Google’s John Mueller said again that Google Search does not use “engagement” as a factor for ranking or other purposes in Google Search. Google Search does not know if your web page has a high or low level of user engagement metrics and even if it did, it does not use it for ranking purposes, John said.
I do apologize if the image above threw you off for what this story was about, by the way.
The question came up at the 7:07 mark into the video where the SEO said that the site has really improved its engagement metrics in a big way. So she asked “Can a single page with extremely high engagement and traffic have an influence on the domain as a whole? Do these signals trickle to other pages on the site and play a positive role at that domain level?”
John Mueller of Google responded that no, Google does not use engagement as as a factor. He said “So I don’t think we would use engagement as as a factor.”
He then went on to warn about looking at if the queries that drive engagement are relevant, he said “the thing I might watch out for is if it drives engagement for the kind of things that you care about.” He said “that’s is just something that I’ve sometimes seen where a page might be very visible for certain queries but when you look at the queries like I don’t really want to rank for that like my topic is is something else.”
He also said that that the whole site can impact other areas of the site, he said “But it is the case that usually pages within a website are interlinked with the rest of the website and through those internal links across the website we do forward some of the signals. So if we see that a page is a really good page and we would like to show it in search a lot maybe it also has various external links going there then that gives us a lot of additional context about that page and we can kind of forward some of that to the rest of the website. So that, usually that’s a good thing.”
Here is the video embed:
Here is the transcript:
So I don’t think we would use engagement as as a factor.
But it is the case that usually pages within a website are interlinked with the rest of the website and through those internal links across the website we do forward some of the signals. So if we see that a page is a really good page and we would like to show it in search a lot maybe it also has various external links going there then that gives us a lot of additional context about that page and we can kind of forward some of that to the rest of the website. So that, usually that’s a good thing.
The thing I might watch out for is if it drives engagement for the kind of things that you care about. That’s is just something that I’ve sometimes seen where a page might be very visible for certain queries but when you look at the queries like I don’t really want to rank for that like my topic is is something else. So that might be something just to kind of like take a cautious look at the metrics.
Forum discussion at YouTube Community.
Daily Search Forum Recap: September 30, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing “more like this” star feature, the things to know box on the right side and the product panels with shaded backgrounds. Google said sometimes a brand becomes so popular it will rank above the general meaning of the word in Google Search. Page speed issues won’t lead to your site being removed from Google. I also posted my weekly SEO video recap – with a cold and cough.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google Core & Product Reviews Update Done, Local Search Ranking Bug Fixed, Search On Event Recap & More
Google has finished rolling out both the September 2022 core update and product reviews update on Monday, September 26th – yes, there is a lot of confusion. Google fixed a bug with the local search rankings and service area businesses. Google had its big Search On event…
- Google “More Like This” Star Search Snippet Feature
Google is testing a new feature that places a large and smaller star next to the search result snippet. When you click on the star icons, you are presented with a box beneath that search result snippet that shows a “more like this” section.
- Google Search: When A Brand Becomes More Popular Than The Meaning Of The Word
There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information about the brand over the meaning of the word.
- Google Testing Things To Know On Right Search Panel
Google is testing the placement of the Things To Know section on the right-side panel. Typically, you find these within the main search results in the middle portion of the search results.
- Google Tests Shady Design For Product Panels
Google is testing another design for the product panels in Google Search. This new design shades the boxes for some of the products and reviews, etc. It also moves some of the filters around.
- Google: Page Speed Issues Wouldn’t Lead To Your Site Being Removed From Google Search
Google’s John Mueller said that your site or page would not be removed from the Google Search results over page speed issues. He was asked about this on Twitter and said no, page speed won’t lead to your site on the basis of page speed.
- 3D Chrome Google Sign
Here is an interesting looking sign at the Google Netherland office. It looks like a 3D chrome sign of sort, with the Google logo. This is hanging on a wall at that office.
Other Great Search Threads:
- It might be that the currency is just not supported by our systems. Unfortunately, that’s sometimes not a technical issue which we can resolve., John Mueller on Twitter
- If they’re not showing up instead of your “real” pages, I wouldn’t worry about it. These technical quirks come & go. Technically they can be indexed, but if nobody sees, John Mueller on Twitter
- A redirect is not a 404 🙂, John Mueller on Twitter
- Curious about how SEO has evolved across a giant part of the web? Check out the @HTTPArchive ‘s Web Almanac chapter on SEO at https://t.co/PKQAn9Vc05 . It’s based on a giant treasure of, John Mueller on Twitter
- Google’s push to get merchants to add product information to their Business Profiles continues. A new section about adding products was just added to the help doc “Edit your Business Profile on Google, Stefan Somborac on Twitter
- It depends on how you have your paywall set up, and what you want it to do. A paywal doesn’t have to be 100%; you might choose to show Google 30%, random, John Mueller on Twitter
- There’s nothing defined about the order of results in a site:-query, I wouldn’t read anything into it 🙂, John Mueller on Twitter
- When is cloaking. not penalisable?, WebmasterWorld
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Twitter Tests New Tweet View Count Display to Better Highlight Content Reach
5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
This Week on Xbox: Grounded is Here, Upcoming Releases and Much More
Daily Search Forum Recap: September 30, 2022
B2B PPC Experts Give Their Take On Google Search On Announcements
The 21 Best Lead Generation Tools in 2022
UK teen died after ‘negative effects of online content’: coroner
Critically-Acclaimed CRPG Pathfinder: Wrath of the Righteous Comes to Xbox Today
Daily Search Forum Recap: September 29, 2022
LinkedIn Rolls Out 3 Updates To Pages
Google Updates Documentation On Meta Descriptions
Explore the Path to Digital Future: Interconnect, Integrate and Innovate
Daily Search Forum Recap: September 5, 2022
Microsoft Advertising Gains Pinterest Import, More Google Imports, & More
Google Again Says Spikes In Crawling Activity Not A Sign Of The Helpful Content Update Rollout
How To Launch Your First Google Ads Remarketing Campaign
Confusion Over Google Search Console’s HTTPS Is Invalid And Might Prevent It From Being Indexed
The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)
7 Tips For Creating Instagram Story Ads That Convert
Google Adds More Options to Manage Ad Assets and Extensions
SEO6 days ago
Here’s How Much You Can Really Make From Affiliate Marketing
SEO7 days ago
Google On Percentage That Represents Duplicate Content
MARKETING6 days ago
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
SEO4 days ago
Google Announces 5 Changes Coming To Mobile Search