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12 Important Image SEO Tips You Need To Know

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12 Important Image SEO Tips You Need To Know

Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page.

This makes a shining example of image optimization, right? Not quite.

You’ve added a giant bowling ball weight to your site that’s slowing down the page speed. And, search engines can’t read your images without alt text.

Let’s change that.

Over 20% of all U.S. web searches happen on Google Images, according to 2018 data from Jumpshot.

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SEO amateurs and pros alike know that optimizing images for your website is notoriously worth the time spent.

Dan Morgan at WebSpection got one of his photos to rank #1 in Google Images for “best person in Cardiff” in less than four days by optimizing his image.

And, Robbie Richards generated 150,732 visits by adding image alt tags, compressing images, and a few other SEO tricks.

Without proper image optimization, you’re wasting a valuable SEO asset.

It’s like the search engines are giving away Oreos and milk for free. But, you only take the Oreo. When in reality, the Oreo is way better dunked in milk.

Image optimization creates many advantages such as better user experience, faster page load times, and additional ranking opportunities. And, it’s becoming an increasingly more important role.

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As Matt Southern pointed out, Gary Illyes’ statement on image search in a recent Reddit chat:

“We simply know that media search is way too ignored for what it’s capable doing for publishers so we’re throwing more engineers at it as well as more outreach.”

But which factors are most important to ensure your images are findable and don’t slow down your site?

Here are 12 important image optimization tips you need to know.

1. Choose The Right Format

Decoding all the various image formats can feel like your first time ordering at Taco Bell. But, before you can start adding images to your site, you want to make sure you’ve chosen the best file type.

While there are many image formats to choose from, the PNG and JPEG are the most common for the web.

  • PNG: Produces better quality images, but comes with a larger file size.
  • JPEG: You may lose image quality, but you can adjust the quality level to find a good balance.
  • WebP: Choose lossless or lossy compression using this, the only image format supported by both Chrome and Firefox.

For me, PNG is the unsung hero of image formatting. But, for my daily use, PNG is the way to go then convert those into WebP.

Just be careful if you’re using .jpg images inside an inline SVG format as Google’s systems can’t index these.

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2. Compress Your Images

Yep, hell hath no fury like a bloated web page after uploading an image that’s not compressed.

Search engines will look at your web page like you might look at a big vat of Crisco: You can’t seriously be considering putting that on your website, right?

According to HTTP Archive, images makeup on average 21% of a total webpage’s weight.

That’s why I highly recommend compressing your images before uploading to your site. You can do this in Photoshop or you can use a tool like TinyPNG.

TingPNG also has a WordPress plugin you can use too.

However, I prefer WP Smush as my WordPress plugin. It reduces the image file size without removing the quality.

Whatever plugin you use, make sure to find one that compresses the images externally on their servers. It reduces the load on your own site.

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Or, take it a step further and use an image CDN that detects the device and optimizes the image prior to delivery. Cloudinary and Imgix are two options to try out.

Increasingly.com improved website speed by 33%/2 seconds by compressing images.

I mean, there’s just something sexy about faster page speed when you compress your images.

If you’re unsure how your images are affecting your page speed, I recommend using Google’s PageSpeed Insights tool.

3. Create Unique Images

You want your photos to pop on your site. If you fill your website with stock imagery, you’ll look unoriginal – like thousands of other sites that don’t stand out.

Too many websites are cluttered with the same generic stock photos.

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Think about a corporate website, a consulting firm, a business that prides itself on customer service. All these websites use virtually the same looking stock image of a businessman smiling.

I’m sure you’ve seen one that looks like this:

ImageCompression

While you may have your stock images perfectly optimized, it won’t have the same impact or potential SEO benefits as an original, high-quality image.

The more original pictures you have, the better experience for the user and the better your odds are of ranking on relevant searches.

Keep in mind that large images are more likely to be featured in Google Discover.

As Google recommends in its Advanced SEO resource,

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“Large images need to be at least 1200 px wide and enabled by the max-image-preview:large setting, or by using AMP.”

