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Google Looked Into Giving Sites An Eco-Friendly Ranking Boost In Search

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Google Looked Into Giving Sites An Eco-Friendly Ranking Boost In Search


Google’s John Mueller said that the search company did look into what it could do to incentivize sites to be more eco-friendly. He said they looked into a ranking boost of some sorts for sites that are friendly to the environment but it was tricky, he added.

He said this on Twitter when asked “If Google started boosting companies that are kinder on the environment in the search results, that’d be an impactful Google Algorithm update wouldn’t it? Any chance of that happening?” John replied “We have looked at some of the options there, I think it would be pretty neat. However, it’s “tricky”, yes. What would you use for metrics?”

Here are those tweets:

Google has made a bunch of changes to search last October in general to promote sustainability but a ranking boost was not one of them.

Do you want to see a ranking boost for your site or company being eco-friendly? How would you see this working? How would Google measure this?

Forum discussion at Twitter.

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Unusual Spike In Google Business Profile Insights Traffic For Some

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Google Business Profile Performance Metrics With Products

There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports.

There are two threads about this in the Local Search Forums – I spotted this via @keyserholiday. One local SEO named George Nenni wrote, “We track GBP searches, views and actions for around 200 new car retailers, through a Jepto API into Data Studio. We are noticing more than half of these profiles received strange spikes in searches and views, but not actions. It is the same data we are seeing directly in the GBP dashboard (attached). We track separate profiles for sales, service, parts and body shop departments for each dealer. The issue is only happening with the nested department listings.”

He shared this chart from the Insights report in Google Business Profiles:

click for full size

Another local SEO, Annika Neudecker wrote, “We track our GBP insights for our locations every month to watch growth and trends over time. I pulled my September data this morning and found a very curious change in the reported searches. It appears that the reported Direct searches increased significantly (about +1 mil) while Discovery searches fell by nearly exactly the same amount. This makes me wonder if Google has switched up how it counts Direct and Discovery searches for GBP listings. We haven’t made any changes to our listings which would prompt a big change in how they’re being found.”

Jason Brown thinks it might be a bug or maybe both. He said, “Bots or bug? Car dealerships saw huge spikes in views, but no clicks.”

I am guessing bots?

Forum discussion at Local Search Forums.

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Source: www.seroundtable.com

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