SEO
21 Common Marketing Interview Questions & Answers
Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions get asked and answered repeatedly in interview rooms everywhere.
I’ve been to many marketing interviews. To some as an interviewee, to most of them as an interviewer. There are likely hundreds of different interview questions I asked or that employers asked me. But what are the most common ones, and what should you look for in an answer?
I skimmed through many other similar articles and wrote down questions that appeared multiple times to answer this question. No matter what marketing position you’re applying for, some of the following 21 questions will be a topic of conversation during the interview:
- Why are you pursuing a career in marketing?
- What makes you interested in this role?
- What are your responsibilities in your current role?
- Why are you looking to make a change?
- What’s your most significant career achievement?
- How do you work best?
- What are your strongest skills?
- What are your weaknesses?
- What resources do you use to develop your marketing skills?
- What marketing book have you read recently?
- What marketing campaign did you recently like and why?
- What marketing tools can you use well?
- Tell me about a difficult problem that you had to solve recently. What did you do?
- Tell me about a failed campaign that you worked on. What did you learn from it?
- Tell me about a successful campaign that you worked on. What was your contribution?
- How do you measure a campaign’s success?
- Who do you think is our target market?
- How do you manage the launch of a new product?
- What new marketing tactic have you tried recently? Why did you choose it, and what did you learn?
- What are your salary expectations?
- Do you have any questions?
Let’s look into each of those questions and how to answer them.
Often seen as an icebreaker, this question can reveal quite a bit about the candidate. Every employer wants to hire people with motivation other than “it pays a pretty penny.”
There are many reasons people are interested in working in the marketing field. It’s up to you to come up with an honest answer, but some of the reasons I’ve heard are:
- Always learning new things
- Interesting, non-monotonous work
- A way to express creativity
- Many career advancement opportunities and room for growth
- The psychological aspect of better understanding human behavior
- Great community
- Suitable for remote work
- Being the “good guy” in a field that’s often frowned upon by the general public
However, there’s nothing wrong with also mentioning the money. Some marketing roles can be very lucrative.
If the candidate is not enthusiastic about the role, it’s a red flag for many hiring managers.
Let’s be honest. Many jobs aren’t that exciting. But there must be some reason you chose to apply. Maybe it looked like a suitable starting position for your career goals, or the company seemed a great place to work, or you like using the company’s products and want to be a part of spreading the word?
Being a massive fan of the company and its products was one of my biggest motivations to join Ahrefs back in 2019.
Unless you’re applying for your first job, be prepared to answer a few questions about your current and previous roles.
The only wrong way to answer this is to exaggerate or lie. It could backfire during follow-up questions or even when verifying the information by talking to your (former) colleagues.
You’ll likely get asked this if you’re looking for a new job while still working for someone else. This question is beneficial to both sides—the interviewer will learn more about your motivations, and you’ll learn whether the company seems like a good fit for you.
For example, you might not be content with your current work-life balance. If the new role requires you to often travel for business and work overtime, you might be better off looking elsewhere.
However, these reasons often revolve around stagnation and limited career or compensation growth. If this is the case for you, be honest. I often saw candidates being too shy to talk about wanting to earn more.
If you’ve already got a few years of experience on your career record, be prepared to share your proudest achievements.
However, while it’s natural to think about all the marketing campaigns you were part of, the great ideas that led to massive wins, etc., don’t limit yourself to purely performance achievements.
For example, even before joining Ahrefs as an SEO & marketing educator, I’d say that my biggest achievement was contributing to other peoples’ growth as marketers. Nothing motivates me more than people reaching out to tell me how my lecture, workshop, presentation, or article helped them.
Would you fit the team, the company’s culture, and their management style? This question isn’t explicitly related to marketing, but it’s crucial information for both parties.
Here are a few contrasts. Some people like having a list of tasks assigned to them; others prefer to create their own tasks. Some candidates perform best when they have flexible hours working from home; others like the “9 to 5” office life.
You should know what works best for you in terms of organizing your time, work-life balance, workspace, and collaboration.
You might also encounter this question masked as “what sets you apart from other candidates?”—which has a more competitive angle. This question is your chance to shamelessly pitch what you’re great at.