Do not use your logo as the image.

4. Beware Of Copyright

Regardless of the image files you choose to use, make sure there’s no copyright conflict.

The Postal Service is paying $3.5 million in an image copyright lawsuit. And, Skechers got sued for $2.5 million.

If Getty, Shutterstock, DepositFiles, or some other stock photo provider owns an image you use, and you don’t have a license to use it, then you’re risking an expensive lawsuit.

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with.

Google Images allows you to filter results based on those available for reuse, and Mindy Weinstein shares 41 different websites to find free images.

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5. Customize Image File Names

When it comes to SEO, creating descriptive, keyword-rich file names is absolutely crucial.

Not customizing your image file name is like getting a burrito with nothing in it. It just plain sucks.

Image file names alert Google and other search engine crawlers as to the subject matter of the image.

CustomImageFileNames

Typically, file names will look like “IMG_722019” or something similar. That’s like ordering from a menu in a different language. It doesn’t help Google.

Change the file name from the default to help the search engines understand your image and improve your SEO value.

This involves a bit of work, depending on how extensive your media library is, but changing the default image name is always a good idea.

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Let’s pretend you have an image of chocolate for example.

I could name it simply “chocolate” but if you sell chocolate on your website, potentially every image can be named “chocolate-1,” “chocolate-2,” and so on.

I named this image “dark-chocolate-coffee” to let users and search engines understand the image.

6. Write SEO-Friendly Alt Text

Alt tags are a text alternative to images when a browser can’t properly render them. Similar to the title, the alt attribute is used to describe the contents of an image file.

When the image won’t load, you’ll get an image box with the alt tag present in the top left corner. Make sure they fit with the image and make the picture relevant.

Paying attention to alt tags is also beneficial to the overall on-page SEO strategy. You want to make sure that all other optimization areas are in place, but if the image fails to load for any reason, users will see what the image is supposed to be.

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Plus, adding appropriate alt tags to the images on your website can help your website achieve better rankings in the search engines by associating keywords with images. Even Google has remarked on the value of alt text in images.

It provides Google with useful information about the subject matter of the image. We use this information to help determine the best image to return for a user’s query.

SEOFriendlyAltText

Alt text is required under the American Disabilities Act for individuals who are unable to view images themselves. A descriptive alt text can alert users exactly what is in the photo. For example, say you have a picture of chocolate on your website.

The alt text could read:

<img src=”chocolate-1.jpg” alt=”chocolate”/>

However, a better alternative text that describes the image would read:

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<img src=”chocolate-1.jpg” alt=”dark chocolate coffee flavored bar”/>

Alt text is viewable in the cached text version of the page, aiding in its benefit to both users and the search engines. For further SEO value, the alt text can act as the anchor text of an internal link when the image links to a different page on the site.

7. Think About The Image File Structure

Google updated its Image Guidelines. One of the major updates they revealed was that they use the file path and file name to rank images.

Repeat: The file path and file name is an actual ranking factor.

For example, if you’re an ecommerce brand with multiple products, instead of placing all your product images into a generic /media/ folder, I would recommend structuring your subfolders to more category related topics like /shorts/ or /denim/.

8. Optimize Your Page Title & Description

Google also revealed that it uses your page title and description as part of its image search algorithm.

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The Google support page states:

Check your page title

All of your basic on-page SEO factors like meta data, header tags, copy on the page, structured data, etc. affects the way Google ranks your images.

It’s like putting all your toppings on your burrito. It tastes way better with guac. So, make sure to add the guac for improving image rankings.

9. Define Your Dimensions

If you’re using AMP or PWAs, you are required to define your image dimensions in the source code.

However, if you’re not using either, it’s still a best practice to define the width and height. It provides a better user experience.

Plus, it allows the browsers to size the image before the CSS is loaded. This stops the page from jumping when it loads.

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Image dimension attributes are also important for preventing Cumulative Layout Shift (CLS) issues that can interfere with your Core Web Vitals optimization.

