SEARCHENGINES
Google Page Experience Desktop Update Live, Search Console Errors, IndexNow Growing, Local Map Interactive & Ads Paused In Russia

This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap, for you all to check out and catch up with. Google Search Console’s URL Inspection tool is erroring out for some folks. Alan Kent from Google said no worries on merchants trying to fake the Shopping experience scorecard metrics, Google has ways to verify the metrics and will penalize merchants that try. IndexNow has grown with integration from Duda and a couple new SEO plugins but Yoast’s founder is not too optimistic about it. Google said it does not use the disavow files to discover link networks. Google spoke about the issues with translated content and garbage parameters in URLs. If you block users in the US, you need to block Google as well. Don’t forget, there are not more eligibility requirements for showing up in top stores. Google’s local pack map is now an interactive map. Google is showing how the business details are confirmed in the local listings. Google business profiles may require double verification. Google is testing a search bar filter at the top right section. Google is testing dropped the estimated results. Google has an upcoming SEO workshop with its internal SEOs and the Search Central unconference is coming later this month. Most people think Google will remain dominate over the next ten years. Google has pauses all ads from serving in Russia temporarily. Anton Shulke, a beloved SEM, is in Kyiv, Ukraine, trying to live a normal life but also making badges out of bedding – praying for you all. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
Sponsored by BruceClay who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.
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SEARCHENGINES
Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.
I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:
Test: Sponsored label in Google Search:
Normal: Ads label in Google Search:
Here is another full size screenshot you can click on to see the “sponsored” label:
Here are more tests:
Here’s an interesting test. Google is currently showing new ad label variations on mobile, now with the words ‘advertisement’ and ‘sponsored’. This is matched with another URL + favicon test from March – lots going on here. More info: https://t.co/j6IUtkSa1z pic.twitter.com/FLSnZcmzWc
— Brodie Clark (@brodieseo) May 17, 2022
I personally like the “sponsored” label, makes it feel more luxury. 🙂
Forum discussion at Twitter.
Update: Google has now confirmed this as a test and sent Search Engine Land this statement:
This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.
Source: www.seroundtable.com
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