I recommend mentioning a mix of hard and soft skills. Hard skills are role-specific, so they could be anything from conducting great market research to writing great content that ranks in search engines. Soft skills are desirable regardless of the role, like critical thinking, communication, or leadership. They make you a better human and team player.
A 2016 survey by Smart Insights revealed the following soft skills as top requirements:
I hope this question is losing its popularity and will eventually fade away. Why?
From the interviewer’s point of view, the candidate probably won’t give a completely honest answer. No one will open up about snapping at colleagues or their tendency to procrastinate half of their working hours on YouTube. I’m exaggerating, but you get the gist.
You want to be prepared for this one. I recommend choosing a middle ground kind of answer. Don’t try to make some weakness look like a strength (I work too much). On the other hand, don’t disclose something that can jeopardize being hired.
For example, my answer here could be that I can’t stand being micromanaged and need my own space for autonomy. I can imagine that this would be a problem in larger organizations with many management levels.
How and where you learn about marketing could be used as a proxy to assess your knowledge and skills.
The thing is that many of the most popular industry blogs, YouTube channels, or influencers don’t create great marketing content. It’s often their own marketing and sales skills that made them popular, not the depth of information and value they provide.
I know this from my own experience. When I started in marketing, it was natural to follow the biggest accounts in our industry. But unfortunately, it takes a few years of consuming marketing information before you can easily separate the wheat from the chaff.
To some degree, this is also a subjective topic. If you want some inspiration, I wrote a short Twitter thread about stellar marketing resources:
I skim through tons of marketing content as a part of my job.
Want to learn from the best?
Here are 7 stellar learning resources in various formats to become a better marketer (regardless of seniority):
— Michal Pecánek (@michalpecanek) January 10, 2022
This question may initially seem like a more specific version of the previous one, but it’s the opposite because marketing books don’t need to be explicitly about marketing.
For example, among the best “marketing” books I’ve read were pieces from Daniel Kahneman and Dan Ariely, who are both key figures in behavioral psychology and economy. Dale Carnegie and Robert Cialdini are other examples of popular non-marketer authors who can teach you a lot about marketing.
But what if you don’t read marketing books? What if you don’t like reading books at all? In today’s world of online long-form content across all mediums, you can be a great marketer and a generally knowledgeable person without reading books. Just steer the conversation towards the other mediums.
You don’t even have to be a marketer to answer this question. We’re all bombarded by marketing communications every day. But as marketers, we can likely appreciate the campaigns more, analyze them, and use them as inspiration.
There’s no right or wrong campaign to choose. You can only get bonus points by expanding on why you like it. The most recent campaign that stood out to me was Coinbase’s ad during the 2022 Super Bowl:
https://www.youtube.com/watch?v=eIUD_NE1BDo
I’m sure many other marketers would pick this one too right now, but here are some reasons why I like it:
- It instantly makes viewers wonder what’s going on. There’s no branding, so the only way to find out more is to scan the QR code.
- It’s a stellar example of how creativity can beat all marketing and branding best practices.
- The creative is as low cost as possible. Other companies spend millions on creating Super Bowl ads, whereas Coinbase used that money to buy twice the standard 30s airtime.
- The outage of their website after scanning the QR code might as well have been an additional PR stunt. This only amplified their coverage in the media, which could be more valuable than making the website load for everyone.
No matter what marketing position you’re applying for, you need to know the basics of some marketing tools. And since a lot of marketing revolves around data, I would even consider spreadsheets as marketing tools.
The knowledge of specific tools often gets mentioned in the job description. For example, we require a good understanding of our SEO platform for all marketing positions.
Are you going to do something on a laptop during the interview? Probably not. But it’s pretty easy to test this knowledge even without having the candidate use the tools. I often tested candidates who supposedly had a good grasp of Google Analytics by asking about specific metrics or how they read and interpreted sample reports.
This question is one of those “how do you work under pressure?” questions. No one can assess your ability in these situations until they see you in one. But the interviewer can undoubtedly learn a thing or two about your problem-solving skills.
