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7 SEO Conferences (Online and Offline) to Attend in 2022

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7 SEO Conferences (Online and Offline) to Attend in 2022

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These online and offline SEO conferences will get you thinking—and are full of networking and learning opportunities to grow your business or career.

Here’s what we handpicked.

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Have an SEO conference worthy of mention? Submit your suggestion here!

1. SMX München

Event types: Online (livestreamed) and in-person (in Munich, Germany)
Prices:
From €350 to €1,099 (two-day ticket). Full list here.
Dates:
March 16–17, 2022
Website: https://smxmuenchen.de/en
Notable speakers: Rand Fishkin (SparkToro), Greg Gifford (SearchLab), Jono Alderson (Yoast)

Produced by Rising Media and Search Engine Land, SMX München brands itself as Germany’s largest conference for search marketers.

The hybrid event—which features both online and offline segments—delves into topics including SEO, PPC, content, analytics, and data. For a better chance at networking with speakers and sponsors, we recommend attending the in-person conference.

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You may also want to carve some time for the fringe events happening on March 15. These include workshops with industry experts plus the International Search Summit that aims to teach delegates tips and tactics on how to run successful global campaigns.

2. SEO Outreach Mastery Summit

Event type: Online
Prices:
Free to USD $100 (all-access pass)
Dates:
March 7–13 and Sept. 5–11
Website: https://seomasterysummit.com/
Notable speakers: Igor Buyseech, Navah Hopkins

The SEO Outreach Mastery Summit is ideal if you’re looking for organic online growth or hoping to grow a sustainable stream of customers through Google.

In the upcoming March edition by organizer Mads Singers, over 40 SEO experts will host conversations on all things SEO, including:

Speakers for its second conference in September haven’t been confirmed, but we’ll update this space when more details come in.

3. brightonSEO

Event types: Online (recorded) and in-person (in Brighton, England) 
Prices:
 Free (online) to £660 before 20% VAT (in-person)
Dates:
Various, including April 7–8, 2022, (conference) and April 21–22, 2022, (online)
Website: https://www.brightonseo.com/
Notable speakers: Ahrefs’ Joshua Hardwick, Nitin Manchanda, Fili Wiese

It comes as no surprise that brightonSEO made our list. The twice-yearly conference is well-loved by SEOs and marketers of all levels.

In its April 2022 edition, you’ll be spoiled for choice once again—so here are some standout topics we reckon you may like:

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  • Why scaling great content is bloody hard (Ahrefs’ Joshua Hardwick)
  • SEO at scale: The product-led approach to growing a brand organically (Nitin Manchanda)
  • Mastering robots.txt: SEO insights by an ex-Google engineer (Fili Wiese)

There are multiple ticket tiers to choose from. These include the “in-person friend” tier, which offers access to both the in-person conference and online replay. Alternatively, go bigger with brightonSEO’s fringe conferences on April 6—including MeasureFest, Paid Social Show, Search Advertising Show, and the Online PR Show.

Can’t attend in April? Then make plans for its hybrid Autumn edition that’s slated for September 2022. Dates will be confirmed at a later time.

4. Women in Tech SEO Festival

Event types: Online (recorded) and in-person (in London)
Price:
£99 before 20% VAT (online); offline tickets sold out
Date: Feb. 25, 2022
Website: https://www.womenintechseo.com/conference/
Notable speakers: Rejoice Oijaku, Aleyda Solis, Lazarina Stoy

If you’re looking for an SEO conference with a difference, then this may be for you.

Women in Tech SEO Festival is an extension and the namesake of founder Areej AbuAli’s marketing community. The conference is split into four parts (analyze, advance, innovate, and empower) and will cover:

  • Creating targeted content specific to a buyer’s journey (Rejoice Oijaku).
  • Successful SEO reporting (Aleyda Solis).
  • Machine learning for SEOs (Lazarina Stoy).

Alas, in-person tickets are sold out—but you can purchase an online ticket for access to post-event recordings and use the opportunity to take notes from some of the industry’s favorite SEOs.

5. DeepSEO Conference

Event types: Online and in-person (in Ensenada, Mexico) 
Price(s):
TBC
Dates:
Aug. 23–26, 2022
Website: https://deepseoconference.com/
Notable speakers: Zeph Snapp, Carolyn Shelby, Duane Forrester

As its name suggests, DeepSEO Conference 2022 is more suited to experienced SEOs, given the technical depth of many presentations.

