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How to Achieve Product-Market Fit (5 Steps)



How to Achieve Product-Market Fit (5 Steps)

Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between what to focus on, put on hold, or simply ignore.

But that is never easy: differences in opinions, time and money running out, and the false notion that a truly great business idea should sky-rocket immediately are common issues that startups will face.

Product-market fit is a concept that aims to solve various startup problems by aspiring to be “the only thing that matters.” Focusing on this concept should put any startup on the right track, no matter the circumstances. 

In this article, we’re going to take a closer look at this widely discussed concept. Here’s what we’ll address:

What is product-market fit?

Product-market fit (PMF) is when a business has confirmed signals that its product can satisfy an existing demand in a market with high potential. 

The usual sign of achieving PMF is when people are willing to buy the product (even if it’s not perfect yet), actively use it, and recommend it to others. 

Why is product-market fit important?

Building a successful product is a matter of doing the right things in the right order and focusing on what truly matters. 

Just as houses need to be built from the ground up, businesses should build good foundations before going any further. 

Before hiring more people or scaling customer acquisition, startups should confirm two things: First, there are enough people willing to pay for the product; second, the market itself shows a potential for growth. 

Simply put, without PMF, there is no sustainable growth. 

Examples of product-market fit

There are a few possible scenarios for achieving PMF. Some companies find a good, initial idea that they build upon. Others need to change their business completely (pivot) to become profitable. So let’s look at some examples of businesses finding their PMF. 


Ahrefs is an all-in-one SEO toolkit that comprises multiple tools designed to grow organic search traffic, analyze competition, and tackle technical SEO issues. 

Ahrefs' value proposition

Ahrefs’ five core tools.

But in the early days, Ahrefs was just a single tool built for backlink analysis (which is only one aspect of SEO). 

Recommended reading: SEO: The Complete Guide for Beginners

Ahrefs' value proposition in 2011

Ahrefs’ value proposition in 2011.

Ahrefs’ founding team focused solely on customer satisfaction of the first product. There was no marketing or sales team in the beginning. 

That strategy allowed the company to get clear signals of PMF. Consequently, thanks to the organic growth of its customer base, Ahrefs was able to build more successful SEO tools and scale its team.

It’s important to note Ahrefs didn’t stop at the initial PMF. To stay competitive and on top of the market’s demand, it expanded the functionality from a single-purpose SEO tool to a full-blown SEO toolkit. 


Meet Glitch, the progenitor of Slack that wasn’t even a messaging app. Glitch was a browser-based online multiplayer game launched in 2012, and it looked like this:

Glitch app

That chat window on the right is what later became the Slack we all know today. The rest was dropped by the company and released under an open-source license for anyone to take over. 

Slack found its PMF by turning into a completely different product. In startup lingo, that is called a “pivot.”

The Glitch game didn’t see the desired success. But in light of its spin-off’s success, that doesn’t matter at all. The important part is to understand your lesson quickly and focus on things that actually work.


Play-Doh is a classic toy that has been a must-have in any toy store for some 50 years. The brand is hugely successful, but its journey of searching for PMF is a lot less smooth sailing.

See also  How to use PageRank for ecommerce websites

First of all, Play-Doh originally had a completely different application for a completely different target audience than today. Going by the name of Kutol, this product was a wall cleaner made especially for washing off the black residue on coal heaters—a common problem in the 1930s. 

The business was great until the coal heaters were substituted by “cleaner” gas and oil heaters. That’s how the company lost its original PMF. 

But it didn’t give up. Legend has it that one of the founders’ relatives had been using Kutol with children in art and crafts classes. That relative suggested something similar for a new, official product application. So the producers of Kutol took a leap of faith and rebranded the product as Play-Doh, a modeling compound for children. 

With that, the company discovered its new PMF and has held on to it ever since. 

Kutol wall cleaner

Before and after. In the 1950s, the wall cleaner ‘Kutol’ tried to regain its PMF. In doing so, it became a successful toy.

Five steps to achieve product-market fit

The underlying idea behind the process of finding PMF is similar to the scientific method. To make a discovery (i.e., what product to build), you need to research the problem well enough to propose a hypothesis and then design an experiment that will prove or disprove the hypothesis. 

If you want to learn about measuring PMF for an already existing product, jump to step four.

Step 1. Formulate the value hypothesis 

A value hypothesis is an assumption explaining why a customer is likely to buy your product. In other words, you need to specify what value your product would introduce to the user’s life. 

