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Google Mother’s Day Weekend Search Algorithm Update

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Google Mother

I am seeing signs of a possible Google search ranking update that kicked off late Friday, May 6th and has really spiked this morning – May 8th – also Mother’s Day in many regions. There is both a lot of chatter in the SEO forums and many of the tools are showing volatility in the Google search results rankings.

I do try not to post on the weekend but this morning the signals I track around these updates really spiked – so I figured I’d do a special weekend and Mother’s Day story about this update.

The last update we reported on also went unconfirmed, the May 1st update. Things calmed down a bit since May 1st but again, the Google search results started to spike a couple of days ago.

SEO Chatter

Here is some of the chatter from SEOs about this possible Google update from both WebmasterWorld and some comments here.

Things simply do not “feel” right this month however my “feelings” do not agree with my traffic:

1-5 May 115.3%
6 May so far 50.7% with 12 hours remaining of my Googleday

Noticeably my traffic this month is well ahead from India and down from the USA. I always get quantity traffic from India since we’re a 50-year-old Anglo-Indian company plus India is one of the top 3 global sources for my widgets.

Same here. Yesterday normal, today 58% down so far.

My USA traffic also way down today… down 45% at 11:30am. Check your stats for previous Fridays. I am seeing this huge drop in USA traffic every single Friday like clockwork. Meanwhile plenty of Peru, Nigeria, India, Bangladesh, Iran, etc…

Another big drop at around ~1 AM GMT, all my sites affected, not just the usual suspect (the much tormented senior site).

Interestingly, I previously reported a whole bunch of traffic in the early hours of the morning, which was unexpected. Since then, I’ve had no traffic – none at all, which is even more surprising since the majority of the UK is now up and awake.

I’m experiencing a lot of the same, particularly very unnatural traffic patterns. Through the week, where I would expect to get consistent visitors, there’s been hours and hours of nothingness. Today – a Sunday – I’ve had loads of traffic in the early hours. What’s that all about?! No conversions on the back of it though. Now, on some days, up to 40% of my traffic comes from other search engines.

So that is some of the chatter from over the weekend from within the SEO community.

Google Tracking Tools

The Google search tracking have also started to notice big changes in the Google search results. Here are screenshots from the tools as of this morning.

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Semrush:

click for full size

RankRanger:

click for full size

Advanced Web Rankings:

click for full size

Cognitive SEO:

click for full size

Accuranker:

click for full size

SERPmetrics:

click for full size

Advanced Web Rankings:

click for full size

So there does seem to be some sort of Google update going on this Mother’s Day weekend. Have you noticed any changes yourself?

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Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

SEARCHENGINES

Everything Google Announced At Search On 2022

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Everything Google Announced At Search On 2022

We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests of all of these announcements in the past at this site, so everything should look familiar.

Again, this is the quick format version, since I did a longer version at Search Engine Land.

  • Multisearch expanding to 70 languages, from just English.
  • Multisearch near me launching finally for English/US
  • Google Lens translate overlay much cleaner now
  • Google iOS app adds shortcuts
  • Google Search autocomplete with tappable query builder and richer results
  • Google Search adds filters to the search tools bar
  • New ways to explore Google Maps on your phone
  • More visual knowledge panels
  • Explore as you scroll to roll out
  • The discussions and forums feature also
  • Machine translated local and international news
  • About this result displays personalization for search results (mostly shopping)
  • Search with the word “shop” where Google will refine the query to be more shopping focused
  • Shop the look in Google Search
  • What’s trending in shopping
  • 3D product support expands with new tools and support for 3D images
  • Buying guides expands
  • Page insights with shopping details, where Google overlays search information in Chrome
  • Personalized results based on brand or department preferences (this is pretty interesting)
  • New shopping filters (dynamic filters) for better refinements of your shopping queries
  • Google Discover with more shopping and style features

Here is the replay of the event if you want to watch it or read about it here.

Here is the 9 minute version:

Here is a summary based on Google’s tweets:

Note: Google removed some tweets, but I kept them because you can see the text portion of those tweets.

Forum discussion at Twitter.

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Source: www.seroundtable.com

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