In its upcoming second edition, expect the full experience: Each ticket covers lodging; meals and drinks at a five-star resort (excluding transportation); and post-event activities, including a winery visit or deep-sea fishing. Participating in the hybrid conference means you’ll gain networking opportunities whether you attend in-person or virtually, as well as learn from some of the best in class.

Get a preview of last year’s online edition with these recordings, or peruse the upcoming speaker list here.

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6. Traffic Think Tank Live

Event type: TBC
Price:
TBC
Date(s):
TBC
Website: https://trafficthinktank.com/live/
Notable speakers: TBC

Traffic Think Tank is hardly a new name in the space. The accelerator was founded by industry experts Matthew Barby, Nick Eubanks, and Ian Howells—and is backed by an active online marketing community.

Its annual conference, Traffic Think Tank Live, builds on the founders’ expertise by teaching attendees how to achieve digital growth and optimization through data.

While we await more details on the 2022 edition, last year’s one-day event could hint at what to expect: Some speakers included Selena Vidya (Orthris), Aja Frost (HubSpot), and Christi Olson (Microsoft).

7. SEO on the Beach

Event type: In-person (La Manga, Spain)
Price(s):
TBC
Dates:
June 17–18, 2022
Website: https://seonthebeach.es/
Notable speakers: 20 speakers, including Gary Illyes (Google), Gaston Riera (Envato), Iván García (RockROI)

Attending conferences is hard work—all that schmoozing and mingling in semi-formal attire is bound to tire out even the most seasoned networkers.

Enter SEO on the Beach, whose tagline is “two days of leisure to do business.” As its name suggests, you’ll get to break the ice and network over booze and games.

What makes it even more compelling is the strong roster of speakers. In addition to the above-mentioned guests, Aleyda Solis and Michael King will also be holding talks.

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Honorable mention: Chiang Mai SEO Conference

If you’re in the SEO space, you’ll likely be familiar with the Chiang Mai SEO Conference. Until 2020, it was pretty much the pillar event for all things SEO in Southeast Asia. Alas, organizer Matt Diggity has shared that the conference won’t be taking place in 2022.

We’ll be quick to update this page if anything changes, though.

Final thoughts

Even if you’re unable to attend some of these conferences in person, consider purchasing online tickets. This gives you free rein to attend or leave talks more easily and replay recorded segments so that you don’t miss anything important.

Also, consider following your favorite SEO conferences on Twitter or signing up for event mailing lists. It’s an easy hack to get first dibs on early bird discounts.

Peeved because I missed out on your favorites? Swing me your best suggestions here or on Twitter.



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How upskilling your paid advertising skills will tackle economic downturns

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How upskilling your paid advertising skills will tackle economic downturns

30-second summary:

  • Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts
  • Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly measured
  • Nurturing your own in-house talent pool also increases business resilience, improves marketing innovation and creativity, and reduces reliance on third-party operators
  • Choosing the right skills for your team to acquire depends both on your immediate goals and long-term business strategy – done right you can steal a march on your competitors
  • Sarah Gilchriest, Global COO of Circus Street, discusses the key skills brands need to cultivate to stay competitive during an economic downturn

We’re entering what is likely to be a pretty tough global recession. As consumer sentiment worsens, brands will increasingly look at ways they can cut costs to protect their bottom line. Unfortunately, we all know that marketing is usually one of the first budgets to be slashed.

It is seemingly much easier to stop a campaign or give an agency notice than it is to sack a developer or reduce infrastructure costs. However, more often than not, cutting marketing is a false economy that worsens the impact of a downturn by slowing a company’s growth. So, is there a way for brands to instead maximize their digital marketing output while also freezing or reducing costs?

The answer may be found in upskilling.

Training while cutting costs?

Now, your first reaction may be that training programs are expensive luxuries that make little sense if your goal is to cut costs. There are a few things to unpack here –

  1. Size and scope of training matter. You can make an outsized impact by training one or two individuals who then share their knowledge with their wider team. The right strategy (which I’ll discuss further below) can lead to a highly targeted program that gives the most critical skills to those who will be best placed to use them immediately.
  2. Next, there are a lot of freely available supporting resources that can significantly reduce costs and help to embed learning.
  3. Finally, let’s put costs in perspective. The ROI on a well-executed training scheme pays for itself and the initial outlay pales in comparison to most other business functions. Put simply, you get a lot of bang for your buck. 

Why paid advertising skills?

