Connect with us

SEO

Everything You Need To Know

Published

on

Everything You Need to Know

Maybe you’ve heard colleagues or industry experts talking about Microsoft Clarity. But what is it and how does it work?

Microsoft Clarity is a user behavior and website debugging analytics tool unlike any other.

What Clarity does is provide insights into how users interact with the site, making it completely different from other analytics tools, including Google Analytics.

Learn about its various features, limitations, why it’s not a competitor to Google Analytics, and how you can make the best use of Microsoft Clarity here.

User Experience Analytics

Other analytics tools focus on things like reporting on traffic, keywords, page popularity, and so on.

Microsoft Clarity focuses on the user experience to help publishers gain insights into how users are interacting with their site.

The user behavior data helps publishers identify areas to improve, find web page bugs, and gain insights into conversions, among many other useful insights.

Microsoft Clarity even provides machine learning and deep AI components in the background that automatically generate insights based on patterns created by website user behaviors. It provides these insights as suggestions for further investigation and tracking.

With Clarity, a publisher can see user engagement patterns on different parts of individual pages and can play back user sessions to learn how users interact with web pages.

Over 25 filters make it easy to zero in on user pain points to debug website issues or discover what works in order to replicate that experience on other pages.

All of these insights are delivered by Microsoft Clarity in near real-time.

Microsoft Clarity Versus Google Analytics

You might wonder whether you need Microsoft Clarity if you already have Google Analytics. Some believe that because they’re both analytics services, there may be overlap between the two.

However, there really is no comparison between Google Analytics and Microsoft Clarity because they do very different things.

Google Analytics provides insights into traffic patterns.

Microsoft Clarity provides actionable insights into how users interact with web pages.

Microsoft Clarity is not a competitor of Google Analytics. Instead, it actually complements Google Analytics to the point that you can connect Google Analytics to Clarity and gain even more user behavior insights using the imported data.

Privacy Compliance

Although Microsoft Clarity tracks user behavior on the website, Clarity is fully compliant with the European GDPR and the California CCPA privacy requirements.

Microsoft Clarity Impact On Page Speed

Microsoft Clarity’s JavaScript is loaded asynchronously and, according to Microsoft, does not impact website performance.

Microsoft says:

“Visitors to your site won’t experience any difference in site speed or performance. The Clarity JavaScript is asynchronous so it does not slow down the page load time.”

Does Microsoft Clarity Have Traffic Limitations?

There are no limits to the amount of traffic that can be measured by Clarity.

Unlike other heatmap and analytics tools that impose traffic limits to the free versions of their tools, Microsoft imposes no limits based on traffic.

According to Microsoft:

“There are absolutely no limits on the number of sites per account. Clarity can scale to support even the largest websites.

Clarity process more than 1 petabyte of data from over 100 million users per month. Also, there are no traffic limits on these sites.”

Microsoft Clarity Features

The main features of Microsoft Clarity are:

  • Clarity Heatmaps.
  • Session Recordings.
  • Clarity Insights.

Clarity Heatmaps

Clarity Heatmaps provides two kinds of heatmap data:

1. Click Heatmaps

Click heatmaps:

  • Show engagement levels of different parts of a webpage.
  • Reveal where people are clicking (including non-clickable page elements).
  • And provide an idea of which page elements are important to most site visitors.

Click heatmap data can be shown for a single page or for a group of pages.

This data can be further refined and segmented with filters to drill down and see how different users are clicking on web page elements.

Screenshot of Microsoft Clarity Heatmaps, October 2020

2. Scroll Heatmaps

Scroll Heatmaps show how far users are scrolling on a web page. Like all the other Clarity features, filters can be applied to the Scroll Heatmap in order to see how different users scroll through a page – by device, for example.

Scroll Heatmap data is incredibly useful because it can show how far users are scrolling before they click a call to action.

The Scroll heatmaps can also help identify if users aren’t reaching a call to action or important information.

If users aren’t reaching certain content and are backing out of the site without converting, then the scroll heatmap data will show at which point users are bailing on your site.

Actionable Heatmap Data

The Clarity Heatmaps can be segmented by filters such as traffic sources, devices, and browsers to identify patterns displayed by different visitors.

The heatmap data is useful for debugging web page issues by identifying where they are clicking, better understanding the user experience, and identifying where users linger.

Additionally, it helps to improve conversions by showing where users are bailing or if call to actions are scrolled past and not stimulating clicks.

