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8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools)

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2 years ago

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If done correctly, infographics are a great visual to grab the readers’ attention while effectively communicating key points you want them to focus on within your content.

There are numerous benefits to incorporating infographics that can help your marketing strategy and build brand authority.

First, it incentivizes readers to stop and focus on the information through its well-planned design highlighting key data.

It can also play a storytelling role and guide readers through a new process or viewpoint leading to your call to action.

A recent study shows that 57% of B2B marketers are incorporating infographics and charts into their marketing content.

Not only are infographics great ways to inform readers or persuade them, but they are easier to share across social media to help reach your target audience.

Generally, people like to take in bite-sized information, and this is a creative way to accomplish that.

Infographics are useful throughout many forms of marketing content, such as blog posts, webpages, landing pages, emails, and lead generators.

Anatomy Of An Infographic

Now that you know why they are so important for marketing, we’ll break down the different components of infographics, the valuable and effective types of infographics out there, and some free tools you can use to create them.

Eye-Catching Title And Subheadings

So, for the main parts of a compelling infographic, first, you have to select the topic you want to discuss.

Then, you can lay out the main topic and subtopics with their corresponding title and subheadings.

It’s crucial they are well thought out and descriptive, so you can quickly get across to your reader what you’re trying to present to them.

Background And Research

Next, you’ll need to brainstorm and gather background information or conduct research for your topic. This is a crucial part of the process since it’s the foundation of your infographic.

Make sure you’re pulling the right information to highlight for your infographic. This could include statistics, data, or important facts for the intention and retention of information for your post.

This data can come from internal information such as customer data or research you’ve already conducted, as well as quotes from thought leaders, industry experts, or any credible sources you find along your research journey. Just make sure to verify your sources.

Layout And Design

After you have all the information you need, you can select what you’d like to use and begin the layout and design. Make sure to include attention-grabbing graphics, images, or icons.

Graphics are helpful and aesthetically pleasing elements to enhance your infographics.

It’s vital to ensure that the theme is consistent, not just throughout the infographic’s layout but also within your chosen information.

Also, make sure you keep your brand elements in mind when designing your infographic.

Now, we’ll dive into some best practices for designing an infographic and then run through the different types of infographics that can help make your data shine.

Best Practices For Designing Infographics

Below are some valuable aspects to keep in mind when designing an infographic:

  •   Pick your target audience and tailor your infographic to that audience.
  •   Determine an infographic type that best suits the information.
  •   Choose a designer or create a wireframe.
  •   Select your key performance indicators.
  •   Marketing your infographic with appealing headlines.
  •   Create a good meta description or initial copy to draw people in.
  •   Make sure you can easily share and locate your infographic.
  •   Review your infographic and get feedback from team members.

Infographic Types And When to Use Them

Understanding how and when to use the following infographics can help you better engage with your readers and make sure they are focusing on the information you want them to remember.

Here are the different types of infographics you should consider:

1. Timeline

Timeline infographics are perfect for showing the different steps to planning an event, creating a storyline for a topic, or presenting a timeline of important milestones your company has hit recently.

In addition, they are great for showing critical points in work history or when you want to further discuss projections of an event.

If you’re trying to show how long a project will take, you can show when each goal or aspect of a project will be completed in a timeline infographic.

For example, you might want to use this type if you have an upcoming project and want to detail the dates for milestones along the way to represent how that project will come to fruition visually.

If you choose to create a timeline infographic, you might want to make the dates or points stand out by using different font sizes and connecting each date with a line.

In addition, you can use different colors to differentiate between the date and subtext.

2. Statistical

Statistical infographics help your readers better understand and retain specific data points or statistics that are key to the information you’re providing.

This can be helpful to highlight information to prove a point and convince your reader with quality resources.

Again, this puts the communication effort on the numbers, making them work in your favor.

If your company recently completed a study and wants to showcase the outcome or attach an infographic to a case study to quickly highlight the data, a statistical infographic could be a great way to do so.

3. Flowchart

Like the timeline infographic, a flowchart breaks down the main components of an event or project but focuses more on the actual steps or significant points along the path to completing a task.

It’s a visualized and summarized representation of key ideas. This can be useful if you are trying to simplify explaining a process and help your readers better understand each step.