A value hypothesis may look something like this:

  • Buying books online provides a better experience than buying books in physical stores.
  • SEO professionals need a tool for automated technical SEO diagnosis.
  • Email communication is less productive than real-time online chatting. 

Your value hypothesis will later be tested in confrontation with real users interacting with your minimum viable product (MVP).

Great products solve real, meaningful problems. To identify those problems and the potential customers in need of a solution, you need to perform market research.

Market research can be a really time-consuming process. But the good news is that a good portion of market research can be done online without breaking the bank.

For example, by using an SEO tool like Ahrefs, you can gauge market demand by looking for signs of search demand in search engines, as they are often correlated. 

Let’s say your startup wants to offer an online solution for delayed and canceled flight compensation. Since this will be an online product, you’ll want to see how often people search for queries related to that problem. With Ahrefs’ Keywords Explorer, that information is only a few clicks away. 

Delayed flight compensation search volume

Flight delay compensation’ gets around 1.6K searches per month globally and seems like a common problem. Also, we can see the search demand was heavily impacted by the pandemic.

Step 2. Specify the features of your minimum viable product 

Once you’ve clearly defined the problem you want to solve, the next step is identifying the set of features that will solve the customer’s problem.

Building too few features will result in an incomplete solution. But having too many features is not good as well, as this can dilute the core value of the product and increase the risk of overspending on your prototype. 

See also  Why Search Console and Analytics Differ in Discover Reporting

This is where an MVP comes in. Building an MVP is about the balance of the right kind and the right number of features needed to verify the hypothesis. 

It’s probably a good idea to use multiple sources and types of research to discover what needs to be built. You can combine conclusions from your competitive analysis, surveys, observations, and industry reports. 

Also, SEO tools can come in handy. For example, you can get a pretty good idea of which features are generating the most value for your competitors by identifying webpages that they drive paid traffic to and top pages by organic search traffic. 

Suppose you want to build a project management tool. Let’s use Ahrefs’ Site Explorer and look at the Paid pages report for

Asana landing pages

And let’s see the landing pages for product features that get the most organic traffic in the Top pages report: 

Top paid landing pages for Asana

You can infer that building forms and timeline features into your project management app is something to seriously consider. If it’s good for your competitor, it could be good for your product as well (on top of your unique value proposition). 

Step 3. Build your minimum viable product

If you look at some of the most successful MVPs, you will see there are many ways to build them. They don’t even have to be fully functional products.

To illustrate, Buffer started as a landing page that collected sign-ups for a product that did not exist yet. 

Buffer MVP

Dropbox validated its business idea by creating two videos about the product. The first video didn’t even show the product.

Now, let’s look at a few ideas on how you can build an MVP (besides developing a fully functional product):

  • Ad campaigns – You can produce various types of creative content for specific audiences to see which aspects of your product appeal to them the most. 
  • Prototypes – You can use design tools like UXPin, Figma, or Marvel to create an interactive, high-fidelity prototype of your solution and show it to people. 
  • Landing pages – Similar to how Buffer started, you can create a landing page to pitch your idea and collect email addresses through a waiting list sign-up form. Later on, you can use those emails to gather feedback. Also, you can run A/B tests on the site to test different hypotheses.
  • Customer interviews – This method allows you to dive deeper into how your prospects would react to your product with the least possible effort.
  • “Wizard of Oz” MVP – Customers think they are experiencing a real product, but you deliver the service through manual work that’s “behind the scenes.” 
  • Concierge MVP – A manual-first MVP similar to the “Wizard of Oz,” but you don’t fake the product. 
  • Kickstarter/pre-order pages – You can test market demand by getting early birds of your product to sign up. 

However you choose to build your MVP, remember that it needs to help verify your value hypothesis. 

Step 4. Test your minimum viable product with real users 

In this stage of finding PMF, you need to gather as much feedback for your product as you can. Don’t stop at positive or negative feedback. Try to dig deeper and understand what your users like or dislike and what they want to change. 

Platforms like SurveyMonkey, UserTesting, or Remesh can help you reach the right demographics to conduct user testing and/or interviews. 

You can also post your MVP to online communities relevant to your product’s target audience or share it on platforms like Product Hunt. 

