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Google Mother’s Day Weekend Search Algorithm Update

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I am seeing signs of a possible Google search ranking update that kicked off late Friday, May 6th and has really spiked this morning – May 8th – also Mother’s Day in many regions. There is both a lot of chatter in the SEO forums and many of the tools are showing volatility in the Google search results rankings.

I do try not to post on the weekend but this morning the signals I track around these updates really spiked – so I figured I’d do a special weekend and Mother’s Day story about this update.

The last update we reported on also went unconfirmed, the May 1st update. Things calmed down a bit since May 1st but again, the Google search results started to spike a couple of days ago.

SEO Chatter

Here is some of the chatter from SEOs about this possible Google update from both WebmasterWorld and some comments here.

Things simply do not “feel” right this month however my “feelings” do not agree with my traffic:

1-5 May 115.3%
6 May so far 50.7% with 12 hours remaining of my Googleday

Noticeably my traffic this month is well ahead from India and down from the USA. I always get quantity traffic from India since we’re a 50-year-old Anglo-Indian company plus India is one of the top 3 global sources for my widgets.

Same here. Yesterday normal, today 58% down so far.

My USA traffic also way down today… down 45% at 11:30am. Check your stats for previous Fridays. I am seeing this huge drop in USA traffic every single Friday like clockwork. Meanwhile plenty of Peru, Nigeria, India, Bangladesh, Iran, etc…

Another big drop at around ~1 AM GMT, all my sites affected, not just the usual suspect (the much tormented senior site).

Interestingly, I previously reported a whole bunch of traffic in the early hours of the morning, which was unexpected. Since then, I’ve had no traffic – none at all, which is even more surprising since the majority of the UK is now up and awake.

I’m experiencing a lot of the same, particularly very unnatural traffic patterns. Through the week, where I would expect to get consistent visitors, there’s been hours and hours of nothingness. Today – a Sunday – I’ve had loads of traffic in the early hours. What’s that all about?! No conversions on the back of it though. Now, on some days, up to 40% of my traffic comes from other search engines.

So that is some of the chatter from over the weekend from within the SEO community.

Google Tracking Tools

The Google search tracking have also started to notice big changes in the Google search results. Here are screenshots from the tools as of this morning.

Semrush:

click for full size

RankRanger:

click for full size

Advanced Web Rankings:

click for full size

Cognitive SEO:

click for full size

Accuranker:

click for full size

SERPmetrics:

click for full size

Advanced Web Rankings:

click for full size

So there does seem to be some sort of Google update going on this Mother’s Day weekend. Have you noticed any changes yourself?

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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SEARCHENGINES

Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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SEARCHENGINES

Google Search Console Was Down Today

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

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Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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