Making sure that you include width and height attributes for every image and video element is key.

This tells the browser how much space to allocate for the resource and prevents that annoying content-shifting that lowers your CLS score. Learn more here.

10. Make Your Images Mobile-Friendly

Oh, mobile SEO. At its worst, it can give you a high bounce rate and low conversions. But, at its best, it can give you more ranking power and better user engagement.

Problem is, how do you optimize your images for the mobile-first index?

Luckily, Google offers guidance on best practices for images.

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In short, you want to create responsive images. This means the image will scale with the size of the site whether the user is using desktop or mobile. It adjusts to the size of the device.

Mozilla offers a comprehensive guide on using the srcset and sizes attributes to provide the browser additional source images, enabling the display of identical image content resized for the device.

It is important to format this with a different part of the attribute value on each line, as demonstrated in this example from their resource:

<img srcset=”elva-fairy-480w.jpg 480w,

elva-fairy-800w.jpg 800w”

sizes=”(max-width: 600px) 480px,

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800px”

src=”elva-fairy-800w.jpg”

alt=”Elva dressed as a fairy”>

Learn more about using srcset for responsive images here.

11. Add Images To Your Sitemap

Whether you’re adding your images to your sitemap or creating a new sitemap for images, you want images somewhere in your sitemaps.

Having your images in a sitemap greatly increases the chances of search engines crawling and indexing your images. Thus, results in more site traffic.

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If you’re using WordPress, Yoast and RankMath offer a sitemap solution in their plugin.

12. Add Structured Data

Structured data markup your content types to guide google and search engines to deliver better visual results. Essentially, Google could serve your images as a rich result if you add structured data.

For example, if you’re using schema markup on a product page and you label the image as a product, Google could pair this image with a price tag. Search engines skip the algorithm and use the information provided in the structured data to provide the right image.

Image Optimization Key Takeaways

So, before you begin uploading your image to your site, make sure to follow the image optimization rituals from above.

The most important thing is to make sure the image and alternative text are relevant to the page. Other key takeaways:

  • Choose the right file format. PNGs are my favorite for screenshots.
  • Reduce file size for faster page load speed.
  • Make sure your on-page SEO elements (meta data, structured data, etc.) pair with your image.
  • For crawlability, create an image sitemap or make sure your images are featured in your sitemap.

Optimizing images are no joke. With advancements in voice search technology, media is a growing importance and your entire site will benefit from taking the steps above.

Happy optimizing!

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Featured Image: Paulo Bobita/Search Engine Journal

All screenshots are taken by author




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On-Page SEO Checklist for 2024: A Comprehensive Guide

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On-Page SEO Checklist 2024

On-Page SEO Checklist 2024

Want to make your pages rank high on Google? You won’t be able to do that if you don’t know where or how to start your on-page SEO — and with each Google update, this pillar of SEO gets more and more complicated. To keep you updated with the best and most relevant practices when it comes to this aspect of your website, I have prepared an on-page SEO checklist for 2024. 

On-Page SEO Factors

On-page SEO, in simple terms, is all the ways you can optimize your website take place on your website. Tweaking certain elements of your pages can enable them to climb very quickly up the ranks when done right. These elements include essentially everything you can see on your webpage, like its title tags, headers, and images.

Webmaster’s Note: This is part two of our SEO checklist series. Part one covers our technical SEO checklist, so go back if you haven’t seen that yet. I also do deep dives into other aspects of on-page SEO in other articles, like the best content strategy for SEO, how to hack on-page factors, and ways to dominate niche keywords in your industry.

1. Identify Your Target Keyword

This is where any SEO effort should start. Identify which basic keywords you would like each page to rank for. From there, you can expand into common phrases, questions, and related words people use to find pages like yours through keyword research. 

Key Aspects of Keyword Optimization:

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  • Keyword Research: Identifying the right keywords that your target audience is searching for.
  • Keyword Placement: Sensibly incorporating keywords in titles, headings, the first paragraph, and throughout the content.
  • Searcher Intent: Catering to why someone is performing a search, whether it’s to find information, make a purchase, etc.

