Connect with us

SEO

21 Common Marketing Interview Questions & Answers

Published

3 years ago

on

21 Common Marketing Interview Questions & Answers

Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions get asked and answered repeatedly in interview rooms everywhere.

I’ve been to many marketing interviews. To some as an interviewee, to most of them as an interviewer. There are likely hundreds of different interview questions I asked or that employers asked me. But what are the most common ones, and what should you look for in an answer?

I skimmed through many other similar articles and wrote down questions that appeared multiple times to answer this question. No matter what marketing position you’re applying for, some of the following 21 questions will be a topic of conversation during the interview:

  1. Why are you pursuing a career in marketing?
  2. What makes you interested in this role?
  3. What are your responsibilities in your current role?
  4. Why are you looking to make a change?
  5. What’s your most significant career achievement?
  6. How do you work best?
  7. What are your strongest skills?
  8. What are your weaknesses?
  9. What resources do you use to develop your marketing skills?
  10. What marketing book have you read recently?
  11. What marketing campaign did you recently like and why?
  12. What marketing tools can you use well?
  13. Tell me about a difficult problem that you had to solve recently. What did you do?
  14. Tell me about a failed campaign that you worked on. What did you learn from it?
  15. Tell me about a successful campaign that you worked on. What was your contribution?
  16. How do you measure a campaign’s success?
  17. Who do you think is our target market?
  18. How do you manage the launch of a new product?
  19. What new marketing tactic have you tried recently? Why did you choose it, and what did you learn?
  20. What are your salary expectations?
  21. Do you have any questions?

Let’s look into each of those questions and how to answer them.

1. Why are you pursuing a career in marketing?

Often seen as an icebreaker, this question can reveal quite a bit about the candidate. Every employer wants to hire people with motivation other than “it pays a pretty penny.”

There are many reasons people are interested in working in the marketing field. It’s up to you to come up with an honest answer, but some of the reasons I’ve heard are:

  • Always learning new things
  • Interesting, non-monotonous work
  • A way to express creativity
  • Many career advancement opportunities and room for growth
  • The psychological aspect of better understanding human behavior
  • Great community
  • Suitable for remote work
  • Being the “good guy” in a field that’s often frowned upon by the general public

However, there’s nothing wrong with also mentioning the money. Some marketing roles can be very lucrative.

2. What makes you interested in this role?

If the candidate is not enthusiastic about the role, it’s a red flag for many hiring managers.

Let’s be honest. Many jobs aren’t that exciting. But there must be some reason you chose to apply. Maybe it looked like a suitable starting position for your career goals, or the company seemed a great place to work, or you like using the company’s products and want to be a part of spreading the word?

Being a massive fan of the company and its products was one of my biggest motivations to join Ahrefs back in 2019.

3. What are your responsibilities in your current role?

Unless you’re applying for your first job, be prepared to answer a few questions about your current and previous roles.

The only wrong way to answer this is to exaggerate or lie. It could backfire during follow-up questions or even when verifying the information by talking to your (former) colleagues.

4. Why are you looking to make a change?

You’ll likely get asked this if you’re looking for a new job while still working for someone else. This question is beneficial to both sides—the interviewer will learn more about your motivations, and you’ll learn whether the company seems like a good fit for you.

For example, you might not be content with your current work-life balance. If the new role requires you to often travel for business and work overtime, you might be better off looking elsewhere.

However, these reasons often revolve around stagnation and limited career or compensation growth. If this is the case for you, be honest. I often saw candidates being too shy to talk about wanting to earn more.

5. What’s your most significant career achievement?

If you’ve already got a few years of experience on your career record, be prepared to share your proudest achievements.

However, while it’s natural to think about all the marketing campaigns you were part of, the great ideas that led to massive wins, etc., don’t limit yourself to purely performance achievements.

For example, even before joining Ahrefs as an SEO & marketing educator, I’d say that my biggest achievement was contributing to other peoples’ growth as marketers. Nothing motivates me more than people reaching out to tell me how my lecture, workshop, presentation, or article helped them.

6. How do you work best?

Would you fit the team, the company’s culture, and their management style? This question isn’t explicitly related to marketing, but it’s crucial information for both parties.

Here are a few contrasts. Some people like having a list of tasks assigned to them; others prefer to create their own tasks. Some candidates perform best when they have flexible hours working from home; others like the “9 to 5” office life.

