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20 Tips and Best Practices

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20 Tips and Best Practices


Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box. 

Both of these things are true, but it’s important to remember that WordPress is just a content management system (CMS). So the mere fact that you’re using WordPress isn’t enough to rank on search engines.

Luckily, WordPress makes it super easy to implement many SEO best practices.

In this guide, we’ll cover 20 SEO best practices, share tips to help you rank higher, and explain how to implement them on your WordPress website.

Here are the practices that made the list:

  1. Check search engine visibility settings
  2. Set preferred domain
  3. Set up permalinks
  4. Require manual approval for blog comments
  5. Install an SEO-friendly theme
  6. Install an all-in-one SEO plugin
  7. Make sure to generate a sitemap
  8. Exclude low-value content from indexing
  9. Install Ahrefs’ SEO plugin
  10. Write a “clickworthy” title
  11. Set an SEO-friendly URL slug
  12. Use headers to create hierarchy
  13. Internally link to relevant content
  14. Add alt text to images
  15. Write a compelling title tag
  16. Write a compelling meta description
  17. Nest pages in subfolders
  18. Install WP Rocket
  19. Minify code
  20. Install ShortPixel

1. Check your search engine visibility settings

There’s a checkbox in WordPress that, if checked, is effectively an SEO death sentence for your website because it prevents Google from indexing your pages. And if Google can’t index your pages, they can’t rank.

You’ll find this under Settings > Reading > Search engine visibility:

Search engine visibility in WordPress

Make sure this is unchecked if you want to stand any chance of ranking whatsoever.

Google looks at domain.com and www.domain.com separately, so it’s important to choose a preferred version for your site. You can do this under Settings > General. Just set the WordPress Address (URL) and Site Address (URL) to your preferred version.

Preferred domain in WordPress

For a new website, it doesn’t really matter which version you choose. But if your pages are accessible at both URL versions, your best bet is to use the version with the most backlinks.

To see which version this is, plug them both into Ahrefs’ Batch Analysis tool and check their referring domains.

For us, it’s clearly the non-www version:

Referring domains to preferred domain in Ahrefs' Site Explorer

The beauty of WordPress is it automatically redirects the other version to the preferred version so that search engines and visitors can only access your site at the preferred domain.

WARNING

Changing the preferred version can cause technical issues if your site has already been up and running for a while. If you’ve any concerns, it’s worth enlisting the help of a developer to make sure everything goes smoothly.

Permalinks are basically the URL format for your posts and pages, and the “post name” option tends to be the most SEO-friendly because it helps:

  1. Make it immediately obvious what the page is about.
  2. Keep URLs short, which can prevent them from truncating in the search results.

However, if you’re already using a different permalink structure, then changing it can lead to broken pages. So if you make a change, you’ll want to crawl your website with a tool like Ahrefs’ Site Audit after the fact to check for 4XX errors:

4XX errors in Ahrefs' Site Audit

If there are any, you’ll want to use a WordPress plugin like Redirection to redirect the old URLs to the new ones.

4. Require manual approval for blog comments

Spammy blog comments are unlikely to cause penalties or any drastic SEO issues because they’re pretty much always nofollowed. But according to Google, they can still cause some SEO issues for a few reasons.

Luckily, WordPress makes it really easy to solve this issue once and for all by offering users the option to set all blog comments to require manual approval.

You can do this in Settings > Discussion > Comment must be manually approved:

Blog comment approval in WordPress

5. Install an SEO-friendly theme

Pretty much all WordPress themes are responsive and mobile-friendly these days, so there’s not much to worry about there. What you really need to check when choosing a theme is its performance.

See also  Four tips for SEM teams to adjust to a privacy-focused future

If the theme is bloated with unnecessary code and features, it’ll slow your website down. And that’s not good, given that page speed has been a Google ranking factor for over a decade.

So when choosing a theme, it’s worth reading through the description to see what’s included. If there’s a bunch of features you won’t use, it may not be the best choice for you.

You can also run the theme demo through PageSpeed Insights for a better sense of its performance.

WordPress theme in PageSpeed Insights

If you already have a theme and its performance isn’t great, give tips #18–20 a shot and hire a developer to optimize it if it’s still slow.

