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Everything You Need To Know

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Imagine you’re researching for a blog post.

You find a fantastic image that adds a lot of depth to your content. The problem is, that the site where you found it isn’t the original source, nor does it link to the original source.

Who created the image? You need this information if you want to cite your sources properly in your blog and give correct credit where it’s due.

The answer: Do a reverse image search to find the original source.

This feature is easy, quick, and available on most of the major search engines today.

A reverse image search is also great if you want to look up where your own images appear on the web.

Here’s your comprehensive guide to reverse image search on today’s major image search engines (including both desktop and mobile):

Let’s get started.

What Is Reverse Image Search?

Reverse image search isn’t as complex as it sounds.

It simply involves searching the internet with an image instead of keywords.

In most browsers, you can upload your image (or paste in the image’s URL), hit “search,” and you’ll be given tons of valuable information, such as:

  • The sizes in which the image appears across the web.
  • Keywords/possible related searches to the image.
  • A list of links where the image appears online.
  • Visually similar images.

As you can see, reverse image search lets you explore an image in-depth, which can be pretty handy.

Why Use Reverse Image Search?

Reverse image search is fun to do when you have a few extra minutes in your day and you feel like playing detective.

But, it’s extremely useful as well.

You can use it to:

  • Find interesting facts about an image you like.
  • Learn the copyright status of an image before using it.
  • Track copyright violations on images you’re already using.
  • Find out if other people are using your images.
  • Find the original source of an image you’d like to add to the content.

Why Reverse Image Search Sometimes Doesn’t Work?

Reverse image search doesn’t always work.

There are times when you’ll search for an image and get zero results.

When this happens, it’s likely because the website on which the image appears prevents images from being indexed.

Also, data centers can be slightly out of sync.

This means some users can find the image using reverse image search while others can’t.

How To Do Reverse Image Search On Today’s Major Search Engines

You can use your favorite search engine (Google, Bing, Yandex) to perform a reverse image search.

Or, if you want to use a search engine created specifically for reverse image search, TinEye is a tool for that exact purpose.

Lastly, it doesn’t matter whether you’re using a Mac or PC for this task. The browser you use makes no difference, either (Chrome, Firefox, Safari, Edge, etc. work just fine).

How To Do A Reverse Image Search On Google (Desktop)

1. Open Google On A Compatible Browser

Reverse image search works on Safari, Firefox, and Chrome.

Once you have access to a browser, open Google Images.

2. Upload Your Image

If you found an image online you would like to look up, one option before doing a reverse image search is to save it to your desktop.

Then, once you’ve navigated to Google Images, go to the right side of the search bar and click the camera icon.

Screenshot from Google Images, May 2022google images

Upload your picture by either dragging and dropping it into the search area or by loading the file from your desktop.

Note: You can only search for one image at a time.

3. Or, Paste The Image’s URL

If the image is not saved to your desktop, you can also click on the camera icon to paste in the photo’s URL.

To get the photo’s URL, right-click the image with your mouse and select “Open image in new tab.”

Highlight the URL in the browser bar and simultaneously hold down the “Command” key (or the “CTRL” key on PC) and the “C” key to copy the text.

Then, click the “Paste image URL” tab.

google image search paste urlScreenshot from Google Images, May 2022google image search paste url

Insert your copied URL into the available space.

You can do this by right-clicking the text box and selecting “Paste,” or you can select the text box with your mouse and hit the keys “Command” (or “CTRL” on PC) and “V” simultaneously.

4. Explore Your Results

Once you click “Search by image,” you will see your uploaded photo at the top of the page along with some suggested keywords.

Next to the image, Google will also tell you if there are other sizes of the image available for you to download.

From there, you can explore similar images or check out websites that contain the image.

Google Images search resultsScreenshot from Google Images, May 2022Google Images search results

How To Do A Reverse Image Search On Google (Chrome App On A Mobile Device)

Need to do a quick reverse image search when you’re on the go?

Here’s how to do it without turning on your computer.

1. Open Google Images In Your Chrome App

Using the Chrome app is an easy way to use reverse image search on your phone if you’re pulling a picture from the web.