You should know what works best for you in terms of organizing your time, work-life balance, workspace, and collaboration.

7. What are your strongest skills?

You might also encounter this question masked as “what sets you apart from other candidates?”—which has a more competitive angle. This question is your chance to shamelessly pitch what you’re great at.

I recommend mentioning a mix of hard and soft skills. Hard skills are role-specific, so they could be anything from conducting great market research to writing great content that ranks in search engines. Soft skills are desirable regardless of the role, like critical thinking, communication, or leadership. They make you a better human and team player.

A 2016 survey by Smart Insights revealed the following soft skills as top requirements:

Bar graphs showing top three requirements are problem-solving, elegant thought articulation, and analytical thinking

8. What are your weaknesses?

I hope this question is losing its popularity and will eventually fade away. Why?

From the interviewer’s point of view, the candidate probably won’t give a completely honest answer. No one will open up about snapping at colleagues or their tendency to procrastinate half of their working hours on YouTube. I’m exaggerating, but you get the gist.

You want to be prepared for this one. I recommend choosing a middle ground kind of answer. Don’t try to make some weakness look like a strength (I work too much). On the other hand, don’t disclose something that can jeopardize being hired.

For example, my answer here could be that I can’t stand being micromanaged and need my own space for autonomy. I can imagine that this would be a problem in larger organizations with many management levels.

9. What resources do you use to develop your marketing skills?

How and where you learn about marketing could be used as a proxy to assess your knowledge and skills.

The thing is that many of the most popular industry blogs, YouTube channels, or influencers don’t create great marketing content. It’s often their own marketing and sales skills that made them popular, not the depth of information and value they provide.

I know this from my own experience. When I started in marketing, it was natural to follow the biggest accounts in our industry. But unfortunately, it takes a few years of consuming marketing information before you can easily separate the wheat from the chaff.

To some degree, this is also a subjective topic. If you want some inspiration, I wrote a short Twitter thread about stellar marketing resources:

10. What marketing book have you read recently?

This question may initially seem like a more specific version of the previous one, but it’s the opposite because marketing books don’t need to be explicitly about marketing.

For example, among the best “marketing” books I’ve read were pieces from Daniel Kahneman and Dan Ariely, who are both key figures in behavioral psychology and economy. Dale Carnegie and Robert Cialdini are other examples of popular non-marketer authors who can teach you a lot about marketing.

But what if you don’t read marketing books? What if you don’t like reading books at all? In today’s world of online long-form content across all mediums, you can be a great marketer and a generally knowledgeable person without reading books. Just steer the conversation towards the other mediums.

11. What marketing campaign did you recently like and why?

You don’t even have to be a marketer to answer this question. We’re all bombarded by marketing communications every day. But as marketers, we can likely appreciate the campaigns more, analyze them, and use them as inspiration.

There’s no right or wrong campaign to choose. You can only get bonus points by expanding on why you like it. The most recent campaign that stood out to me was Coinbase’s ad during the 2022 Super Bowl:

https://www.youtube.com/watch?v=eIUD_NE1BDo

I’m sure many other marketers would pick this one too right now, but here are some reasons why I like it:

  • It instantly makes viewers wonder what’s going on. There’s no branding, so the only way to find out more is to scan the QR code.
  • It’s a stellar example of how creativity can beat all marketing and branding best practices.
  • The creative is as low cost as possible. Other companies spend millions on creating Super Bowl ads, whereas Coinbase used that money to buy twice the standard 30s airtime.
  • The outage of their website after scanning the QR code might as well have been an additional PR stunt. This only amplified their coverage in the media, which could be more valuable than making the website load for everyone.

12. What marketing tools can you use well?

No matter what marketing position you’re applying for, you need to know the basics of some marketing tools. And since a lot of marketing revolves around data, I would even consider spreadsheets as marketing tools.

The knowledge of specific tools often gets mentioned in the job description. For example, we require a good understanding of our SEO platform for all marketing positions.

Are you going to do something on a laptop during the interview? Probably not. But it’s pretty easy to test this knowledge even without having the candidate use the tools. I often tested candidates who supposedly had a good grasp of Google Analytics by asking about specific metrics or how they read and interpreted sample reports.

13. Tell me about a difficult problem that you had to solve recently. What did you do?

This question is one of those “how do you work under pressure?” questions. No one can assess your ability in these situations until they see you in one. But the interviewer can undoubtedly learn a thing or two about your problem-solving skills.