In my opinion, the most important quality of the Clarity Heatmaps feature is helping to improve conversions because most sites have a conversion action they want users to complete whether it’s clicking an ad, buying a product, clicking an affiliate link, or signing up for a newsletter.

The Clarity Heatmap helps debug conversion issues and improve them.

The information in Clarity Heatmaps can also be shared with others in your company and with clients.

There are no traffic limits to the Clarity Heatmap feature, which makes it an attractive feature for publishers with large amount of traffic and those starting out.

Session Recordings

Clarity session recordings is a feature that records and plays back user journeys through the web site. It shows how users interact with site navigation, calls to action, search features, and other on-page elements.

Session recordings shows publishers if site navigation and links help users find the content they want and can also show what on-page factors aren’t working, like the calls to action.

Screenshot of Session TimelineScreenshot of a User Session Timeline, October 2020

The session recordings can identify rage clicks, dead clicks, quick backs, and excessive scrolling.

Rage Clicks

Rage clicks indicate areas of a web page that may not be interactive when a user expects them to be. The typical rage click is characterized when a user repeatedly clicking on a web page element like a link, button, or image.

For example, if a link isn’t working because the page hasn’t fully loaded or an image seems like a link but it isn’t one at all. Rage clicks are highlighted by Clarity to point out areas of the user experience that indicate user frustration with the web page.

Dead Clicks

A dead click is what happens when an interactive element does not respond in a reasonable amount of time or doesn’t respond at all.

This is also a signal of user frustration.

Quick Backs

The quick back is when a user clicks away from your site to another site but then returns.

Microsoft indicates that this data point will be updated to include the origin site so that it will record when a user clicks from one page in a site to another page in the same site and then returns to the original page, indicating dissatisfaction with the page they clicked to.

Excessive Scrolling

Session recordings can also reveal what Microsoft calls “excessive scrolling.”

Excessive scrolling is when Clarity detects that a site visitor scrolls up and down in an unusual pattern that indicates a poor user experience.

This data point could indicate that the user is not finding what they expect to find and is likely frustrating the site visitor in some other way, enough to cause them to leave the site.

Clarity Session Recordings provide valuable insights that can help increase sales, affiliate clicks, ad clicks, and site visitor satisfaction.

A useful feature of Session Recordings is that these data points can be segmented by browser, campaign, and 23 other filters.

Clarity Session recordings is a powerful way to gain insights into user behavior and improve web page and website performance.

Clarity Analytics Recordings DashboardScreenshot of the Recordings Dashboard, October 2020

The session timeline, shown in the screenshot above, is like a movie of the user interaction with a page. Cursor movements are shown.

The session panel on the left allows a publisher to filter the data to isolate a wide range of data types.

The individual sessions seen in the boxes can be selected and viewed.

Additionally, one can click on the Filters button at the top in order to select for a large amount of data types, like user device and so on.

Clicking on the Filters button results in an entire web page of filters.

To save space and provide a closeup, I sliced the filters page in half, a left side and a right side.

Microsoft Clarity Analytics Sessions FilterScreenshot of the Left and Right Side of the Filters, October 2020

Clarity Insights

Microsoft Clarity Insights is a feature that applies the power of Deep AI and Machine Learning algorithms to automatically surface actionable insights from the analytics data collected by Clarity.

Screenshot of the Microsoft Clarity Screenshot of Insights Dashboard, October 2020

Clarity watches for session recordings with JavaScript errors, rage clicks, and dead clicks, as well as identifies browsers and also user groups to watch.

Users can save groups for tracking.

The Clarity Insights documentation says:

“Clarity Insights are a set of Machine Learning (ML) based filters and recommendations on what content should be most important for you.

…Through the dashboard, you can understand the users without having to analyze the ocean of data derived from user interactions on the website.

There comes a central question: If Clarity can record every user interaction, how can it surface the sessions and pages that matter the most? One solution comes via the Clarity Insights platform.

Clarity Insights lean on Microsoft’s decades of experience in Data Science and Machine Learning to identify key trends and patterns in your site activity.

…Providing accurate, accessible, and proactive analytics is a foundational feature of Clarity.”

Screenshot of a closeup of the Microsoft Clarity Screenshot of a closeup of the Microsoft Clarity “Insights” dashboard, October 2020

Adding Microsoft Clarity Analytics To Your Stack

The big question many have is whether they should use Clarity considering that they already use another analytics program.