6. Install an all-in-one SEO plugin

Extend the SEO functionality of WordPress and make it easier to optimize aspects of your site with an all-in-one SEO plugin. We use Yoast SEO, but there are plenty of other alternatives.

To install it, go to Plugins > Add New > Search for “Yoast SEO” > Click Activate > Click Install:

Installing Yoast SEO for WordPress

Most of the settings will be good out of the box, but we’ll adjust a few of them as we go.

7. Make sure to generate a sitemap

Sitemaps list the important posts and pages on your site to help search engines discover them. Yoast SEO creates a sitemap for you, but you need to make sure the option is turned on.

To do that, go to SEO > General > Features > Toggle “XML sitemaps” on:

XML sitemaps toggle in Yoast SEO

8. Exclude low-value content from indexing

You should only allow Google to index pages that offer value to searchers. Tag pages and format-based archives rarely fall into this category, so it’s generally best practice to exclude them from indexing.

To do that, go to SEO > Search Appearance > Taxonomies > Toggle “Show Tags in search results?” off:

Excluding tag pages from indexing in WordPress using Yoast SEO

Do the same for format-based archives too.

9. Install Ahrefs’ SEO plugin

Our free WordPress SEO plugin audits and monitors content performance and gives recommendations on how to improve it.

For example, if the plugin spots that one of your pages is no longer ranking in the top three for its target keyword, it’ll tag it as “No longer well-performing” and give a personalized recommendation on how to improve based on your settings:

Ahrefs' SEO Plugin

Here, it recommends that we update a post that no longer ranks. If we hit the suggestion caret, it gives advice on how to do that:

Content recommendations in Ahrefs' SEO WordPress plugin

Recommendation

The next eight tips are content-related. Keep them in mind when adding posts and pages to your WordPress website.

10. Write a “clickworthy” title

Every page and post in WordPress needs a title, which you set here:

Clickworthy title in WordPress

This title usually gets shown elsewhere on your WordPress website. For example, the title for this post shows up on our blog archive page:

Example of a blog post title

For that reason, it’s important that your title entices visitors to click through to your page while accurately describing what the page is about. In other words, the title should be clickworthy but not clickbait.

If you’re struggling to write something that fits the bill, take inspiration from the SERP titles of the top-ranking pages for your target keyword, as these are often the same or similar to the page title. You can do that in Google, but it’s better to use our free SERP checker for more accurate, non-personalized results:

Ahrefs' free SERP checker

For example, you can see above that many of the pages ranking for “SEO tips” talk about boosting traffic or rankings in their SERP titles. So this is probably a good angle for a clickworthy title for this topic.

11. Set an SEO-friendly URL slug

See also  How to tell an effective data story: Tips from Nancy Duarte

By default, WordPress sets the URL to the full title of the post or page. This is rarely ideal because it’s usually long, and long URLs tend to get truncated in the search results.

For a more SEO-friendly URL, click “Edit,” enter your primary keyword (or a close variation), and replace the spaces with dashes.

URL slug in WordPress

12. Use headers to create hierarchy

Headers create structure and help visitors and search engines to better understand the hierarchy of your content.

In WordPress, you can use the WYSIWYG editor to quickly and easily add relevant headers. Just hit the “Paragraph” dropdown, and you’ll see six header options:

Heading tags in WordPress

Sidenote.

If you’re using WordPress’ block editor, things will look slightly different. You’ll need to click to add a “Heading” block instead. 

As most WordPress themes use the post title as the first header (H1), it’s best practice to use H2-H6 in the content itself.

13. Internally link to relevant content

Internal links point to other pages and posts on your website. They’re important for SEO because they help:

  1. Keep visitors on your site.
  2. Boost the “authority” of your other content and rank the content higher.

You can add internal links to posts and pages in WordPress using the WYSIWYG editor. Just highlight the text you want to use as the anchor, hit the “Insert/edit link” button, and paste in the URL of another page or post on your website.

Adding internal link in WordPress

Sidenote.

Again, things may look a bit different if you’re using the block editor, but the process is pretty much the same. 

If you’re not sure if and where to add internal links, sign up for a free Ahrefs Webmaster Tools (AWT) account, run a crawl in Site Audit, then go to the Link opportunities report to see relevant internal link suggestions:

Internal link suggestions in Ahrefs' Site Audit

For example, you can see above that it recommends we internally link the phrase “link building tactics” in our guide to bad links to our list of link building strategies.

