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Google Structured Data Error Reporting Gets More Descriptive Names

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Google Structured Data Error Reporting Gets More Descriptive Names


Google today has rolled out more specific, descriptive and contextually helpful names for the structured data error reporting it shows in Google Search Console rich result status reports, the Google Search Console URL inspection tool and Rich Results test. As Daniel Waisberg of Google clarified on Twitter “Don’t panic! It’s just a change of names.”

Google explained even if you haven’t changed your structured data markup:

  • All your open issues that refer to nested properties will be automatically closed (for example, the Missing field “name” issue in the example above).
  • You’ll see new open issues with more context about what’s missing (for example, the issue will say Missing field “name” (in “author”). To avoid overloading Search Console users with emails, Google won’t send notifications on the creation of these new issues.

Also, if you requested Google Search Console to validate a fix before the change, you will need to revalidate the new issues, going forward. Google also said “this is simply a change in the issue name, it will not affect how Search Console detects errors, and all the issues that are being closed will be replaced by a new issue with the additional context in the issue name.”

Here is a before and after screenshot of a structured data error:

click for full size

Google posted a note over here explaining more details on how this will visually impact your open and closed issues:

Search Console changed the naming pattern of many structured data issues to include the name of the containing element in the issue name. As a result, we are closing all affected issues and opening the equivalent issues with the new naming pattern. You will not see any change in the number of affected entities on your site as a result of this, but you will see the changes in your issue history. We have suppressed any email notifications for this change. We hope you find the new issue naming schema useful.

This should go into effect today…

Forum discussion at Twitter.

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Wild Google Organic Ranking Swings With Google Algorithm Updates

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Wild Google Organic Ranking Swings With Google Algorithm Updates

With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don’t see huge swings. Glenn Gabe documented a site that didn’t just see one big ranking change but several!

Glenn Gabe posted on Twitter and wrote “If you want a great example of machine learning models having a hard time figuring out a site, look no further. This site drops & surges around major updates, including several Product Reviews Updates. And just dropped AGAIN with the Sep PRU late tremor. Stay tuned. More to come.”

Here is the example site’s Search Console graph with those insane swings:

click for full size

Glenn added “I just started digging in, but clearly Google is having a hard time understanding what the site does, if it should be classified as a product reviews site (it probably should…), & if it should rank at all. Like others impacted, the site dropped off a cliff for some queries…”

It is rare to see such movement from one site in such a period of time but when you do, it makes you go wow.

It is kind of also mindboggling that Google would have algorithms that kind of fight with each other. It reminds me of when sites are on the edge of Google’s quality threshold but in this case, it is different algorithms judging things differently.

Have you seen this before, with such extreme fluctuations?

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Forum discussion at Twitter.



Source: www.seroundtable.com

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