Many of us encounter difficult problems regularly. You have a chance to describe a challenging situation, but you managed to resolve it very well. Of course, the more impactful the decisions were, the better. Just make sure they were based on something better than a “gut feeling” that we marketers sometimes like to trust.
Things can’t always go as planned, so it’s only natural that some of our marketing campaigns fail. It can feel unpleasant at the time, but these happenings provide the best learning opportunities. You just have to leverage it—and that’s where this question is pointing.
For example, I failed at creating a Wikipedia page for Ahrefs. It’s a lot of work that involves many tasks, so we might as well call it a campaign. However, I used that experience to write one of the most in-depth and actionable articles on how to create a Wiki page. Those ~4,000 words already went through thorough revisions and editing, so I’m sure you can talk about your experience for a minute or two.
This question is obviously similar to the previous ones, but it’s focused more on planning, running, and evaluating a marketing campaign and your role in it.
If you’re thinking about many campaigns, choose one where you played a significant role. It wouldn’t sound good to dive into an impactful campaign before telling the interviewer you were more of a bystander.
According to this research by AMA, nearly 50% of marketing leaders reported a lack of people who can link marketing analytics to practice. If the position requires analyzing and interpreting data (most marketing jobs do), be prepared to be asked about marketing data, analytics, or even some basic statistics.
The best short answer here is “it depends,” but it’s evident that the interviewer wants to hear you describe a few marketing KPIs and possibly even some proxy metrics related to those KPIs.
For example, suppose you’re asked or want to talk about an SEO campaign. In that case, you could say that a universal SEO KPI is search visibility (also known as organic share of voice) and that contributing indicators are relevant organic traffic and keyword rankings.
There’s likely no better question to test whether a candidate did their homework and checked the company’s website and products. In the case of some companies, they provide the answers right on the homepage:
I’m undoubtedly biased, but it’s pretty clear that we offer products for anyone who wants to do SEO—from beginners (usually SMBs and individual business owners) through SEO pros to enterprise clients (hinted at the top navigation bar).
No one expects you to be spot on in identifying all target segments that make up their target market. But you should be able to deduce a fair bit from the company’s communication and their products.
Let’s face it; an experienced marketer could probably start an hour-long monologue in response to this question. A junior one would be pretty lost. I’m not a massive fan of this question, but it appears in many other articles about marketing interview questions, so we’d better cover it.
You will always get asked this question in a specific context. If you’re applying for a social media marketing role, you don’t need to develop a complete go-to-market strategy. Put yourself in the role and think about all the tasks you might have to do when launching a new product. In social media marketing, it could be:
- Come up with teasers as social media posts before the launch
- Prepare product launch announcement posts
- Reveal the product to selected influencers and media beforehand, get them to try it, use them for amplification
- Create visuals for all posts and ads
- Plan promotion campaigns
- Come up with a series of posts that help with onboarding and making the best of use of the product
We marketers always have new technologies, platforms, and tactics to try. In fact, many marketers these days spend most of their time on advertising and promotion. As a result, they don’t engage much in the vast array of other marketing activities:
I’m pointing towards the ideal answers here in the reverse order. You should only choose new shiny tactics, techniques, tips, hacks (or whatever you call them) if they fit into your marketing strategy. TikTok might be the hottest platform for a while, but that isn’t a reason to use it for business.
Think about something new or unorthodox that you used recently because it had the potential to get you closer to your marketing objectives. It doesn’t matter what it is as long as it makes sense from the strategic perspective.
16 Marketing Tactics That Work
For many, money talk could be one of the most uncomfortable parts of the interview—so you’d better come prepared.
First of all, do diligent research about salaries, compensation packages, and companies’ budgets for your roles in your area. Look at HR portals, government statistics and open job positions with disclosed salaries. Ask your friends and acquaintances who could know this information.
Check multiple sources of information. For example, Glassdoor states that the median compensation for marketing managers in the US is around $95k, while the U.S. Bureau of Labor Statistics estimates $141k.
For 100% remote jobs, there are now many companies that offer globally competitive salaries, so you might as well look at US data even if you’re elsewhere.
