SEARCHENGINES
Lior Krolewicz On PPC Software & Issues With Google Ads Automation
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company, how he focuses on customers over his own business growth. He would like to grow but he first needs software to help facilitate that. He has a ton of data and he wants to build software to bring a lot of that data to light and not all the tools out there do that properly. So it is about using the data to find the problem and you can do that with math, if you know how Google Ads works. He has a passion for this software bit and it is amazing to see that.
We then spoke a bit about automation with Google Ads and how often you set up conversions incorrectly, the conversions aren’t there for the AI to work properly. But when you dig into the campaign, you often see a lot of waste with automation. So then he may decide to pull it all out and then decide to handle to manually. There are a lot of folks who set it and forget it and that is a huge mistake. Lior explained budgets are important but if you can base budgets based on ROI, then it gets fun.
He deals with a lot of clients who were burned previously and he loves helping those businesses get back on track and then scale their growth over time. Lior did admit, automation can work, and he even says you should try it. He loves beating the AI and if he does not, the data he gets from it, is valuable. But more often than not, he can out perform the AI for the client. We then spoke a bit about ROI and costs and acquisitions and other metrics.
We also briefly spoke about the mass disapproval issue that happened a few months ago with Google Ads. He is concerned about those ads losing the history of the ads but he is not as concerned about it as he would have been in the old days. He then shared some bad examples of Microsoft Advertising doing weird things with keyword matching.
Learn more about Lior Krolewicz on LinkedIn, @yaelconsulting or at YaelConsulting.com.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
Source: www.seroundtable.com
SEARCHENGINES
Microsoft Bing Search Features & Tests

Here is another batch of Microsoft Bing Search tests and features that were caught out in the wild that I wanted to share with you. They include sorting, filtering, carousels, animations, related content and maybe even some bugs?
(1) Sorting results by more parameters:
Bing test search filter to sort results by time period at the bottom of the search result.
You may already seen this at the top of the search result.@MSBing_Dev @rustybrick pic.twitter.com/Wc1AzUxHuV— Shameem Adhikarath (@shemiadhikarath) January 20, 2023
(2) Related videos under the video results:
Bing is testing related video searches under Bing Videos on SERP.
cc: @rustybrick pic.twitter.com/H26BiomGzU
— Shameem Adhikarath (@shemiadhikarath) January 24, 2023
(3) Dynamic and animated carousel information box of sorts, life cycle feature:
↗️ Cool feature by bing in desktop serp.
↗️ Life Cycle Visual thread. pic.twitter.com/0qCe8XYULp
— Khushal Bherwani (@b4k_khushal) January 19, 2023
Check the After and Before Screenshot- pic.twitter.com/aE1qJUp2Ol
— Anuj thaker (@Anuj_Thaker03) January 23, 2023
(4) See this location:
See this Location snippet at the top of the result. You can see the Bing location panel on the right side also.@MSBing_Dev @rustybrick pic.twitter.com/sIeJayYZ3W
— Shameem Adhikarath (@shemiadhikarath) January 20, 2023
(5) I am not sure what this is about:
Anyone else notice the @bing mouse logger script running on their search results? @facan it seems to be running and collecting data even if you don’t accept Microsoft’s privacy policy… @BingWMC is the data going to you? pic.twitter.com/3zuPeMnQIS
— @[email protected] (@davidiwanow) January 7, 2023
(6) Left side product refinement filters:
🆕 Bing test Refined By filter at left side of product section. pic.twitter.com/hz66CRmlVG
— Khushal Bherwani (@b4k_khushal) January 18, 2023
(7) Want more deals feature:
🆕Bing suggest online stores by adding this store carousal – “Want more deals? Browse these stores” pic.twitter.com/6eU9gSKkgW
— Khushal Bherwani (@b4k_khushal) January 23, 2023
(8) “Top Headlines” in Bing at the sitelink on the desktop search:
↗️ In Google, “Latest from xyz” is replicated as “Top Headlines” in Bing at the sitelink on the desktop search.
↗️ Here is snap from Google and Bing serp. pic.twitter.com/vzeUJYmnFb
— Khushal Bherwani (@b4k_khushal) January 30, 2023
(9) Bing is testing a different style for sitelinks on their – via Frank Sandtmann on Mastodon:
(10) Interesting character image on that search bar when you try to use a different search engine. I am not sure if it is new:
Bing is testing “search here” tabs on SERP. I have seen this first time. have you seen this.
For referance screenshots- pic.twitter.com/RAGQQR5GNd
— Anuj thaker (@Anuj_Thaker03) January 30, 2023
This is in addition to the other items we recently posted about Bing.
Forum discussion at Twitter threads above.
SEARCHENGINES
The Return Of Yahoo Search

Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.
Last night, Jim Lanzone, the CEO of Yahoo (more about him below), responded to Greg Sterling and myself about Yahoo getting into search:
Greg, I think you and Barry know – there are always new ways around the mountain. No reason to go straight at it. But we’re excited to start exploring again…and will be patient figuring it all out.
— Jim Lanzone (@jlanzone) January 31, 2023
So yes, we got that tweet that I covered last week, followed by a number of other tweets:
Just popping in to remind everyone that we did search before it was cool.
BRB making it cool again.
— Yahoo Search (@YahooSearch) January 20, 2023
But we got a lot more – we have a job listing for a Principal Product Manager, Yahoo Search. The job listing says, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks interact and use search.”
Jim Lanzone, who was the CEO of Ask.com and worked for several years for Ask.com (previously Ask Jeeves), who is now the CEO at Yahoo. He is a search guy, originally, and I do suspect he will want to do big things again with search. Under Jim, Ask released some incredibly innovative features, like Ask 3D – which Google kind of ripped off with its Universal Search – as some say… So I think, Yahoo Search, under Jim Lanzone might be an interesting Yahoo Search to look at.
As I also said on Search Engine Land, Brian Provost, SVP & GM, Yahoo posted on LinkedIn about this job listing and wrote, “There’s going to be so much innovation in Search in the coming years and there aren’t many places where you can immediately have an impact this big. Would love to hear from you if you have a passion for Search and building product experiences.”
This is exciting – I suspect it will take a year or so to see anything – but I am looking forward to it.
Forum discussion at WebmasterWorld.
SEARCHENGINES
Google Says Spammy Links From Porn Sites Are Not Something To Prioritize

Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about if you should worry about spammy from porn sites and if they can cause bad for ranking in Google Search.
In short, Lizzi Sassman from Google said not really. She said, “This is not something that you need to prioritize too much since Google Systems are getting better at figuring out if a link is spammy.”
This is similar to what John Mueller of Google said in 2016, saying “Adult sites aren’t automatically spam, and links from them not automatically unnatural / problematic.” Of course, the question here is that we know the links are spammy and from adult sites. The question before was, the links were from adult sites and not necessarily spammy.
The question was asked and answered at the 5:20 mark in the video:
Here is the transcript:
Are spammy links from porn sites bad for ranking?
Anonymous is asking, I’ve seen a lot of spammy back links from porn websites linking to our site over the past month using the Google Search Console link tool. We do not want these. Is this bad for ranking and what can I do about it?
This is not something that you need to prioritize too much since Google Systems are getting better at figuring out if a link is spammy. But if you’re concerned or you’ve received a manual action, you can use the disavow tool in Search Console. You’ll need to create a list of the spammy links and then upload it to the tool. Do a search for disavow in Search Console for more steps on how to do this.
Later on in the video, there is a question about disavowing links in general. Google has downplayed the importance of disavowing over the years and this is related to this question, so here is that transcript:
Will disavowing links make my site rank better?
John: Jimmy asks, will disavowing spammy links linking to my website help recover from an algorithmic penalty?
So first off, I’d try to evaluate whether your site really created those spammy links. It’s common for sites to have random, weird links, and Google has a lot of practice ignoring those. On the other hand, if you actively built significant spammy links yourself, then yes, cleaning those up would make sense. The disavow tool can help if you can’t remove the links at the source. That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there. There’s no low effort, magic trick that makes a site pop up back afterwards. You really have to put in the work, just as if you did it from the start.
Forum discussion at Twitter.
-
SEARCHENGINES6 days ago
Google Publishes A New SEO Case Study
-
OTHER6 days ago
Now the internet’s fighting over old scrollbar designs
-
AMAZON5 days ago
41 Super Practical Valentine’s Day Gifts Of 2023
-
MARKETING7 days ago
Renting vs. Owning the Post-Review Local Consumer Journey
-
PPC7 days ago
7 Ways to Optimize Your LinkedIn Ads for Peak Performance
-
SEARCHENGINES7 days ago
DOJ Sues Google Again To Break Up Its Ad Business
-
MARKETING3 days ago
11 Email Marketing Design Tips to Drive More Revenue
-
SEO7 days ago
“Every App Is Going To Be An AI App”