Connect with us

SEARCHENGINES

Google Working On New More Personalized Search Engine & Project Magi

Published

on

Google Logo Exploding

The New York Times reported yesterday that Google is working on an “all-new search engine” while also working on Project Magi, aimed to add AI-based features to the existing search engine.

In fact, according to this report, Google is working on these two projects and several other AI-based search projects to be incorporated into Google Maps, Chrome, Android, and other platforms. I did summarize this yesterday on Search Engine Land but I felt it was important to summarize it here as well, I’ll keep it shorter here.

All-New Google Search To Bring Back Personalization

“Google is racing to build an all-new search engine powered by the technology. It is also upgrading the existing one with A.I. features, according to internal documents reviewed by The Times,” the report wrote. There will be a “far more personalized experience than the company’s current service, attempting to anticipate users’ needs.” “Modernizing its search engine has become an obsession at Google, and the planned changes could put new A.I. technology in phones and homes all over the world,” the Times added.

When is this coming? It is too soon to know. There is no timeline or ETA for when we might hear about this from Google or see this being tested.

Lara Levin, a Google spokeswoman, said, “We’ve been bringing AI to Google Search for years to not only dramatically improve the quality of our results, but also introduce entirely new ways to search, such as Lens and multisearch. We’ve done so in a responsible and helpful way that maintains the high bar we set for delivering quality information. Not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new AI-powered features to Search, and will share more details soon.”

Google has been talking about a vastly different Google Search for a couple of weeks now, so this should not shock too many of you. Also, Google wrote in late March with the Bard release, “We’ll also be thoughtfully integrating LLMs into Search in a deeper way – more to come.”

As I noted on Search Engine Land, Google did the personalization thing in Google Search in a big way in 2009. But then scaled back on that, maybe due to privacy reason, but Google said it was being personalization added little benefit to overall search quality and relevancy. So much so, Google very lightly uses personalization in Google Search these days outside of previous query and location of the searcher.

Project Magi Coming Soon

While waiting for the all-new Google search, Google is expected to release features that help searchers transact with the search results. This is under the project name Magi and we may see signs of Google testing this in the wild as early as next month.

Search features under Google Magi would allow searchers to complete transactions, such as buying shoes or booking flights. Google Search would allow searchers to complete financial transactions, as explained before, while still incorporating the existing search ads that you see in Google Search today.

These changes can allow searchers to answer questions around “software coding and write code based on a user’s request.” “Google may place an ad under the computer code answers, according to a document,” the report added.

Other features Googlers are working on include:

  • Google Earth’s mapping technology with help from A.I. and search for music through a conversation with a chatbot.
  • GIFI would use A.I. to generate images in Google Image results.
  • Tivoli Tutor, would teach users a new language through open-ended A.I. text conversations.
  • Searchalong, would let users ask a chatbot questions while surfing the web through Google’s Chrome browser.

Is SEO Dead?

I think SEO is fine for the time being, but things will eventually change:

Also, I recommend checking out the 60 minutes interview from the other day over here.

Forum discussion at Twitter.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

Published

on

Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Discover Showing Older Content Since Follow Feature Arrived

Published

on

Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Published

on

Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending