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How To Connect Your YouTube Channel To Shopify

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How To Connect Your YouTube Channel To Shopify

YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube.

This launch makes it possible for eligible channels to showcase their merchandise and products, which viewers can buy without leaving YouTube.

This differs from previous integrations as viewers can purchase directly on YouTube rather than visiting an external link.

All channels that meet the following criteria are eligible to connect their Shopify store to YouTube:

  • Channel is approved for monetization
  • Creator is based in an eligible country/region
  • Channel has 10,000 subscribers or is an official artist channel
  • Channel’s audience is not set as ‘made for kids’
  • Channel doesn’t violate YouTube’s monetization policies

You can follow the steps in the next section to connect your accounts if you meet the requirements above.

Connecting Shopify To YouTube Step-By-Step

To sell your products on YouTube, start by connecting your Shopify store to YouTube:

  • Sign in to YouTube Studio
  • Select Monetization from the left menu
  • Click Shopping
  • Click Connect Store
  • Click Shopify
  • Select Continue
Screenshot from YouTube.com/CreatorInsider, July 2022.

YouTube will direct you to Shopify to complete the setup process.

Sign in when prompted and select Add App to add the Google channel to Shopify.

How To Connect Your YouTube Channel To ShopifyScreenshot from YouTube.com/CreatorInsider, July 2022.

Next, you’ll have to complete the following steps in Shopify:

  • After adding the Google app to Shopify, click Add sales channel on the top right.
  • Select Connect Google account and sign in.
  • Complete all store requirements on the next page (see image below).
How To Connect Your YouTube Channel To ShopifyScreenshot from YouTube.com/CreatorInsider, July 2022.

At this point, you’re almost done; just a few more steps to go.

Next, complete these steps while still in Shopify:

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  • Add your Google Merchant Center account (if you don’t have one, you’ll have to create one).
  • Agree to Google’s terms of service.
  • Select Complete setup.

Now that your accounts are connected, the last step is to sync your products with YouTube.

  • On the next screen, click Get Started.
  • Ensure your channel meets requirements, and then click Continue.
  • Select your channel from the drop-down menu.
  • Agree to the YouTube Shopping terms of service and click Complete Setup.
How To Connect Your YouTube Channel To ShopifyScreenshot from YouTube.com/CreatorInsider, July 2022.

After completing the setup process, YouTube will review your products for compliance with its and Google Merchant Center policies.

The approval process is said to take several business days to complete. Once approved, your products will appear on YouTube, and you can select which videos you want them to appear on.

Benefits Of Connecting YouTube To Shopify

  • Visibility: You can feature products directly beneath videos, on end screens, and elsewhere across YouTube.
  • Automation: Your product catalog syncs automatically with YouTube. The updates will apply to your channel when you add or remove products to Shopify.
  • Additional features: Get access to YouTube Shopping features such as live shopping.
  • On-site checkout: Viewers can buy your products without leaving YouTube.
  • Shop tab: When channels connect their Shopify account to their YouTube channel, they’ll unlock the Store tab, which serves as a digital storefront.

On-site checkout is currently available to channels in the US only.


Source: YouTube
Featured Image: Screenshot from blog.youtube/news-and-events, July 2022.

 

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Meta Brings Automation To Small Business Advertising

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Meta Brings Automation To Small Business Advertising

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation.

When creating an ad through a Facebook page, small businesses can now utilize Meta’s Advantage+ advertising technologies.

Advantage+, Meta’s most advanced AI and automation offering for advertisers, was exclusive to full-fledged campaigns. Now, it will be used when running single ads.

In addition, Meta is upgrading Advantage+ with new capabilities for shopping campaigns, app campaigns, and more.

Here’s an overview of all updates for Meta advertisers.

Meta Advantage+ For Small Business Ads

Small businesses can now use Advantage+ creative and Advantage audience to create ads through their Facebook page.

When using Advantage+ creative, ads will automatically adjust for each person who views them. Meta will show individual users the version of the ad they’re most likely to respond to.

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Advantage audience allows businesses to target ads to relevant people more effectively. Meta will create personalized audiences for serving ads using details on the business’s Facebook page.

These tools are available starting today.

Advantage+ Shopping Campaigns

Meta Advantage+ can now help advertisers running shopping campaigns learn what’s working faster.

Using AI and automation technologies, Meta Advantage+ can generate up to 150 creative combinations at once.

Running multiple versions of ads at once is intended to help advertisers quickly identify what’s converting. With this data, advertisers can make more efficient use of their budgets.

Meta states in a blog post:

“In a study of 15 A/B tests2 , we discovered that Advantage+ shopping campaigns drove 12% lower cost per purchase conversion compared to advertisers’ Business as Usual (BAU) ads. With these savings, businesses can reinvest in their marketing strategies and drive customer acquisition and sales more efficiently.”

Advantage+ shopping campaigns are rolling out to ecommerce and retail advertisers on August 15.

Later this year, U.S. businesses with a checkout-enabled Shop will have the option to add their Shop as a destination for Advantage+ shopping campaigns.

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Updates To Meta Advantage+ App Campaigns

Meta is releasing a series of updates to an existing Advantage+ solution.

Advantage+ app campaigns are getting the following updates:

  • More creative flexibility with asset pairing and improved stability
  • 7-day click attribution
  • Split testing capabilities
  • More granular reporting insights with the region and ad-level data

Better Results For Advertisers?

It’s no secret Facebook’s ad targeting capabilities took a significant hit when Apple let users block trackers on iOS. As a result, Meta’s ad revenue growth began to slow down.

Meta’s last quarterly report revealed the company experienced its first-ever decline in ad revenue. There’s pressure on Meta to deliver better results next quarter.

Bringing advanced targeting capabilities to small business advertisers may give Meta the boost it needs in the short term. The question is whether this solution will generate long-term results for advertisers.

Meta’s next quarterly report will be interesting, as it will show us if advertisers are sold on Advantage+.


Source: Meta
Featured Image: Wirestock Creators/Shutterstock

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