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Google Ads API Version 11 Is Out

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Google Ads API Version 10 Is Out

Google announced that version 11 of the Google Ads API is now available. Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July.

So what is new in version 11 of the Google Ads API? Here is a short 3 minute video from Google describing the changes:

Here are the technical detail changes:

Assets

Audiences

  • Removed DateSpecificRuleUserListInfo andRuleBasedUserListInfo.date_specific_rule_user_list.

Bidding

Campaigns

Conversions

Criteria

Experiments

  • Removed ExperimentType.SMART_DISPLAY.

Planning

Recommendation

Reporting

Shopping

  • AddedShoppingSetting.feed_label,a more flexible way of matching campaigns with Merchant feeds. This fieldreplaces the functionality ofShoppingSetting.sales_country.Only one of these fields can be used at a time, but both fields are supported.This is available to allowlisted accounts only.

Forum discussion at Twitter.

Source: www.seroundtable.com

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New Google Rich Results Guidelines Prevent Prohibited, Regulated Or Harmful Products

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New Google Rich Results Guidelines Prevent Prohibited, Regulated Or Harmful Products

Google Search has added new content guidelines to the rich results help document. These new guidelines directly disallow you to markup product or content that are widely prohibited or regulated, or that can facilitate serious harm to self or others. Google said it will simply not show rich results on such products.

Product examples include firearms & weapons, recreational drugs, tobacco, vaping products, gambling-related products and other products that can pose acute threats of physical harm.

The new guidelines were posted over here and read:

Don’t mark up content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious and/or immediate or long term harm to self or others. This includes content related to firearms & weapons, recreational drugs, tobacco & vaping products and gambling-related products.

This new policy is effective already and I assume you will soon, if not already, not see rich results in Google Search for these types of products. This includes Google not showing star ratings, prices, or availability information and so on.

Google told me “this policy change will align the rich snippets feature with other Search surfaces that display product information from merchants, to help provide consistency and clarity.”

Google will not issue manual actions in Google Search Console for violation of this guidelines, Google will simply will just not show the rich results in Google Search.

Here is a screenshot from Glenn Gabe of it already going missing for sites:

Forum discussion at Twitter.



Source: www.seroundtable.com

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