After you have a good grasp of the compensation landscape, I’d urge you to at least get an idea about the salary range before you invest too much time and energy into the hiring process. The worst-case scenario for both parties is when you find out too late that there isn’t a possible compromise between the candidate’s expectations and the budget for the role.
So, do your research, get an idea of the salary range for the position you’re applying for, and this uncomfortable question can easily lead to a win-win situation.
I always asked this at the end of my interviews. Not only is it the right thing to do to let the candidate ask about anything left unanswered, but it also signals that the candidate is interested in the position.
As the candidate, you should list what you want to cover during the interview. Feel free to bring it with you. It can contain any questions about the position, company, team, culture, or experiences of the interviewers. Also, feel free to ask if you’re unsure what’s coming up next in your hiring process, when you should ideally start if you’re hired, etc.
If the interviewer doesn’t ask this question and you’re interested in working there, initiate the conversation yourself at the end of the interview. You might even make an impression this way.
Final thoughts
You should now be prepared to answer the most common marketing interview questions. That’s only half of the victory, though. Most marketing roles require skills in specific areas like SEO, PPC, or branding. Those are the hard skills that take a lot of time to master.
Good luck with your next interview!
Do you have any questions? Ping me on Twitter.
SEO
How Compression Can Be Used To Detect Low Quality Pages
The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO.
Although the following research paper demonstrates a successful use of on-page features for detecting spam, the deliberate lack of transparency by search engines makes it difficult to say with certainty if search engines are applying this or similar techniques.
What Is Compressibility?
In computing, compressibility refers to how much a file (data) can be reduced in size while retaining essential information, typically to maximize storage space or to allow more data to be transmitted over the Internet.
TL/DR Of Compression
Compression replaces repeated words and phrases with shorter references, reducing the file size by significant margins. Search engines typically compress indexed web pages to maximize storage space, reduce bandwidth, and improve retrieval speed, among other reasons.
This is a simplified explanation of how compression works:
- Identify Patterns:
A compression algorithm scans the text to find repeated words, patterns and phrases - Shorter Codes Take Up Less Space:
The codes and symbols use less storage space then the original words and phrases, which results in a smaller file size. - Shorter References Use Less Bits:
The “code” that essentially symbolizes the replaced words and phrases uses less data than the originals.
A bonus effect of using compression is that it can also be used to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords.
Research Paper About Detecting Spam
This research paper is significant because it was authored by distinguished computer scientists known for breakthroughs in AI, distributed computing, information retrieval, and other fields.
Marc Najork
One of the co-authors of the research paper is Marc Najork, a prominent research scientist who currently holds the title of Distinguished Research Scientist at Google DeepMind. He’s a co-author of the papers for TW-BERT, has contributed research for increasing the accuracy of using implicit user feedback like clicks, and worked on creating improved AI-based information retrieval (DSI++: Updating Transformer Memory with New Documents), among many other major breakthroughs in information retrieval.
Dennis Fetterly
Another of the co-authors is Dennis Fetterly, currently a software engineer at Google. He is listed as a co-inventor in a patent for a ranking algorithm that uses links, and is known for his research in distributed computing and information retrieval.
Those are just two of the distinguished researchers listed as co-authors of the 2006 Microsoft research paper about identifying spam through on-page content features. Among the several on-page content features the research paper analyzes is compressibility, which they discovered can be used as a classifier for indicating that a web page is spammy.
Detecting Spam Web Pages Through Content Analysis
Although the research paper was authored in 2006, its findings remain relevant to today.
Then, as now, people attempted to rank hundreds or thousands of location-based web pages that were essentially duplicate content aside from city, region, or state names. Then, as now, SEOs often created web pages for search engines by excessively repeating keywords within titles, meta descriptions, headings, internal anchor text, and within the content to improve rankings.
Section 4.6 of the research paper explains:
“Some search engines give higher weight to pages containing the query keywords several times. For example, for a given query term, a page that contains it ten times may be higher ranked than a page that contains it only once. To take advantage of such engines, some spam pages replicate their content several times in an attempt to rank higher.”
The research paper explains that search engines compress web pages and use the compressed version to reference the original web page. They note that excessive amounts of redundant words results in a higher level of compressibility. So they set about testing if there’s a correlation between a high level of compressibility and spam.
They write:
“Our approach in this section to locating redundant content within a page is to compress the page; to save space and disk time, search engines often compress web pages after indexing them, but before adding them to a page cache.
…We measure the redundancy of web pages by the compression ratio, the size of the uncompressed page divided by the size of the compressed page. We used GZIP …to compress pages, a fast and effective compression algorithm.”
High Compressibility Correlates To Spam
The results of the research showed that web pages with at least a compression ratio of 4.0 tended to be low quality web pages, spam. However, the highest rates of compressibility became less consistent because there were fewer data points, making it harder to interpret.
Figure 9: Prevalence of spam relative to compressibility of page.
The researchers concluded:
“70% of all sampled pages with a compression ratio of at least 4.0 were judged to be spam.”
But they also discovered that using the compression ratio by itself still resulted in false positives, where non-spam pages were incorrectly identified as spam:
“The compression ratio heuristic described in Section 4.6 fared best, correctly identifying 660 (27.9%) of the spam pages in our collection, while misidentifying 2, 068 (12.0%) of all judged pages.
Using all of the aforementioned features, the classification accuracy after the ten-fold cross validation process is encouraging:
95.4% of our judged pages were classified correctly, while 4.6% were classified incorrectly.
More specifically, for the spam class 1, 940 out of the 2, 364 pages, were classified correctly. For the non-spam class, 14, 440 out of the 14,804 pages were classified correctly. Consequently, 788 pages were classified incorrectly.”
The next section describes an interesting discovery about how to increase the accuracy of using on-page signals for identifying spam.
Insight Into Quality Rankings
The research paper examined multiple on-page signals, including compressibility. They discovered that each individual signal (classifier) was able to find some spam but that relying on any one signal on its own resulted in flagging non-spam pages for spam, which are commonly referred to as false positive.
The researchers made an important discovery that everyone interested in SEO should know, which is that using multiple classifiers increased the accuracy of detecting spam and decreased the likelihood of false positives. Just as important, the compressibility signal only identifies one kind of spam but not the full range of spam.
The takeaway is that compressibility is a good way to identify one kind of spam but there are other kinds of spam that aren’t caught with this one signal. Other kinds of spam were not caught with the compressibility signal.
This is the part that every SEO and publisher should be aware of:
“In the previous section, we presented a number of heuristics for assaying spam web pages. That is, we measured several characteristics of web pages, and found ranges of those characteristics which correlated with a page being spam. Nevertheless, when used individually, no technique uncovers most of the spam in our data set without flagging many non-spam pages as spam.
For example, considering the compression ratio heuristic described in Section 4.6, one of our most promising methods, the average probability of spam for ratios of 4.2 and higher is 72%. But only about 1.5% of all pages fall in this range. This number is far below the 13.8% of spam pages that we identified in our data set.”
So, even though compressibility was one of the better signals for identifying spam, it still was unable to uncover the full range of spam within the dataset the researchers used to test the signals.
Combining Multiple Signals
The above results indicated that individual signals of low quality are less accurate. So they tested using multiple signals. What they discovered was that combining multiple on-page signals for detecting spam resulted in a better accuracy rate with less pages misclassified as spam.
The researchers explained that they tested the use of multiple signals:
“One way of combining our heuristic methods is to view the spam detection problem as a classification problem. In this case, we want to create a classification model (or classifier) which, given a web page, will use the page’s features jointly in order to (correctly, we hope) classify it in one of two classes: spam and non-spam.”
These are their conclusions about using multiple signals:
“We have studied various aspects of content-based spam on the web using a real-world data set from the MSNSearch crawler. We have presented a number of heuristic methods for detecting content based spam. Some of our spam detection methods are more effective than others, however when used in isolation our methods may not identify all of the spam pages. For this reason, we combined our spam-detection methods to create a highly accurate C4.5 classifier. Our classifier can correctly identify 86.2% of all spam pages, while flagging very few legitimate pages as spam.”
Key Insight:
Misidentifying “very few legitimate pages as spam” was a significant breakthrough. The important insight that everyone involved with SEO should take away from this is that one signal by itself can result in false positives. Using multiple signals increases the accuracy.