14. Add alt text to images

Alt text is important because it:

  1. Tells Google what images are about, which may help them rank higher on Google Images.
  2. Improves accessibility for visually impaired visitors using screen readers.
  3. Replaces the broken image on the page if the image breaks.

To add alt text in WordPress, fill in the “alt text” field when uploading an image:

Adding alt text to images in WordPress

Sidenote.

Once again, things may look slightly different in the block editor, but there’s still an “alt text” field. 

Just try to keep it short and sweet while being descriptive.

Recommended reading: Alt Text for SEO: How to Optimize Your Images

15. Write a compelling title tag

Google usually uses your title tag for the snippet in the search results.

Yoast sets your title tag to your post or page title by default. This is often fine, as you should have already crafted an enticing post title. But sometimes it’s too long, so it’s worth pasting in the full title manually to make sure it’s not likely to truncate.

If it gets highlighted green, you’re all set. If it gets highlighted red, it’s too long.

Adding title tag in WordPress using Yoast SEO

You can usually solve the issue of a lengthy title tag by removing any superfluous information. Easy ways to do this include:

  • Removing information in brackets.
  • Removing unnecessary words.
  • Rephrasing.

16. Write a compelling meta description

Meta descriptions aren’t a direct Google ranking factor, but Google often uses them for the search result snippet.

For that reason, it’s important to write a compelling meta description that supports your title and further entices people to click.

Here are a few tips for doing that:

  • Double down on search intent
  • Use an active voice
  • Keep it under 120 characters

Recommended reading: How to Write the Perfect Meta Description

See also  Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips

17. Nest pages in subfolders

Assuming that you set your permalink structure to post name, your page and post URLs will look like this:

domain.com/post-name
domain.com/page-name

But with pages, you can create them with different levels using subfolders.

For example, let’s say you’re a digital marketing agency offering three different services: SEO, PPC, and social media marketing.

Here’s the best way to structure that:

  1. Create a “Services” landing page that lists the services you provide
  2. Create individual pages for each service you offer
  3. Link to each service page from your “Services” page

Here’s what your URL structure will look like by default:

domain.com/services/
domain.com/seo/
domain.com/ppc/
domain.com/social-media-marketing/

That looks OK. But it is better to nest the individual service pages under the “/services/” subfolder like this:

domain.com/services/
domain.com/services/seo/
domain.com/services/ppc/
domain.com/services/social-media-marketing/

That’s easy to do in WordPress. Just use the “Parent” dropdown on the page editor and choose the “Services” page.

Nesting pages in WordPress

Recommendation

The next three tactics are about page speed. Use these to speed up your website and improve its performance. Note that we haven’t covered every optimization you can make here, as page speed is a complex topic. So if you want to delve deeper into this side of things, read our full guide to speeding up your WordPress website.

WP Rocket describes itself as a web performance plugin that boosts your page speed. The beauty of the plugin is that it makes a bunch of useful optimizations out of the box, including browser and server caching.

Here’s what caching does in a nutshell:

  • Browser caching – Saves common files on visitors’ hard drives so they don’t have to keep re-downloading them on repeat visits.
  • Server caching – Saves static versions of your webpages on your server so they’re ready and waiting whenever a visitor requests them.

This is not a free plugin but, in my opinion, it’s well worth the $49 price tag if you have the budget. If you’re looking for a free plugin that does something similar in terms of caching, try one of the many other caching plugins available.

Minification removes unnecessary white space from your code to reduce file sizes.

Minified vs un-minified code

It’s simple enough to enable minification if you’re using WP Rocket. Just head to the File Optimization settings and check the options to “Minify CSS files” and “Minify JavaScript files.”

Minification in WP Rocket

If you’re not using WP Rocket, give Autoptimize a shot (it’s free).

warning

Enabling minification can lead to features breaking in some instances. So it’s always best to test how this affects your website in a staging environment before deploying live.

ShortPixel automatically compresses and optimizes the images you upload to WordPress. This makes the image files smaller, reduces strain on your server, and makes things load faster for your visitors.

To get started, install the plugin, activate it, then enter your API key in the settings.

