SEARCHENGINES
Daily Search Forum Recap: March 29, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Almost a week into the Google Product Reviews update for March 2022, it looks like this update is not that huge, at least not yet. Google structured data error reporting is a lot more detailed and gives you a lot more context now. Google launched trusted store badges in shopping results for merchants who provided excellent customer service through the new Google Shopping experience scorecard. Google AdSense launched anchor ads for AMP sites with Auto ads on. Google said for Google to discover your new site, it is best to link to it and not just use the request indexing feature in Google Search Console – so here is a link to my new blog named Lucid Insider.
Search Engine Roundtable Stories:
- For Google Updates, The Product Reviews Update III Is Not That Huge – So Far
So far, I will say that the Google Products Reviews update version 3, the March 2022 version, is not that huge. That is, not that huge compared to the previous product review updates or core updates. Some would say this update is a mild update, again, so far… - Google Structured Data Error Reporting Gets More Descriptive Names & Context
Google today has rolled out more specific, descriptive and contextually helpful names for the structured data error reporting it shows in Google Search Console rich result status reports, the Google Search Console URL inspection tool and Rich Results test. - New Google Trusted Store Badge Based On Shopping Experience Scorecard
Google has launched a new Trusted Store badge for merchants who have an excellent Google Shopping experience scorecard score. Google also launched a new set of Google Merchant Center insights reports. - Google AdSense Anchor Ads On AMP Sites With Auto Ads
Google AdSense announced that those with AMP sites that have Auto ads with AdSense will now support anchor ads. From April 11, 2022, if you’re using Auto ads for AMP, anchor ads will start to appear on your sites. - Google: It’s Best To Have Google Discover New Sites With External Links Over URL Submission
Google’s John Mueller said there is nothing wrong with using the Google Search Console URL inspection tool to request indexing but the better route is to have Google discover those new URLs on that new site through external links. Google said it is simply better to have links to the site and for Google to pick up the site that way. - Google London Outdoor Work Desks
Here is a new photo from the Google London office. They have a lot of nice views of the city of London and here is where you can work while outdoors. How are these for Google workstations?
Other Great Search Threads:
- If you’re going past the common defaults, I wouldn’t expect a permanent upper limit. You can probably iteratively work out the current setting with Inspect, John Mueller on Twitter
- If you’re using server-side rendering, then the website that search engines see is essentially a static HTML version, not a JavaScript-based site. Usually that means you don’t have to do, John Mueller on Twitter
- It sounds like you’re creating these links yourself — that seems like a waste of time either way. Make your site truely awesome; dropping links doesn’t do that., John Mueller on Twitter
- There is no site-specific limit. Also, being a market leader doesn’t mean the rest of the world would be missing your version if it weren’t indexed… I realize it would be nice to have 100% 24/7, b, John Mueller on Twitter
- Yeah, just to be clear, I’m not aware of any secret links in secret places for Search ranking, and I can’t imagine that any execu, John Mueller on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Other Search
Feedback:
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SEARCHENGINES
Microsoft Bing’s New BingBot Now Fully Live Today

As a reminder, since April, Bing has been slowly testing a new BingBot user agent, slowly rolling it out to more percentages of crawls over the year. It should have rolled out to 100% of all crawls last month. But now Fabrice Canel said this week that it is near 100%, and an announcement is coming sometime today from Microsoft.
Fabrice Canel from Microsoft Bing wrote on Twitter, “We are near 100% and are proactively monitoring and rolling back any website having issues. Stay tuned for more communication Friday.”
Initially, Bing said it would be rolled out by Fall 2022, then January 2023. Maybe today is the day?
Here has been the rollout so far:
- April 2022: Less than 5% of crawls
- July 2022: 5% of all crawls
- September 2022: 20% of all crawls
- October 2022: 50% of all crawls
- February 2023: New 100% of all crawls
Let’s see what Fabrice announces today.
Forum discussion at Twitter.
Update: Confirmed, it is fully live according to Fabrice on LinkedIn.
Yes @rustybrick 💯% today (we fallback to previous user agents where appropriate). More information on Bing Crawler User Agents: https://t.co/n0ILIEUz0I https://t.co/49ILtJDuL0
— Fabrice Canel (@facan) February 3, 2023
SEARCHENGINES
Google’s CEO Sundar Pichai Confirms New Chat Based Search Feature

Last night I reported on Search Engine Land, based on the Google earnings report and earnings call, that Google’s CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there is a big new search event this Wednesday – so maybe we will hear about it there?
Yes, the other day we reported about Apprentice Bard, the reports of Google’s ChatGPT answer to OpenAI and Microsoft Bing.
Here is what Sundar said on the call:
Sundar Pichai said, “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them. This will help us continue to get feedback, test, and safely improve them. These models are particularly amazing for composing, constructing, and summarizing. They will become even more useful for people as they provide up-to-date more factual information.”
Sundar Pichai said that he “first spoke about Google being an AI-first company” more than “six years ago.” “We have been preparing for this moment since early last year, and you’re going to see a lot from us in the coming few months across three big areas of opportunity; first, large models. We published extensively about LaMDA and PoN, the industry’s largest, most sophisticated model plus extensive work at DeepMind,” he continued to say.
During the question and answer period, Sundar added “We’ll be launching — we’ll — more as labs products in certain cases, beta features in certain cases and just slowly scaling up from there. Obviously, we need to make sure we’re iterating in public, these models will keep getting better, so the field is fast changing. The serving costs will need to be improved.”
“So I view it as very, very early days, but we are committed to putting our experiences, both in terms of new products and experiences, actually bringing direct LLM experiences in Search, making APIs available for developers and enterprises and learn from there and iterate like we’ve always done. So I’m looking forward to it,” he added.
Sundar goes on to add, “In terms of Search too, now that we can integrate more direct LLM type experiences in Search, I think it will help us expand and serve new types of use cases, generative use cases. And so I think I see this as a chance to rethink and re-imagine and drive Search to solve more use cases for our users as well. So again, early days, you will see us be bold, put things out, get feedback and iterate and make things better.”
Here is the event live stream on Wednesday:
Everyone is so ChatGPT crazed!
Forum discussion at Twitter.
SEARCHENGINES
Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak, and SEOs and marketers dug through the search engine’s source code. Google’s answer to ChatGPT might be Apprentice Bard using LAMDA Sundar Pichai of Google basically confirmed this. Google’s John Mueller blasted some links sellers. Google Search Console updated the video indexing report. Google said to try to nofollow site credit links in your footer. Google said spammy links from porn sites should not be a priority. Google said if you redesign your site, the rankings make go “nuts.” Google Search Console verification does not impact your rankings. Google said firewalls and CDNs are the biggest reason for why your site is blocking crawling. Google updated its canonicalization docs in a big way. Google said don’t use relative paths in your canonicals. I posted the big Google webmaster report for Friday. Microsoft Bing said the lastmod field in your sitemap file is critical. The new BingBot might go 100% today. Google Ads announcements and news seemed to have slowed since late last year. Google reported earnings that showed their ad revenue was down 3.6% year over year. Yahoo Search is really going to be making a comeback, I have more evidence. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.
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