What this means is that SEO tests of isolated ranking or quality signals will not yield reliable results that can be trusted for making strategy or business decisions.
Takeaways
We don’t know for certain if compressibility is used at the search engines but it’s an easy to use signal that combined with others could be used to catch simple kinds of spam like thousands of city name doorway pages with similar content. Yet even if the search engines don’t use this signal, it does show how easy it is to catch that kind of search engine manipulation and that it’s something search engines are well able to handle today.
Here are the key points of this article to keep in mind:
- Doorway pages with duplicate content is easy to catch because they compress at a higher ratio than normal web pages.
- Groups of web pages with a compression ratio above 4.0 were predominantly spam.
- Negative quality signals used by themselves to catch spam can lead to false positives.
- In this particular test, they discovered that on-page negative quality signals only catch specific types of spam.
- When used alone, the compressibility signal only catches redundancy-type spam, fails to detect other forms of spam, and leads to false positives.
- Combing quality signals improves spam detection accuracy and reduces false positives.
- Search engines today have a higher accuracy of spam detection with the use of AI like Spam Brain.
Read the research paper, which is linked from the Google Scholar page of Marc Najork:
Detecting spam web pages through content analysis
Featured Image by Shutterstock/pathdoc
SEO
New Google Trends SEO Documentation
Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers.
The new guide has six sections:
- About Google Trends
- Tutorial on monitoring trends
- How to do keyword research with the tool
- How to prioritize content with Trends data
- How to use Google Trends for competitor research
- How to use Google Trends for analyzing brand awareness and sentiment
The section about monitoring trends advises there are two kinds of rising trends, general and specific trends, which can be useful for developing content to publish on a site.
Using the Explore tool, you can leave the search box empty and view the current rising trends worldwide or use a drop down menu to focus on trends in a specific country. Users can further filter rising trends by time periods, categories and the type of search. The results show rising trends by topic and by keywords.
To search for specific trends users just need to enter the specific queries and then filter them by country, time, categories and type of search.
The section called Content Calendar describes how to use Google Trends to understand which content topics to prioritize.
Google explains:
“Google Trends can be helpful not only to get ideas on what to write, but also to prioritize when to publish it. To help you better prioritize which topics to focus on, try to find seasonal trends in the data. With that information, you can plan ahead to have high quality content available on your site a little before people are searching for it, so that when they do, your content is ready for them.”
Read the new Google Trends documentation:
Get started with Google Trends
Featured Image by Shutterstock/Luis Molinero
SEO
All the best things about Ahrefs Evolve 2024
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”.
What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?”
Even as I nodded, I couldn’t get over how absolutely boring that sounded. So I’m going to do THIS instead: a curation of all the best things YOU loved about Ahrefs’ first conference, lifted directly from X.
Let’s go!
OUR HUGE SCREEN
The largest presentation screen I’ve ever seen! #ahrefsevolve pic.twitter.com/oboiMFW1TN
— Patrick Stox (@patrickstox) October 24, 2024
This is the biggest presentation screen I ever seen in my life. It’s like iMax for SEO presentations. #ahrefsevolve pic.twitter.com/sAfZ1rtePx
— Suganthan Mohanadasan (@Suganthanmn) October 24, 2024
CONFERENCE VENUE ITSELF
It was recently named the best new skyscraper in the world, by the way.
The Ahrefs conference venue feels like being in inception. #AhrefsEvolve pic.twitter.com/18Yjai1Cej
— Suganthan Mohanadasan (@Suganthanmn) October 24, 2024
I’m in Singapore for @ahrefs Evolve this week. Keen to connect with people doing interesting work on the future of search / AI #ahrefsevolve pic.twitter.com/s00UkIbxpf
— Alex Denning (@AlexDenning) October 23, 2024
OUR AMAZING SPEAKER LINEUP – SUPER INFORMATIVE, USEFUL TALKS!