Many of us encounter difficult problems regularly. You have a chance to describe a challenging situation, but you managed to resolve it very well. Of course, the more impactful the decisions were, the better. Just make sure they were based on something better than a “gut feeling” that we marketers sometimes like to trust.

14. Tell me about a failed campaign that you worked on. What did you learn from it?

Things can’t always go as planned, so it’s only natural that some of our marketing campaigns fail. It can feel unpleasant at the time, but these happenings provide the best learning opportunities. You just have to leverage it—and that’s where this question is pointing.

For example, I failed at creating a Wikipedia page for Ahrefs. It’s a lot of work that involves many tasks, so we might as well call it a campaign. However, I used that experience to write one of the most in-depth and actionable articles on how to create a Wiki page. Those ~4,000 words already went through thorough revisions and editing, so I’m sure you can talk about your experience for a minute or two.

15. Tell me about a successful campaign that you worked on. What was your contribution?

This question is obviously similar to the previous ones, but it’s focused more on planning, running, and evaluating a marketing campaign and your role in it.

If you’re thinking about many campaigns, choose one where you played a significant role. It wouldn’t sound good to dive into an impactful campaign before telling the interviewer you were more of a bystander.

16. How do you measure a campaign’s success?

According to this research by AMA, nearly 50% of marketing leaders reported a lack of people who can link marketing analytics to practice. If the position requires analyzing and interpreting data (most marketing jobs do), be prepared to be asked about marketing data, analytics, or even some basic statistics.

The best short answer here is “it depends,” but it’s evident that the interviewer wants to hear you describe a few marketing KPIs and possibly even some proxy metrics related to those KPIs.

For example, suppose you’re asked or want to talk about an SEO campaign. In that case, you could say that a universal SEO KPI is search visibility (also known as organic share of voice) and that contributing indicators are relevant organic traffic and keyword rankings.

17. Who do you think is our target market?

There’s likely no better question to test whether a candidate did their homework and checked the company’s website and products. In the case of some companies, they provide the answers right on the homepage:

Ahrefs' homepage

I’m undoubtedly biased, but it’s pretty clear that we offer products for anyone who wants to do SEO—from beginners (usually SMBs and individual business owners) through SEO pros to enterprise clients (hinted at the top navigation bar).

No one expects you to be spot on in identifying all target segments that make up their target market. But you should be able to deduce a fair bit from the company’s communication and their products.

18. How do you manage the launch of a new product?

Let’s face it; an experienced marketer could probably start an hour-long monologue in response to this question. A junior one would be pretty lost. I’m not a massive fan of this question, but it appears in many other articles about marketing interview questions, so we’d better cover it.

You will always get asked this question in a specific context. If you’re applying for a social media marketing role, you don’t need to develop a complete go-to-market strategy. Put yourself in the role and think about all the tasks you might have to do when launching a new product. In social media marketing, it could be:

  • Come up with teasers as social media posts before the launch
  • Prepare product launch announcement posts
  • Reveal the product to selected influencers and media beforehand, get them to try it, use them for amplification
  • Create visuals for all posts and ads
  • Plan promotion campaigns
  • Come up with a series of posts that help with onboarding and making the best of use of the product

19. What new marketing tactic have you tried recently? Why did you choose it, and what did you learn?

We marketers always have new technologies, platforms, and tactics to try. In fact, many marketers these days spend most of their time on advertising and promotion. As a result, they don’t engage much in the vast array of other marketing activities:

Pie chart of 4 Ps of marketing; chart shows advertising only makes up tiny fraction of marketing

I’m pointing towards the ideal answers here in the reverse order. You should only choose new shiny tactics, techniques, tips, hacks (or whatever you call them) if they fit into your marketing strategy. TikTok might be the hottest platform for a while, but that isn’t a reason to use it for business.

Think about something new or unorthodox that you used recently because it had the potential to get you closer to your marketing objectives. It doesn’t matter what it is as long as it makes sense from the strategic perspective.

16 Marketing Tactics That Work

20. What are your salary expectations?

For many, money talk could be one of the most uncomfortable parts of the interview—so you’d better come prepared.

First of all, do diligent research about salaries, compensation packages, and companies’ budgets for your roles in your area. Look at HR portals, government statistics and open job positions with disclosed salaries. Ask your friends and acquaintances who could know this information.

