SEO
How to Use Ahrefs to Improve SEO
Whether you’re new or old to Ahrefs, you’re in the right place.
This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO.
Site Explorer is our competitive research tool. With Site Explorer, you can see a website’s:
- Backlinks
- Keywords it ranks for in Google
- Site structure in a tree format
- Pages that are responsible for generating the most search traffic
- Google ads campaigns
And more.
Because there are so many things you can do in Site Explorer, we won’t be able to go through every use case. Instead, we’ll cover a few low-hanging fruits:
1. Restore lost link equity from broken backlinks
If there are broken pages with backlinks on your website, that link equity is wasted.
You can reclaim the value of the link equity by either restoring those pages or redirecting the broken URLs to relevant live pages.
Here’s how to find broken pages with backlinks on your website:
- Enter your domain
- Go to the Best by links report
- Set the HTTP code filter to 404
For example, we could redirect this blog post about asking for tweets to this one on blogger outreach to reclaim around 42 referring domains:
2. Find featured snippet opportunities
Featured snippets are full or partial answers to a query directly on the SERPs.
If you can grab the snippet, you can jump ahead of everyone else. That means more search traffic to your site.
Here’s how to find low-hanging featured snippet opportunities:
- Enter your domain
- Go to the Organic keywords report
- Set a Positions filter from 1 – 10 (you need to be on the first page to win it)
- Set a SERP features filter to “where target doesn’t rank” and check featured snippet
You can now see thousands of keywords where you can try and optimize your pages to win the featured snippet.
Follow the tutorial below to learn how to capture featured snippets.
3. Reverse engineer a site’s structure
Investigating a site’s structure shows you which parts of the site attract the most search traffic.
Here’s how to see a high-level overview of a website’s structure:
- Enter your competitor’s domain
- Go to the Site structure report
For example, we can see that most of Mailchimp’s search traffic goes to its root domain. We can also click on the arrow to see a more detailed breakdown.
From here, we learn that Mailchimp has a subfolder called “marketing-glossary” that gets an estimated 600K monthly search visits.
If you’re a competitor, creating a glossary could be a potential strategy you might want to replicate.
4. Replicate your competitors’ top pages
If competitors get lots of traffic to pages about certain topics, you probably can, too.
Here’s how to find your competitors’ top pages:
- Enter your competitor’s domain
- Go to the Top pages report
This report shows you the pages that attract the most search traffic for your competitor.
For example, Mailchimp’s email marketing guide gets an estimated 53,000 monthly search visits. The keyword that sends them the most traffic is “email marketing,” which they rank #1 for in the US.
If you’re a competitor, this might be a topic worth targeting.
5. Analyze your competitors’ backlinks for link-building opportunities
If you want to rank for anything remotely competitive, merely publishing content isn’t enough. You need backlinks.
One way to do this is to analyze your competitor’s backlink profile to see how they’ve been acquiring theirs.
Here’s how to see your competitor’s backlinks:
- Enter your competitor’s domain
- Go to the Backlinks report
You can see that Mailchimp has close to 800K backlinks.
Here’s the thing: Your chances of finding anything useful by manually sifting through all 800K is slim. But if you know what you’re looking for, you can add the right filters and find the right link prospects.
For example, if you’re looking for resource page opportunities, you can add a “Ref. page URL” filter to search for terms like resources.html, resources.php, resources.asp, links.html, links.php, and links.asp
.
Apply the filters and hit show results, and you now have over 700 potential opportunities for resource page link building.
6. Analyze competing pages’ backlink profiles for link opportunities
You can also do the same backlink analysis as above but on a page level.
For example, say we want to analyze the backlink profile of HubSpot’s blog post on email marketing statistics. We want to create a competing page targeting that topic, so we want to know how HubSpot got so many links to their page.
Manually sifting through 14K backlinks is a huge waste of time, so we’ll go to the Anchors report to see all anchor texts of backlinks pointing at HubSpot’s article.