Note that ShortPixel is a freemium plugin. So if you’re compressing more than 100 images per month, you’ll need to buy some credits or sign up for a paid plan. This only costs a few dollars and is well worth the money, in my opinion.

If you do have the budget for a paid plan, it’s also worth hitting the option to bulk optimize the images already uploaded to WordPress.

Resizing images using ShortPixel

Final thoughts

WordPress is flexible, easy to use, and provides a good base for SEO. But it can only get you so far because it’s just a CMS. If you’re serious about ranking on Google, there are a few more things you’ll need to do.

Ready for better rankings? Read our step-by-step guide to ranking high on Google.

Got questions about WordPress SEO? Ping me on Twitter.





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Instagram Rolls Out Updates To Live Videos & Remixes

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Instagram Rolls Out Updates To Live Videos & Remixes


Instagram is rolling out updates that will give users a new way to promote their live videos, and more options when it comes to remixing videos.

Adam Mosseri, Head of Instagram, announced these updates while reiterating the company’s focus this year is building on video and messaging.

“We’re focused on building for teens and creators, and in the spaces of video and messaging. And these are within those themes.”

Mosseri first hinted at the new direction Instagram is headed in when he proclaimed last summer: “We’re no longer a photo sharing app.”

Instagram is bringing that vision to life this year starting with two updates that are focused on video — both live video and recorded video.

The updates include:

  • Promoting scheduled lives streams with a new banner
  • The ability to remix any video

Let’s take a look at these enhancements and what they can do for you as a creator.

Highlight Scheduled Live Videos On Your Profile

When you schedule a live video on Instagram, you can now highlight it on your main profile page with a new banner.

Mosseri explains:

“Creators have been able to schedule lives for a while now, but now, you can separate scheduling a live from creating a feed post, or even now a story post, about that live. You also get a little badge on your profile that’s lets followers know, or anybody know that goes to your profile, that there’s a Live coming up and they can subscribe to be reminded.”

You can create as many scheduled live videos as you’d like. This gives you the option to promote a livestream that runs every day at the same time, for example.

See also  6 Expert Tips For Small Business SEO Strategy in 2022

See an example of what the new banner looks like in the screenshot below:

Screenshot from twitter.com/mosseri, January 2022.

People visiting your profile can tap on the banner to create a reminder for your upcoming live video.

Remix Any Video On Instagram

Users now have the ability to remix any video on Instagram.

A “remix” on Instagram means taking videos published by others and responding to or reinventing them with your own video. It’s similar to TikTok’s video reactions.

In fact, when Instagram first rolled out the remix feature, it was basically a copycat of the reaction videos made popular on TikTok.

Previously, users could only remix the TikTok-inspired Instagram Reels.

Now, users can remix any public video on Instagram whether it’s a Reel or a feed post.

Simply tap the three-dot icon that appears in the top right corner and select “Remix this video.”

Instagram Rolls Out Updates To Live Videos & RemixesScreenshot from twitter.com/alexvoica, January 2022.

Remixing is an opt-in feature, so users can pick and choose which videos they want to allow others to remix.

Source: Adam Mosseri on Twitter


Featured Image: Mehaniq/Shutterstock





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Are SEOs Unwilling To Say “I Don’t Know”?

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Are SEOs Unwilling To Say "I Don't Know"?


Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers.

This topic came up in a discussion during the latest episode of Google’s SEOs & Devs video series.

Splitt is joined by Jenn Mathews, SEO manager at Github, to discuss how SEO professionals and web developers can better understand and communicate with each other.

One of the ways SEOs and developers can improve their working relationship, Splitt suggests, is if SEOs could more readily admit when they don’t know something.

He says it’s common for developers to say “I don’t know” and be open to learning new things through testing.

However, it’s rare hear those words from an SEO professional, Splitt says.

Why is that?

Mathews shares her insight as an SEO manager and enlightens Splitt to the fact that SEO professionals constantly have to be on the defensive.

SEO Professionals Always Have To Defend Their Work

The work of SEO professionals is constantly being questioned, Mathews explains.

This puts them on the defensive, and saying “I don’t know” will only lead to greater scrutiny.

