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Google Local Update On March 23rd Corrects Vicinity Update

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Google Local Update


On March 22nd and 23rd I noticed the BrightLocal tracking tool spike up a bit, so I kept tabs on that we may have had a Google local search update. Well, Joy Hawkins posted in the Local Search Forums that this update seems to have been a “correct” of the “Vicinity Update,” which was the local update we reported on in December 2021 that later Google confirmed.

Joy wrote “I’m happy to say that we’re seeing corrections to some of the overkill that the Vicinity Update had on businesses that have keyword-rich business names. We were seeing patterns before that businesses with keyword-rich business names were being filtered out if there were several businesses in a market that had similar names (@Yan Gilbert discovered this). Thankfully, that seems have been reversed.”

She shared these charts showing the before and after for these local pack rankings. The first one shows the “biggest impact on explicit keywords, keywords that include a city-name.”

This second one shows a lesser impact for keywords that are implicit, no city-name:

Here is the chart from Bright Local showing the changes on March 22nd and March 23rd:

click for full size

Here is a chart from Joy showing the spike in a different tool on March 23rd or so:

click for full size

I wonder if we can get Google to confirm this March 23rd local search ranking update?

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Forum discussion at Local Search Forums.



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SEARCHENGINES

Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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