If you choose a flowchart infographic, ensure that each step has cues to the next step.

For example, you can separate subtitles and content with different colors and sized fonts. This can also be helpful if you’re trying to communicate a new process within your company, need to create a how-to guide, or show a hierarchy.

4. Informational

An informational infographic could be perfect if you want to make a couple of key points pop.

It would also be helpful if you’re going to communicate an overview of an event or new idea. It’s a great way to summarize or give the main points to a more in-depth topic.

It can be helpful to include these types of infographics in a blog post to help quickly and effectively relay information to your readers where you plan on providing future content about a particular concept.

The title and subheadings are key here; they need to be descriptive and engaging if you’re explaining a complex topic.

You can help differentiate the points by putting them in blocked sections with different colors. Although, don’t go overboard, just select a couple of colors for the infographic’s theme.

5. Comparison

Comparison infographics are perfect for comparing two different products or services.

For example, you can compare your company’s product to another or describe the pros and cons of why a product would work better in one situation over another.

Comparison infographics are also great for producing a list of some of the positives and negatives of a viewpoint or if you want to compare different stances on a topic.

But, it’s important to keep the information concise so as not to overwhelm the reader with too much data.

6. List

People often create to-do or checklists in their daily life to keep track of what they want to accomplish, and this can transfer over to helpful infographics.

For example, if you want to create a summary or list of tips or main points on a topic, a list infographic can be handy.

For a list infographic, keep the information succinct and straightforward; remember this is short-form content.

Also, group related information together in the layout to avoid confusing the points.

7. Maps

Map infographics are perfect for presenting information on an accumulation of locations of a business in different geographic areas or providing a quick rundown of demographics.

You can use this infographic as a visual view of the world or a specific country or city to display important information about a region.

Suppose your company has completed a survey or study on a particular region and has valuable information and statistics they want to showcase, then this infographic could be helpful.

A company can also use this infographic to show areas they service or locations for an upcoming event.

8. Interactive

If you want to slowly bring readers through a more complex idea or process, then an interactive infographic can help you complete this task.

This infographic is excellent for guiding readers on a journey while providing smaller chunks of data at a time that they can go back and forth between on their own time.

If there are key points in the infographic that readers want to learn about first, they can select those before exploring further.

It is essential to think about the user experience here to ensure they are guided to the call to action on your infographic.

5 Free Infographic Tools

The following are some fantastic tools to make effective infographics with numerous features and customizable templates.

It’s important to find a user-friendly platform that can help you easily create influential infographics, so if you’re interested in using an infographic tool, consider these:

Takeaway

Infographics are a great creative tool for content creation and marketing.

They are a compelling way to tell a story and help your readers retain the key information you want them to for a content piece.

It’s important to take the time to choose the right infographic and focus on each phase of the design process to make sure they’re effective.

Remember to start with the goal of your infographic, and then it’ll be easier to figure out which one is best for the content and the types of graphics and design elements that would be most helpful.

This visual storytelling is one of the best ways to efficiently communicate with your readers.

More Resources:

Featured Image: alexdndz/Shutterstock

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4 Ways To Try The New Model From Mistral AI

Published

11 hours ago

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December 11, 2023

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4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai modelsmixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

mixtral-8x7b perplexity labs playgroundScreenshot from Perplexity, December 2023mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

mixtral-8x7b errorsScreenshot from Perplexity Labs, December 2023mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

what is seo by mixtral-8x7bScreenshot from Perplexity Labs, December 2023what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

poe bot for mixtral-8x7b firebaseScreenshot from Poe, December 2023poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

mixtral-8x7b poe best backlinks responseScreenshot from Poe, December 2023mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIMixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Google Bard, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

vercel mixtral-8x7b demo compare gpt-4Screenshot from Vercel, December 2023vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

mixtral-8x7b vs cohere on best resources for learning seoScreenshot from Vercel, December 2023mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

mixtral-8x7b hallucinationsScreenshot from Vercel, December 2023mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Replicate, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.

Conclusion

Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.

Featured image: T. Schneider/Shutterstock



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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

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1 day ago

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December 10, 2023

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OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock



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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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2 days ago

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December 9, 2023

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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