Effective keyword optimization allows you to create pages that best meet user intent. This boosts your chances of ranking highly for your chosen keywords. 

Using a Keyword Research Tool for On-Page SEOUsing a Keyword Research Tool for On-Page SEO

I have longer guides on the types of keywords you should look at, and another on how to do keyword research you can follow for this step.

2. High-Quality Content Creation

Quality content is the keystone of on-page SEO. It is, after all, fundamental to the selling point of Google — which is that it is the go-to place to find answers to your questions. It’s why Google pushes Helpful Content Updates every so often.

So, your content must meet Google’s standards of quality in order to make it to the top. To do that, your content must be authoritative, valuable to the reader, and deliver on the promises made by your meta tags and headings.

What Constitutes Quality Content:

  • Originality: Your content must be unique and offer fresh insights.
  • Relevancy: It should align with your target user’s intent and be updated regularly.
  • Engagement: Content must encourage users to spend time on your site and interact with your offerings.

Creating content that exceeds user expectations can dramatically bolster your SEO as it can directly affect user engagement metrics and boost the credibility of your site. 

Webmaster’s Note: Beyond making sure all new content is high-quality, however, is ensuring all of your existing content is also up to par. I’ll be covering that in part four of this series, so keep an eye out for that. 

3. URL Structure

URLs are not only a ranking factor but also enhance the user experience when structured logically. 

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Features of an Effective URL Structure:

  • Concise and Descriptive: A URL should be concise and explain your page content. No stop words.
  • Keyword Inclusion: A relevant keyword can enhance a URL’s performance.
  • Use Hyphens instead of Underscores: Conventional use dictates using hyphens to separate words.

A clear URL helps users and search engines make sense of the page’s content before they even reach it.

Here’s an example of a bad URL slug. 

Example of Bad URL StructureExample of Bad URL Structure

And here’s an example of a good, optimized one.

Example of Good URL StructureExample of Good URL Structure

4. Title Tag and Headings

I find that certain practices for these two elements give the most benefit to a page’s SEO. 

Best Practices for Title Tag and Heading Optimization:

  • Use a Keyword-First Approach: Place keywords first in your title tag, as uninterrupted by stop-words as possible.
  • Keep it Simple: Title tags should be concise to ensure the entire tag is displayed on the SERPs.
  • Same Keyword, Different Phrasing: Use the same keyword in your title tag and heading 1. However, use different phrasing or wording for each. 
  • Insert Related Keywords: Do this for your heading 2, 3, and so on, where it makes sense.
  • Avoid Duplicates: Use different title tags and headings for every unique page.

4. Meta Tags Enhancement

Meta tags, such as the meta description, serve as a brief pitch to users on search engine results pages. Other meta tags, like your image alt text and links, provide important context to both the user and crawlbot.

Tips for Enhanced Meta Tags:

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  • Compelling Copy: Write title tags and meta descriptions that accurately summarize the page content and entice clicks.
  • Keyword Usage: Try to insert target keywords and/or related keywords effectively in your meta descriptions, and within the limit.
  • Uniqueness: Each page should have unique meta tags. 
  • Be Descriptive: Your image alt text should not only include a related keyword but should also adequately describe what is seen on the image. 
  • Add internal and external links: Semantic search means Google can use the links in your pages to gain a better understanding of its content. Always add relevant internal links, and only include external links from trusted websites. 
  • Use Noindex Robots Meta Tag: Add this to prevent any pages with thin content, or pages with little value and no intent from appearing in the SERPs.
  • Use rel=”canonical” Link Tag: Use this for any duplicate pages you have on your website. Doing this can help you control which version of the page gets indexed and ranks for your targeted keywords. 
  • Set your Open Graph Meta Tags: This will let you optimize how your pages look when they’re shared on social media.
  • Set your Viewport Meta Tag: This configures how your pages are scaled and displayed on different devices and platforms, which is important for user experience (more on that later). 

