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10 Shopify Store Examples To Inspire Your Ecommerce Strategy

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You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go.

Unfortunately, without a functional and, yes, pretty Shopify store, you may not see the success you deserve.

A Shopify store is not only the way you present your product to your target audience but also the place where you can generate sales.

A great Shopify store is many things:

  • It looks nice. This means that the information is easy to understand, and your products are showcased with professional photos. This is where a great theme comes into play (more on that later).
  • It navigates well. This means that it’s easy for your website visitors to immediately know where they can find the answers to their questions, where they can contact you if needed, and where and how they can make a purchase.
  • It is set up for SEO. We all know you write for users and not robots, but SEO still matters for a Shopify site. We won’t detail SEO tips in this article, but visit here for more information about how to optimize your store for search.

If you’re just getting started, the easiest way to understand what makes a good Shopify store is to see examples of those doing it best.

This can help inspire how to set up your store and your ecommerce strategy as a whole.

How many touchpoints until you hope to see a purchase?

Which pages will you run remarketing ads on?

What photos are most successful and should be shared on social media?

These are all aspects of your ecommerce strategy that can start with a great Shopify store.

Below are some of our favorites and why we love them so much.

While some of the bigger sites might use a custom Shopify theme (where you can still draw inspiration!), if we could find the Shopify theme used, we added that for you below:

1. Greyston Bakery

Screenshot from Greyston Bakery, July 2022

 

Located in Southwest Yonkers, New York, this B-Corporation is best known for baking the brownies you enjoy in a Ben & Jerry’s Chocolate Fudge Brownie ice cream.

The company prides itself on offering personal development tools and professional training to give anyone who works there the best chance of success.

It accepts all applicants regardless of previous incarceration, homelessness, or drug use.

A truly inspiring place with an amazing product, this is #1 on our list for a reason.

We love the use of colors and bold CTA immediately when you arrive on the website.

The “shop by price” is also a great feature that you don’t see on every ecommerce store, but a quick and easy way to get people to what they want without having them sift through something out of their price range (which can often lead to a bounce).

2. Happy Organics

Happy Organics shopify storeScreenshot from Happy Organics, July 2022

 

Happy Organics is a three-generation business of beekeepers.

First started in Mexico, the company began when the father of the family was diagnosed with cancer, and could no longer tend to the bees.

So, his children found a way to use this same honey, and infuse it with CBD to improve his pain.

As it turned out, there was a long list of therapeutic benefits to CBD and honey, which you can read about more on their site.

As you can see on their site, the words “Bundle & Save” are first in the menu.

This typically draws a visitor’s eye and drives traffic to the page.

The company likely wants people to visit this particular page because it saves the customer money by bundling and allows Happy Organics to upsell.

It’s a win-win.

  • Shopify Theme: Superstore.

3. Bombas

Bombas shopify storeScreenshot from Bombas, July 2022

 

Another classic, Bombas got its start on Shark Tank.

Despite Shark Daymond John saying he immediately tuned them out and was thinking about the next pitch, the quality of their socks won him over.

Bombas has since expanded beyond just socks and is currently the most successful company to come out of the show.

The best part?

A portion of its proceeds are donated and always have been.

In terms of its Shopify store, Bombas is dialed.

It keeps it simple with different categories and doesn’t clutter up the menu with different options.

If you visit Bombas’ site, you’ll see lots of well-placed CTAs that allow the visitor to clearly understand their options while nudging them to buy (note the “get 20% off” link at the bottom!).

4. Patagonia

Patagonia shopify storeScreenshot from Patagonia, July 2022

This is a company you’ll see on many “best Shopify sites” because its shop is complicated (it has quite a few products!), but organized beautifully with sections and subsections.

Not only does Patagonia guarantee everything it makes, but the team focuses on environmental and social responsibility, and pledges 1% of sales to the preservation and restoration of the natural environment.

As one of the largest outdoor brands, Patagonia does a fabulous job illustrating what makes the company unique and makes it easy to find what you need in just a few clicks.

5. Cheekbone Beauty

Cheekbone Beauty shopify storeScreenshot from Cheekbone Beauty, July 2022

 

Cheekbone Beauty has a great story, and it makes sure to highlight that right on the homepage of its Shopify store.