Paid advertising makes a lot of sense to focus on for a number of reasons. Generally, compared to other marketing fields, paid advertising is characterized by the sheer diversity of skills and techniques needed to fully execute a campaign. It is incredibly fast-moving and often requires you to leverage a number of different tech platforms. Consequently, many brands outsource this functionality to a network of agencies and freelancers. Those that don’t usually rely on one or two individual ‘power users’ or worse, skills are haphazardly spread among a range of departments leading to bottlenecks and single points of failure.

As such, digital advertising is usually the prime area where efficiencies, greater innovation, and marketing effectiveness can occur via upskilling. It is where your business can do much more for less. 

Identifying the right skills

Getting the right skill mix is where the rubber meets the road. A mixture of creativity, data analysis, platform knowledge, development techniques, and marketing expertise are all needed. To get started the best approach is to fully understand what capability your team has in-house. The crucial element is to remember that a lot of ability might be hidden because it is not used on a day-to-day basis. You would be surprised at how quickly a business ‘forgets’ about the previous experiences of team members after they have been hired.

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Auditing team skills should expand beyond the marketing department

You don’t know what gems are lurking in other areas of your business until you start to look. This is also the perfect opportunity to identify both the potential of your employees to acquire new skills and also their individual aspirations. It is much easier to upskill someone who has a professional and personal investment in learning that particular expertise. The audit itself does not need to be complex – a simple matrix that enables people to categorize their proficiency and outline the areas where they would like to develop will suffice.

When you know what you have to work with, then it’ll become much easier to define the best way forward. Deciding the best skill mix comes down to first working out how to fulfill your most immediate needs. For example, taking a costly service in-house, plugging a weakness – where a team member’s departure would severely hamper your ability to function, or obvious gaps in ability that prevent you from undertaking certain digital advertising activities.

Build on the compatibility between your employee’s aspirations and your commercial objectives

This is then overlaid by areas where your marketing output can most obviously be improved and your future aspirations in line with your commercial objectives. For example, if in the future you want to more heavily target users on particular social media platforms or ‘exotic’ platforms like IoT devices and digital boards. Perhaps you can see the financial benefits of adopting headless CMS tech and would like to put in place the skills needed to make that transition after the recession. Maybe you want your team to have the insight to tell you whether the Metaverse has any potential for your business.

This may sound complex but once you get started the hierarchy of skills you need more often than not becomes very obvious. Remember, one of upskilling’s great strengths is its flexibility – if your needs change or you feel you have chosen the wrong skills – it’s very easy to change track.

Getting started in a cost-efficient way

How you train your team is very much up to individual preferences – everyone learns in different ways. Speaking to your employees and specialists will enable you to build a tailored teaching structure. It can be a combination of in-house learning, online tutorials, accredited programs, or book learning. You do not have to go all in on a full program straight away. Piloting can remove a lot of the risk. Start small – one team or a handful of individuals from across your company – and continually assess the impact.

A mistake to avoid

A common mistake businesses make is they wait too long to get their team to use their new knowledge. This can hold up the process and damage ROI. The best way to embed new skills is to apply them. Ensure that your team has an opportunity to practice their newfound expertise on real initiatives. Then keep a close eye on your business metrics – including team and customer feedback – to determine the impact. Unlike many other departments, digital marketing can have very clear outputs. This will let you know quite quickly if it is working. From there, you can decide on how to roll out your training scheme. 

Marketing doesn’t end with the marketers

As I’ve mentioned, diversifying the skillset of your team builds resilience and promotes more innovation. The reason is simple, if you only have marketing skills in your marketing department, you are naturally limiting the number of people who can provide useful insights that fuel innovation. You reduce oversight and feedback loops, and your marketing output will suffer from a lack of outside perspectives. 

By making your teams multidisciplinary and cross-functional you can spread useful skills throughout your business. Customer service teams can learn the fundamentals of digital marketing, marketers know how to do the basic dev and data work to enable their day-to-day, and your data teams can think like marketers if they need to.

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Preparing for the worst doesn’t mean losing capabilities

If the worst does happen and you do need to make cuts to your team, having key skills shared across your business means that the damage to core functions will be limited.

To finish – I should highlight that much of what I’ve discussed applies equally to business owners as it does to individual freelancers. A downturn can be a daunting prospect if you are a sole trader. Upskilling can be one of the best ways to increase your value to clients now and future-proof your business.

If you have seen business drop off, the time you now have available could be best dedicated to more training. This may sound obvious, but a mistake many people make in their careers is failing to adapt to how demand for skills can quickly change or technology can come along that makes them obsolete. Adding more skill strings to you and your company’s bow is never a bad thing.


Sarah Gilchriest is the Global COO of Circus Street.

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