Mathews states:

“SEOs are constantly questioned, so it gets to a point where we almost kind of get on the defensive. When we’re asked a question, or how is this going to work, or if we do this thing what’s the result going to be, it’s hard for us to say ‘I don’t know’ just for that reason. Because we’re constantly under scrutiny or constantly being questioned.

What I usually tell other SEOs is it’s okay to say ‘I don’t know’ because [developers] are going to say ‘I don’t know’ too sometimes.”

Or, if you’re not comfortable with saying “I don’t know,” you could suggest testing things together to see what happens.

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Not only will that approach reduce friction between the SEO and the developer, it will help cover both parties down the road if a launch doesn’t work out as expected.

Mathews continues:

“When we do launch things, and they say ‘how come it’s not working,’ instead of us digging in and trying to understand which algorithm is not letting us rank, it’s okay to say ‘I don’t know’ and ‘let’s try something else and move on.’ But it’s very difficult for SEOs because we are constantly under scrutiny.”

Mathews adds that everyone within an organization scrutinizes the expertise of SEO professionals — from management, to developers, to content writers.

She talks about a time when she was advising a content writer to use a particular keyword so a webpage could rank for that keyword.

Rather than taking her advice, the writer pushed back because they preferred to use a different word. Apparently not understanding the importance of using keywords in copy.

While saying “I don’t know” may lead to a smoother working relationship, it would also help if people within an organization were more trusting of an SEO professional’s expertise.

That’s is just one of many points discussed in Google’s new video, which you can watch below in full:


Featured Image Khosro/Shutterstock





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10 Best Digital Marketing Facebook Groups

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10 Best Digital Marketing Facebook Groups


What makes a good Facebook marketing group?

To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of the content, and how the admins and members engaged with each other.

Before getting into the list, do remember that many marketing groups require you to answer some simple questions before your request is approved, such as what you hope to get from joining the community.

Here are the 10 best Facebook marketing groups that made the list:

  1. Marketing Solved
  2. SaaS Growth Hacks
  3. CXL — Conversion Optimization, Analytics & Growth
  4. SaaS Products & Marketing
  5. Facebook Ad Hacks
  6. Sisters in SEO
  7. Google SEM Mastermind
  8. Dumb SEO Questions
  9. Local SEO Strategies & Google My Business Help with Tim Kahlert
  10. Superstar SEO

Founder: Kat Sullivan
Group type:
Private
Topics covered: General marketing, social media
Ideal for: Beginners to experienced marketers, founders
Member count:
23.6K
Sign-up link: Facebook

Are you in the social media space? Here’s a community for you to expand your network, grow your social media presence, and learn from some knowledgeable folks.

Founder Kat Sullivan noticed that few Facebook group founders actively engaged with members and sought to fill the gap through Marketing Solved. Its main point of difference is its focus on connecting small-business owners and marketers with useful resources.

From my observations, Kat is generous in sharing her experiences of working with entrepreneurs and brands. She’s also been featured in publications, including Inc., Entrepreneur, and Fast Company—and is the co-founder of social media management tool Tassi.

See also  Instagram Rolls Out Updates To Live Videos & Remixes
Kat's FB post about creating content people search for

In turn, members share a myriad of content, such as interesting marketing case studies, invitations to free marketing courses, and questions on entrepreneurship and monetizing online brands.

Group member's FB post asking for advice on putting together their first online course

As with most marketing groups I came across, self-promotions aren’t allowed unless they are on specific threads. These include Instagram Mondays and Pitch & Promote Your Biz (the latter happens at least once a month).

Founder: Aaron Krall
Group type:
Private
Topics covered: Entrepreneurship, general marketing, conversion rate optimization (CRO), growth hacking 
Ideal for: Mid-level to experienced marketers, founders
Member count:
27.4K
Sign-up link: Facebook

Just like Kat’s Marketing Solved, SaaS Growth Hacks was conceived when founder Aaron Krall noticed the lack of a quality community for SaaS founders.

As a SaaS conversion specialist, he’s helped convert expired trial users into paying customers through email nurture campaigns. Today, the Facebook group is an extension of Aaron’s experiences and includes the founders of established tech companies such as Intercom and AdEspresso.

From what I’ve gleaned, its members are happy to share insights on how to start or scale a SaaS business, as well as improve or build better products.