Check multiple sources of information. For example, Glassdoor states that the median compensation for marketing managers in the US is around $95k, while the U.S. Bureau of Labor Statistics estimates $141k.

For 100% remote jobs, there are now many companies that offer globally competitive salaries, so you might as well look at US data even if you’re elsewhere.

After you have a good grasp of the compensation landscape, I’d urge you to at least get an idea about the salary range before you invest too much time and energy into the hiring process. The worst-case scenario for both parties is when you find out too late that there isn’t a possible compromise between the candidate’s expectations and the budget for the role.

So, do your research, get an idea of the salary range for the position you’re applying for, and this uncomfortable question can easily lead to a win-win situation.

21. Do you have any questions?

I always asked this at the end of my interviews. Not only is it the right thing to do to let the candidate ask about anything left unanswered, but it also signals that the candidate is interested in the position.

As the candidate, you should list what you want to cover during the interview. Feel free to bring it with you. It can contain any questions about the position, company, team, culture, or experiences of the interviewers. Also, feel free to ask if you’re unsure what’s coming up next in your hiring process, when you should ideally start if you’re hired, etc.

If the interviewer doesn’t ask this question and you’re interested in working there, initiate the conversation yourself at the end of the interview. You might even make an impression this way.

Final thoughts

You should now be prepared to answer the most common marketing interview questions. That’s only half of the victory, though. Most marketing roles require skills in specific areas like SEO, PPC, or branding. Those are the hard skills that take a lot of time to master.

Good luck with your next interview!

Do you have any questions? Ping me on Twitter.




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Related Topics:
Click to comment

You must be logged in to post a comment Login

Leave a Reply

SEO

The 11 Best SEO Books You Must Read Today

Published

5 hours ago

on

October 10, 2024

By

The 11 Best SEO Books You Must Read Today

SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.

We’ve put together a list of essential SEO books suitable for readers at various levels.

Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.

The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.

For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.

Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.

Books On Search Engine Optimization

1. SEO For Beginners: An Introduction To SEO Basics

Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.

While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.

It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.

The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.

Key reasons to give it a read:

  • Get a solid grasp of SEO basics from industry pros.
  • Easy-to-follow explanations of tricky concepts.
  • Practical advice you can apply to your SEO strategies.
  • Stay in the loop with current SEO trends and Google updates.
  • Benefit from the collective wisdom of top SEO experts.

2. Entity SEO: Moving From Strings To Things

By Dixon Jones, CEO of InLinks

Dixon Jones, Entity SEO

Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.

It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.

Key points:

  • Making your brand an “entity” in your niche.
  • Using structured data effectively.
  • Getting quality links and mentions.
  • Creating content rich in entity information.

The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.

Worth reading if you want to:

  • Get a solid grip on entity SEO.
  • Learn actionable entity optimization tactics.
  • Establish your brand as a recognized entity.
  • Master the use of structured data for SEO.
  • Future-proof your SEO strategy.

3. The Art Of SEO: Mastering Search Engine Optimization

by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola

1728516362 333 The 11 Best SEO Books You Must Read Today

Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.

The authors break down complex strategies into actionable steps, making implementation a breeze.

What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.

Reasons to read this book:

  • Get a complete SEO education, from basics to advanced strategies.
  • Learn to align SEO with your business objectives.
  • Access practical, step-by-step guides for implementing SEO tactics.
  • Understand how to integrate SEO with content marketing and social media.
  • Benefit from the collective wisdom of three renowned SEO experts.

4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results

by Matthew Capala

1728516362 880 The 11 Best SEO Books You Must Read Today

Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.

Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.

The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.

A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.

While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.

By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.

Reasons to read this book:

  • Gain insights into the psychology driving user behavior and conversions.
  • Learn to create websites that not only rank well but also engage visitors.
  • Get practical strategies for optimizing design, content, and calls-to-action.
  • Discover how to enhance user experience and mobile performance.
  • Learn to integrate SEO best practices with a focus on user engagement.
  • Benefit from real-world examples and expert insights from a seasoned digital marketer.

5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period

by Stoney DeGeyter
The Best Damn Website and eCommerce Marketing Optimization Guide Period by Stoney DeGeyter

SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.

It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.

DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.

This guide suits both small business owners and ecommerce marketers.

