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Google Vehicle Ads Now Available To All US Advertisers

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Google Vehicle Ads Now Available To All US Advertisers


Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google.

This format shows customers an image of the vehicle with important information such as make, model, price, mileage, and advertiser name. Showing inventory of available vehicles both enriches the customer’s purchase experience and provides more qualified leads for auto advertisers. Vehicle ads help advertisers drive sales by optimizing for both online conversions (leads) and offline conversions (store visits).

Clicking on a vehicle ad will take the customer to the vehicle description page (VDP) on your website. From there, they can perform additional actions such as contacting the dealer, filling out a lead form, etc. before visiting the dealership.

Prior this was a pilot but now it is available to all US advertisers.

Advertisers are required to upload their vehicle data feed to Merchant Center. The advertiser’s feed must contain pertinent details about their vehicles, including make, model, price, mileage, color, and more. Google uses these details to match a customer’s search to the most relevant cars.

To use vehicle ads, you must create Smart Shopping campaigns on Google Ads. You must also link your Google Ads account to a Merchant Center account and a Google Business Profile. A store feed alternative to Business Profile linking is available if you don’t own or manage the profiles for your dealer locations.

Vehicle ads target customers at the bottom of the funnel, closer to selecting a specific vehicle, configuration, and/or dealer. The format appears on queries with a high car shopping intent.

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You can learn more over here.

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Update: Several hours later, Google posted a blog post on this with some screenshots of how they look, which is what we saw in the tests we covered a while ago:

click for full size

Forum discussion at Twitter.



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Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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