED_LEAD

Added ExternalConversionSource.DISPLAY_AND_VIDEO_360_FLOODLIGHT.

Experiments

Added a new ExperimentService with a set of new resources, which is a replacement for campaign experiments.

Hotel Ads

Added hotel_reconciliation.campaign and added support for the following metrics: metrics.hotel_commission_rate_micros and metrics.hotel_expected_commission_cost

Recommendations

Added support for returning ResponsiveSearchAdAssetRecommendation.

Added support for returning UseBroadMatchKeywordRecommendation.

Reporting

Fixed inconsistencies where rows with zero metrics were returned when segments were selected in some reports. All reports will now follow the expected behavior of ignoring zero-metric rows in reports that select metrics and segments.

Added a new meta parameter omit_unselected_resource_names. When set to true, the response from GoogleAdsService will only return resource name fields that you explicitly request in the SELECT clause of your query.

When retrieving Campaign.start_date and Campaign.end_date, the date returned will always be formatted based on the time zone of the customer specified as customer_id of SearchGoogleAdsRequest or SearchGoogleAdsStreamRequest. Previously, the returned date could vary based on the time zone of the manager account specified in login-customer-id.

Added support for metrics.absolute_top_impression_percentage and metrics.top_impression_percentage; in geographic_view and with segments.hour

Added support for the following segments for metrics.sk_ad_network_conversions (SKAdNetwork conversions), which is available when fetching the data of customer or campaign: segments.sk_ad_network_user_type, segments.sk_ad_network_ad_event_type, segments.sk_ad_network_source_app.sk_ad_network_source_app_id

Added metrics.biddable_app_install_conversions and metrics.biddable_app_post_install_conversions.

RMF

Added new requirements for Performance Max and Smart campaigns. We are also documenting the required minimum functionality for other developer tools such as shopping, hotel and app campaigns, and simplifying standard shopping campaigns to align with full service campaigns.

Forum discussion at Twitter.

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SEARCHENGINES

Daily Search Forum Recap: August 30, 2024

Published

16 hours ago

August 31, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted the poll results for the Google August 2024 core update, most are down but not all. Google Shopping is testing a carousel for “more like this.” Google Ads has a “change bid strategy” popup. Google Store rating reviews for popular product videos are now being tested. Google Ads has a “here are some in the area” interface. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Google August 2024 Core Update Impact Poll Results

Earlier this week, I posted polls across numerous sites, asking SEOs how they were impacted by the last Google August 2024 core update – knowing the update is not done rolling out yet. Overall, most said their rankings and traffic from Google Search are down but honestly, it is a pretty even distribution of responses.

Search News Buzz Video Recap: Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More

We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update…

Google Ads Change Bid Strategy Popup Dialog

Some advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their bid strategy from one option to another.

Google Shopping Carousel More Like This Button

Google Search is showing the shopping results but now shows “more like this” buttons under the products it shows for some carousel groupings. When you click on that “more like this” button, Google will dynamically load more products like it beneath the product you clicked on.

Here Are Some In The Area Google Ads

Google has this ad format, I don’t think it is new, but it is titled “Here are some in the area.” These look like a version of Local Service Ads, but they look different.

Google Store Rating Videos Reviews Of Popular Products

Google is now showing video reviews in the reviews of popular products section in the Google Store ratings landing area on Google Search. Got all that?

Window Cleaners At Google Brazil Office

Here is a photo of a window cleaner hanging from the outside of the Google office in Brazil, taking a selfie as he and his coworker clean the windows.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Daily Search Forum Recap: August 29, 2024

Published

2 days ago

August 30, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Yelp sued Google, the search marketing industry found it funny. Google has a new tag diagnostic and consent management setup for Google Ads. Google says it does not count words or links on a page. Google is unifying booking on Google Business Profiles and Google Local Service Ads. Google is testing from your notifications.

Search Engine Roundtable Stories:

Yelp Sues Google Over Unfair Advantage In Local Search

Yelp has officially filed a lawsuit against Google for allegedly using its monopolistic powers to give Google an unfair advantage in local search and local search ads. “For years, Google has leveraged its monopoly in general search to pad its own bottom line at the expense of what’s best for consumers, innovation, and fair competition,” Yelp’s General Counsel, Aaron Schur said.

Google: We Don’t Count Words Or Links On Your Blog Posts

We know Google has told us for many years that word count is not a thing, Google doubled down on it last year. Google’s John Mueller reiterated that over the weekend saying not just words on a page but also links on a page are not counted by Google.

Tag Diagnostics & New Consent Management Setup In Google

Google announced what it is calling “strengthen your first-party data strategy with new tools.” These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager.

Google Merging Booking On Google Business Profiles & Local Services Ads

Google emailed some local businesses saying it will begin “unifying” booking on Google Business Profiles (GBP) and Local Services Ads (LSA). Google said this will create a “more seamless experience for your clients and their customers.”

Google Search Tests From Your Notifications Box

Google Search seems to be testing a new search box that is titled “from your notifications.” I assume this works for Android devices only, where Google Search can detect the Android notifications, and show them when the query may be relevant to the notification?

Google Bangkok 3D Signage with Googlers You May Know

Here is a photo from the Google Bangkok office, when Google held a Search Central Live event. You can see Daniel Waisberg, Cherry Prommawin and Gary Illyes in the photo standing next to this Google 3D signage.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

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Daily Search Forum Recap: August 28, 2024

Published

3 days ago

August 29, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Please take my poll on the Google August core update – over here. Google Ads accidentally released an “internal tools” button. Google issued Google Discover manual action policy violations. Google Local Service Ads review links are expiring soon. Google Ads added new shopping trends reports, new AI features and more. Looker Studio won’t show Google Ads Auction Insights data soon.

Search Engine Roundtable Stories:

Google August 2024 Core Update Impact Poll

Last week, a reader here asked if I would poll the audience to see how the last Google search algorithm update impacted them, the Google August 2024 core update. So, I am asking you to take the poll below or on X to see how SEOs, in general, were impacted by this core update.

Google Ads Gains Shopping Trends, Sync, AI & More Ad Features

Google Ads announced a number of updates yesterday, across new reporting, shopping tools and more ad features, including, of course, AI ad features. “To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, today at our annual Think Retail event we shared some new updates to Google tools,” Google wrote.

Google Ads Accidentally Releases Internal Tools

Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named “internal tools.” There is a lock icon for the internal tools button and when you click on it, it has the headline “audience builder.”

Google Issues Manual Actions Over Google Discover Policy Violations

In the past couple of days, Google has issued many manual actions around Google Discover policy violations. Just to be clear, you may have seen your Google Discover traffic drop with the August core update, and this policy violation notice would be unrelated to that. Google issued manual actions manually (but in batches) and Google never sends notices like this for algorthmic updates.

Google Local Service Ads Review Links Expiring, Business Profiles Reviews Will Remain

Google has posted a notice that the old customer reviews links in Local Service Ads will expire and the Google Business profile link will be what you should use going forward. The notice is in the reviews section within Local Service Ads.

Looker Studio Loses Access To Auction Insights Fields

Google’s Looker Studio has lost access to the Google Ads Auction Insights fields as of August 24, 2024 for new data sources. Then after September 23, 2024 it will no longer be available for existing data sources.

Search Queries On Google Shade Structure

We’ve seen these shade structures at the GooglePlex but I didn’t know that these round discs had search queries and questions engraved in them. I found an Instagram photo zoomed into the discs and you can see that this one asks “where did all the cowboys go?”