A super insightful explanation of how Google Search Ranking works #ahrefsevolve pic.twitter.com/Cd1VSET2Aj
— Amanda Walls (@amandajwalls) October 24, 2024
“would I even do this if Google didn’t exist?” – what a great question to assess if you actually have the right focus when creating content amazing presentation from @amandaecking at #AhrefsEvolve pic.twitter.com/a6OKbKxwiS
— Aleyda Solis ️ (@aleyda) October 24, 2024
Attending @CyrusShepard ‘s talk on WTF is Helpful Content in Google’s algorithm at #AhrefsEvolve
“Focus on people first content”
Super relevant for content creators who want to stay ahead of the ever evolving Google search curve! #SEOTalk #SEO pic.twitter.com/KRTL13SB0g
This is the first time I am listening to @aleyda and it is really amazing. Lot of insights and actionable information.
Thank you #aleyda for power packed presentation.#AhrefsEvolve @ahrefs #seo pic.twitter.com/Xe3A9MGfrr
— Jignesh Gohel (@jigneshgohel) October 25, 2024
— Parth Suba (@parthsuba77) October 24, 2024
@thinking_slows thoughts on AI content – “it’s very good if you want to be average”.
We can do a lot better and Ryan explains how. Love it @ahrefs #AhrefsEvolve pic.twitter.com/qFqWs6QBH5
— Andy Chadwick (@digitalquokka) October 24, 2024
A super insightful explanation of how Google Search Ranking works #ahrefsevolve pic.twitter.com/Cd1VSET2Aj
— Amanda Walls (@amandajwalls) October 24, 2024
This is the first time I am listening to @aleyda and it is really amazing. Lot of insights and actionable information.
Thank you #aleyda for power packed presentation.#AhrefsEvolve @ahrefs #seo pic.twitter.com/Xe3A9MGfrr
— Jignesh Gohel (@jigneshgohel) October 25, 2024
GREAT MUSIC
First time I’ve ever Shazam’d a track during SEO conference ambience…. and the track wasn’t even Shazamable! #AhrefsEvolve @ahrefs pic.twitter.com/ZDzJOZMILt
— Lily Ray (@lilyraynyc) October 24, 2024
AMAZING GOODIES
Ahrefs Evolveきました！@ahrefs @AhrefsJP #AhrefsEvolve pic.twitter.com/33EiejQPdX
— さくらぎ (@sakuragi_ksy) October 24, 2024
Aside from the very interesting topics, what makes this conference even cooler are the ton of awesome freebies
Kudos for making all of these happen for #AhrefsEvolve @ahrefs team pic.twitter.com/DGzk5FSTN8
— Krista Melgarejo (@kimelgarejo) October 24, 2024
Content Goblin and SEO alligator party stickers are definitely going on my laptop. @ahrefs #ahrefsevolve pic.twitter.com/QBsBuY5Yix
— Patrick Stox (@patrickstox) October 24, 2024
This is one of the best swag bags I’ve received at any conference!
Either @ahrefs actually cares or the other conference swag bags aren’t up to par w Ahrefs!#AhrefsEvolve pic.twitter.com/Yc9e6wZPHn— Moses Sanchez (@SanchezMoses) October 25, 2024
SELFIE BATTLE
Some background: Tim and Sam have a challenge going on to see who can take the most number of selfies with all of you. Last I heard, Sam was winning – but there is room for a comeback yet!
Got the rare selfie with both @timsoulo and @samsgoh #AhrefsEvolve
— Bernard Huang (@bernardjhuang) October 24, 2024
THAT BELL
Everybody’s just waiting for this one.
@timsoulo @ahrefs #AhrefsEvolve pic.twitter.com/6ypWaTGDDP
— Jinbo Liang (@JinboLiang) October 24, 2024
STICKER WALL
Viva la vida, viva Seo!
Awante Argentina loco!#AhrefsEvolve pic.twitter.com/sfhbI2kWSH
— Gaston Riera. (@GastonRiera) October 24, 2024
AND, OF COURSE…ALL OF YOU!
#AhrefsEvolve let’s goooooooooooo!!! pic.twitter.com/THtdvdtUyB
— Tim Soulo (@timsoulo) October 24, 2024
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There’s a TON more content on LinkedIn – click here – but I have limited time to get this post up and can’t quite figure out how to embed LinkedIn posts so…let’s stop here for now. I’ll keep updating as we go along!
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