See also  How to Use Instagram Insights (in 9 Easy Steps)

For products existing on the market, depending on how long your product has been around, signs of PMF (or the lack of it) can be seen in customer satisfaction and engagement. Consider these indicators:

  • NPS score – Run a Net Promoter Score survey among your users. If your users are not satisfied with the product, it’s unlikely they will recommend it to their friends. Hence, you have a low chance of growing organically via word of mouth. 
  • The 40% rule – Like the NPS survey, this is about just one question: “How would you feel if you could no longer use [product]?” The possible answers are a) very disappointed, b) somewhat disappointed, c) not disappointed (it isn’t really that useful), and d) N/A—I no longer use [product]. If at least 40% of your users choose the first option, there is a great chance you’ve achieved PMF.
  • Cohort retention rate – This is reserved only for products designed to be used over a longer period of time. The idea is this: If your paid customers stay with your product, that’s a sign of PMF. The ideal retention rate can vary, depending on the type of product and industry. Read more about retention rate benchmarks here.

Step 5. Learn from your users and iterate

At this final stage of the process, you should be able to answer two questions: Did your MVP prove or disprove the value hypothesis? And what can you do to make your future product better?

A negative result of your value hypothesis experiment is not the end of the world. Depending on the feedback, you may make some tweaks and restate your hypothesis. Then, start the process all over again. 

One famous example of that is bubble wrap. It didn’t catch on as a new type of wallpaper or house insulation. 

Bubble wrap wallpaper

Also, some business ideas can just be ahead of their time (e.g., due to technical reasons or current legislation). You may need to try again some other time. 

However, some business ideas are just bad, and there’s really nothing you can do about it. On the bright side, if you discover this issue early, you’ll save yourself a great deal of time and money. 

But if you are right all along and your MVP survives the confrontation with users, then you’ll have a good chance of succeeding. In other words, it’s likely you found PMF. 

Before you turn your MVP into a fully functional product and deliver it to the market, it’s a good idea to make a couple more iterations to tackle all of the feedback you’ve received. What you want to hear from your users is your MVP is easy to use and provides a valuable solution.

Finally, as we’ve seen with our PMF examples, PMF can be a temporary thing. You may lose at some point, like Kutol (Play-Doh), or may need to expand on your initial idea like Ahrefs. 

Final thoughts

The market always wins. A great product will fail in an unfavorable market, and a bad product will sooner or later be marginalized in a thriving market. 

That’s why choosing a market where users have a real, meaningful problem, launching the product quickly, and iterating it based on the feedback matter so much. Succeeding at that stage is a sign you can start working on the next steps: hiring more people and acquiring more customers. 

On a final note, it’s good to keep in mind that not all user feedback is created equal. You don’t need to make all of your users’ wishes come true. Focus on doable improvements and things that go along with your product vision. 

Got questions or comments? Ping me on Twitter.

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Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs



Searchmetrics' CMO Talks Enterprise Volatility, SEO Careers & CWVs

Are there upsides to the volatility inherent to SEO with all of its Google updates, changing consumer behaviors, and constantly evolving technology?

And just how important are Core Web Vitals, anyway?

I had a chance to catch up with Lillian Haase, CMO at Searchmetrics, recently to get her take on a few enterprise SEO hot topics and advice for beginners in SEO looking to grow into leadership roles.

If you’re in the market for employment with a leading search data, software, and consulting solution, you’ll want to check out her tips as to what Searchmetrics looks for in new hires, as well.

1. Core Web Vitals (CWV) has been a hot topic this past year.

What do enterprise marketers need to know about CWVs now that the dust has settled?

Lillian Haase: “For marketers in any business, focusing on reducing friction for users when they arrive at your website is the name of the game — with or without CWVs.

Before the official announcement that CWV’s page speed signals would become ranking factors, fast-loading and easy-to-navigate websites saw better results in the search engines. The CWV rollout just made it official.

I will say, too, that the dust has only settled in terms of Google talking about CWV.

The work for many brands is still colossal.

Our team sees many large companies still experiencing major problems with site speed and shifting layouts. Until domains can fix those issues, they’ll struggle to excel in competitive SERPs.

Having a decent CWV will be the price for entry onto the playing field.

If your CWV is far worse than your competitors, you’ll struggle for rankings – but CWV goes beyond SEO. The gains are much more concrete when it comes to revenue and conversions.”

Related: Analyzing 2 Million URLs: What We Learned About Core Web Vitals

2. We’ve seen you write before on volatility as an opportunity in SEO.

Can you share a few ways these volatile times may translate to opportunities for enterprise SEO?