Eyeballing the report tells us that most people are linking to HubSpot’s page because of some specific stats:
There are two actionable takeaways:
- We should include similar stats on our page, as these earn links.
- We should replace outdated stats so we can use them in our outreach campaign.
FYI, that’s exactly what we did for our SEO statistics post. Since then, we’ve earned thousands of backlinks and ranked #1 consistently.
Learn how we did that in our video series below.
7. Find broken link building opportunities
Broken link building is where you:
- Find a broken page that has backlinks
- Create your own page on the topic
- Reach out to those linking to the broken page to link to you instead
Here’s how you can find broken link building opportunities:
- Enter your competitor’s domain
- Go to the Best by links report
- Set a HTTP code filter to 404 not found
For example, if you’re a competitor to GetResponse, this topic on “what are popups” might make sense for you to cover because 21 websites are linking to it.
To see who’s linking to these pages, click on a caret beside the URL and go to the Backlinks report.
From here, you can reach out to the people linking to these broken pages and ask them to link to your new guide on the topic.
Keywords Explorer is our keyword research tool.
Let’s look at a few ways to find good keywords to target, fast.
1. Find keywords by search intent
Search intent is the reason behind a searcher’s query. To rank high on Google, you’ll need to match search intent.
But, analyzing the SERPs for thousands of keywords manually can be incredibly time-consuming. So, a quick way is to use keyword modifiers like “best,” “how,” and “buy.”
So, let’s say we have an ecommerce store that sells camping equipment. Here’s how we would find keywords by search intent:
- Enter a few broad seed keywords (e.g., camping, tent, sleeping bag, campfire)
- Go to the Matching terms report
- Add an Include filter for these modifiers (how, what, when, where, why, tutorial, tips)
This will show us a list of informational keywords we can create content for on our blog.
If we want to find commercial investigation keywords, we can simply add an Include filter for words like “best,” “vs,” and “review.”
9. Find low-competition keywords
There are two ways to find low-competition keywords in Keywords Explorer.
The first way is to set a Keyword difficulty (KD) filter. Set it to a low number, like 10, and you’ll see low-difficulty keywords you can target:
The second way is to set a Domain Rating (DR) filter. DR is widely used in the SEO community to estimate a website’s authority. So, setting a DR filter can help you find keywords where non-authoritative sites rank high in the SERPs.
So, let’s set it to a low value like 30. This will show us keywords that have at least one website with a DR up to 30 in the top 5.
If we expand one of the SERPs, we see a result with <DR30 and 0 backlinks!
This certainly seems like an easy topic to rank for.
10. Bulk analyze a list of keywords
You can enter up to 10,000 keywords at a time in Keywords Explorer, which allows you to analyze any custom list of keywords.
Once you’ve pasted your list, you’ll be able to view all their metrics.
You can also cluster them by terms or Parent Topics.
11. See organic share of voice for your competitors
If you’ve entered your own list of keywords, you can go to the Traffic share by domains report to see sites that rank for your list of keywords, along with the traffic share they own.
This tactic is great for keyword research.
For example, we can click on the caret for any of the websites, choose Top pages, and we can see all the topics that are sending them the most search traffic.
Site Audit lets you crawl your website to find and monitor for 100+ technical and on-page SEO issues.
To run a crawl, create a new project and either import your websites from Google Search Console (GSC) or add them manually.
When your crawl is complete, you’ll see the Overview report, which will show you a high-level overview of all technical and on-page issues Ahrefs found on your site.
If your main goal is to keep your site in good technical health, then all you need to do is work on fixing the issues we found when crawling your site.
To do that, head to the All issues report.
You can prioritize by working on the red ones first, which represent errors. Then, work on the yellow ones (warnings) and the blue ones (notices).