Group member's FB post asking how many subscriptions are required to sell their SaaS tool for $1 million

Other topics of discussion include growth strategies for email marketing and product launches. Considering this, the group is probably better suited to more experienced marketers.

3. CXL — Conversion Optimization, Analytics & Growth

Founder: Peep Laja 
Group type:
Private
Topics covered: Marketing, CRO, growth hacking
Ideal for: Mid-level to experienced marketers
Member count:
15.1K
Sign-up link: Facebook

Peep Laja is a big believer in evidence-based marketing, and he built growth platform ConversionXL (CXL) on this very premise. His Facebook community is just the same: Members are candid in sharing about their failed experiments and frequently run polls or seek advice on analytics, growth, tag managers, and more.

The bulk of discussions revolve around Google Analytics, CRO audits, Google Search Console, as well as recommended marketing reads. You may also stumble upon posts like this one:

Group member's FB post asking for examples of "high-conversion" landing pages

Given the depth of the conversations, you’re bound to learn something new from the sizable community of CRO-focused marketers. Peep also enforces a no-spam, no-link-dumping rule—something I reckon all of us will appreciate.

4. SaaS Products & Marketing

Founder: Tomer Aharon 
Group type:
Private
Topics covered: Marketing, entrepreneurship, social media
Ideal for: Beginners to experienced marketers
Member count:
15.8K
Sign-up link: Facebook

Run by Tomer Aharon—co-founder of software development platform Premio and SaaS product Poptin—this group helps SaaS founders and digital marketers of all levels share knowledge, ideas, and growth hacks.

I’ve found the community to be a helpful one. There are discussions on lead generation methods for SaaS startups, sharings on B2B marketing outreach tactics, as well as brainstorming threads on marketing outreach.

Group member's FB post asking for advice on reaching out to prospects

While promotional posts are allowed, these must be strictly SaaS-related. You’ll also find freelance and full-time job postings for marketing roles on occasion.

Founder: Catherine Howell
Group type:
Private
Topics covered: Marketing, Facebook ads
Ideal for: Mid-level and experienced marketers, agency owners
Member count:
148.8K
Sign-up link: Facebook

This group is ideal for anyone who’s interested in discussing marketing best practices, social media ad campaigns, and management of client relationships (for agencies). While there are many insightful discussions, these can get fairly technical. Thus, having prior marketing knowledge is probably useful.

Group member's FB post about their "Full Funnel Facebook Ads Strategy" that can help scale e-commerce brands

Founder Catherine Howell, who also helms social media agency Eight Loop Social and has been featured in the likes of Entrepreneur and Inc., is just as active in the community as the members.

For instance, she regularly poses questions or relatable memes.

Catherine's FB post asking members what the hardest thing about running FB ads is

If there’s one drawback of Facebook Ad Hacks, it’s the high volume of activity in the group. There are about 28 posts daily, which means questions tend to get washed down or go unanswered. I ultimately opted to turn off notifications for the group and visit it on occasion when I’m in need of advice or inspiration.

Founders: Kari DePhillipsSamantha Pennington 
Group type:
Private
Topics: Marketing, entrepreneurship, SEO
Ideal for: Beginners to experienced marketers, SEOs
Member count: 10K
Sign-up link: Facebook 

Sisters in SEO began in 2018 to support women, minorities, and gender-diverse folks in the tech space.

Its founding story is interesting too: After attending an SEO course by The Content Factory, Samantha Pennington reached out to agency owner Kari DePhillips. The pair soon found common ground in wanting a safe place to share SEO knowledge—and so set up the Facebook group.

Today, the community remains an inclusive and safe space for members to discuss general and technical SEO, career advice or job openings, and recommended SEO tools.

Group member's FB post sharing there's a job opportunity for freelance SEO content writers

The camaraderie is apparent and reminiscent of Women in Tech SEO’s. I also like that there’s plenty of support and encouragement from members, as well as occasional SEO jokes.

Group member's FB post about a light-hearted SEO joke

Founder: Schieler Mew 
Group type:
Private
Topics:
SEM, local SEO, Google Ads
Ideal for: Mid-level to experienced marketers, SEOs, Google Ads specialists
Member count: 56K
Sign-up link: Facebook

This marketing group is a little more niche, with a myriad of questions on redirects, Google Search Console, improving low click-through rates, and more. And there’s plenty to learn, with active engagement of up to 20 quality posts a day.

