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Google Ads API Version 10 Is Out

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Google Ads API Version 10 Is Out

Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is new in version 10 of the Google Ads API? A lot, including smart campaigns, performance max campaign upgrades, local service ads changes and much more.

Google also added this new diff page that shows the protos that were added, removed, and changed in the latest Google Ads API release. You can click the links to view the protos in our GitHub repository after they’re released. You can view quick and full-context diffs in the Changed tab.

Google has a short video of the bigger changes in the version 10.0 release of the Google Ads API:

Account Management

  • Added Customer.status and CustomerClient.status, whose type is CustomerStatus to show the status of the account.
  • You can now retrieve all types of accounts when using CustomerService.ListAccessibleCustomers, GoogleAdsService.Search and GoogleAdsService.SearchStream. Previously, they returned only ENABLED accounts and test accounts.

Ads

  • Renamed Video TrueView Discovery Ad format to In-Feed Video Ad:
  • VideoTrueViewDiscoveryAdInfo is renamed to InFeedVideoAdInfo.
  • AdType.VIDEO_TRUEVIEW_DISCOVERY_AD is renamed to AdType.IN_FEED_VIDEO_AD.
  • Renamed MutateOperation.customizer_customizer_operation to MutateOperation.customer_customizer_operation.

Assets

  • Added support for ad_group_ad_asset_combination_view for responsive search ads.
  • Added support for reporting the performance of App pre registration ads in ad_group_ad_asset_view.
  • For Image and Media Bundle assets (Asset that has image_asset and media_bundle_asset set, respectively):
  • Made name required.
  • Added support for auto-renaming the asset names on creation. If an asset exists with the same name but different content, it is renamed by appending the specified name with a timestamp and a counter.
  • For the following asset types, if an asset with a different name having the same content already exists then the asset uploaded will be silently dropped. Image, Media Bundle, Text, Call to Action abd Book on Google
  • Added the following values related to asset sets to ResourceLimitType: PAGE_FEED_ASSET_SETS_PER_CUSTOMER, DYNAMIC_EDUCATION_FEED_ASSET_SETS_PER_CUSTOMER, ASSET_PER_PAGE_FEED_ASSET_SET, ASSET_PER_DYNAMIC_EDUCATION_FEED_ASSET_SET
  • Added the following values to AssetError: MOBILE_APP_INVALID_APP_ID, MOBILE_APP_INVALID_FINAL_URL_FOR_APP_DOWNLOAD_URL, NAME_REQUIRED_FOR_ASSET_TYPE

Audiences

  • Added support for Audience used to create a targeting based on created dimensions, such as demographics or memberships in user lists and user interests:
  • Resource: Audience
  • Service: AudienceService
  • Fields in other resources: GoogleAdsRow.audience, Campaign.audience_setting, AdGroup.audience_setting, AdGroupCriterion.audience
  • Enums: AudienceError and CriterionType.AUDIENCE

Bidding

  • Removed support for creating seasonality adjustments on manager accounts.
  • Added the following values to BiddingError: BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ALIGNED, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ATTACHED_TO_THE_SAME_CAMPAIGNS_TO_ALIGN, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_REMOVED_TOGETHER

Campaigns

  • Smart campaigns have exited open beta and entered general availability.
  • Added support for Local Services Ads campaigns as open beta.
  • They have AdvertisingChannelType as LOCAL_SERVICES.
  • Added support for retrieving these campaigns using Search and SearchStream.
  • Added support for updating their status and amount_micros of their . associated CampaignBudget objects.
  • Performance Max Campaigns now support asset group signals which advertisers can use to tell the campaign who’s most likely to convert.
  • Added Campaign.use_vehicle_inventory for Smart Shopping campaigns.

Conversions

  • Added the following fields to the conversion_tracking_setting attribute of Customer:
  • conversion_tracking_status indicates whether the customer is using conversion tracking, and who is the conversion tracking owner.
  • accepted_customer_data_terms indicates if the conversion tracking owner has accepted the customer data terms.
  • enhanced_conversions_for_leads_enabled indicates if the customer has opted into enhanced conversions for leads.
  • Made ConversionAction.primary_for_goal optional to support setting the value to false during create operations.
  • Made ConversionValueRuleSet.attachment_type immutable.
  • Added ConversionValueRuleSet.conversion_action_categories and ValueRuleSetDimension.NO_CONDITION to support conversion value rules for store visits and store sales.
  • Added the following values to ConversionValueRuleSetError: INELIGIBLE_CONVERSION_ACTION_CATEGORIES, DIMENSION_NO_CONDITION_USED_WITH_OTHER_DIMENSIONS, DIMENSION_NO_CONDITION_NOT_ALLOWED
  • Removed LEAD from the ConversionActionCategory enum and replaced with the following new values: QUALIFIED_LEAD and CONVERTED_LEAD
  • Added ExternalConversionSource.DISPLAY_AND_VIDEO_360_FLOODLIGHT.

Experiments

  • Added a new ExperimentService with a set of new resources, which is a replacement for campaign experiments.