Open your Chrome app and pull up Google Image Search via images.google.com.

2. Search For Your Image

Sample image searchScreenshot from search for [computer backgrounds], Google, May 2022Sample image search

Type keywords for the image you’re looking for into the search bar and tap the magnifying glass.

A list of images will appear.

Tap your desired image.

3. Select “Search Google For this Image”

Reverse Image Search: Everything You Need To KnowScreenshot from Google, May 2022Reverse Image Search: Everything You Need To Know

After you open the image on your phone, click and hold on the picture.

A drop-down menu will appear with several options.

Click the bottom tab that says, “Search Google for This Image.”

4. Explore Your Results

A new tab will open in Chrome, showing you where else the image is located and the different sizes available.

How To Do A Reverse Image Search On Google (Mobile, In A Browser)

1. Open Google Images In Your Web Browser

The easiest way to do a reverse search on your phone is to download the Chrome app as outlined above, but it is possible to do it in your browser, too.

The first step, naturally, is to open Google Images in your browser.

2. Switch To Desktop View

Reverse Image Search: Everything You Need To KnowScreenshot from Google, May 2022Reverse Image Search: Everything You Need To Know

You’ll notice that, once you pull up Google Images on your phone, there is nowhere to search an image.

To obtain that feature, change the website settings to the desktop view:

  • Click the double “AA” icon in the top left corner of the search bar.
  • Select the third option on the drop-down menu that says, “Request Desktop Website.”

This will change the screen to look like the Google browser you would traditionally see on your computer.

3. Upload An Image

Reverse Image Search: Everything You Need To KnowScreenshot from Google Images, May 2022Reverse Image Search: Everything You Need To Know

Click the camera icon on the right side of the Google Images search bar to explore your desired image.

Two options will appear: “Paste image URL” and “Upload an image.”

If the image is uploaded on your camera roll, select “Upload an image,” click “Photo Library” and select your picture.

The browser will then upload the photo for you.

You can also choose to take a photo or browse your previous documents or screenshots when uploading a file.

4. Or, Paste The Image URL

Reverse Image Search: Everything You Need To KnowScreenshot from Google Images, May 2022Reverse Image Search: Everything You Need To Know

If you don’t have the image saved on your phone, select the “Paste image URL” tab.

To obtain your picture’s URL, open the photo in your browser, hold the image down, and select “Copy.”

After that, paste your URL into the URL upload tab. This is done on most phones by double-tapping the search box and selecting “Paste.”

5. Explore Your Results

After you either upload your image or paste the URL, click the search icon.

The website will show you related searches, other available image sizes and websites containing the same picture.

How To Do Reverse Image Search On Google (iPhone)

Open your browser and go to images.google.com.

If you’re using Safari, click on the double “AA” icon on the left side of the browser search bar.

If you’re using Chrome, look at the bottom-right of your screen for the three dots and click that.

Select “Request Desktop Site.”

Upload your image to see the results.

How To Do Reverse Image Search On Bing

Click on the “Images option on the top left side of Bing’s homepage.

Select the “Search using an image icon on the search bar.

bing search using an imageScreenshot from Bing Images, May 2022bing search using an image

At this point, your options are to drag an image into the search box, upload an image manually by searching files on your computer, or paste an image or URL.

Sample visual search on BingScreenshot from Bing Images, May 2022Sample visual search on Bing

Note: Unlike with Google, you can drag more than one image into the search bar!

Here are the results for a photo uploaded from desktop.

Bing image search resultsScreenshot from Bing Images, May 2022Bing image search results

You can click on tabs to view pages where the image appears, similar images, and related searches.

How To Do Reverse Image Search On Yandex

On Yandex, click Imageson the top left of the search bar.

yandex image searchScreenshot from Yandex, May 2022yandex image search

Click on the camera icon.

yandex search by imageScreenshot from Yandex Visual Search, May 2022yandex search by image

You’ll get the option to enter your image’s URL or upload a photo from your desktop.

Let’s say you decide to save and then upload the photo from desktop. You’ll get results like these.

yandex image search resultsScreenshot from Yandex Images, May 2022yandex image search results

If you scroll down, you’ll see similar images and a list of all the pages where the image is displayed.

