SEARCHENGINES

Google Working On New More Personalized Search Engine & Project Magi

Published

1 year ago

April 18, 2023

The New York Times reported yesterday that Google is working on an “all-new search engine” while also working on Project Magi, aimed to add AI-based features to the existing search engine.

In fact, according to this report, Google is working on these two projects and several other AI-based search projects to be incorporated into Google Maps, Chrome, Android, and other platforms. I did summarize this yesterday on Search Engine Land but I felt it was important to summarize it here as well, I’ll keep it shorter here.

All-New Google Search To Bring Back Personalization

“Google is racing to build an all-new search engine powered by the technology. It is also upgrading the existing one with A.I. features, according to internal documents reviewed by The Times,” the report wrote. There will be a “far more personalized experience than the company’s current service, attempting to anticipate users’ needs.” “Modernizing its search engine has become an obsession at Google, and the planned changes could put new A.I. technology in phones and homes all over the world,” the Times added.

When is this coming? It is too soon to know. There is no timeline or ETA for when we might hear about this from Google or see this being tested.

Lara Levin, a Google spokeswoman, said, “We’ve been bringing AI to Google Search for years to not only dramatically improve the quality of our results, but also introduce entirely new ways to search, such as Lens and multisearch. We’ve done so in a responsible and helpful way that maintains the high bar we set for delivering quality information. Not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new AI-powered features to Search, and will share more details soon.”

Google has been talking about a vastly different Google Search for a couple of weeks now, so this should not shock too many of you. Also, Google wrote in late March with the Bard release, “We’ll also be thoughtfully integrating LLMs into Search in a deeper way – more to come.”

As I noted on Search Engine Land, Google did the personalization thing in Google Search in a big way in 2009. But then scaled back on that, maybe due to privacy reason, but Google said it was being personalization added little benefit to overall search quality and relevancy. So much so, Google very lightly uses personalization in Google Search these days outside of previous query and location of the searcher.

Project Magi Coming Soon

While waiting for the all-new Google search, Google is expected to release features that help searchers transact with the search results. This is under the project name Magi and we may see signs of Google testing this in the wild as early as next month.

Search features under Google Magi would allow searchers to complete transactions, such as buying shoes or booking flights. Google Search would allow searchers to complete financial transactions, as explained before, while still incorporating the existing search ads that you see in Google Search today.

These changes can allow searchers to answer questions around “software coding and write code based on a user’s request.” “Google may place an ad under the computer code answers, according to a document,” the report added.

Other features Googlers are working on include:

Google Earth’s mapping technology with help from A.I. and search for music through a conversation with a chatbot.

GIFI would use A.I. to generate images in Google Image results.

Tivoli Tutor, would teach users a new language through open-ended A.I. text conversations.

Searchalong, would let users ask a chatbot questions while surfing the web through Google’s Chrome browser.

Is SEO Dead?

I think SEO is fine for the time being, but things will eventually change:

Making a technically good, easily findable, well-targeted, high-quality website will continue to be critical for those who want to be recommended on the web. Yes, things will change, they always do, but the need for smart, experienced, and curious SEOs is imo not going away.

— johnmu is AI-bait 🏄🏼‍♀️ 🏄🏼 🏄🏼‍♂️ (@JohnMu) April 16, 2023

Also, I recommend checking out the 60 minutes interview from the other day over here.

Forum discussion at Twitter.

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SEARCHENGINES

Daily Search Forum Recap: September 18, 2024

Published

13 hours ago

September 19, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search will soon show if an image is AI-generated, edited with photo editing software or taken by a camera. Google Search Console has a bug showing product snippet search appearances in the search performance report again. Google Ads announced negative keywords for PMax, new insights, expanding more AI features and more. Google Local Service Ads validation logic for bids email. Bing is testing scrollable search result snippets.

Search Engine Roundtable Stories:

Google Ads Gains Negative Keywords, Insights, Reporting To PMax & Much More

Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more.

Google Search To Label Images As AI Generated, Edited Or Taken With Camera

Google Search will soon label images as AI-generated, edited with photo editing software or if it was taken with a camera in the image search results. This label will be added to the about this image feature, according to The Verge who spoke to Laurie Richardson, vice president of trust and safety at Google.

Google Search Console Product Snippets Report Surge Again, Likely A Bug

It looks like we are seeing another surge in the Google Search Console Search Performance report when you filter by the product snippets search appearance filter. We had this happen in May of this year, it was a bug that Google fixed, and now we are seeing it happen again.

Bing Search Result Snippets That Are Scrollable

Bing now lets you scroll within a specific search result snippet. So if you are looking at a specific search result, that specific snippet, you can scroll through, until you get to the next snippet.

Google LSAs Changes In Validation Logic For Bid Modifications

Some advertisers received an email from Google this week with the subject line, “Changes in validation logic for bid modifications.” This email was sent to Google Local Service Ads advertisers who potentially used the API for that service.