Clarity provides actionable insights for improving website earnings and the user experience, which is something many analytics programs do not provide.

It’s clear that Microsoft Clarity is not a competitor to Google Analytics, it is complementary to it.

Thus, it could be said that it is not appropriate to compare the two because they both solve different problems.

Clarity is a good product because it helps publishers improve conversions and sales, as well as the site visitor user experience.

What Clarity does is to help publishers identify shortcomings in their site(s) and improve them.

There is no pricing model for Microsoft Clarity – it is free, regardless of how much traffic a site attracts.

The only limitation to Clarity is that financial, government, and medical websites are not recommended by Microsoft to onboard to Clarity.

The answer to the question of whether you should use Microsoft Clarity, aside from the above caveat, depends on how important it is to you to improve earnings and site visitor user experience.

Citations:

More resources:


Featured Image: Ollyy/Shutterstock




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

SEO

LinkedIn Rolls Out 4 Updates For Business Pages

Published

on

LinkedIn Rolls Out 4 Updates For Business Pages

LinkedIn is rolling out an array of new features for business pages.

These updates can help you showcase your business’s brand identity, values, and offerings while utilizing advanced publishing and community-building tools.

Learn how these innovative features can enhance your LinkedIn marketing efforts.

1. Update To Scheduled Posts

One of the new features lets you plan your business page posts up to three months ahead for steady interaction with followers.

Screenshot from: LinkedIn, March 2023.

Available now on desktop, this feature will come to mobile soon.

2. Audio Events

LinkedIn is introducing live, audio-only discussions, eliminating reliance on external broadcasting applications.

LinkedIn Rolls Out 4 Updates For Business PagesScreenshot from: LinkedIn, March 2023.

This versatile, casual approach fosters audience connections and can position your organization as an industry authority.

Listeners can engage in the discussion through emojis and request to speak if they wish to contribute verbally.

3. Automatic Job Posting

For businesses with fewer than 1,000 employees, LinkedIn now offers an automatic job posting feature.

LinkedIn Rolls Out 4 Updates For Business PagesScreenshot from: LinkedIn, March 2023.

Once activated, the platform will automatically share one open role daily as a pre-scheduled post. The posts can be edited after they’re shared.

The feature excludes what LinkedIn categorizes as “basic jobs.”

4. Following Pages As A Page

LinkedIn Pages can now follow other Pages, making it easier to join chats related to your field with a feed dedicated to content from the businesses you’re following.

This feature aims to help businesses work together, share ideas, and create strong online communities of professionals.

In Summary

LinkedIn’s latest features for business pages offer new options to share content, connect with people, attract new talent, and keep up with industry chatter.

By leveraging these tools, you can improve your B2B marketing efforts and strengthen your online presence.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Top 3 Ways To Build Authority By Going Beyond Just Link Building

Published

on

Top 3 Ways To Build Authority By Going Beyond Just Link Building

You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to increase trust with your audience.

With the rise of AI tools, you must publish high-quality content that stands out from your competition, who may be using tools like ChatGPT.

On March 15, I moderated a webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress.

Hipps and Rivera demonstrated how content promotion, link building, and authentic subject matter expertise could help you rank higher on SERPs and elevate your online authority.

Here’s a summary of the webinar. To access the entire presentation, complete the form.

1. Create Unique Content With First-Hand Experience – Avoid AI, The “Fancy Parrot”

In the world of content creation, where good content creators are showing their expertise, there are certain key things AI can’t do.

  • AI can’t have first-person experience. They can’t think for themselves the same way humans can.
  • If the AI follows a generative model, and it can’t yet distinguish the truth. If you fact-check some of the information, you’ll find it doesn’t exist.

The counter to AI content is unique content that shows this truth, expertise, and first-hand experience.

[Learn how this helps build your authority] Instantly access the webinar →

2. Highlight Quality Authorship

High-quality content encompasses everything from accuracy and mistake-free writing to clearly displaying expertise.

Ensure Your Content Is Error-Free

In many cases, low-quality content, or posts with false information and repetitive issues, can lead to being devalued on SERPs or accidentally containing duplicate content.

Image created by CopyPress, March 2023

Add More “E” To EAT – Experience

The Issue: To combat low-quality SERPs, Google seeks first-hand experience.

The Solution: Invite a subject matter expert to review the content, check for factual inaccuracies, and add that extra layer of expertise to the content.