How To Do Reverse Image Search On TinEye

TinEye is the search engine where you can do a quick, no-nonsense reverse image search.

tineye reverse image searchScreenshot from TinEye, May 2022tineye reverse image search

To start, click the “Upload” button on the left side of the search bar to browse saved images on your desktop.

Or, paste the image’s URL into the search bar.

You can also drag and drop an image from an open browser tab straight into the TinEye homepage.

When you’re done, you’ll get results like these.

tineye image search resultsScreenshot from TinEye, May 2022tineye image search results

The cool part is you can use filters to search by image size, newest or oldest post, best match, and most changed.

You can also filter by website or collection to narrow down your results.

tineye image search filtersScreenshot from TinEye, May 2022tineye image search filters

Reverse Image Search: The Easy Way To Research Images

Reverse image search is useful, easy, and fun.

There are a ton of reasons why you might want to do a reverse image search.

  • You want to know if you can post the image on your site.
  • You want to find the original source or creator of an image.
  • You want to know who’s using your images.
  • You’re just curious about an image you like.

And, you can do a reverse image search on your favorite browser, no matter what that may be.

You’re not limited by device, either. It’s easy to do on Mac or PC, iPhone or Android, mobile or desktop.

Now you have no excuse not to track down the origins of that mysterious, yet amazing, image that will add depth to your blog post.

So, get out there and play image detective!

More Resources:


Featured Image: AboutLife/Shutterstock

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Attain Superior Growth & ROI With Organic & Paid Tips

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Holistic Search 2.0: Optimizing and Measuring Organic and Paid Performance

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately.

To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies. 

You need to be front and center with your ideal customers at multiple touchpoints, including active interactions and passive awareness. An ideal marketing strategy has paid and organic campaigns working in tandem, and it’s becoming harder to succeed without doing both.

If you’re looking to drive quality growth in your own campaigns, iQuanti can help.

Join us live on July 24 as we delve into this intricate relationship between organic and paid search channels. You’ll get actionable insights for measuring success to maximize their combined potential.

You’ll gain a comprehensive, data-driven understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI for your business.

You’ll walk away with:

  • Integrated Metrics and KPIs: Learn how to define and track key metrics to capture the performance of your organic and paid search campaigns, so you can make informed strategic decisions that work.
  • Attribution Models: You’ll see firsthand how strong attribution models are crucial to understanding your customers’ journeys, allowing you to identify influential touchpoints and allocate budget effectively for maximum ROI.
  • Optimization Strategies: You’ve gathered data from your campaigns…now what? Take the data and leverage it to further optimize your paid and organic search campaigns, increasing conversions along the way.

Shaubhik Ray, Senior Director of Digital Analytics Solutions at iQuanti is an expert at crafting holistic search strategies to reach more of your ideal audiences at relevant stages in their journeys. Now, he’s ready to share his insights with you.

You’ll walk away equipped with the knowledge and tools necessary to execute a combined organic and paid strategy that improves the performance of each channel.  You’ll gain data-driven insights on how to align a combined strategy with business goals and lead your organization to success.

Sign up now and prepare to maximize the potential of combining your organic and paid campaigns.

At the end of the presentation, you’ll get a chance to ask Shaubhik your burning questions in our live Q&A, so be sure to attend.

And if you can’t make it that day, register here and we’ll send you a recording following the webinar. 

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Screaming Frog SEO Spider Version 20.0: AI-Powered Features

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What’s New with Screaming Frog SEO Spider 20.0?

For SEO experts, our toolkit is crucial. It’s how we make sure we can quickly and effectively assess how well our websites are performing. Using the best tools can put you way ahead of other SEOs. One example (and one tool I’ve personally been using for years) is Screaming FrogIt’s a powerful, straightforward, and insightful website crawler tool that’s indispensable for finding technical issues on your website.

And the good news is that it keeps getting better. Screaming Frog just released its 20th major version of the software, which includes new features based on feedback from SEO professionals.

