SEARCHENGINES
Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing
![Marguarite Humphrey's Career & Challenges Of Working With Large Franchises In Search Marketing Marguarite Humphrey](https://articles.entireweb.com/wp-content/uploads/2022/09/Marguarite-Humphreys-Career-Challenges-Of-Working-With-Large-Franchises.jpg)
Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.
Maggie started her job at DAC literally a week before DAC closed the office due to COVID. She went fully remote for a full year and then returned to the office and it felt interesting but she is fully back in the office.
At DAC she started as an Account Executive and then became an Associate and has taken on a lot of responsibility for one of their biggest clients. DAC is based out of Toronto but has offices all over, even internationally.
Maggie does both SEO and PPC, so a nice mix of search marketing for this one brand. They manage thousands of locations for that brand, and these smaller franchises have to work harder to develop their own brands and she loves this type of work. Each franchise is owned by a different business and they are somewhat complete. A lot of it is targeting local-specific keywords for the different franchises. We spoke about some of the complications around this type of work.
You can follow Maggie Humphrey on LinkedIn and connect there.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.
Source: www.seroundtable.com
SEARCHENGINES
Google Search Console Performance Reports Catching Up But Not Finished Yet
![Google Search Console Performance Reports Catching Up But Not Finished Yet Google Report Analytics](https://articles.entireweb.com/wp-content/uploads/2024/07/Google-Search-Console-Performance-Reports-Catching-Up-But-Not-Finished.jpg)
As you know, Google Search Console’s performance reports were significantly delayed this week. But as of this morning, the reports are beginning to catch up. Google said last night it would take them “at least 2-3 days to fully catch up” and reprocess the data. So if you are seeing weird data, look away and come back on Monday.
Google posted last night on X, “The fresh data for this report is currently being reprocessed, and is likely to take at least 2-3 days to catch up fully. We’ll let you know here when it’s fully resolved. Thanks for your patience.”
Google specifically mentioned the “fresh data for this report” is “being reprocessed” and that will take time. So if you see the fresh data or even older data from this week, being wonky – it is related to this.
Update at 7:45pm ET: We may be back, I see last updated 3 hours ago now:
Here are those posts:
The fresh data for this report is currently being reprocessed, and is likely to take at least 2-3 days to fully catch up. We’ll let you know here when it’s fully resolved. Thanks for your patience.
— Google Search Central (@googlesearchc) July 3, 2024
As of this morning, it looks like the reporting began to catch up a lot – but it is far from done. I am seeing about 28 hours, the worst it got was 96 or 97 hours delayed but now we are at about 28-29 hours, so it is catching up but it is not done yet.
I think we got to about 96 hours and now it is starting to get lower and catch up https://t.co/8F5p9IenvL pic.twitter.com/li1XzG9cku
— Barry Schwartz (@rustybrick) July 4, 2024
Many are noticing that the “Fresh data” part is showing a huge decline in data, which is worrying some. Here are some examples:
Google Search Console > Performance Report updated but seems like a data issue – that decline shouldn’t be there. pic.twitter.com/hWpzUOYHEu
— Gagan Ghotra (@gaganghotra_) July 4, 2024
Now the Google Search Console shows that it was updated 28 hours ago BUT *ALL* the properties, across all industries I have access to, show a big drop in the “Fresh Data” from Monday 👀 this can’t reflect the accurate evolution of their clicks (!) @googlesearchc can you please… pic.twitter.com/Kbhhv2WpAC
— Aleyda Solis 🕊️ (@aleyda) July 4, 2024
This seems to be directly related to Google Search Console reprocessing the data.
John Mueller of Google said on LinkedIn about the fresh data, “I’d check the posts at Google Search Central :-)” That is the post I embedded above about it going to take 2-3 days to fully catch up.
I know many of you are eager to see your data for the week, but looking at it now, when it might change in a day or two, will cause even more work for you.
So I guess wait until Monday to do any reporting…
Update: Google posted this a few hours later, “The data for this report is still catching up and being reprocessed. In the meantime, you might see a fresh data point with partial data. This is expected with data recoveries, and the partial data will be replaced with final data. Thanks for your patience.”
The data for this report is still catching up and being reprocessed. In the meantime, you might see a fresh data point with partial data. This is expected with data recoveries, and the partial data will be replaced with final data. Thanks for your patience.
— Google Search Central (@googlesearchc) July 4, 2024
Forum discussion at X.
Update at 7:45pm ET: We may be back, I see last updated 3 hours ago now:
SEARCHENGINES
Daily Search Forum Recap: July 3, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google Search Console delays do not mean there is an unconfirmed core update rolling out, Google said. Google does not show those reporting delays in the Google Search Status Dashboard. There is an update zero click study from Rand Fishkin. Google is testing current styles carousel in Google Search. And Google Ads brand exclusions won’t prevent your ad from showing random firms, yet.