See also  How to use PageRank for ecommerce websites

Lillian Haase: “At the start of the pandemic, we had major shifts going on in marketing. This necessitated a pivoting of methods to adapt to a new, uncertain environment.

When it came to SEO, we had clients with unprecedented traffic drops and increases. The world had changed and so had their web traffic.

My advice remains the same as then.

When you’ve experienced a sudden drop in traffic, analysis of where the drop occurred is the first step towards recovery – but it’s not the last.

It’s crucial to understand why it happened.

Was it a change made to your website?

A Google algorithm update?

A loss of keyword rankings for a specific page or group of pages — or something else?

Take steps to improve, or reverse an earlier change, depending on what you find.

The opposite happens, too, and you may experience a sudden influx of traffic and better rankings.

While celebrating is certainly not to be neglected (after all, teams work for years to see increases in traffic, so be sure to enjoy it when it happens!), it’s still important to ensure it’s the right kind of traffic, and that visitors are engaging with your web content.

Look at ways you can optimize your top-traffic pages to keep visitors engaged and moving through your website. Take advantage of that extra traffic with conversion rate optimization.

In addition, update your keyword research around topics that are ranking well to determine if you missed anything.

There might be something new uncovered through research that you haven’t optimized for.

Cover all your bases and see how much more extra traffic you can get on top of those already good results. Good can always get better.”

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3. What do you think is the most underrated optimization or tactic in enterprise SEO today?

Lillian Haase: “The basics, such as optimized headers and user experience, are still the same.

But the bar for great content and high-performing websites is much higher.

Your content needs to be heads and shoulders above the rest.

For example, the Google Product Reviews Update impacted many affiliate sites.

With these and other Google Updates, the days where you could write basic copy about a product and hoping to rank are gone.

Now, you make your expertise on the topic very clear by providing a truly informed opinion about the product’s performance.”

Related: 3 Ways SEO Has Changed This Year & What It Means for You with Jordan Koene

4. What advice or recommendations do you have for junior SEO professionals who might aspire to a leadership role?

“My advice would be to learn to tell the story of SEO’s impact on the business in terms of revenue.

In other words, if you can communicate the value of organic traffic framed in business terms, you will be heard by leaders in other teams who do not understand the ins and outs of SEO.

They’re looking for the value (often, in financial terms) the channel is bringing the company.

One of the most difficult things I see SEOs struggle with is that they go into unnecessary detail about search engines.

As SEOs, we’re so interested in the many moving pieces of the work, and we get overly excited with the minutiae.

But if no one understands what we’re talking about or they think it’s boring, the message is lost.

See also  Google’s John Mueller on Troubleshooting Rich Results

Try to focus on business results in your presentations, reports, and in meetings with your superiors, instead.

In most organizations, organic search is undervalued when compared with other channels such as paid search.

If you can find a way to elevate the conversation to business metrics and stay out of the technical details, you’re well on your way towards future opportunities in SEO leadership.

If you can also consistently increase organic traffic, leads, and sales for your organization, you’re also setting yourself up for success.”

5. What does it take to succeed in a role at Searchmetrics?

And are you currently looking for any specific types of talent?

Lillian Haase: “We’re growing our services teams globally, so thanks for asking this and giving me a chance to share a little more.

While we have a variety of roles open, we’re actively recruiting SEO consultants and account executives.

One of the benefits of working for a company of our size is having the opportunity to have your voice heard.

We understand the next great idea can come from anyone at any level.

Successful team members adopt the mindset of builders and innovators and seek out opportunities for growth. Then they present those opportunities with a clear focus on the bottom line.

In general, we look for people that are not just looking to “do the job.”

Yes, we want people skilled in a particular area. However, we want people that are looking to push the envelope by asking, “How can we be better in our function?”

When it comes to culture, we’re looking for a culture add, not a fit.

We understand having a true diverse Searchmetrics family not only includes diversity in gender and ethnic background but also experience and thought.”

More resources:

Featured Image: Courtesy of Searchmetrics

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What To Focus On This Year



What To Focus On This Year

As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings.

It appears that Google has replaced Santa as the purveyor of the “Naughty or Nice” list in the online world.

Some sites receive the gift of better rankings before the New Year.

Others are cleaning the coal dust out of their stockings, running frantic analyses on why they were put on the naughty list.