Here are the main updates:

  1. Custom JavaScript Snippets
  2. Mobile Usability
  3. N-Grams Analysis
  4. Aggregated Anchor Text
  5. Carbon Footprint & Rating

Custom JavaScript Snippets

One of the standout features in this release is the ability to execute custom JavaScript snippets during a crawl. This functionality expands the horizons for data manipulation and API communication, offering unprecedented flexibility.

Use Cases:

  • Data Extraction and Manipulation: Gather specific data points or modify the DOM to suit your needs.
  • API Communication: Integrate with APIs like OpenAI’s ChatGPT from within the SEO Spider.

Setting Up Custom JS Snippets:

  • Navigate to `Config > Custom > Custom JavaScript`.
  • Click ‘Add’ to create a new snippet or ‘Add from Library’ to select from preset snippets.

setting up custom JS snippets screamingfrog 20setting up custom JS snippets screamingfrog 20

  • Ensure JavaScript rendering mode is set via `Config > Spider > Rendering`.

Crawl with ChatGPT:

  • Leverage the `(ChatGPT) Template` snippet, add your OpenAI API key and tailor the prompt to your needs.
  • Follow our tutorial on ‘How To Crawl With ChatGPT’ for more detailed guidance.

Sharing Your Snippets:

  • Export/import snippet libraries as JSON files to share with colleagues.
  • Remember to remove sensitive data such as API keys before sharing.

Introducing Custom JavaScript Snippets to Screaming Frog SEO Spider version 20.0 significantly enhances the tool’s flexibility and power. Whether you’re generating dynamic content, interacting with external APIs, or conducting complex page manipulations, these snippets open a world of possibilities. 

Mobile Usability

In today’s mobile-first world, ensuring a seamless mobile user experience is imperative. Version 20.0 introduces extensive mobile usability audits through Lighthouse integration. 

With an ever-increasing number of users accessing websites via mobile devices, ensuring a seamless mobile experience is crucial. Google’s mobile-first indexing highlights the importance of mobile usability, which directly impacts your site’s rankings and user experience.

 Mobile Usability Features:

  • New Mobile Tab: This tab includes filters for regular mobile usability issues such as viewport settings, tap target sizes, content sizing, and more.
  • Granular Issue Details: Detailed data on mobile usability issues can be explored in the ‘Lighthouse Details’ tab.
  • Bulk Export Capability: Export comprehensive mobile usability reports via `Reports > Mobile`.

Setup:

  • Connect to the PSI API through `Config > API Access > PSI` or run Lighthouse locally.

Example Use Cases:

  • Identify pages where content does not fit within the viewport.
  • Flag and correct small tap targets and illegible font sizes.

mobile usability analysis on screamingfrog 20mobile usability analysis on screamingfrog 20

With these new features, Screaming Frog SEO Spider version 20.0 streamlines the process of auditing mobile usability, making it more efficient and comprehensive. By integrating with Google Lighthouse, both via the PSI API and local runs, the tool provides extensive insights into the mobile performance of your website. Addressing these issues not only enhances user experience but also improves your site’s SEO performance.

N-grams Analysis

N-grams analysis is a powerful new feature that allows users to analyze phrase frequency across web pages. This can greatly enhance on-page SEO efforts and internal linking strategies.

Setting Up N-grams:

  • Activate HTML storage by enabling ‘Store HTML’ or ‘Store Rendered HTML’ under `Config > Spider > Extraction`.
  • View the N-grams in the lower N-grams tab.

n-grams analysis on screamingfrog 20n-grams analysis on screamingfrog 20

Example Use Cases:

  • Improving Keyword Usage: Adjust content based on the frequency of targeted N-grams.
  • Optimizing Internal Links: Use N-grams to identify unlinked keywords and create new internal links.

Internal Linking Opportunities:

The N-grams feature provides a nuanced method for discovering internal linking opportunities, which can significantly enhance your SEO strategy and site navigation.

The introduction of N-grams analysis in Screaming Frog SEO Spider version 20 provides a tool for deep content analysis and optimization. By understanding the frequency and distribution of phrases within your content, you can significantly improve your on-page SEO and internal linking strategies.