Reasons to read:

  • Master SEO fundamentals and advanced strategies.
  • Learn ecommerce-specific optimization tactics.
  • Discover product page and description best practices.
  • Understand user-generated content’s SEO impact.
  • Align SEO efforts with business objectives.
  • Benefit from decades of industry expertise.

6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store

by Kristina Azarenko
ecommerce seo mastery by Kristina Azarenko

Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.

Azarenko breaks down each “SEO win” with practical advice on implementation.

Topics include:

  • Ecommerce keyword research.
  • Product & category page optimization.
  • Leveraging user-generated content.
  • Building quality backlinks.
  • Site speed and mobile optimization.
  • Structured data.

The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.

Reasons to read:

  • Learn 10 powerful ecommerce-specific SEO strategies.
  • Gain insights from a renowned SEO expert.
  • Discover how to optimize product and category pages.
  • Leverage user-generated content for SEO benefits.
  • Learn to build high-quality backlinks.
  • Apply real-world examples and case studies.
  • Adopt a data-driven approach to ecommerce SEO.

7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

by Eli Schwartz

1728516362 733 The 11 Best SEO Books You Must Read Today

Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.

Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.

The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.

Key topics include:

  • User intent optimization.
  • Content strategy for the full customer journey.
  • Measuring SEO’s business impact.

Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.

Reasons to read this book:

  • Gain a strategic perspective on SEO that aligns with business objectives.
  • Learn to create sustainable organic growth through user-centric approaches.
  • Discover how to optimize for the entire customer journey.
  • Understand methods for measuring and communicating SEO’s business impact.
  • Access real-world case studies and examples from major brands.
  • Benefit from the author’s extensive experience in driving impactful SEO results.

Books On Link Building

8. The Link Building Book

by Paddy Moogan

1728516362 218 The 11 Best SEO Books You Must Read Today

Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.

It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.

The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.

Reasons to read:

  • Master link building fundamentals and best practices.
  • Learn diverse tactics for acquiring high-quality, relevant links.
  • Understand how to assess potential linking websites.
  • Discover content strategies that naturally attract links.
  • Learn to plan and execute effective link building campaigns.
  • Benefit from practical advice and real-world examples.
  • Access updated, valuable insights at no cost.

Books On Local SEO

9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW

by Roger Bryan

The 11 Best SEO Books You Must Read Today

“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.

Key topics include:

  • Local SEO fundamentals and how it differs from traditional SEO.
  • Optimizing Google Business Profile listings.
  • Building local citations and leveraging structured data.
  • Creating local content and managing online reputation.
  • Implementing and tracking local SEO strategies.

The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.

Reasons to read:

  • Learn 20 proven strategies for improving local search visibility.
  • Understand key local ranking factors like Google Business Profile, reviews, and citations.
  • Master GBP optimization for local SEO success.
  • Discover how to use structured data and local content effectively.
  • Learn reputation management best practices.
  • Get practical, easy-to-implement instructions and examples.
  • Learn to measure local SEO performance with analytics tools.

Books On Search Engines

10. How Google Works

by Eric Schmidt and Jonathan Rosenberg

1728516362 906 The 11 Best SEO Books You Must Read Today

“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.

The book offers practical advice and real-world examples applicable to businesses of all sizes.

Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.

Reasons to read:

  • Get an insider’s view of Google’s success principles.
  • Understand how to create a user-centric business strategy.
  • Discover ways to foster innovation and experimentation in your organization.
  • Gain insights into data-driven decision-making processes.

11. Entity-Oriented Search

by Krisztian Balog

Entity-Oriented Search

“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).

A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.

It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.

Reasons to read:

  • Deep dive into entity-oriented and semantic search tech.
  • Research on knowledge graphs and semantic understanding.
  • A detailed look at entity extraction, linking, and ranking algorithms.
  • Insights on neural entity representations and knowledge-based language models.
  • Expert knowledge from a renowned IR and search engine specialist.

Conclusion: Choosing Your Next Book

These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.

For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.

As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.

Several books focus on specific areas:

  • “Local SEO Secrets” is a must-read if you’re targeting local customers.
  • “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
  • “The Link Building Book” is your starting point to master link building.

On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.

The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.

The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.

More SEO & Marketing Books Worth Your Time:

Featured Image: PeopleImages.com – Yuri A/Shutterstock



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

The 100 Most Searched People on Google in 2024

Published

14 hours ago

on

October 9, 2024

By

The 100 Most Searched People on Google in 2024

These are the 100 most searched people, along with their monthly search volumes.

