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This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part...
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we...
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had...
As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display...
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already...
Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject...
You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email...
Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022,...
Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing...
Meta is still reeling from the impacts of Apple’s ATT update for iOS, which has seen many users cut it off from data tracking entirely, limiting...
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