Aggregated Anchor Text

Effective anchor text management is essential for internal linking and overall SEO performance. The aggregated anchor text feature in version 20.0 provides clear insights into how anchor texts are used across your site.

Using Aggregated Anchor Text:

  • Navigate to the ‘Inlinks’ or ‘Outlinks’ tab.
  • Utilize the new ‘Anchors’ filters to see aggregated views of anchor text usage.

aggregated anchor text report on screamingfrog 20aggregated anchor text report on screamingfrog 20

Practical Benefits:

  • Anchor Text Diversity: Ensure a natural distribution of anchor texts to avoid over-optimization.
  • Descriptive Linking: Replace generic texts like “click here” with keyword-rich alternatives.

The aggregated anchor text feature provides powerful insights into your internal link structure and optimization opportunities. This feature is essential if you are looking to enhance your site’s internal linking strategy for better keyword relevance, user experience, and search engine performance.

Aligning with digital sustainability trends, Screaming Frog SEO Spider version 20.0 includes features to measure and optimize your website’s carbon footprint.

Key Features:

  • Automatic CO2 Calculation: The SEO Spider now calculates carbon emissions for each page using the CO2.js library.
  • Carbon Rating: Each URL receives a rating based on its emissions, derived from the Sustainable Web Design Model.
  • High Carbon Rating Identification: Pages with high emissions are flagged in the ‘Validation’ tab.

Practical Applications:

  • Resource Optimization: Identify and optimize high-emission resources.
  • Sustainable Practices: Implement changes such as compressing images, reducing script sizes, and using green hosting solutions.

The integration of carbon footprint calculations in Screaming Frog SEO Spider signifies a growing recognition of digital sustainability. As more businesses adopt these practices, we can collectively reduce the environmental impact of the web while driving performance and user satisfaction.

Other Updates

In addition to major features, version 20.0 includes numerous smaller updates and bug fixes that enhance functionality and user experience.

Rich Result Validation Enhancements:

  • Split Google Rich Result validation errors from Schema.org.
  • New filters and columns provide detailed insights into rich result triggers and errors.

Enhanced File Types and Filters:

  • Internal and external filters include new file types such as Media, Fonts, and XML.

Website Archiving:

  • A new option to archive entire websites during a crawl is available under `Config > Spider > Rendering > JS`.

Viewport and Screenshot Configuration:

  • Customize viewport and screenshot sizes to fit different audit needs.

API Auto Connect:

  • Automatically connect APIs on start, making the setup process more seamless.

Resource Over 15MB Filter:

  • A new validation filter flags resources over 15MB, which is crucial for performance optimization.

Page Text Export:

  • Export all visible page text through the new `Bulk Export > Web > All Page Text` option.

Lighthouse Details Tab:

  • The ‘PageSpeed Details’ tab has been renamed ‘Lighthouse Details’ to reflect its expanded role.

HTML Content Type Configuration:

  • An ‘Assume Pages are HTML’ option helps accurately classify pages without explicit content types.

Bug Fixes and Performance Improvements:

  • Numerous small updates and fixes enhance stability and reliability. 

Screaming Frog SEO Spider version 20.0 is a comprehensive update packed with innovative features and enhancements that cater to the evolving needs of SEO professionals like us. From advanced data extraction capabilities with Custom JavaScript Snippets to environmental sustainability with Carbon Footprint and Rating, this release sets a new benchmark in SEO auditing tools.

Key Takeaway

Add this to your toolbox, or update to version 20 to explore the rich array of new features from Screaming Frog to optimize your website’s SEO, usability, and sustainability. It’s a no-fuss tool with tons of features that will help you stay ahead of your competitors, and ensure your websites perform optimally in terms of user experience and search engine visibility.

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Google Simplifies Adding Shipping & Return Policies For Online Stores

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woman online shopper affixes a barcode sticker to a cardboard box, marking it for return and refund

Google introduces Search Console feature for online stores to easily manage shipping and return policies.

  • Google now allows online stores to manage shipping and return policies via Search Console.
  • This simplifies providing vital information to customers.
  • The feature can potentially boost sales for retailers.

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