To see the affected URLs, click on the number in the corresponding row:
There’s more to Site Audit than maintaining your site’s technical health, though. Here are some more use cases (that are not technical SEO):
12. Find all affiliate links on a website
Let’s say you own a recipe blog that mostly makes money from Amazon affiliate links. However, you recently joined a new affiliate program with higher payouts than Amazon. Now, you need to swap out the Amazon links for your new affiliate ones.
But rather than doing a sitewide change, you want to test the new affiliate links on a few pages to get a sample size for conversion rates.
Here’s how you can do this with Site Audit (after running a crawl):
- Go to Page Explorer
- Hit Advanced filter
- Create a rule to find URLs that have an external link containing amzn.to (Amazon’s short link).
- Set an Organic traffic filter to show pages that get at least 1,000 monthly organic visits
Hit ‘Apply,’ and you’ll see 51 pages that match these filters:
You can pick from these pages to replace the Amazon links.
13. Find internal linking opportunities
The Internal Link Opportunities report shows you internal linking opportunities based on keywords your pages rank for.
Specifically, it shows:
- The page we recommend you link from
- The keyword that’s mentioned on the source page (also the keyword that the target page ranks for)
- The page we recommend you link to
For example, let’s say we want to add internal links to our blog post on keyword research. In the report, we can set a Target page filter and paste the URL to our keyword research guide.
We now have over 200 potential pages we can link from.
Rank Tracker lets you monitor your Google rankings over time. You can track rankings from any country, city, zip, or postal code. On top of that, you can segment your keywords using tags and track your performance against your competitors.
In the Rank Tracker Overview, you can see charts that give you a nice visualization of various categories like share of voice, average position, traffic, SERP features, and positions. And these graphs are affected by the filters you set.
Below these groups is the data table where you’ll see ranking, keyword, and traffic data for each tracked keyword.
A cool feature in Rank Tracker is that we keep track of your competitors too:
14. Automatically track your competitors’ rankings
Go to the Competitors overview report and you’ll see the same data, plus how your competitors are performing for every keyword.
Even if you didn’t add any tracked competitors to your project, you can still get competitor insights by going to the Competitors traffic share report.
This report shows you all your organic search competitors for your tracked keywords. If you look at the Pages tab, you can see the exact pages you’re competing with in organic search. If you go to the Domains tab, you’ll see all websites ranking for your tracked keywords.
For example, both HubSpot and Shopify own a lot of traffic for our tracked keywords. So, they likely rank for a ton of topics that might be interesting for our own blog, which means we could dig deeper into them in Site Explorer.
Content Explorer is a search engine for marketers with billions of pages in its index. Search for any topic, and you’ll see all pages that match your query, along with their SEO and social metrics.
The best part: You can apply any combination of filters to dig into the data.
Here are some use cases for Content Explorer:
15. Find low-competition topics with high search traffic potential
Here’s how:
- Enter a broad query (e.g., backpack)
- Set a Referring domains filter <10 (to find low-competition topics)
- Set a Page traffic filter >500 (to find topics with high traffic potential)
- Set a Word count filter >500 (to find blog content)
For example, this seems like a great topic to cover for a website that sells backpacks:
Click the Page traffic box and you’ll see the exact keywords it ranks for, its ranking positions, and more:
16. Find guest post opportunities
Here’s how:
- Enter a niche-related query (e.g., knitting)
- Set a DR filter of 30-65 (to find low- to mid-authority websites)
- Set a Website traffic filter of >5,000 (to find sites that get a good amount of search traffic)
- Set a Word count filter of >500 (to narrow results to blog content)
Head to the Websites tab to see sites that match our filters:
Eyeball the report to find potential sites to pitch. For example, a site like Nimble Needles would make a good guest post target.
Web Explorer allows you to search through all pages, domains, and links that are indexed by Yep, which is our search engine. This index is around 500 billion pages, ~36 times larger than Content Explorer’s index.
Basically, you can search through almost anything and filter them down by SEO metrics.