100 most searched people on Google in the U.S.

# Keyword Search volume
1 donald trump 7450000
2 taylor swift 7300000
3 travis kelce 4970000
4 matthew perry 3790000
5 kamala harris 2730000
6 joe biden 2480000
7 caitlin clark 2400000
8 olivia rodrigo 2100000
9 jd vance 2060000
10 billie eilish 1720000
11 sabrina carpenter 1680000
12 kate middleton 1660000
13 patrick mahomes 1570000
14 gypsy rose 1520000
15 jason kelce 1490000
16 mihály csíkszentmihályi 1460000
17 timothee chalamet 1450000
18 tyreek hill 1380000
19 lola beltrán 1350000
20 lebron james 1330000
21 lauren boebert 1310000
22 barry keoghan 1300000
23 brock purdy 1280000
24 drake 1250000
25 griselda blanco 1210000
26 ryan reynolds 1200000
27 zendaya 1180000
28 scottie scheffler 1170000
29 aaron rodgers 1170000
30 casimir funk 1170000
31 zach bryan 1150000
32 tom brady 1150000
33 jacob elordi 1140000
34 blake lively 1130000
35 millie bobby brown 1120000
36 margot robbie 1110000
37 luisa moreno 1110000
38 bruce willis 1090000
39 v 1090000
40 eminem 1050000
41 cillian murphy 1040000
42 anthony edwards 1020000
43 peso pluma 1000000
44 fani willis 1000000
45 etel adnan 1000000
46 dua lipa 991000
47 jennifer aniston 986000
48 bianca censori 983000
49 megan fox 982000
50 shannen doherty 977000
51 mike tyson 973000
52 megan thee stallion 971000
53 ariana grande 960000
54 james baldwin 958000
55 britney spears 954000
56 oj simpson 941000
57 lainey wilson 937000
58 dan schneider 933000
59 emma stone 932000
60 raoul a. cortez 930000
61 dolly parton 926000
62 joe burrow 925000
63 anya taylor-joy 925000
64 amanda bynes 924000
65 danny masterson 920000
66 matt rife 918000
67 kendrick lamar 912000
68 messi 901000
69 bronny james 901000
70 adam sandler 898000
71 james earl jones 897000
72 coco gauff 892000
73 michael jackson 884000
74 victor wembanyama 870000
75 pink 865000
76 luka doncic 861000
77 selena gomez 861000
78 jelly roll 861000
79 jonathan majors 840000
80 justin fields 824000
81 meghan markle 821000
82 florence pugh 819000
83 post malone 813000
84 jayson tatum 808000
85 diddy 804000
86 justin jefferson 799000
87 sza 794000
88 ana de armas 793000
89 cj stroud 790000
90 ben affleck 788000
91 jake paul 786000
92 zac efron 783000
93 scarlett johansson 779000
94 deion sanders 771000
95 dr. victor chang 760000
96 andrew tate 759000
97 jason momoa 756000
98 pedro pascal 755000
99 bad bunny 744000
100 christian mccaffrey 735000

