SEARCHENGINES
Google On SEO Case Studies

Google has this SEO case studies and success stories page since 2019, and they have updated it a few times, I believe. Recently, someone Mariachiara Marsella asked John Mueller if Google could add new case studies.
John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”
I assume John is saying that since Google Search changes so often, not just the core rankings but also the search features, producing these can often lead the results to be stale – quickly. So even by the time, Google gets proper approval to publish one of these case studies, the study’s results may have flipped the other way due to a ranking change or, a feature being demoted, or maybe even sunset.
This then gets me to wonder, will Google drop these SEO case studies all together?
Here is a screenshot of the page as I see it today, just in case (click to enlarge):
Forum discussion at Mastodon.
Source: www.seroundtable.com
SEARCHENGINES
Apple Maps Street View Camera Backpack

Here is a photo of some guy walking around Israel with an Apple Maps street view backpack. It was captured by Hillel Fuld the other day and posted on Twitter.
Google has its own street view backpack, which is more impressive to look at.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Google’s Internal Menu System Tracks Googlers Food Preferences

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.
Here are those tweets embedded:
Important update.
As much as I would like to be a conspiracy theorist and assume that my tweets are being monitored, seems the initial warning was just a bug. pic.twitter.com/FRbkw6QE0g
— Lara Levin (@TheLaraxSF) March 23, 2022
So… I think I have two preferences set on the menu… that I like soups and salads. I think the system inverted that to things I avoid. It is now fixed. Inadvertent shaming is over.
— Lara Levin (@TheLaraxSF) March 24, 2022
Haha, I think it’s just “here are the menus for the day”, and it’ll show you things you might like most at the top. It’s not that fancy 🙂
— Lara Levin (@TheLaraxSF) March 24, 2022
To be clear, it doesn’t track you! You can set favorites. And there was a bug 🙂
— Lara Levin (@TheLaraxSF) February 2, 2023
This is really not a photo of the day but close enough…
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.
This was shared a while back on Twitter.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
-
PPC7 days ago
9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)
-
NEWS5 days ago
OpenAI Introduces ChatGPT Plus with Monthly Subscription of $20
-
SEARCHENGINES4 days ago
Helpful Content & Link Spam Update Done, SEO, Search Console & More
-
MARKETING6 days ago
(Re)Introducing your favorite Optimizely products!
-
PPC6 days ago
Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)
-
MARKETING7 days ago
5 Simple Things You Can Do To Improve the Content Experience for Readers
-
SOCIAL4 days ago
Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps
-
SEO6 days ago
11 Disadvantages Of ChatGPT Content