Bridge The Write ≠ Expertise Gap

The Issue: It’s important to recognize that the ability to write is not synonymous with expertise; just because someone can write doesn’t mean they are accurate or a subject matter expert.

The Solution: Try pairing a subject matter expert with a strong writer who can interview and interject quotes helps build better content.

Ask Questions

The Issue: Sometimes, you may not have the in-house subject matter experts you need for a piece of content.

The Solution: Conduct outreach to gather expertise to boost your content quality. First, consider what your audience wants to know. Then, generate three to ten questions to ask a professional.

[Learn a tactic that works] Instantly access the webinar →

Tap Social Media

The Issue: Where do you find the professionals you need to interview for your next piece of high-expertise content?

The Solution: With so many experts creating on social media, it’s a great platform to leverage. Here are essential outreach steps you can do:

  • Observe.
  • Participate.
  • Engage.
  • Network.

Doing this can also be considered link-building in another sense. Because link building is marketing, and marketing is about building relationships.

Find Allies Who Are Also Targeting Your Audience

Combining outreach efforts with the Nexus approach helps you create relationships and connections beyond just the link.

[Learn what the Nexus approach is] Instantly access the webinar →

3. Use Other Authority Builders, In Addition To Links

One way to increase brand queries is through influencers, knowledge panel (which becomes part of a brand’s search results), and mentions.

To increase mentions:

  • Use HARO & Terkel.
  • Publish unique industry data.
  • Do something distinctive that stands out.
  • Connect with publishers with significant traffic, not for links but for visibility & mentions.
  • Leverage influencers and industry experts.

[BONUS: Get a step-by-step branded keyword strategy] Instantly access the webinar →

At the end of the day, when you publish unique, relevant, and authoritative content, it gets referenced and cited by others.

[Slides] Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building

Here’s the presentation:

Join Us For Our Next Webinar!

Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit

Join Malin Blomberg, CEO of Bidbrain and Google Shopping expert, as she shares the best hacks for digital marketers and ecommerce business owners to maximize conversion value.


Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Microsoft Introduces Category-Based Targeting For Search Ads

Published

on

Microsoft Introduces Category-Based Targeting For Search Ads

Microsoft has unveiled a new approach to search advertising that aims to help businesses more effectively reach their target audiences in the retail media space.

This innovative category-based targeting solution aims to address the limitations of traditional keyword targeting while leveraging the power of keywords to optimize campaign performance.

Moving Beyond Keyword Targeting

Although keyword targeting has been a cornerstone of search advertising for years, it has limitations.

By focusing solely on keyword targeting, advertisers may miss out on valuable opportunities to promote their products, which can negatively impact a campaign’s performance and limit revenue potential.

Retailers and advertisers are beginning to realize that shoppers browse digital aisles on retailer websites rather than solely searching for specific products using keywords.

As a result, strategies limited to keyword targeting don’t adequately address their needs.

Unlocking The Power Of Category-Based Targeting

Microsoft’s new solution targets shoppers based on their browsing categories, utilizing keywords to boost campaign bids.

This approach allows advertisers to capitalize on both audience behaviors, resulting in a stronger performance.

By boosting bids with keywords, advertisers can increase their chances of converting purchase intent into sales.

Retailers can optimize the site experience for shoppers through product taxonomy, making it easier for customers to find what they want.

Microsoft PromoteIQ’s AI-driven algorithms can then deliver more relevant ads by layering keywords as a booster in addition to categories.

This new approach simplifies campaign management for advertisers, as they only need to test and retain a few high-performing keywords.

For retailers, this efficiency translates into increased demand.

Proven Results: Higher CTR & RPM

Tests have shown that this unique solution delivers impressive results.

Campaigns that utilize category-based targeting and boost bids by keywords have a 320% higher click-through rate (CTR) than campaigns without keyword bid boosting.

Retailers also benefit from this approach, achieving 8x higher revenue per thousand impressions (RPM).

The Future Of Search Advertising?

Microsoft PromoteIQ’s new category-based targeting solution is a significant shift in search advertising.

By addressing the limitations of traditional keyword targeting and maximizing the value of both audience behaviors, this innovative approach can potentially improve performance for advertisers and retailers alike.

As the advertising landscape continues to evolve, embracing solutions like this is crucial for staying ahead and delivering an exceptional shopping experience for customers.


Featured Image: sockagphoto/Shutterstock

Source: Microsoft



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

en_USEnglish