Here are some use cases:
17. Find unlinked brand mentions
Unlinked mention link building is when you:
- Find pages that mention your brand but don’t link to you
- Reach out and ask them to link to you
The reason why this tactic works well is because the battle is halfway won. They know who you are and probably like you, but they may have just forgotten to link to you.
To find unlinked mentions, search for [your brand] -outlinkdomain:[yourwebsite].com -site:[yourwebsite].com
.
You’ll see over 61 million pages that mention Ahrefs but don’t link to us.
18. Search niche-relevant pages that link out to Amazon affiliate URLs
For example, let’s say you want to find pages on gardening that link out to Amazon affiliate URLs. The reason you might search this is to find potential acquisition targets, find websites that might be interested in joining your affiliate program, or find affiliate content ideas for your own gardening website.
To find these pages, run this search: “gardening” (outlinkdomain:amazon.com OR outlinkdomain:amzn.to)
You’ll see 14 million pages that match this query.
FYI, if you want to explore more use cases in Web Explorer, simply hit the Examples tab.
Final thoughts
We’ve barely scratched the surface with all available use cases in Ahrefs. That’s why we’ve also created a 7-hour certification course that digs deep into how Ahrefs works. I highly recommend checking it out.
Even though we’ve covered our core tools, we have some other tools as well.
Check out Competitive Analysis, which includes tools like Content Gap and Link Intersect.
Our Batch Analysis tool lets you get SEO metrics on up to 200 targets in seconds:
And don’t forget to install our free SEO toolbar where you can get Ahrefs metrics laid over your SERPs and web pages.
Any questions or comments? Let me know on X (Twitter).
SEO
Big Update To Google’s Ranking Drop Documentation
Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room to quibble about some of the changes but overall the revised version is a step up from what it replaced.
Change# 1: Downplays Fixing Traffic Drops
The opening sentence was changed so that it offers less hope for bouncing back from an algorithmic traffic drop. Google also joined two sentences into one sentence in the revised version of the documentation.
The documentation previously said that most traffic drops can be reversed and that identifying the reasons for a drop aren’t straightforward. The part about most of them can be reversed was completely removed.
Here is the original two sentences:
“A drop in organic Search traffic can happen for several reasons, and most of them can be reversed. It may not be straightforward to understand what exactly happened to your site”
Now there’s no hope offered for “most of them can be reversed” and more emphasis on understanding what happened is not straightforward.
This is the new guidance
“A drop in organic Search traffic can happen for several reasons, and it may not be straightforward to understand what exactly happened to your site.”
Change #2 Security Or Spam Issues
Google updated the traffic graph illustrations so that they precisely align with the causes for each kind of traffic decline.
The previous version of the graph was labeled:
“Site-level technical issue (Manual Action, strong algorithmic changes)”
The problem with the previous label is that manual actions and strong algorithmic changes are not technical issues and the new version fixes that issue.
The updated version now reads:
“Large drop from an algorithmic update, site-wide security or spam issue”
Change #3 Technical Issues
There’s one more change to a graph label, also to make it more accurate.
This is how the previous graph was labeled:
“Page-level technical issue (algorithmic changes, market disruption)”
The updated graph is now labeled:
“Technical issue across your site, changing interests”
Now the graph and label are more specific as a sitewide change and “changing interests” is more general and covers a wider range of changes than market disruption. Changing interests includes market disruption (where a new product makes a previous one obsolete or less desirable) but it also includes products that go out of style or loses their trendiness.
Change #4 Google Adds New Guidance For Algorithmic Changes
The biggest change by far is their brand new section for algorithmic changes which replaces two smaller sections, one about policy violations and manual actions and a second one about algorithm changes.
The old version of this one section had 108 words. The updated version contains 443 words.
A section that’s particularly helpful is where the guidance splits algorithmic update damage into two categories.
