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Google Ads API Version 10 Is Out

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Google Ads API Version 10 Is Out

Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is new in version 10 of the Google Ads API? A lot, including smart campaigns, performance max campaign upgrades, local service ads changes and much more.

Google also added this new diff page that shows the protos that were added, removed, and changed in the latest Google Ads API release. You can click the links to view the protos in our GitHub repository after they’re released. You can view quick and full-context diffs in the Changed tab.

Google has a short video of the bigger changes in the version 10.0 release of the Google Ads API:

Account Management

  • Added Customer.status and CustomerClient.status, whose type is CustomerStatus to show the status of the account.
  • You can now retrieve all types of accounts when using CustomerService.ListAccessibleCustomers, GoogleAdsService.Search and GoogleAdsService.SearchStream. Previously, they returned only ENABLED accounts and test accounts.

Ads

  • Renamed Video TrueView Discovery Ad format to In-Feed Video Ad:
  • VideoTrueViewDiscoveryAdInfo is renamed to InFeedVideoAdInfo.
  • AdType.VIDEO_TRUEVIEW_DISCOVERY_AD is renamed to AdType.IN_FEED_VIDEO_AD.
  • Renamed MutateOperation.customizer_customizer_operation to MutateOperation.customer_customizer_operation.

Assets

  • Added support for ad_group_ad_asset_combination_view for responsive search ads.
  • Added support for reporting the performance of App pre registration ads in ad_group_ad_asset_view.
  • For Image and Media Bundle assets (Asset that has image_asset and media_bundle_asset set, respectively):
  • Made name required.
  • Added support for auto-renaming the asset names on creation. If an asset exists with the same name but different content, it is renamed by appending the specified name with a timestamp and a counter.
  • For the following asset types, if an asset with a different name having the same content already exists then the asset uploaded will be silently dropped. Image, Media Bundle, Text, Call to Action abd Book on Google
  • Added the following values related to asset sets to ResourceLimitType: PAGE_FEED_ASSET_SETS_PER_CUSTOMER, DYNAMIC_EDUCATION_FEED_ASSET_SETS_PER_CUSTOMER, ASSET_PER_PAGE_FEED_ASSET_SET, ASSET_PER_DYNAMIC_EDUCATION_FEED_ASSET_SET
  • Added the following values to AssetError: MOBILE_APP_INVALID_APP_ID, MOBILE_APP_INVALID_FINAL_URL_FOR_APP_DOWNLOAD_URL, NAME_REQUIRED_FOR_ASSET_TYPE

Audiences

  • Added support for Audience used to create a targeting based on created dimensions, such as demographics or memberships in user lists and user interests:
  • Resource: Audience
  • Service: AudienceService
  • Fields in other resources: GoogleAdsRow.audience, Campaign.audience_setting, AdGroup.audience_setting, AdGroupCriterion.audience
  • Enums: AudienceError and CriterionType.AUDIENCE

Bidding

  • Removed support for creating seasonality adjustments on manager accounts.
  • Added the following values to BiddingError: BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ALIGNED, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ATTACHED_TO_THE_SAME_CAMPAIGNS_TO_ALIGN, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_REMOVED_TOGETHER

Campaigns

  • Smart campaigns have exited open beta and entered general availability.
  • Added support for Local Services Ads campaigns as open beta.
  • They have AdvertisingChannelType as LOCAL_SERVICES.
  • Added support for retrieving these campaigns using Search and SearchStream.
  • Added support for updating their status and amount_micros of their . associated CampaignBudget objects.
  • Performance Max Campaigns now support asset group signals which advertisers can use to tell the campaign who’s most likely to convert.
  • Added Campaign.use_vehicle_inventory for Smart Shopping campaigns.

Conversions

  • Added the following fields to the conversion_tracking_setting attribute of Customer:
  • conversion_tracking_status indicates whether the customer is using conversion tracking, and who is the conversion tracking owner.
  • accepted_customer_data_terms indicates if the conversion tracking owner has accepted the customer data terms.
  • enhanced_conversions_for_leads_enabled indicates if the customer has opted into enhanced conversions for leads.
  • Made ConversionAction.primary_for_goal optional to support setting the value to false during create operations.
  • Made ConversionValueRuleSet.attachment_type immutable.
  • Added ConversionValueRuleSet.conversion_action_categories and ValueRuleSetDimension.NO_CONDITION to support conversion value rules for store visits and store sales.
  • Added the following values to ConversionValueRuleSetError: INELIGIBLE_CONVERSION_ACTION_CATEGORIES, DIMENSION_NO_CONDITION_USED_WITH_OTHER_DIMENSIONS, DIMENSION_NO_CONDITION_NOT_ALLOWED
  • Removed LEAD from the ConversionActionCategory enum and replaced with the following new values: QUALIFIED_LEAD and CONVERTED_LEAD
  • Added ExternalConversionSource.DISPLAY_AND_VIDEO_360_FLOODLIGHT.