To get the most out of your SEO, don’t neglect this part of your on-page SEO checklist. The small tweaks here can add up to the big picture. 

Well-crafted meta tags have the potential to increase click-through rates, boost your visibility on organic search and image search, enhance user experience, and also distribute link equity throughout your pages. All these contribute to how well your page ranks. 

5. Internal Linking

Internal linking spreads link equity throughout your site and can help search engines discover new pages. Always link back to pillar content, or other high-value content on your website. 

Benefits of Strategic Internal Linking:

  • Navigation: They guide users through other relevant pages on your website.
  • Page Authority: Anchor text can help to convey what the linked-to page is about, which can aid in ranking for those terms.
  • User Time on Site: Providing relevant links can keep users engaged on your site for longer periods.

Good internal linking can significantly increase your engagement rates and contribute to building a robust site architecture. I have a separate post on how to build topical authority through internal linking you can check out.

6. User Experience (UX)

User experience affects on-page SEO because search engines favor websites that provide a positive user experience.

UX Factors to Consider in Your Website Design:

  • Mobile-Friendliness: The site must perform well across all devices — but especially on mobile-view, as most users use Google through their phones.
  • Ease of Use: The site should be navigable and logical in its layout. Navigation bars and other menus should be intuitive and prioritize the most important pages of your website.
  • Page Speed: Pages should load quickly to reduce bounce rates. Follow this guide to site speed optimization for this point.

As UX becomes an even more important ranking factor, I find it is necessary to add to this on-page SEO checklist. Sites that deliver a high-quality user experience will dominate search engine results pages.

Key Takeaway

Mastering this pillar of SEO is crucial for achieving high rankings on Google, and staying updated with evolving best practices is essential. But with every update, what works best changes. 

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My 2024 on-page SEO checklist provides basically the most up-to-date practices for the elements on your website. Follow it, and you should be able to boost your website’s authority, credibility, and long-term SEO performance.

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YouTube Challenges TikTok Duets With “Collab” For Shorts

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YouTube Challenges TikTok Duets With "Collab" For Shorts

YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format.

The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform.

Collaborative Creativity Unleashed

With Collab, Shorts creators can now record their short videos alongside a video of their choosing from YouTube’s catalog up to 60 seconds long.

The new tool provides options for different side-by-side layouts, picture-in-picture, and green screen effects – opening up creative possibilities for reacting to, collaborating with, and repurposing content.

How Does ‘Collab’ Work?

To use the Collab feature, follow these steps:

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  1. Navigate to the video’s watch page they wish to remix.
  2. Click the ‘Remix’ icon and select ‘Collab.’
  3. Choose a segment up to 60 seconds from the video to sample.
  4. Select from various layout options that align with their creative vision.
  5. Record their Short alongside the original video, which will play simultaneously.

A New Avenue for Marketers

The new ‘Collab’ feature displays the original video and user-created content side-by-side, enabling users to craft responses, duets, and new interpretations of existing videos.

This functionality allows digital marketers to leverage user-generated content to reinforce brand messaging.

Additionally, ‘Collab’ has the potential to boost engagement with branded videos and inspire creative marketing campaigns that incorporate audience participation as a core element.

YouTube vs TikTok: The Remix Battle

The launch of Collab comes as YouTube aims to further compete with rivals like TikTok in the exploding short-form video space.

TikTok pioneered features like Duets, where users can split the screen with another video and film themselves reacting to it. Collab provides YouTube creators with similar reactive and collaborative options natively within YouTube’s ecosystem.

Both platforms now offer tools that enable users to build upon others’ content, fostering a culture of collaboration and iterative creativity. However, YouTube’s vast repository of long-form content combined with Shorts could provide a unique edge in the diversity of content available for remixing.

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Final Thoughts

For digital marketers and creators, Collab represents an engaging new format on YouTube for responding to trending content, viral sounds and moments, and participating in meme culture. The tool makes repurposing audio and video clips even easier. Marketers may find collaborative Shorts are a way to join larger conversations and engage desired audiences.