Holiday core algorithm updates from Google are nothing new to veteran search engine marketers.

And I don’t know who needs to hear this, but next year the update will be there after Christmas.

Don’t feel guilty about taking a few days off.

Take some time to think about how you can be even better in the New Year.

That’s what I did.

Below is my list of SEO resolutions for the New Year.

1. Remember To Have Empathy

In my experience, most search engine marketers are very “left-brained.”

Sure, there’s a ton of creativity in the search engine marketing world – but most search engine marketers would rather figure out why a piece of code isn’t loading as fast as it should versus trying to understand the intricacies of a searcher’s mind.

Don’t get me wrong, the technical aspects of SEO and paid search are essential – and without technical savvy, what we do doesn’t work.

But technical fixes are not enough to show continued improvement in your search engine marketing results.

I believe that the best tool any marketer can have is empathy, the ability to understand the feelings of others.

If we as marketers can understand the feelings, motivations, intent, and actions of search engine users, we can create webpages and content that not only provides value to visitors but also increases our site’s bottom line.

See also  Why Search Console and Analytics Differ in Discover Reporting

I have always prided myself on my ability to empathize with searchers.

But with every core algorithm update or IT person screwing up a site, I find it very easy to put my empathetic impulses on the back burner to chase technical fixes.

Those technical fixes are for Google, not the searchers.

I need to remember to spend as much – or more – time understanding those who make a query as I do looking at ways to improve a site’s performance.

The dividends that come from empathetic marketing practices are usually greater than those gleaned from technical fixes.

All of us in search would be wise to remember this.

2. Automate All The Things

In the last few years, many prominent SEO professionals have touted the advantages of using the Python programming language to automate rote search engine optimization tasks.

Python, in the hands of a competent programmer, is a powerful tool that can cut the amount of time required for search engine optimization significantly.

Python can help you scrape data to come up with content ideas, analyze common on-page SEO issues, track and analyze issues in your backlink profile and much more.

Those interested in some of the possibilities with Python should read this article: How To Use Python To Analyze SEO Data: A Reference Guide.

As I’ve stated in the past, by definition I am not a coder.

However, I’ve been around code for so long I know what to look for when I’m analyzing how the code will react with the search engines.

For those like me, I encourage you to dig in and learn the basics of the Python language.

No one is going to care if you master the intricacies of the code.

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In fact, I would argue that spending too much learning the language is a waste of time.

For me, the end goal of learning about any new technology is to learn its full capabilities and limitations.

If you understand what a piece of software can do, you can then plan what you need and either figure out how to program just what you need or hire someone to program it for you.

It’s almost impossible to hire someone to automate your SEO tactics if you don’t understand how Python (or any other software) can help you achieve your goal.

My goal in 2022 is to learn everything python can do.

If you are a freelance python developer, feel free to hit me up around May, as I suspect I’ll have some projects by then.

3. Get Your Tracking Right

The introduction of Google Analytics 4 has thrown a wrench in a lot of sites’ tracking codes.

Many went from somewhat high confidence that their analytics data was correct to uncertainty.

When you don’t trust your analytics numbers, you can’t make proper decisions.

You can’t plan properly.

We often have prospects that show up with poorly executed tracking.

This has become so much of an issue that we recently implemented a policy where we don’t move on to any other work until the tracking is set up.

And it needs to be set up so everyone in your organization trusts the data.

If you increase traffic by 140% but the boss doesn’t believe the numbers are accurate, no one will get credit. There is a good chance that the tactics used to achieve the increased traffic won’t be approved again in the future.

Why would anyone approve activity that, based upon their worldview, isn’t effective?

See also  SEO Benefits of New Top Level Domains (nTLDs)?

On the other hand, if traffic falls and no one trusts the data, it will be almost impossible to accurately diagnose what is causing the traffic decrease – at least in a way where the whole team is on board with the diagnosis and action items to fix the issues.

4. Embrace The Grind

Good SEO is a grind.

In many cases, we are implementing tactics and must wait several weeks before we know if our efforts worked or not.

We’re a lot like farmers – planting our seeds in the code of our sites, watering and caring for the code while knowing that storms from Google or drought from lack of consumer interest may mean a disastrous harvest.

Successful SEO pros embrace the daily grind.

We work on content to bolster our authority.

We check the code daily to make sure nothing is broken.