Founder Schieler Mew is a passionate SEO himself and has the experience to speak for it. After working as an affiliate marketer for tech majors Uber and Lyft, he turned his focus to local SEO to help small businesses thrive.

Today, he’s the co-founder of ServiceLifter.com, a marketing agency that helps home-service companies grow their online presence.

Schieler’s focus on sharing knowledge with Google SEM Mastermind members is clear. Apart from anecdotes and interesting findings, he runs educational polls to help marketers find further growth. There are also moderators who share interesting takeaways with the growing community.

Mike's FB post about link building tips

Founder: Jim Munro
Group type:
Open
Topics: SEO
Ideal for: Beginners to experienced marketers, SEOs
Member count: 15.2K
Sign-up link: Facebook  

With a name like Dumb SEO Questions, joining this group quashes any potential embarrassment about asking, well, dumb SEO questions. After all, this encourages more open discussions among members.

Expect healthy activity of up to seven posts daily, with discussions centering on technical SEO, Google Analytics, and Google Search Console.

Group member's FB post asking about adding keyword to domain name and the SEO impact of that

Given how open the community is to marketers of all levels, it’s an excellent space to pick up tips from experts while asking “green” questions without fear of being judged. It’s also nice that the page has a strict policy against self-promotions, ensuring that learnings and discussions are streamlined for members.

Founder Jim Munro maintains an active presence in the group too.

Every month, he compiles questions from the group and takes them to SEO experts like David Rosam and Tim Capper via a livestream session on his YouTube channel. The channel is currently on its 426th episode—that’s some real dedication.

9. Local SEO Strategies & Google My Business Help with Tim Kahlert

Founder: Tim Kahlert
Group type:
Private
Topics covered: SEO, entrepreneurship
Ideal for: Entrepreneurs, founders, business owners
Member count:
36.2K
Sign-up link: Facebook

Ready to learn some solid, local SEO strategies? This group may be a good starting point. As an SEO himself, founder Tim Kahlert faced multiple roadblocks when he got banned from several marketing groups for being overly helpful in responding to members’ questions.

In response, he built the Local SEO Strategies community to further his knowledge-sharing, as well as help businesses drive leads and conversions through local marketing strategies.

The community seems better suited to business owners and entrepreneurs who need basic SEO advice, although there are quite a few marketers who weigh in on discussions too. From what I’ve gathered, many questions are to do with Google My Business profiles, local area pages, ranking better in Google Maps, and SEO.

Group member's FB post about finding the right local SEO expert

To ensure the shared content is kept fresh and relevant, the community disallows the cross-sharing of Facebook posts and YouTube videos. That’s something I quite like, having scrolled past my share of unrelated or tired content in other marketing groups.

Founder: Chris M. Walker 
Group type:
Private
Topics covered: SEO, general marketing
Ideal for: Beginners to experienced marketers, SEOs
Member count:
74.8K
Sign-up link: Facebook

Want to get better at SEO? This Facebook group is built on the power of collective knowledge—with the aim of improving lives by building and growing better products and businesses.

That’s according to founder Chris Walker, whose shift to SEO was out of serendipity. After stints in IT and politics, he fell into affiliate marketing before setting up freelance marketplace Legiit and Superstar SEO.

The latter community comprises a healthy mix of SEOs, marketers, and agency owners. And the content is insightful, no matter your level of experience: discussions span technical SEO, portfolio-building tips, toolset recommendations, and then some.

Group member's FB post asking others for a simplified explanation of what SEOs do

Chris, too, poses SEO-related Q&As and occasional livestream sessions—and often receives positive responses from members.

Chris' FB post asking SEOs what else they do for their clients besides getting them their desired ranking on Google

Overall, I like that fellow members are respectful and generous in offering their thoughts. There’s no such thing as a bad question; rather, it’s all about gaining knowledge as a community.

Final thoughts

It’s far more beneficial to join a handful of quality Facebook groups than every group you stumble upon. Observe, engage, and don’t be afraid to be picky. Also, respect the community guidelines and always keep an open mind!

If you want to further expand your network, we’ve got more this way:

Did I miss anything out? Ping me on Twitter with your thoughts and suggestions.





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