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10 Things Every SEO Strategy Needs To Succeed



10 Things Every SEO Strategy Needs To Succeed

Are you looking to create an SEO strategy for your business?

Don’t know where to start?

Creating and executing your first SEO strategy can seem daunting and complicated. But, with the right resources, businesses of any size can see the growth they are looking for.

On August 10, I moderated a webinar by Matt Salzl, VP of Sales at Manta.

Salzl showed 10 things every SEO campaign needs to succeed.

Here is a summary of the webinar. To access the entire presentation, complete the form.

1. Acknowledge The Importance Of SEO In Your Business

Organic searches and local listings make up the majority of clicks on Google.

SEO gets businesses to rank at the top of both.


Understanding how SEO works for your business helps you plug it into your business strategy in the right places.

2. Know Your Audience

A successful SEO campaign begins with understanding who you are and who you’re explicitly marketing to.

Here’s how you can understand your audience better:

  • Create buyer personas.
  • Understand how your product benefits them.
  • Define your value proposition.
  • Use analytics to understand your traffic & demographics.
  • Learn from the competition.
  • Know if you’re targeting a local or national audience.

3. Define Your Business Goals

Determine where you want to be one month, three months, six months, a year, two years, and five years from now.

Put benchmarks from a business standpoint and get a bigger picture of why you need SEO and where it plugs in.

When you outline your business goals, you not only know what you’re working towards, but you’ll also be able to determine your SEO budget, types of work, and types of campaigns that will best help your business succeed.

4. Determine The Intent Of Your Website

Once you know your business goals, it’s time to decide how your website drives you to those goals.

For your SEO campaign to succeed, you need to clarify the purpose of your website.

5. Research & Use Relevant Keywords

Once you have an idea of your website’s purpose, ask yourself why the searcher is looking for your site. What is the searcher’s intent?


Is it to find, learn, or buy?

The different kinds of intent are:

  • Navigational.
  • Informational.
  • Research.
  • Transactional.

6. Optimize Your Local Presence

Local search growth has been increasing tremendously since 2020.

If you have a local brick-and-mortar store, and you have a storefront, you’ll need to work on your:

  • Google Map Pack & Maps integrations on your website.
  • Google Business Profile.
  • Review Management.
  • Proximity optimization.
  • Relevance optimization.
  • Prominence optimization.
  • Local Business Citations submissions.
  • Classified Business Listing submissions.

Remember that the primary tool for optimization is content. But where’s the best place to start?

7. Fix Website Issues & Optimize For Mobile

If you feel no one’s finding you or your website, you may have overlooked the technical SEO aspects of it: one of which is mobile optimization.

So, make sure your site is optimized not only for desktop but also for mobile.

Manta, August 2022

If you have a local business, “near me” searches work best when people use their mobile devices.

8. Know The Types Of Content That Rank Well

Make sure your content reflects the intent of your website and what your users want.

Consider writing or creating:

  • Longer content.
  • Repurposed content.
  • Direct answers.
  • Video and image carousels.
  • Tools and widgets.
  • Product listings.

9. Include A Backlink Strategy

Just like SEO, backlinking is not dead. It has just evolved.

Here are the strategies to look forward to when it comes to link building:

  • Anchor text: What word in your content is your anchor for your link?
  • Link content: Make sure your link is relevant to the content around it.
  • Trustworthy links: Link only to secure websites with high trust scores.

10. Get More Reviews

More and more people are reading reviews before they move forward with your product or service.

The more reviews your business gets, the higher your ranking will be, so try reaching out to past or current customers for reviews.

[Slides] Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed

Here’s the presentation:

Join Us For Our Next Webinar!

Level Up Your Content Strategy – 5 Steps to SEO Success

Do you know what it takes to scale and run a successful enterprise SEO strategy? We do, and we’re going to show you!

Learn what it takes to create, scale, and measure content that delivers the best ROI for your SEO efforts.

Image Credits

Featured Image: Paulo Bobita/Search Engine Journal

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack



LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.


Leverage LinkedIn Live

Thomas J. Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.

Level Up Your Content Strategy

Adam Houlahan Adam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.


Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.


Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie Cantin

LinkedIn Coach –, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.


You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”

Prioritize Human-Centric Approach

Sandra Long Sandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.


LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.


As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:


Featured Image: 1st footage/Shutterstock

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