TikTok pioneered short-form video remixing online, but YouTube has the advantages of a vast video library and powerful search functionality. These provide opportunities for YouTube’s new Collab feature to enable derivative creativity. Like other Shorts tools, Collab seeks to match TikTok’s capabilities and give YouTube creators every option to achieve success on the platform.


FAQ

What is YouTube’s new “Collab” feature for Shorts, and how does it expand creative options for creators?

YouTube’s recently introduced “Collab” feature for Shorts is an innovative function that permits creators to engage with and remix existing YouTube videos and Shorts. This tool enhances interactive creativity by allowing for:

  • Recording short videos alongside a selected video from YouTube’s vast catalog for up to 60 seconds.
  • Employing various layout options such as side-by-side, picture-in-picture, and green screen effects.
  • Enabling creators to react to, collaborate with, or repurpose content fosters a dynamic content creation environment.

 

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How might digital marketers harness the “Collab” feature in their YouTube marketing strategies?

The “Collab” feature offers digital marketers a dynamic tool to amplify their YouTube marketing efforts by:

  • Creating opportunities to engage with user-generated content and incorporate it into brand messaging.
  • Encouraging community engagement through interactive and co-creative campaigns involving audience participation.
  • Using the feature to respond to trends may lead to higher engagement rates and foster a participatory brand culture.

 

What competitive edge does YouTube gain over TikTok with the launch of the “Collab” feature?

With the launch of “Collab,” YouTube has positioned itself to be more competitive with TikTok by:

  • Introducing a feature that parallels TikTok’s popular Duets, allowing users to create content in a collaborative split-screen format.
  • Leveraging its extensive library of long-form content to provide creators with a broader range of content to remix, surpassing the variety available on TikTok.
  • Combining its powerful search functionality and the new feature to attract creators looking to engage with and contribute to trending topics and cultural memes.
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Featured Image: Prathmesh T/Shutterstock

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10 Completely Free SEO Training Courses

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10 Completely Free SEO Training Courses

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building.

Here are ten that won’t cost a dime.

Course provider: Ahrefs

Duration: 2 hours

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Instructor(s): Sam Oh

Level: Beginner

Link: SEO Course for Beginners

What you’ll learn

  • The fundamentals of what search engine optimization is and how it works
  • Why SEO is important
  • How to do keyword research
  • How to optimize web pages for search engines
  • Beginner-friendly link building strategies to get backlinks to your site
  • Technical SEO best practices for beginners

This comprehensive course is ours and covers the fundamentals of SEO, including keyword research, on-page SEO, technical SEO, and link building.

SEO Certification Course by HubSpotSEO Certification Course by HubSpot

Course provider: HubSpot

Duration: 3 hours 51 minutes

Instructor(s): Rachel Sheldon, Matthew Howells-Barby

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Level: Beginner

Link: SEO Certification Course

What you’ll learn

  • How to evaluate and improve your website’s SEO
  • How to build backlinks to your website at scale to increase your website’s visibility in organic search
  • How to use insights from keyword research and reporting to improve your search performance

HubSpot’s SEO Training Course is tailored for marketers, content creators, and anyone looking to enhance their website’s visibility. Through practical lessons and real-world examples, the course participants will learn how to build a robust SEO strategy, analyze their website’s performance, and adapt to the changing algorithms of search engines.

Make sure customers find you online by Google SkillshopMake sure customers find you online by Google Skillshop

Course provider: Google

Duration: 3 hours

Instructor(s): Google

Level: Beginner

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Link: Make Sure Customers Find You Online

What you’ll learn

  • How to get started with search
  • How to make search work for you
  • How to get discovered with search
  • How to help people nearby find you online

This free course from Google Skillshop helps businesses discover ways to reach and connect with more customers online. It covers improving SEO and using online advertising (SEM) to boost sales and awareness.

