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Google Ads Now Allows Sports Gambling Ads In New York

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Google Ads Now Allows Sports Gambling Ads In New York


Google Ads, as of this past Saturday, January 8, 2022, is allowing certified and state-licensed entities in New York to run ads for sports betting. This was previously disallowed but now that the state Gaming Commission in New York changed the rule, it is now allowed in New York State.

Here is Google’s announcement:

In January 2022, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run ads for sports betting from certified, state-licensed entities in New York from January 8.

Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content in this region on January 7, 2022.

The Gambling and games policy page will be updated when the policy goes into effect.

New York state lawmakers and former Governor Andrew Cuomo cleared the way for mobile gambling last April, when it was included as part of the state budget. This was done to bring in more tax dollars to the state.

This is approved for four apps right now DraftKings Sportsbook, FanDuel, Caesars Sportsbook and BetRivers. BallyBet, BetMGM, Wynn Interactive, Resorts World Bet and PointsBet are still awaiting final approval.

Forum discussion at Twitter.





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Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation

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Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation


Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets or other non-standard URL encoding in your URL structure.

Instead, use ampersands, equal signs, hyphens or other supported and standard URL encoded URLs for your fascinated navigation. This guidance is listed in Google’s blog post from 2014, here is a screenshot:

click for full size

John said on Twitter it is “still a bad idea” to use non-standard URL encoding for this purpose:

I still see many sites using these methods – I wonder why…

Forum discussion at Twitter.





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Google Maps Pins Testing Showing Review Snippets

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Google Maps Pins Testing Showing Review Snippets


Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This was spotted by Allie Margeson who said on Twitter “seeing review snippets get some prominence directly on the map and I like it!”

Here is her screenshot:

click for full size

Personally, I am not a fan of this, it seems to really clutter up the map interface a lot to me…

Allie added “Another reason to get keywords in your reviews.”

Do you like it? Even if you don’t and Google launches this, you better have some really nice short review snippets that Google can select.

Forum discussion at Twitter.





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Google Location Pack Shows Things To Do, Airports & Transit Stops

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Google Location Pack Shows Things To Do, Airports & Transit Stops


Google is testing a new layout for location packs that show things to do, airports and transit stops based on the location you are looking at. This is Google mobile search feature that Brian Freiesleben spotted and posted on Twitter.

Here is a GIF of it in action:

Now, things to do and these features were announced last May but I guess Google is trying it out in new areas?

Here is another example:

Forum discussion at Twitter.





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