100 most searched people on Google globally

# Keyword Search volume
1 taylor swift 17000000
2 trump 12400000
3 matthew perry 9100000
4 sydney sweeney 8500000
5 travis kelce 7500000
6 oppenheimer 7300000
7 messi 7000000
8 elon musk 6500000
9 sinner 6300000
10 cristiano ronaldo 6100000
11 kate middleton 5900000
12 billie eilish 5200000
13 joe biden 5000000
14 xxxtentacion 5000000
15 大谷翔平 4900000
16 virat kohli 4800000
17 jenna ortega 4700000
18 v 4600000
19 ronaldo 4600000
20 kamala harris 4300000
21 olivia rodrigo 4200000
22 griselda blanco 4000000
23 margot robbie 4000000
24 cillian murphy 3800000
25 carlos alcaraz 3600000
26 dua lipa 3600000
27 zendaya 3600000
28 djokovic 3500000
29 bianca censori 3500000
30 jude bellingham 3400000
31 alcaraz 3400000
32 millie bobby brown 3400000
33 ana de armas 3300000
34 sabrina carpenter 3300000
35 henry cavill 3300000
36 ryan reynolds 3200000
37 ice spice 3200000
38 anne hathaway 3100000
39 timothée chalamet 3100000
40 putin 3100000
41 barry keoghan 3000000
42 lana rhoades 3000000
43 michael jackson 3000000
44 peso pluma 3000000
45 ariana grande 3000000
46 jacob elordi 3000000
47 lebron james 3000000
48 blake lively 2900000
49 bruce willis 2900000
50 lamine yamal 2900000
51 emma stone 2900000
52 shubman gill 2900000
53 simone biles 2900000
54 rohit sharma 2900000
55 brad pitt 2900000
56 eminem 2900000
57 jennifer aniston 2800000
58 timothee chalamet 2800000
59 mike tyson 2700000
60 megan fox 2700000
61 lola beltrán 2700000
62 caitlin clark 2700000
63 leonardo dicaprio 2700000
64 johnny depp 2600000
65 scarlett johansson 2600000
66 selena gomez 2600000
67 drake 2600000
68 mihály csíkszentmihályi 2600000
69 anya taylor-joy 2500000
70 madonna 2500000
71 britney spears 2500000
72 max verstappen 2500000
73 jeremy allen white 2500000
74 gypsy rose 2500000
75 andrew tate 2500000
76 kylie jenner 2500000
77 travis scott 2400000
78 fabrizio romano 2400000
79 jennifer lawrence 2400000
80 meghan markle 2400000
81 hardik pandya 2400000
82 keanu reeves 2400000
83 angelina jolie 2400000
84 glen powell 2400000
85 jd vance 2400000
86 shannen doherty 2300000
87 jungkook 2300000
88 jason momoa 2300000
89 jennifer lopez 2300000
90 bellingham 2200000
91 jeffrey epstein 2200000
92 justin bieber 2200000
93 florence pugh 2200000
94 kim kardashian 2200000
95 ben affleck 2200000
96 haaland 2200000
97 zac efron 2200000
98 tyson fury 2200000
99 imane khelif 2100000
100 adam sandler 2100000

How to find relevant people-oriented keywords in your niche

In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.

In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.

You can do the same for your industry too.

Here’s how:

  1. Go to Keywords Explorer
  2. Enter the names of famous people in your niche
  3. Go to the Matching terms report
  4. Filter for keywords related to gears using the Include filter

Keywords related to gear used by tennis prosKeywords related to gear used by tennis pros

For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.

Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.

celebrity names weight losscelebrity names weight loss

The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.

As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:

celebrity weight loss keywordscelebrity weight loss keywords

Want to do keyword research for your site? Sign up for Keywords Explorer.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

WordPress Announces New Executive Director

Published

1 day ago

on

October 9, 2024

By

WordPress announced a new Executive Director. The response on social media was notably lacking in enthusiasm.

Automattic CEO and WordPress co-creator Matt Mullenweg announced a new Executive Director for WordPress.org after the previous director’s resignation. Social media reactions, while generally positive, were notably subdued, with many comments focused on the recent WordPress controversy.

New Executive Director

Mullenweg announced that Mary Hubbard, was hired as the new Executive Director. Hubbard was formerly the Chief Product Officer for WordPress.com from 2020 and will begin her new position on October 21st. She recently resigned as the Head of TikTok Americas, Governance and Experience.

The Executive Director position at WordPress.org opened up after the resignation of 8.4% of Automattic employees, including the previous Executive Director Josepha Haden Chomphosy. Mullenweg offered employees who wished to leave $30,000 or the equivalent of six months pay, whichever was higher. The severance package was offered after the recent issues between Automattic, Mullenweg and WP Engine (WPE) which resulted in WPE filing a federal lawsuit against Mullenweg and Automattic, alleging attempted extortion.

Muted Response To Announcement

A post in the popular Dynamic WordPress Facebook Group generated 21 responses within seven hours, with most of the comments a discussion about the recent drama and the Mullenweg’s ownership of WordPress.org and other similar topics (view the discussion here, must join the private group to view).

The response to the official WordPress.org announcement on X was muted, with about equal amounts of people posting welcomes as those who were taking the opportunity to post their displeasure and opinions about recent events.

Seven hours after posting the announcement there were only 15 responses, 21 retweets, and 117 likes.

Screenshot Of Tweet

Typical Expressions Of Welcome

Typical Other Responses

Read the official announcement on WordPress.org

Please Welcome Mary Hubbard

Featured Image by Shutterstock/michaelheim



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending