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Google Ads API Version 10 Is Out

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Google Ads API Version 10 Is Out

Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is new in version 10 of the Google Ads API? A lot, including smart campaigns, performance max campaign upgrades, local service ads changes and much more.

Google also added this new diff page that shows the protos that were added, removed, and changed in the latest Google Ads API release. You can click the links to view the protos in our GitHub repository after they’re released. You can view quick and full-context diffs in the Changed tab.

Google has a short video of the bigger changes in the version 10.0 release of the Google Ads API:

Account Management

  • Added Customer.status and CustomerClient.status, whose type is CustomerStatus to show the status of the account.
  • You can now retrieve all types of accounts when using CustomerService.ListAccessibleCustomers, GoogleAdsService.Search and GoogleAdsService.SearchStream. Previously, they returned only ENABLED accounts and test accounts.

Ads

  • Renamed Video TrueView Discovery Ad format to In-Feed Video Ad:
  • VideoTrueViewDiscoveryAdInfo is renamed to InFeedVideoAdInfo.
  • AdType.VIDEO_TRUEVIEW_DISCOVERY_AD is renamed to AdType.IN_FEED_VIDEO_AD.
  • Renamed MutateOperation.customizer_customizer_operation to MutateOperation.customer_customizer_operation.

Assets

  • Added support for ad_group_ad_asset_combination_view for responsive search ads.
  • Added support for reporting the performance of App pre registration ads in ad_group_ad_asset_view.
  • For Image and Media Bundle assets (Asset that has image_asset and media_bundle_asset set, respectively):
  • Made name required.
  • Added support for auto-renaming the asset names on creation. If an asset exists with the same name but different content, it is renamed by appending the specified name with a timestamp and a counter.
  • For the following asset types, if an asset with a different name having the same content already exists then the asset uploaded will be silently dropped. Image, Media Bundle, Text, Call to Action abd Book on Google
  • Added the following values related to asset sets to ResourceLimitType: PAGE_FEED_ASSET_SETS_PER_CUSTOMER, DYNAMIC_EDUCATION_FEED_ASSET_SETS_PER_CUSTOMER, ASSET_PER_PAGE_FEED_ASSET_SET, ASSET_PER_DYNAMIC_EDUCATION_FEED_ASSET_SET
  • Added the following values to AssetError: MOBILE_APP_INVALID_APP_ID, MOBILE_APP_INVALID_FINAL_URL_FOR_APP_DOWNLOAD_URL, NAME_REQUIRED_FOR_ASSET_TYPE

Audiences

  • Added support for Audience used to create a targeting based on created dimensions, such as demographics or memberships in user lists and user interests:
  • Resource: Audience
  • Service: AudienceService
  • Fields in other resources: GoogleAdsRow.audience, Campaign.audience_setting, AdGroup.audience_setting, AdGroupCriterion.audience
  • Enums: AudienceError and CriterionType.AUDIENCE

Bidding

  • Removed support for creating seasonality adjustments on manager accounts.
  • Added the following values to BiddingError: BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ALIGNED, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ATTACHED_TO_THE_SAME_CAMPAIGNS_TO_ALIGN, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_REMOVED_TOGETHER

Campaigns

  • Smart campaigns have exited open beta and entered general availability.
  • Added support for Local Services Ads campaigns as open beta.
  • They have AdvertisingChannelType as LOCAL_SERVICES.
  • Added support for retrieving these campaigns using Search and SearchStream.
  • Added support for updating their status and amount_micros of their . associated CampaignBudget objects.
  • Performance Max Campaigns now support asset group signals which advertisers can use to tell the campaign who’s most likely to convert.
  • Added Campaign.use_vehicle_inventory for Smart Shopping campaigns.

Conversions

  • Added the following fields to the conversion_tracking_setting attribute of Customer:
  • conversion_tracking_status indicates whether the customer is using conversion tracking, and who is the conversion tracking owner.
  • accepted_customer_data_terms indicates if the conversion tracking owner has accepted the customer data terms.
  • enhanced_conversions_for_leads_enabled indicates if the customer has opted into enhanced conversions for leads.
  • Made ConversionAction.primary_for_goal optional to support setting the value to false during create operations.
  • Made ConversionValueRuleSet.attachment_type immutable.
  • Added ConversionValueRuleSet.conversion_action_categories and ValueRuleSetDimension.NO_CONDITION to support conversion value rules for store visits and store sales.
  • Added the following values to ConversionValueRuleSetError: INELIGIBLE_CONVERSION_ACTION_CATEGORIES, DIMENSION_NO_CONDITION_USED_WITH_OTHER_DIMENSIONS, DIMENSION_NO_CONDITION_NOT_ALLOWED
  • Removed LEAD from the ConversionActionCategory enum and replaced with the following new values: QUALIFIED_LEAD and CONVERTED_LEAD
  • Added ExternalConversionSource.DISPLAY_AND_VIDEO_360_FLOODLIGHT.

Experiments

  • Added a new ExperimentService with a set of new resources, which is a replacement for campaign experiments.

Hotel Ads

  • Added hotel_reconciliation.campaign and added support for the following metrics: metrics.hotel_commission_rate_micros and metrics.hotel_expected_commission_cost

Recommendations

  • Added support for returning ResponsiveSearchAdAssetRecommendation.
  • Added support for returning UseBroadMatchKeywordRecommendation.