Dancers At The Google App Summit

Here is a video of dancers, they seem hired and not Googlers, dancing at a Google event named the App Summit. I found this on Instagram and found it a bit weird but what do I know.

Other Great Search Threads:

Add-ons is intended to be the place to access more advanced features such as custom reports, loyalty programs, and rules & supplemental data sources., AdsLiaison on X

Bluish background when selecting items in the “People Also Search For” section, Deepak Yadav on X

Google did some fall cleaning for its Google Search Console data anomalies page, Barry Schwartz on X

In the UK suspected review abuse can lead to a 30 day review ban, Mike Blumenthal on X

It’s additive. To be clear, advertiser’s data is already protected by robust security measures. But confidential matching employs newer privacy enhancing technologies – confidential computing and TEEs – and pro, AdsLiaison on X

My latest research says no, service areas are still not a ranking factor., Darren Shaw on LinkedIn

Tobias from @audisto did a bunch of JS rendering analysis across multiple search engines. Google Mobile uses a different pixel density, can do 10mm pixels high, and 1648 pixels in width., Mic King on X

We’ve added a new “reasoning” focus (beta) on Perplexity for Pro users. It will use the new OpenAI o1-mini. There is no search integration yet. The model is slow, and usage is limited because of rate limits. It is good for puzzles,, Aravind Srinivas on X

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Daily Search Forum Recap: September 17, 2024

Published

2 days ago

September 18, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There are complaints about the Google Indexing API not working but I suspect it is working as Google planned. Google is testing sticky headers for ads and search results. Google is testing swipeable dots for carousels. Google Local Service Ads tests viewed X hours/minutes ago. Google is testing an expanded version of discussions and forums.

Search Engine Roundtable Stories:

The Google Indexing API Not Working For Some Or Indexing Issues…

There are complaints in the Black Hat SEO World forums that the Google Indexing API is not working. Some are saying Google is returning a call saying all is good but when it comes to indexing the content, it is not happening.

Google Tests Sticky Headers For Ads & Results

Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll.

Google Search Tests Swipeable Dots For Carousels

Google is testing a new interface in the search results to help searchers know they can swipe over a carousel to see more options. Google is placing swipeable dots at the bottom of some search boxes.

Google Tests Expanded & More Discussions and Forums Results

If you didn’t have enough Reddit and forum results in your Google Search results page, well, now Google is testing showing even more in the Discussions and Forums box. Generally, Google shows a short snippet of maybe three results, now Google is letting you expand them to see even more.

Google Local Service Ads Shows You Viewed X Minutes/Hours Ago

Google is testing showing the last time you viewed an ad, a Google Local Service Ad, by adding a label with those details. In this case, Google is showing “You viewed 15 minutes ago” next to this ad.

Yahoo Buildings Sign

Here is a super exciting photo of the sign outside of the Yahoo! campus. It has arrows to which Yahoo building number is in which direction. I can’t remember the last time I was at a Yahoo office…

Other Great Search Threads:

Google Ads issue with offline conversion imports, Barry Schwartz on X

I don’t have additional details or a timeline to provide at this time., AdsLiaison on X

A few months after we covered the South Africa badge, Google covered it just now, Barry Schwartz on X

Google removed the poll about using Gemini for SEO purposes – wow, Barry Schwartz on X

Perplexity is back up. We’ll learn how to handle spikes in usage better., Aravind Srinivas on X

When working with large-scale sites, a question I’m often asked is: “Does our page indexing report look alright to you?” My response to this is generally that it looks fine on the surface, but only further digging into the reasons, Brodie Clark on X

Planting more trees is not a ranking factor., John Mueller on Reddit

Search Engine Land Stories:

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SEARCHENGINES

Daily Search Forum Recap: September 16, 2024

Published

3 days ago

September 17, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Saturday night, Google had a major search bug with its Google Android app. I posted a bunch of resources around the US vs Google monopoly trial. Google updated its crawler documentation in a big way. Google posted new local review restrictions and enforcements. Google is asking how you will use Gemini and AI for SEO. Google is testing a recent posts carousel in Google Search.

Search Engine Roundtable Stories:

Google Search App Stopped Working Saturday Night

The Google Search App stopped working last night (Saturday night) for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets

Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving content around but Google did add sections for what product each crawler affects, and added a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens.

Google Reviews Restrictions For Business Profile Policy Violations

Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on businesses very seriously.”

Google US DOJ Trial Exhibit Files, Documents & Responses

As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling may not come for a year or so, and Google will be in court for some time.

Google Search Tests Recent Posts Carousel

Google Search is testing a new recent posts carousel in the desktop and mobile search results. This carousel can show YouTube videos, TikTok videos, Reddit or other “hidden gems” of sorts.

Google Asks On Social If You Will Use Gemini AI For SEO

In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help with your SEO, to help boost your search rankings.

Sheds Inside The Google

Google likes to put outdoor things, inside its office. Here are outdoor sheds that are inside the Google London office. It seems they are uses as coat rooms, called cloakrooms?