All of the company’s products are vegan and cruelty-free, and it has a commitment to become waste-free by 2023.

The kicker?

Not only is Cheekbone’s product sustainable and good for the environment (it uses 85% less plastic than traditional lipstick tubes), but the team donates 10% of their profits each year.

  • Shopify Theme: Blockshop.

6. Pipcorn

Pipcorn shopify storeScreenshot from Pipcorn, July 2022

 

Pipcorn/Pipsnacks is another Shark Tank find.

After appearing on the show, the brand’s sales increased from $200k to $1.1 million and saw 12,000 orders come through – roughly 11,000 more than it had ever had.

It’s safe to say Pipcorn kept the momentum going, and it is now one of the top popcorn brands on the market.

The company reimagined popcorn by using heirloom corn because it is more environmentally sustainable (and also more nutritious).

One thing we love about this store is the emphasis it puts on the family-owned aspect of the product – and if you visit Pipcorn’s blog, you’ll see that it also supports other small family-owned businesses.

The shop also puts discounts in just the right places and has recommended items to add after viewing your cart, making it very easy to buy!

  • Shopify Theme: Starter theme.
Olipop shopify storeScreenshot from Olipop, July 2022

 

Visit the Olipop website and you’ll see rotation offers at the top of your screen – the only one on this list to do so – and a very simple design.

Olipop tastes like your traditional soda, but supports microbiome and digestive health support with plant fiber, prebiotics, and botanicals.

According to Shopify, when considering your Shopify store,

“Consider how you want customers to feel when they shop with you. Do you want them to feel relaxed and summery? Or what about warm and cozy? The colors you use will influence how shoppers feel, so use your palette wisely.”

Olipop is the perfect example of a brand putting an emphasis on color.

8. Tasty Tie

Tasty Tie shopify storeScreenshot from Tasty Tie, July 2022

 

These baby ties with teether’s on the end are oh-so-cute, but they also have a great Shopify store to boot.

As you scroll down the page, you’ll notice that this store is all about the features and benefits.

While it’s immediately clear what the product is, there are many less obvious benefits that are also listed right there on the homepage.

For example, the tie has a crinkle material (something you clearly cannot see in a photo), and the page’s content paints a picture of why that matters.

In short, this is a good place to start if you’re looking for content inspiration for your Shopify store.

9. Allbirds

Allbirds shopify storeScreenshot from Allbirds, July 2022

 

This example and the next one on our list are widely considered great Shopify store examples, and for good reason.

Allbirds’ store features great photos, bright colors, easy navigation, and also outlines the company’s sustainability approach with clear initiatives:

  • Reverse climate change.
  • Improve carbon footprint.
  • Regenerative agriculture.
  • Use renewable materials.
  • Offer carbon offsets.
  • Focus on responsible energy.

Allbirds has created a page for each of these initiatives with all the necessary details. Truly inspiring.

10. Ruggable

Ruggable shopify storeScreenshot from Ruggable, July 2022

 

Ruggable is the only store on this list that really puts video to use in showcasing its product.

If you’re looking for video inspiration, this is the one to check out.

It also has a “find your perfect rug” button front and center, where users can take a quiz to filter their rugs based on what works for them.

This is a fun and interactive way to make customers feel that their experience is more personalized.

The more you learn about Ruggable, the more you realize that this has definitely guided the brand’s ecommerce strategy as a whole.

More resources:


Featured Image: Kaspars Grinvalds/Shutterstock



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State Of Marketing Data Standards In The AI Era [Webinar]

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State Of Marketing Data Standards In The AI Era [Webinar]

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.

Want to learn how you can mitigate privacy risks and boost ROI through data standards?

Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.

In this webinar, you will:

  • Gain a better understanding of how your marketing data management compares to enterprise advertisers.
  • Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
  • Walk away with tactics and best practices that you can use to improve your marketing data now.

Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.

Learn the key ways to level up your data strategy to pinpoint campaign success.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.

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GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

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GPT Store Set To Launch In 2024 After 'Unexpected' Delays

OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT.

  • OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies.
  • The GPT Builder tools have received substantial updates, including a more intuitive configuration interface and improved file handling capabilities.
  • Anticipation builds for upcoming updates to ChatGPT, highlighting OpenAI’s responsiveness to community feedback and dedication to AI innovation.

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96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

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96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023]

It’s no secret that the web is growing by millions, if not billions of pages per day.

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes. 

But how much of this content gets organic traffic from Google?

To find out, we took the entire database from our Content Explorer tool (around 14 billion pages) and studied how many pages get traffic from organic search and why.

How many web pages get organic search traffic?

96.55% of all pages in our index get zero traffic from Google, and 1.94% get between one and ten monthly visits.

Distribution of pages by traffic from Content Explorer

Before we move on to discussing why the vast majority of pages never get any search traffic from Google (and how to avoid being one of them), it’s important to address two discrepancies with the studied data:

  1. ~14 billion pages may seem like a huge number, but it’s not the most accurate representation of the entire web. Even compared to the size of Site Explorer’s index of 340.8 billion pages, our sample size for this study is quite small and somewhat biased towards the “quality side of the web.”
  2. Our search traffic numbers are estimates. Even though our database of ~651 million keywords in Site Explorer (where our estimates come from) is arguably the largest database of its kind, it doesn’t contain every possible thing people search for in Google. There’s a chance that some of these pages get search traffic from super long-tail keywords that are not popular enough to make it into our database.

That said, these two “inaccuracies” don’t change much in the grand scheme of things: the vast majority of published pages never rank in Google and never get any search traffic. 

But why is this, and how can you be a part of the minority that gets organic search traffic from Google?

Well, there are hundreds of SEO issues that may prevent your pages from ranking well in Google. But if we focus only on the most common scenarios, assuming the page is indexed, there are only three of them.

Reason 1: The topic has no search demand

If nobody is searching for your topic, you won’t get any search traffic—even if you rank #1.

For example, I recently Googled “pull sitemap into google sheets” and clicked the top-ranking page (which solved my problem in seconds, by the way). But if you plug that URL into Ahrefs’ Site Explorer, you’ll see that it gets zero estimated organic search traffic:

The top-ranking page for this topic gets no traffic because there's no search demandThe top-ranking page for this topic gets no traffic because there's no search demand

This is because hardly anyone else is searching for this, as data from Keywords Explorer confirms:

Keyword data from Ahrefs' Keywords Explorer confirms that this topic has no search demandKeyword data from Ahrefs' Keywords Explorer confirms that this topic has no search demand

This is why it’s so important to do keyword research. You can’t just assume that people are searching for whatever you want to talk about. You need to check the data.

Our Traffic Potential (TP) metric in Keywords Explorer can help with this. It estimates how much organic search traffic the current top-ranking page for a keyword gets from all the queries it ranks for. This is a good indicator of the total search demand for a topic.

You’ll see this metric for every keyword in Keywords Explorer, and you can even filter for keywords that meet your minimum criteria (e.g., 500+ monthly traffic potential): 

Filtering for keywords with Traffic Potential (TP) in Ahrefs' Keywords ExplorerFiltering for keywords with Traffic Potential (TP) in Ahrefs' Keywords Explorer

Reason 2: The page has no backlinks

Backlinks are one of Google’s top three ranking factors, so it probably comes as no surprise that there’s a clear correlation between the number of websites linking to a page and its traffic.

Pages with more referring domains get more trafficPages with more referring domains get more traffic
Pages with more referring domains get more traffic

Same goes for the correlation between a page’s traffic and keyword rankings:

Pages with more referring domains rank for more keywordsPages with more referring domains rank for more keywords
Pages with more referring domains rank for more keywords

Does any of this data prove that backlinks help you rank higher in Google?

No, because correlation does not imply causation. However, most SEO professionals will tell you that it’s almost impossible to rank on the first page for competitive keywords without backlinks—an observation that aligns with the data above.

The key word there is “competitive.” Plenty of pages get organic traffic while having no backlinks…

Pages with more referring domains get more trafficPages with more referring domains get more traffic
How much traffic pages with no backlinks get

… but from what I can tell, almost all of them are about low-competition topics.

