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Most Search Marketers Say Google Ads CPCs Are Up

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Most Search Marketers Say Google Ads CPCs Are Up


Most search marketers are saying that the cost per clicks are up from last year on Google Ads. In short, most advertisers are saying the overall cost of each click is more expensive this year than it was last year.

I spotted a Reddit thread that had less than 200 votes, where if you look at it, 82% of the votes were saying CPCs are up, 14% said the CPCs are the same and 4% said it was down.

I then made my own poll on Twitter asking the same thing, for the most part and that poll had 205 votes and showed 70% said CPCs are up, 19% said they are the same and 11% said it is down.

I wish both polls had more votes but I doubt these numbers surprise anyone?

Forum discussion at Twitter and Reddit.

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Google Shopping Ads Retail Brand Slider

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Google Launches Trusted Store Badge Based On Shopping Experience Scorecard

Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed. I cannot currently replicate this but it does help you see which merchants are being featured in this shopping ads carousel.

Here is a GIF I made from a video shared from Khushal Bherwani on Twitter of this in action:

He shared a lot more examples on Twitter:

Here are more examples:

It is subtle, I am not sure that I dislike it or not.

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Forum discussion at Twitter.



Source: www.seroundtable.com

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