Google SEO Fundamentals by UC Davis on CourseraGoogle SEO Fundamentals by UC Davis on Coursera

Course provider: University of California, Davis

Duration: 28 hours

Instructor(s): Rebekah May

Level: Beginner

Link: Google SEO Fundamentals

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What you’ll learn

  • How to complete a competitive analysis on a webpage
  • How to interpret brand recognition through social media
  • How to create sitemaps and robot.txt files, plan redirects, and manage site errors
  • How to use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Offered by the University of California, Davis, this course on Coursera delves into the fundamental aspects of SEO, including how search engines work and how to implement effective SEO strategies to attract more organic traffic.

However, due to its length (28 hours), it may not be the most suitable if you want to learn SEO fast.

SEO for Beginners Training by YoastSEO for Beginners Training by Yoast

Course provider: Yoast

Duration: 2 hours

Instructor(s): Joost de Valk

Level: Beginner

Link: SEO for Beginners Training

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What you’ll learn

  • What SEO is and what Google does
  • Tips for quick wins to improve your site
  • Insights into the content and technical side of SEO

This free course discusses what SEO is and how it works. Some of the important points from the course are how to use keywords to optimize your website, how to write content that Google likes, and how to make your website crawlable by search engines.

Keyword Research Course by AhrefsKeyword Research Course by Ahrefs

Course provider: Ahrefs

Duration: 2 hours

Instructor(s): Sam Oh

Level: Beginner

Link: Keyword Research Course

What you’ll learn

  • How to do keyword research and drive targeted traffic to your website

This is our specialized course that focuses specifically on keyword research. It covers topics such as how to choose keywords, how to analyze search intent, and how to find low-competition keywords.

Technical SEO Course by AhrefsTechnical SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 21 minutes

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Instructor(s): Sam Oh

Level: Beginner to intermediate

Link: Technical SEO Course

What you’ll learn

  • The fundamentals of technical SEO
  • How to run a technical SEO audit
  • How to optimize your website’s technical SEO

Another specialized course from us, this course is designed for those looking to dive deeper into the technical side of SEO. It covers advanced topics such as site audits, page speed optimization, and how to resolve common technical issues that can impact search rankings.

Technical SEO Certification by Blue ArrayTechnical SEO Certification by Blue Array

Course provider: Blue Array

Duration: 7 hours

Instructor(s): Damion Edwards

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Level: Beginner to intermediate

Link: Technical SEO Certification

What you’ll learn

Aimed at professionals seeking to certify their expertise, this course covers a wide range of technical SEO topics, including crawling, indexing, ranking, and on-page optimization. From site architecture to schema markup, it equips learners with the skills to tackle technical challenges and improve website performance.

Local SEO Course by AhrefsLocal SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 44 minutes

Instructor(s): Sam Oh

Level: Beginner

Link: Local SEO Course

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What you’ll learn

  • How to do local SEO
  • How to do local keyword research
  • How to do local link building

Ideal for businesses targeting local customers, this course teaches the basics of optimizing for local search. It covers essential tactics for improving local visibility, such as Google Business Profile optimization and local keyword targeting.

Advanced Link Building Course by AhrefsAdvanced Link Building Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 48 minutes

Instructor(s): Sam Oh

Level: Intermediate to advanced

Link: Advanced Link Building Course

What you’ll learn

  • How to find prospects with the “seed and lookalike” approach
  • How to validate link building campaigns with a “blitz list”
  • How to craft personalized and benefit-rich outreach emails
  • How to create, structure and manage a link building team
  • How to scale your link building operations

Focusing on one of the most challenging aspects of SEO, Sam shares his years of experience creating campaigns, sending outreach emails, and building teams. This is a must-finish course if you need help building and scaling your link building operations.

Final thoughts

The best way to learn SEO is to do.

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So, don’t just go through the courses, take notes, and leave it aside. You need to actually execute to find out what works and what doesn’t. Create a website, implement the ideas you’re learning, and see if you can get more organic traffic to it.

That’s how you become an SEO pro.

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