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YouTube Reduces Length Of Copyright Dispute Process

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YouTube Reduces Length Of Copyright Dispute Process

YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims.

Now, if you receive a copyright claim that results in YouTube blocking your video, you can expedite the process of getting it visible again.

In the following sections, we’ll go over how the copyright dispute process works, how the process is changing, and how the changes benefit creators.

YouTube Copyright Dispute Process

When you upload a video with copyrighted content, your might get what YouTube calls a “content ID” claim. The YouTube community refers to them as copyright claims, so that’s the term we’re using in this article.

You can dispute the claim if you believe you have the right to use the video content.

Disputes go to the claimant to review, and they have 30 days to decide whether to dismiss their claim or move it forward to the next stage. The claim is automatically released if they don’t respond within 30 days.

You can file an appeal if you dispute a claim and it gets rejected by the claimant. If the claimant rejects the appeal, they have the option to send a copyright takedown request.

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Claimants have 30 days to review an appeal, which means your video could remain blocked for over 60 days.

YouTube doesn’t get directly involved until a copyright takedown request is submitted. If YouTube determines the request is valid, it removes your video and issues a strike against your channel.

However, YouTube will reinstate your video if you successfully prove ownership of the content.

The copyright dispute process is lengthy when you factor in 30 days for the dispute process, 30 days for the appeal process, and however long it takes for YouTube to review a takedown request.

YouTube is making two changes to speed up copyright disputes and appeals.

Changes To YouTube’s Copyright Dispute Process

YouTube is shortening the time that claimants have to review copyright appeals from 30 days to seven days.

Note that claimants continue to have 30 days to review the initial dispute; YouTube is only shortening the appeal to seven days.

For claims blocking viewers from seeing your video, you’ll now have the option to skip the initial dispute step and go straight to the appeal stage. YouTube calls this the escalate to appeal option.

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YouTube is introducing the escalate to appeal option to offer creators a way to reduce the impact of potentially false claims blocking their videos.

With these changes in place, YouTube’s copyright dispute process now looks like this:

Screenshot from YouTube.com/CreatorInsider, July 2022.

Escalation to appeal is optional. Creators can still go through the longer dispute process if they choose.

As this option elevates the risk of a copyright strike, you should only utilize the escalate to appeal option when you’re confident you have enough evidence to dispute the claim.

Another option is to do nothing at all. YouTube doesn’t count copyright claims as penalties against your channel, so you can always accept the claim if you believe it’s valid.


Source: Creator Insider
Featured Image: Maxx-Studio

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Link relevancy trumps volume for SEO

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Data speaks Link relevancy trumps volume for SEO

30-second summary:

  • Earned media coverage is more valuable than ever for your website
  • Digital PR is just as important as technical SEO
  • A large volume of links is the goal, what’s stopping someone from picking the most newsworthy idea, even if it has nothing to do with your client?

In 2022, it’s impossible to deny the benefit that digital PR as a tactic has on an organic growth strategy. Earned media coverage is more valuable than ever for your website. You could be doing everything right for SEO, but if you’re not building links, you’re still missing out on the increased search visibility, organic traffic, and brand awareness that backlinks bring to your business.

Last year, Google’s John Mueller finally weighed in on digital PR as a tactic and confirmed what we’ve all known for a while now: that it’s just as important — if not more — as technical SEO.

As digital PR is still a relatively “young industry” that’s only just sprouted up in the past 10 years, many PR pros have relied on “viral” campaigns to boost the backlink portfolio of their clients. These viral campaigns are often celebrated but are often created with little regard to how relevant, or “on-brand” those ideas really are.

After all, if a large volume of links is the goal, what’s stopping someone from picking the most newsworthy idea, even if it has nothing to do with your client?

In 2022, link volume is no longer the goal (or shouldn’t be)

While many PR pros’ were evaluating their success around this one key metric (link volume) others in the industry have suspected for a while now that the relevance of linking coverage is a key factor Google looks at when assigning “value” to links.

Once again, John Mueller has settled the debate about link volume vs link relevance,  coming out in 2021 and saying that ‘the total number of links’ doesn’t matter at all.

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This clarity has helped refocus the digital PR industry and forced PR pros to re-evaluate what metrics and KPIs we need to be focusing on to drive true organic growth.

It’s no longer enough to be ‘popular’ you also need to be relevant. Not just in terms of the publications you are targeting, but the keywords you want to rank for,  audience interest, and most importantly, brand alignment to the story you are pitching in.

Google is continuously looking to become more intelligent through its use of machine learning and artificial intelligence. It wants to understand web content as a human, and therefore through its use of natural language understanding, it is likely to not just be looking at the anchor text of links in third-party articles, but it is also wanting to understand the wider context of the article that a brand is placed in.

How to ensure your link-building activity is relevant to your brand

The first steps to coming up with relevant content ideas for your digital PR campaign are to:

  1.  understand your client, and
  2.  understand your client’s audience and their needs.

Every good idea will flow from these two pillars.

If Google’s main objective is to show the best content to users through search, then your job is to create content that either supports your client’s product or service or supports their customers.

It is more important than ever to not only create relevant and on-brand content in the written form but also ensure that any supporting assets created (video, images, audio) are also relevant to the target keywords and services or products that the brand sells.

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In addition, it’s important to create content that engages people, to drive further buzz and positive sentiment around the brand, all of which contribute to greater brand awareness and affinity among your potential customers.

How to measure the relevancy of your backlink profile

We now have the technology available to us to be able to understand and assign quantifiable metrics to the relevance of linking coverage (or indeed the relevance of any text-based content) – which allows us to be much more data-driven and targeted when developing digital PR, link creation activity and competitor and marketplace analysis.

For example, natural language understanding tools like Salient, measure the relevancy of both off-page and on-page content. Tools like this help to understand how a search engine is viewing a brand’s content, it not only enables us to identify the gaps in our client’s backlink profile.

At Journey Further, we use this proprietary tool to measure the relevancy of both off-page and on-page content for our clients.

Measuring the relevancy of your backlink profile

We can use this tool to understand how a search engine is viewing a brand’s content, it not only enables us to identify the gaps in our client’s backlink profile but also aids us in optimizing its content on-site. The outcome of which – is a much more focused, effective, and measurable digital PR activity that is better aligned to SEO objectives and that delivers better ROI for clients.

Looking ahead to 2023

Looking ahead to 2023 and beyond, it’s likely that Google will only continue to develop better technology to understand web content.

All digital PR campaigns should reflect this, and where possible, be multi-faceted, not just relying on a single press release to get cut through. We need to be thinking as marketers, not just SEO practitioners, and ensure we are driving as much ROI as possible. Taking a brand plus performance approach to SEO and digital PR will therefore be key.


Beth Nunnington is the VP of Digital PR and Content Marketing at Journey Further, leading Digital PR strategy for the world’s leading brands. Her work has been featured in The Drum, PR Moment, and Prolific North. Find Beth on Twitter @BethNunnington.

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