And when Google announces an upcoming update, the net looks like a town that just heard a storm is coming – SEO professionals work to batten down the hatches, even if we aren’t exactly sure what to do to prepare for the storm.

All-in-all, SEO becomes a list of daily chores.

Those SEO pros that embrace this daily grind are successful.

Those that look for magic bullets and quick fixes end up chasing their tail.

Embrace the grind.

It’s how you show long-term, sustainable SEO success.

In Conclusion

If you’ve read this far, I’d love to hear your search engine marketing resolution.

Feel free to post your SEO New Year’s resolution on Twitter using the hashtag #seo2022.

I am looking forward to reading all the new year’s resolution inspiration I’m sure the readers of Search Engine Journal can provide.

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Should You Disavow Links From Spammy Yet High Authority Sites?



Should You Disavow Links From Spammy Yet High Authority Sites?

Today’s Ask an SEO question comes from David in Craughwell, Ireland, who asks:

“When checking my and my competitor backlink profiles, I come across many links from and domains.

These domains have high DA but the pages are very often spammy and low quality. It is my instinct to disavow these links but due to the high DA I am unsure how to proceed.

Do you have any advice, please, for when an SEO encounters awful links from high DA domains?”

Hi David,

Great question! The first thing to think about is that Domain Authority (DA) does not come from Google and is not a credible metric.

How Does Domain Authority Factor Into Your Link Disavowal Strategy?

DA is a calculation devised by a popular SEO tool and used by that tool only (not Google) to evaluate a website.

If you trust that tool, then you can use the metric as a way to begin looking at a domain or a specific webpage and whether a backlink may have some value.

But I personally wouldn’t let a high DA sway me in one direction or another. There are a ton of high authority domains you likely don’t want a backlink from.

Porn sites and gambling sites may have a ton of domain authority and content that gets a lot of engagement, but that doesn’t mean a backlink could be good for you (unless you’re in those niches).

I found links to a fashion site I work on from porn sites with high DA in their cosplay section and we disavowed because we don’t want the association, even though the link was natural and benefited the end user.

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So What Should We Be Looking At?

The more important thing to look at is how Google will see that link.

Ask yourself why that site is linking to you – does your company sells something relevant to the topic of the website, the topic of the category, or the content within the page?

If you sell something unrelated like plumbing supplies or service alarm systems, Google will probably question why you have links from this site.

They will either ignore the link or potentially devalue your site as it may appear you’re building spammy links.

If this high DA site or series of sites has a ton of outbound links, there is a reasonable chance Google knows it is part of a farm and will likely ignore the link on its own.

If you’re worried about these links, you can always add them to your disavow sheet if it makes you feel more comfortable. Disavowing only takes a second and having peace of mind can last a long time.

That’s why I still do it for my clients.

For your app-specific questions: If you’re seeing this as an attack on your website, or it is a developer who is a fan of your brand and decided to link to you from all their apps or sites, you can leave it alone.

It’s likely they’re linking to all of your competitors, too, or your website is contextually relevant to the topic of the website.

If you do decide to trust a tool’s metric (all of them have their own) then I would pull a report of the specific URL linking to you (not the base domain) and look to see what the score is for that page.

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If the score is good and the content makes sense, I would keep the link. If it is clearly spam and not topically relevant I would consider disavowing the page or the entire domain to save time.

You can go a step further and pull similar reports for your top three competitors in Google search to see if they have similar backlinks. If they do then you may be in the clear as everyone in your space has the same issues.

In this situation focus on things in your control like on-page SEO with your content, page structure, schema, internal links, speed, and UX.

Do You Really Need To Worry About Disavowing Links?

Google has gotten a lot better about detecting good and quality backlinks while ignoring spammy backlinks, including high DA sites.

If the links are clearly not natural and only pointing at your site, go for the disavow and do domain-wide.

Again, peace of mind is something that can have a positive impact on your business and your personal life, so taking a couple of seconds to add the URL to your disavow file and upload is absolutely worth it – but only if you are sure it is a spammy link and from an irrelevant site/page/source.

I hope this answers your question and thank you for asking it.

These subjective questions are always more fun to tackle – you made my day!  =0)

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Editor’s note: Ask an SEO is a weekly SEO advice column written by some of the industry’s top SEO experts, who have been hand-picked by Search Engine Journal. Got a question about SEO? Fill out our form. You might see your answer in the next #AskanSEO post!

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