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Google Looked Into Giving Sites An Eco-Friendly Ranking Boost In Search

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Google Looked Into Giving Sites An Eco-Friendly Ranking Boost In Search


Google’s John Mueller said that the search company did look into what it could do to incentivize sites to be more eco-friendly. He said they looked into a ranking boost of some sorts for sites that are friendly to the environment but it was tricky, he added.

He said this on Twitter when asked “If Google started boosting companies that are kinder on the environment in the search results, that’d be an impactful Google Algorithm update wouldn’t it? Any chance of that happening?” John replied “We have looked at some of the options there, I think it would be pretty neat. However, it’s “tricky”, yes. What would you use for metrics?”

Here are those tweets:

Google has made a bunch of changes to search last October in general to promote sustainability but a ranking boost was not one of them.

Do you want to see a ranking boost for your site or company being eco-friendly? How would you see this working? How would Google measure this?

Forum discussion at Twitter.

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Google Shopping Ads Testing Including Material In Ad Title From Query

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Google Ads Exclude Placements In Smart Shopping Campaigns

Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I do not know if this is 100% new or not but it might be.

Store Growers shared an example of this in action on Twitter saying “Google is changing product titles in Shopping Ads depending on the search query. In this case, it added the material mentioned in the product feed “gold” to the front of the existing titles.”

Here is the screenshot, click to enlarge it:

click for full size

They went on to say “It certainly increases CTR, but it seems to pick products randomly to edit.” But they would like more visibility into when Google does this.

Have you seen this? Google has not yet commented on this…

Forum discussion at Twitter.

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Source: www.seroundtable.com

See also  Google Says You Don't Have To Resubmit Your Page For Indexing Each Time You Update It
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