Search Engine Roundtable Stories:
-
Google Search Console Delays Is Not A Google Core Update
Another rumor coming out of the Google Search Console reporting delays is that this is some sort of unconfirmed update is rolling out. Well, that is not the case at all. John Mueller of Google said this is not a core update or even an unconfirmed core update. -
Google Zero Click Study Now At 58.5% In 2024
Rand Fishkin has come out with his 2024 edition of the Google zero click study and it shows that in the US, zero clicks are now at 58.5%, which is down from 65% in 2021. The study says about 37% of Google searches lead to no action, 21.4% lead to another Google search and 41.5% lead to a click. -
Google Explains Why Search Console Reporting Delays Are Not In Search Status Dashboard
As of right now, Google Search Console is having a significant delay with its Performance reports and some are wondering why the status of the delay is not in the Google Search Status Dashboard like other search related issues. -
Google Ads New Brand Exclusion Won’t Prevent Your Ads For Showing For Random Firms
The other day we reported about the new Google Ads brand controls. But as we gain more and more clarity, it seems it does not give advertisers all the controls they need. -
Current Styles Google Search Carousel
Google Search has a new shopping-related carousel named “current styles.” This shows up for some shopping-related queries, and if you search for a product, it might show you style variations that may be trending. -
2024 Google Product Expert Summit Photos
Google held a large Google Product Expert Summit in Zurich a couple of weeks ago and I wanted to share some, not all, some of the photos from the event.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: July 2, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console has some reporting delays, Google is working on a fix. Google Ads has a new setting to declare if a political ad is altered or synthetic (AI) that must be used. Google Ads will allow fantasy sports and lottery courier ads. Google Local Service Ads now show in the mobile business finder. Google Merchant Center updated how it uses your conversion data. Microsoft Advertising launched new property center section. And I posted the big Google Webmaster Report for July.
Search Engine Roundtable Stories:
-
July 2024 Google Webmaster Report
This month we had Google June 2024 spam update roll out over a seven-day period. We had a few other unconfirmed Google search ranking updates as well, listed below. Let’s not forget yet another Google indexing bug after the core update was announced… -
Google Search Console Working To Fix Search Performance Delays & Latency
Google has confirmed it is working to fix the delays and latency issues with the Google Search Console Performance reports. This happens to the performance reports and often other reports in Google Search Console every now and then and generally Google is able to get it to catch up over time. -
Google Ads Gains New Checkbox: Altered Or Synthetic Content
As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to be adding a checkbox for these ads to check off if these ads use “Altered or synthetic content.” -
Google Merchant Center Conversion Data Usage Changes
Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it may use that data for new reporting and also for ways to improve Google Search experiences and services. -
Google Local Service Ads Now On Mobile Local Business Finder
Google is now showing Local Service Ads directly in the mobile version of the Google local business finder interface in Google Search. We know Google is showing LSAs now on Google Maps for iOS but now we are also seeing it on this surface. -
Google Ads To Allow Fantasy Sports & Lottery Couriers Ads In Many States
Google has posted that it begin to accept and run ads for Daily Fantasy Sports and lottery couriers in many states within the United States. This change goes into affect on July 15, 2024 and advertisers must apply for certification. -
Microsoft Advertising Property Center & Lodging Campaigns Expands
Microsoft announced Property Center for Microsoft Advertising’s lodging campaigns. This should make it easier for you to manage your Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental property. -
Google Fashion Summit In Brazil
Google held some sort of Google Fashion Summit in the Brazil office. I spotted some photos of it on Instagram from Ana Elisa who wrote, “Today was a day to visit Google and share some of @santa_lolla strategies to stay relevant on the platform. Only proud of this team.”
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: June 28, 2024
-
AFFILIATE MARKETING4 days ago
Stop Overwhelming Your Online Customers With Information Overload. Hook Them In With This Approach Instead.
-
WORDPRESS5 days ago
These Best 5 Open Source Ecommerce Options Are Winning in 2024
-
GOOGLE5 days ago
This Week in Search News: Simple and Easy-to-Read Update
-
SEO5 days ago
SEO Reporting for Agencies (With Real Report Examples)
-
SEARCHENGINES4 days ago
June 28th & 29th Weekend Google Search Ranking Volatility
-
SEO5 days ago
Google Warns Of Soft 404 Errors And Their Impact On SEO
-
SEO2 days ago
GraphRAG Is A Better RAG And Now It’s Free
You must be logged in to post a comment Login