Hotel Ads

  • Added hotel_reconciliation.campaign and added support for the following metrics: metrics.hotel_commission_rate_micros and metrics.hotel_expected_commission_cost

Recommendations

  • Added support for returning ResponsiveSearchAdAssetRecommendation.
  • Added support for returning UseBroadMatchKeywordRecommendation.

Reporting

  • Fixed inconsistencies where rows with zero metrics were returned when segments were selected in some reports. All reports will now follow the expected behavior of ignoring zero-metric rows in reports that select metrics and segments.
  • Added a new meta parameter omit_unselected_resource_names. When set to true, the response from GoogleAdsService will only return resource name fields that you explicitly request in the SELECT clause of your query.
  • When retrieving Campaign.start_date and Campaign.end_date, the date returned will always be formatted based on the time zone of the customer specified as customer_id of SearchGoogleAdsRequest or SearchGoogleAdsStreamRequest. Previously, the returned date could vary based on the time zone of the manager account specified in login-customer-id.
  • Added support for metrics.absolute_top_impression_percentage and metrics.top_impression_percentage; in geographic_view and with segments.hour
  • Added support for the following segments for metrics.sk_ad_network_conversions (SKAdNetwork conversions), which is available when fetching the data of customer or campaign: segments.sk_ad_network_user_type, segments.sk_ad_network_ad_event_type, segments.sk_ad_network_source_app.sk_ad_network_source_app_id
  • Added metrics.biddable_app_install_conversions and metrics.biddable_app_post_install_conversions.

RMF

  • Added new requirements for Performance Max and Smart campaigns. We are also documenting the required minimum functionality for other developer tools such as shopping, hotel and app campaigns, and simplifying standard shopping campaigns to align with full service campaigns.

Forum discussion at Twitter.

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SEARCHENGINES

Daily Search Forum Recap: April 17, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The Google March core update still is causing volatility and it is deepening. Google may make changes to the crawl stats report in Search Console. Google Search Console now shows unused ownership tokens. Google Maps will drop the review drafts. Google Add added generative AI for image generate for Demand Gen campaigns. Google Search is testing more sitelinks designs.


Search Engine Roundtable Stories:


  • Deepening Google Core Ranking Volatility Hits Yesterday & Today


    I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases.

  • Google Search Console Adds Unused Ownership Tokens


    Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some legacy verifications.


  • Google: Should We Explain The Crawl Stats Report in Search Console


    Martin Splitt from Google posted a one-line question asking, “Should we do something to explain the crawl stats report in GSC?” This was posted on Mastodon, which has a small audience, but the responses were pretty good.

  • New Google Ads AI Generated Image Tool For Demand Gen Campaigns


    Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said.


  • Google Tests Horizontal Lines For Sitelinks & People Also Ask


    Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet.

  • Google Maps No Longer Will Support Draft Reviews


    Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.

  • Doogler In Google Play Area


    Some of you love photos of dogs, so here is another one of a Doogler, a Google dog, in a play area, at the Google office. This was shared by the Life at Google Twitter account.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Advertisement

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: April 16, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google will fight the site reputation abuse spam both algorithmically and with manual actions. Google is testing thumbs-up and down in product carousels. Google Ads similar product carousel is being tested. Google Search updated its image documentation. Google AdSense has a new ad format named ad intents.


Search Engine Roundtable Stories:


  • Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms


    Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines).

  • Google Search Tests Thumbs Up/Down Buttons In Product Grid Results


    Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like.

  • Google Ads “Similar Product” Carousel


    Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar products.”



  • Clarification: Google Search Supports Images Referenced From src Attribute


    Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic.



  • Google AdSense New Ad Intents Formats – Links & Anchors In Content


    Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.



  • 3-Wheel Tricycle At Google


    Google’s Ann Arbor office has this 3-wheel tricycle that some Googlers have used over the years to get around the office. This one looks like the hot pink Huffy brand. I spotted this recently on Instagram but the photo is from 2016.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Advertisement

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Advertisement

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: April 15, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


There was more Google core update volatility over the weekend. Google defended its statements about forums ranking for almost everything. Google responded to The Verge’s printer article mocking its search results. Google AdSense publishers are seeing really big earnings drops. Google crawl budget is allocated on the hostname level. Google threatened California over its new proposed link tax bill with pulling investments and its news results from the state.


Search Engine Roundtable Stories:


  • Weekend Google Core Ranking Volatility Taxing Site Owners


    As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I’d cover it and share some of what SEOs are saying over the weekend.

  • Google Responds To The Verge Mocking Its Search Rankings For Best Printer


    Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google’s search rankings using AI-generated content, while throwing in some affiliate links. Google’s John Mueller responded saying, “People seem to really enjoy it.”

  • Google Goes On Defensive On Its Search Quality & Forum Results Statements


    Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries.

  • Google Threatens California: Tests Removing Links To Publishers & Pauses Investments


    On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state.



  • Google Crawl Budget Is Allocated By Hostname


    Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget.



  • Google AdSense Publishers Reporting Huge RPM Earnings Drops


    Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported the switch from CPC to CPM bidding in AdSense did not have a negative revenue result for publishers.



  • Google Android Figurine Display Case


    At the Google Chicago office they have dozens of Android figurines on display in this glass display case. I guess they all have a name and are labeled with details. I found this image on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Advertisement

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Advertisement

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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