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Google October 2022 Spam Update Rolling Out

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Google Search Spam Algorithm Update

It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. Google said this update will take several days to complete and is a global update. Google said “Today we released the October 2022 spam update,” and added “This update is global and affects all languages. The update could take several days to complete.”

So far, in the past 24 hours, there appears to be very little movement in terms of both SEO chatter and the automated Google tracking tools. In short, so far, the rankings as a whole did not move so much. Of course, this may be a very targeted spam hit, so it might only impact a very small percentage of sites on the web. But for now, this update is so far not far-reaching. Again, it is super early and we will keep track of it and keep you posted. I should note, the previous spam update was pretty significant almost right away.

Don’t get me wrong, as you can see from some of the comments in this story, some were hit super hard. But it just does not seem super widespread yet – or maybe most SEOs have not picked up on it yet?

Here is the tweet announcing this update:

Google October 2022 Spam Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google October 2022 Spam Update
  • Launched: October 19, 2022 at around 11 am ET
  • Rollout: It will take several days to fully roll out
  • Targets: It improves Google’s spam detection techniques, Google said “sites that violate our policies may rank lower in results or not appear in results at all.”
  • Penalty: It penalizes spam techniques that are against Google’s spam policies.
  • Global: This is a global update impacting all regions and languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.
  • Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

The previous update was the November 2021 spam update which was 11 months ago. Google linked to the spam updates help document that reads:

While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.

For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.

Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.

Here is a list of the previous spam updates:

SEO Chatter

Here is some of the early chatter on this October 2022 spam update from both WebmasterWorld and comments here:

Lost more than 50% since yesterday. Hope this is temporary.

Day after day I see the number of indexed pages decreasing (I mean on Search Console).

Furthermore, the new pages are in no way taken into consideration, despite the various additions on SC, the links on the site, sitemap, social links etc.

down 30-40% in HCU, recovered 15-20% in the core, back down to HCU levels in PRU (not even a single affiliate link or product review article in the site), and now prob. going down even below as the rankings are worst it’s ever been

All of a sudden, Lost all the feature snippet of site in this unannounced update. Does anyone know the cause of it? Is this “site-wide snippet penalty” or “Bug in Google system”?

right now seeing sharp decline in ranking, is that update announced or not?

50k daily to 2k. well done Google

Google Tracking Tools

Less than a day later, here are what the tracking tools are showing:

Semrush:

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Mozcast:

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SERP Metrics:

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Advanced Web Rankings:

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RankRanger:

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Accuranker:

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Cognitive SEO:

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Algoroo:

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SERPwoo:

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SERPStat:

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So are you seeing anything yet? Let us know.

Forum discussion at Twitter and WebmasterWorld.



Source: www.seroundtable.com

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Daily Search Forum Recap: May 24, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s site reputation abuse policy is still not algorithmically enforced. Google Search can now index EPUB formats. There is a neat place to follow all the embarrassing Google AI Overview examples. Google Analytics 4 adds real-time metrics in the past 5 minutes. Google Search has new profiles for looking at reviews and notes. And I posted thew weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: May 23, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Microsoft Bing was offline for a while today, taking down third-party sites like ChatGPT Search, DuckDuckGo and even its ad products. Google is testing special treatments for Reddit results in search. Google is testing from sources across the web without images. Google is testing replacing related search with people also search for. Google Ads has a referral program, not sure if that is new. Google updated its robots.txt parser code in GitHub.


Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: May 22, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Marketing Live was yesterday and we covered all of the search ad announcements including that ads are coming to AI Overviews. I am seeing a possible Google ranking update, unconfirmed of course. Google and Bing both recommend you upgrade to WordPress 6.5 because it supports native lastmod elements in the sitemap files. There is this weird surge in Google Search Console performance reports for product snippets. Bing is testing search tag filters. Apple Maps may mark a business closed due to missing an address and/or business hours.


Search Engine Roundtable Stories:


  • Google Search Ranking Volatility Spike Around May 22


    After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the tools are showing a spike in volatility.

  • Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools


    Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads.

  • Unusual Surge In Google Search Console Product Snippets Search Performance


    Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will likely see a surge in impressions and clicks over the past few days.

  • Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support


    Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says this is a “game-changer.”

  • Bing Search Testing Tag Filters


    Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via the right side of the page that will expand and show you tag filter options.

  • Apple Maps Listing Permanently Closed Over Missing Business Hours & Address


    Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address and/or if the business hours and address do not match what is on the business’s website or other local listings (like on Yelp, Google Maps, etc)?

  • Google Golf Clubs


    Here is a photo from a Google event named “Grow with Google” where there are Google branded gold clubs in this backdrop. You can see them in the golf bag on the right of the photo.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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