For example, this lyrics page for a Neil Young song gets an estimated 162 monthly visits with no backlinks: 

Example of a page with traffic but no backlinks, via Ahrefs' Content ExplorerExample of a page with traffic but no backlinks, via Ahrefs' Content Explorer

But if we check the keywords it ranks for, they almost all have Keyword Difficulty (KD) scores in the single figures:

Some of the low-difficulty keywords a page without traffic ranks forSome of the low-difficulty keywords a page without traffic ranks for

It’s the same story for this page selling upholstered headboards:

Some of the low-difficulty keywords a page without traffic ranks forSome of the low-difficulty keywords a page without traffic ranks for

You might have noticed two other things about these pages:

  • Neither of them get that much traffic. This is pretty typical. Our index contains ~20 million pages with no referring domains, yet only 2,997 of them get more than 1K search visits per month. That’s roughly 1 in every 6,671 pages with no backlinks.
  • Both of the sites they’re on have high Domain Rating (DR) scores. This metric shows the relative strength of a website’s backlink profile. Stronger sites like these have more PageRank that they can pass to pages with internal links to help them rank. 

Bottom line? If you want your pages to get search traffic, you really only have two options:

  1. Target uncompetitive topics that you can rank for with few or no backlinks.
  2. Target competitive topics and build backlinks to rank.

If you want to find uncompetitive topics, try this:

  1. Enter a topic into Keywords Explorer
  2. Go to the Matching terms report
  3. Set the Keyword Difficulty (KD) filter to max. 20
  4. Set the Lowest DR filter to your site’s DR (this will show you keywords with at least one of the same or lower DR ranking in the top 5)
Filtering for low-competition keywords in Ahrefs' Keywords ExplorerFiltering for low-competition keywords in Ahrefs' Keywords Explorer

(Remember to keep an eye on the TP column to make sure they have traffic potential.)

To rank for more competitive topics, you’ll need to earn or build high-quality backlinks to your page. If you’re not sure how to do that, start with the guides below. Keep in mind that it’ll be practically impossible to get links unless your content adds something to the conversation. 

Reason 3. The page doesn’t match search intent

Google wants to give users the most relevant results for a query. That’s why the top organic results for “best yoga mat” are blog posts with recommendations, not product pages. 

It's obviously what searchers want when they search for "best yoga mats"It's obviously what searchers want when they search for "best yoga mats"

Basically, Google knows that searchers are in research mode, not buying mode.

It’s also why this page selling yoga mats doesn’t show up, despite it having backlinks from more than six times more websites than any of the top-ranking pages:

Page selling yoga mats that has lots of backlinksPage selling yoga mats that has lots of backlinks
Number of linking websites to the top-ranking pages for "best yoga mats"Number of linking websites to the top-ranking pages for "best yoga mats"

Luckily, the page ranks for thousands of other more relevant keywords and gets tens of thousands of monthly organic visits. So it’s not such a big deal that it doesn’t rank for “best yoga mats.”

Number of keyword rankings for the page selling yoga matsNumber of keyword rankings for the page selling yoga mats

However, if you have pages with lots of backlinks but no organic traffic—and they already target a keyword with traffic potential—another quick SEO win is to re-optimize them for search intent.

We did this in 2018 with our free backlink checker.

It was originally nothing but a boring landing page explaining the benefits of our product and offering a 7-day trial: 

Original landing page for our free backlink checkerOriginal landing page for our free backlink checker

After analyzing search intent, we soon realized the issue:

People weren’t looking for a landing page, but rather a free tool they could use right away. 

So, in September 2018, we created a free tool and published it under the same URL. It ranked #1 pretty much overnight, and has remained there ever since. 

Our rankings over time for the keyword "backlink checker." You can see when we changed the pageOur rankings over time for the keyword "backlink checker." You can see when we changed the page

Organic traffic went through the roof, too. From ~14K monthly organic visits pre-optimization to almost ~200K today. 

Estimated search traffic over time to our free backlink checkerEstimated search traffic over time to our free backlink checker

TLDR

96.55% of pages get no organic traffic. 

Keep your pages in the other 3.45% by building backlinks, choosing topics with organic traffic potential, and matching search intent.

Ping me on Twitter if you have any questions. 🙂



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