Experiments

  • Added a new ExperimentService with a set of new resources, which is a replacement for campaign experiments.

Hotel Ads

  • Added hotel_reconciliation.campaign and added support for the following metrics: metrics.hotel_commission_rate_micros and metrics.hotel_expected_commission_cost

Recommendations

  • Added support for returning ResponsiveSearchAdAssetRecommendation.
  • Added support for returning UseBroadMatchKeywordRecommendation.

Reporting

  • Fixed inconsistencies where rows with zero metrics were returned when segments were selected in some reports. All reports will now follow the expected behavior of ignoring zero-metric rows in reports that select metrics and segments.
  • Added a new meta parameter omit_unselected_resource_names. When set to true, the response from GoogleAdsService will only return resource name fields that you explicitly request in the SELECT clause of your query.
  • When retrieving Campaign.start_date and Campaign.end_date, the date returned will always be formatted based on the time zone of the customer specified as customer_id of SearchGoogleAdsRequest or SearchGoogleAdsStreamRequest. Previously, the returned date could vary based on the time zone of the manager account specified in login-customer-id.
  • Added support for metrics.absolute_top_impression_percentage and metrics.top_impression_percentage; in geographic_view and with segments.hour
  • Added support for the following segments for metrics.sk_ad_network_conversions (SKAdNetwork conversions), which is available when fetching the data of customer or campaign: segments.sk_ad_network_user_type, segments.sk_ad_network_ad_event_type, segments.sk_ad_network_source_app.sk_ad_network_source_app_id
  • Added metrics.biddable_app_install_conversions and metrics.biddable_app_post_install_conversions.

RMF

  • Added new requirements for Performance Max and Smart campaigns. We are also documenting the required minimum functionality for other developer tools such as shopping, hotel and app campaigns, and simplifying standard shopping campaigns to align with full service campaigns.

Forum discussion at Twitter.


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Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

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Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More


For the original iTunes version, click here.

Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said it will host more creator meetings. Google Search Notes is coming to an end this month. Google is testing AI Overviews for Workspace accounts and in the UK. Google barely shows Reddit and Quora in the AI Overviews anymore. Google may have an AI generated content score for sites. A public company lowered its earnings forecasts because of the Google site reputation abuse policy. Google said removing your disavow list should not make you worry. Google URL shortener links will stop serving in a year, resulting in billions of links and redirects to all 404. Google is testing AI-organized local search results pages. Google may be rolling out more 3D and AR images in Search. Google Merchant Center Next is rolling out to all merchants. Merchant Center Next now also supports supplemental feeds. Google knowledge panels are testing store rating reviews. Google Search chat feature for local businesses no longer works. Google Ads changed broad match to intent match in Japan. That was the search news this week at the Search Engine Roundtable.

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Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Daily Search Forum Recap: July 19, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s URL shortener will stop working in a year and all those billions of links / redirects will vanish. Google says ccTLDs do help a little for ranking. Google gave advice on how to know if your SEO team is doing good. Google Merchant Center Next now supports supplemental feeds. Google local lets you search by product with your camera. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: July 18, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We’re seeing more Google Search ranking volatility, is this a sign of the core update coming? Google is testing AI Overviews on by default in the UK, even on some Workspace accounts. Google Merchant Center Next is coming to all merchants now. Google’s site reputation abuse policy forced a public company to lower earnings forecasts. Google is testing bolding the query in the search box when unselected.


Search Engine Roundtable Stories:


  • Google Search Ranking Algorithm Volatility – July 18th


    We may be seeing the start of a Google Search ranking algorithm update, as I am starting to see volatility spiking in the Google Search results and a spike in chatter within the SEO community. I know we are expecting the next core update to touch down in the coming weeks, so maybe Google is testing/evaluating something now?

  • Google Tests AI Overviews In Workspace Accounts In The UK


    Google AI Overviews are only really live in the United States, for personal Google accounts (not Workspace accounts) and on Chrome browsers. Well, Google seems to be showing AI Overviews to some Workspace accounts in the UK.


  • Google Merchant Center Next Coming To All Merchants


    Google announced that Google Merchant Center Next, the updated version of Google Merchant Center it announced at Google Marketing Live in 2023, is now coming to all merchants this month. Google has already begun notifying merchants and advertisers of this via email and will continue to do so over the month.



  • Google’s Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast


    Catena Media, a publicly-traded online gambling information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update.




  • Google Bolding Query In Search Box When Cursor Out Of Search Box


    Google is testing bolding the query in the search box when you click your cursor outside of the search box, otherwise the query is in normal plain font text. This is a weird one – don’t you think?

  • Doogler Google Office Bed


    Here is a photo of a Doogler, Google dog, at the Google Dublin office in a dog bed – a Google dog bed. The dog looks a bit tired and for some reason is lying near the bed and not on the bed.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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