Reporting

  • Fixed inconsistencies where rows with zero metrics were returned when segments were selected in some reports. All reports will now follow the expected behavior of ignoring zero-metric rows in reports that select metrics and segments.
  • Added a new meta parameter omit_unselected_resource_names. When set to true, the response from GoogleAdsService will only return resource name fields that you explicitly request in the SELECT clause of your query.
  • When retrieving Campaign.start_date and Campaign.end_date, the date returned will always be formatted based on the time zone of the customer specified as customer_id of SearchGoogleAdsRequest or SearchGoogleAdsStreamRequest. Previously, the returned date could vary based on the time zone of the manager account specified in login-customer-id.
  • Added support for metrics.absolute_top_impression_percentage and metrics.top_impression_percentage; in geographic_view and with segments.hour
  • Added support for the following segments for metrics.sk_ad_network_conversions (SKAdNetwork conversions), which is available when fetching the data of customer or campaign: segments.sk_ad_network_user_type, segments.sk_ad_network_ad_event_type, segments.sk_ad_network_source_app.sk_ad_network_source_app_id
  • Added metrics.biddable_app_install_conversions and metrics.biddable_app_post_install_conversions.

RMF

  • Added new requirements for Performance Max and Smart campaigns. We are also documenting the required minimum functionality for other developer tools such as shopping, hotel and app campaigns, and simplifying standard shopping campaigns to align with full service campaigns.

Forum discussion at Twitter.


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Google Search Coupons From Stores

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Google Sale Coupon

Almost a year ago, Google began to integrate clipable coupons into Google Shopping. Well, now it seems that Google is testing showing those clipable coupons directly in Google Search, and not just in Google Shopping.

Saad AK spotted this the other day and posted some videocasts of it in action on Twitter. Here is a screenshot:

Google Search Coupons From Stores

Note, clipable coupons went live in Google Shopping results in November 2022, several months after Google tested it.

Now we are seeing Google test this in the Google Search results, as its own box. Note, I cannot replicate this on my device.

Forum discussion at Twitter.



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Google Business Profiles Removing Emojis & Special Characters From Business Names

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Google Store Front Mall

For the past few weeks, there have been reports via the Local Search Forum that Google has been removing emojis and special characters from business names within Google Business Profiles. This means if you try to add an emoji for your name to stand out in the Google local listings, Google may remove that emoji.

Marcin Karwowski posted about this in the forums, he said, “I just noticed that a while ago a huge number of business owners received an email with the same content, that their name was updated and the emoticon was removed from the name. Apparently, Google finally decided to clean it up and removed emojis from names en masse. It’s a beautiful day if emoticons in company names finally disappear.”

Here is a screenshot of a notice he received from Google about Google Business Profiles removing an emoji from the business name:

click for full size

Darren Shaw said shortly after that he noticed this also with special characters. Shaw wrote, “I got a notification today about an “®” being removed from a name. This client needs that in their name, though.”

Google has a history of adding and removing emojis from the search results, but the local space has been somewhat left alone from those decisions – that is until now.

Forum discussion at Local Search Forum.

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Microsoft Bing Updates Webmaster Guidelines For Conversation Mode and Bing Image Creator

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Bing Webmaster Guidelines Police Tape

Microsoft has updated the Bing webmaster guidelines to support the updates with the new co-pilot, AI, ChatGPT-powered version of Bing. Bing updated the answers section and added a new section for “conversation mode and Bing image creator.”

The current Bing webmaster guidelines is here and the section Bing updated was around here – it should jump you there.

Here is the new section titled “Conversation Mode and Bing Image Creator”:

The new Bing conversation mode builds on the existing Bing experience to provide users with a new type of search interface. Bing conversation mode generates responses using an AI model that has learned by processing a vast amount of text from the Internet. Based on the user query or prompt, the model produces an output that is coherent, relevant, and creative, according to the input and the context. The output can be a response, a web result, a poem, a story, a code, an essay, a song, or anything else that can be expressed in natural language. Bing Image Creator similarly uses an AI model that has learned by processing a vast number of images from the Internet. Based on the user prompt, the model generates an output image. The conversational model is also informed by and refines its output using available context, such as web results, feedback, and interactions, to improve its performance and accuracy. Ranking within conversation mode generally relies on the same parameters as the main web search results page.

User activity in these features is governed by the Terms of Use and Code of Conduct.

That section was not in the previous version.

Also, Bing updated the answers section to say:

Bing may enhance the results page with additional features to provide a richer search experience for some search queries. For example, if a user types “How tall is the Eiffel Tower?” Bing will respond with the answer of “300 m”. For some queries, Bing looks at search results across the web, returns a summarized answer, and links to its sources.

If the query is related to a business, Bing may return relevant information about the business, such as store hours and location. Business owners can claim and verify existing listings on Bing using Bing Places for Business (available in limited markets) to create, edit or update their listing information. In some cases, Bing may partner with third-party content providers, such as local restaurant review sites, to further enhance the user experience.

Previously it said:

Bing may enhance the results page with additional features to provide a richer search experience for some search queries. For example, if a user types “How tall is the Eiffel Tower?” Bing will respond with the answer of “300 m”. If the query is related to a business, Bing may return relevant information about the business, such as store hours and location. Business owners can claim and verify existing listings on Bing using Bing Places for Business (available in limited markets) to create, edit or update their listing information. In some cases, Bing may partner with third-party content providers, such as local restaurant review sites, to further enhance the user experience.

Forum discussion at Twitter.



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