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Google Mother’s Day Weekend Search Algorithm Update

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I am seeing signs of a possible Google search ranking update that kicked off late Friday, May 6th and has really spiked this morning – May 8th – also Mother’s Day in many regions. There is both a lot of chatter in the SEO forums and many of the tools are showing volatility in the Google search results rankings.

I do try not to post on the weekend but this morning the signals I track around these updates really spiked – so I figured I’d do a special weekend and Mother’s Day story about this update.

The last update we reported on also went unconfirmed, the May 1st update. Things calmed down a bit since May 1st but again, the Google search results started to spike a couple of days ago.

SEO Chatter

Here is some of the chatter from SEOs about this possible Google update from both WebmasterWorld and some comments here.

Things simply do not “feel” right this month however my “feelings” do not agree with my traffic:

1-5 May 115.3%
6 May so far 50.7% with 12 hours remaining of my Googleday

Noticeably my traffic this month is well ahead from India and down from the USA. I always get quantity traffic from India since we’re a 50-year-old Anglo-Indian company plus India is one of the top 3 global sources for my widgets.

Same here. Yesterday normal, today 58% down so far.

My USA traffic also way down today… down 45% at 11:30am. Check your stats for previous Fridays. I am seeing this huge drop in USA traffic every single Friday like clockwork. Meanwhile plenty of Peru, Nigeria, India, Bangladesh, Iran, etc…

Another big drop at around ~1 AM GMT, all my sites affected, not just the usual suspect (the much tormented senior site).

Interestingly, I previously reported a whole bunch of traffic in the early hours of the morning, which was unexpected. Since then, I’ve had no traffic – none at all, which is even more surprising since the majority of the UK is now up and awake.

I’m experiencing a lot of the same, particularly very unnatural traffic patterns. Through the week, where I would expect to get consistent visitors, there’s been hours and hours of nothingness. Today – a Sunday – I’ve had loads of traffic in the early hours. What’s that all about?! No conversions on the back of it though. Now, on some days, up to 40% of my traffic comes from other search engines.

So that is some of the chatter from over the weekend from within the SEO community.

Google Tracking Tools

The Google search tracking have also started to notice big changes in the Google search results. Here are screenshots from the tools as of this morning.

Semrush:

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RankRanger:

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Advanced Web Rankings:

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Cognitive SEO:

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Accuranker:

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SERPmetrics:

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Advanced Web Rankings:

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So there does seem to be some sort of Google update going on this Mother’s Day weekend. Have you noticed any changes yourself?

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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February 4th Google Search Ranking Algorithm Update

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Google Algorithm Update

There may have been another unconfirmed Google search ranking algorithm update – this one also on the weekend, around February 4th, maybe kicking off on February 3rd. I am seeing signs from both chatter within the SEO community, and also, some of the tools are showing big swings around February 4th.

The previous updates we reported about was an unconfirmed update around January 26th, then on January 18th, then January 14th – you can see the full list over here.

SEO Chatter

Let’s start by looking at some of the chatter within the SEO community. There is chatter both at WebmasterWorld and here in the comments areas:

Global site traffic continued firm all day Thursday for me and ended at 140.3%. Today has started ok for a Friday.

Seeing some sharp increase in traffic as well. Tech based sites are performing really well. Around 40% increase overall. Although a good share of Chinese bot like traffic is also present.

So, my site got a lovely boost a couple of weeks ago. Keywords I hadn’t ranked for in years plus some I had never ranked for particularly well were appearing. Two weeks later and google have yanked the rug out from under me again. A keywod I was on page 1 for is now bottom of page 4. Another that I was page 1 for – page 8 now.

I’m seeing ranking hold relatively steady, but traffic has been much worse this week. The previous two weeks were unusually high though. Yesterday search was down 17% and the day before that it was flat, but traffic to my home page has dropped considerably again. Most of the decline is USA traffic

Feels like Google released another update on Saturday 4th, no?

I noticed big changes on all my websites around 4 pm GMT onwards.

Massive volatility spotted. Seeing crazy fluctuations in rankings too.

Maybe a G Update is just around the corner?

Got hammered yesterday – almost as bad as any core update.

The fluctuation that started 24-36 hours ago is increasing gradually.

Traffic was up this morning, up until 6am UK time, then zero traffic for 4 hours. 4 hours?? How is that even possible if throttling isn’t the case?

All this chatter was between February 3rd and February 5th.

Google Tracking Tools

Here are what the tracking tool are showing:

RankRanger:

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Cognitive SEO:

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Mozcast:

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SERPmetrics:

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Advanced Web Rankings:

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Semrush:

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Accuranker:

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Algoroo:

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Have you seen any big swings in rankings or traffic with your site since the weekend?

Forum discussion at WebmasterWorld.



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Jeff Ferguson On Issues With SEO Studies & Ranking Factor Studies

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we talk about the state of SEO studies.

In short, he goes off on his rant on SEO studies done on ranking factors and other areas. In short, he was not a fan of those studies and he wrote a lot about how they were done wrong. He wasn’t saying the intent was wrong, the companies that made these studies really wanted to help. But doing ranking factor studies are just too hard and really hard to prove.

Of course, it ruffled a lot of feathers in the SEO community. But he goes through more on why he did what he did and what he wanted to get out of it.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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Apple Maps Street View Camera Backpack

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Apple Maps Street View Camera Backpack

Here is a photo of some guy walking around Israel with an Apple Maps street view backpack. It was captured by Hillel Fuld the other day and posted on Twitter.

Google has its own street view backpack, which is more impressive to look at.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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