SEO
Conductor Acquires ContentKing To Offer Real-time SEO Monitoring

Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring technology.
Today, Conductor has entered into a definitive agreement to acquire ContentKing.
ContentKing’s technology will be packaged within the Conductor platform as a holistic, end-to-end SEO solution for enterprises.
The smart technology developed by ContentKing works in real-time, alerting marketing teams to issues before rankings are impacted.
Over time, ContentKing learns which areas of a website to check more frequently and prioritizes issues that will impact a business the most.
Future Plans For Conductor & ContentKing
Conductor aims to build a platform that brings all parts of the SEO workflow together, and technical website monitoring is the foundation of that workflow.
ContentKing will play a large part in bringing Conductor’s vision to life. Specifically, Conductor is focused on ContentKing’s real-time monitoring capabilities, in which it sees the most opportunity to improve workflow for marketers of the future.
The combination of Conductor’s enterprise organic marketing platform, and ContentKing’s 24/7 technical monitoring, effectively raises the bar for marketing technology.
All ContentKing employees will join Conductor following the acquisition.
What Does This Acquisition Mean For Marketers?
Seth Besmertnik, Conductor’s CEO and co-founder, explains what this acquisition means for marketing teams:
“With Conductor and ContentKing joining forces, digital teams will now be able to proactively ensure constant site best practices and quick triage of any future issues. This will result in more time spent improving the overall content and digital experience, and less time fixing problems, losing revenue, and worrying about something going wrong that you didn’t know about or couldn’t previously identify.”
Vincent van Scherpenseel, CEO and co-founder of ContentKing, sees joining Conductor as a major catalyst for the SEO industry:
“For ContentKing, this combination meaningfully accelerates our ability to realize our long-term objectives and vision. It’s an exciting opportunity to play a part in building an end-to-end solution for how teams can work together and drive value in an ever-evolving search landscape—a search landscape that never sleeps.”
Source: ContentKing
Featured Image: Screenshot from contentkingapp.com/blog, February 2022.
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SEO
Search Engine Journal Promotes Miranda Miller To Senior Managing Editor

It is with tremendous pride and excitement that I announce the promotion of Miranda Miller, an editorial and content strategy champion, to Senior Managing Editor.
While this promotion actually happened in January, having recently joined SEJ myself, I wanted to celebrate Miranda’s growth and leadership within the organization.
In this role, her areas of ownership will include core elements of SEJ’s editorial operations in this advanced role, including its rich educational and evergreen content.
“The word that comes to mind is blossom,” said Jenise Uehara, CEO of SEJ’s parent company Alpha Brand Media.
”Miranda dove into organizational management, cross-department collaboration, and business process design, while also tackling inefficiencies and challenges.”
An exceptional writer and editor, Miranda also brings considerable experience and expertise in content strategy.
Over the past several months, Miranda has truly shone as an organizational leader, working to grow SEJ’s editorial blueprint, talent, and operations exponentially.
“And all the while, Miranda somehow kept the publishing crank turning out exceptional content and breaking news,” Jenise added.
“I’ve been thrilled to watch Miranda so quickly engage and take on a meatier leadership role.”
Having followed her work since joining SEJ, I can personally speak to Miranda’s diversified wealth of knowledge to the editorial team – not to mention the publication at large.
“I joined SEJ early in 2021 to help lead the editorial team in a period of great growth and opportunity,” Miranda said.
“We’ve been able to increase expert and educational content production by over 60% even while introducing a data-driven approach to content strategy and optimization,” she added.
This year, we’ll publish 50% more ebooks than in 2021, and our contributing author program has grown to over 130 digital marketing and SEO experts with her guidance.
Prior to coming in-house, Miranda spent over 15 years leading her own marketing agency which served clients as wide-ranging as the world’s leading polar expeditions company, fintech and app startups, Fortune 100 companies, and several government agencies.
She’s been a prolific ghostwriter for brands and executives in SEO, tech, and finance, and has authored thousands of articles for clients that have appeared in the best-known B2B publications, technical journals, and mainstream media.
As Editor-in-Chief, I’m beyond excited to watch Miranda’s leadership undoubtedly contribute to SEJ’s ongoing substantial growth.
SEJ’s brand and content offerings continue to evolve, to serve an audience of marketers and business leaders – and there has never been a more inspiring or energizing time to cultivate, promote, and be part of this remarkably talented team.
“Content quality has always been my number one priority, and so it’s refreshing to see that this is a shared value across the SEJ team,” Miranda said.
“I love to see the new ebook formats and article types we’re creating now and am really looking forward to continuing to innovate and teach, to bring the most useful and helpful educational content possible to the SEJ audience.”
Miranda is a part-time digital nomad and runs a location-independent content studio for enterprise organizations.
Three to four months of the year, she works in coworking spaces and cafes around Europe, Latin America, and the Caribbean.
“But not at the beach,” Miranda adds. “That’s a myth. Ever had sand in your laptop? No bueno.”
At her home base on Georgian Bay in Canada, she’s the wife of a talented chef; mother bear to two teens, two Shepherds, and three budgies; and a patron of the local live music and literary scenes.
She’s also a huge fan of adrienne maree brown, Lizzo, Phoebe Waller-Bridge, Margaret Atwood, AOC – and hockey.
Featured Image: Miranda Miller
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