Two New Categories:
- Small drop in position? For example, dropping from position 2 to 4.
- Large drop in position? For example, dropping from position 4 to 29.
The two new categories are perfect and align with what I’ve seen in the search results for sites that have lost rankings. The reasons for dropping up and down within the top ten are different from the reasons why a site drops completely out of the top ten.
I don’t agree with the guidance for large drops. They recommend reviewing your site for large drops, which is good advice for some sites that have lost rankings. But in other cases there’s nothing wrong with the site and this is where less experienced SEOs tend to be unable to fix the problems because there’s nothing wrong with the site. Recommendations for improving EEAT, adding author bios or filing link disavows do not solve what’s going on because there’s nothing wrong with the site. The problem is something else in some of the cases.
Here is the new guidance for debugging search position drops:
“Algorithmic update
Google is always improving how it assesses content and updating its search ranking and serving algorithms accordingly; core updates and other smaller updates may change how some pages perform in Google Search results. We post about notable improvements to our systems on our list of ranking updates page; check it to see if there’s anything that’s applicable to your site.If you suspect a drop in traffic is due to an algorithmic update, it’s important to understand that there might not be anything fundamentally wrong with your content. To determine whether you need to make a change, review your top pages in Search Console and assess how they were ranking:
Small drop in position? For example, dropping from position 2 to 4.
Large drop in position? For example, dropping from position 4 to 29.Keep in mind that positions aren’t static or fixed in place. Google’s search results are dynamic in nature because the open web itself is constantly changing with new and updated content. This constant change can cause both gains and drops in organic Search traffic.
Small drop in position
A small drop in position is when there’s a small shift in position in the top results (for example, dropping from position 2 to 4 for a search query). In Search Console, you might see a noticeable drop in traffic without a big change in impressions.Small fluctuations in position can happen at any time (including moving back up in position, without you needing to do anything). In fact, we recommend avoiding making radical changes if your page is already performing well.
Large drop in position
A large drop in position is when you see a notable drop out of the top results for a wide range of terms (for example, dropping from the top 10 results to position 29).In cases like this, self-assess your whole website overall (not just individual pages) to make sure it’s helpful, reliable and people-first. If you’ve made changes to your site, it may take time to see an effect: some changes can take effect in a few days, while others could take several months. For example, it may take months before our systems determine that a site is now producing helpful content in the long term. In general, you’ll likely want to wait a few weeks to analyze your site in Search Console again to see if your efforts had a beneficial effect on ranking position.
Keep in mind that there’s no guarantee that changes you make to your website will result in noticeable impact in search results. If there’s more deserving content, it will continue to rank well with our systems.”
Change #5 Trivial Changes
The rest of the changes are relatively trivial but nonetheless makes the documentation more precise.
For example, one of the headings was changed from this:
You recently moved your site
To this new heading:
Site moves and migrations
Google’s Updated Ranking Drops Documentation
Google’s updated documentation is a well thought out but I think that the recommendations for large algorithmic drops are helpful for some cases and not helpful for other cases. I have 25 years of SEO experience and have experienced every single Google algorithm update. There are certain updates where the problem is not solved by trying to fix things and Google’s guidance used to be that sometimes there’s nothing to fix. The documentation is better but in my opinion it can be improved even further.
Read the new documentation here:
Debugging drops in Google Search traffic
Review the previous documentation:
Internet Archive Wayback Machine: Debugging drops in Google Search traffic
Featured Image by Shutterstock/Tomacco
SEO
Google March 2024 Core Update Officially Completed A Week Ago
Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web.
However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26—a whole week after the update was completed on April 19.
Many in the SEO community had been speculating for days about whether the turbulent update had wrapped up.
The delayed transparency exemplifies Google’s communication issues with publishers and the need for clarity during core updates
Google March 2024 Core Update Timeline & Status
First announced on March 5, the core algorithm update is complete as of April 19. It took 45 days to complete.
Unlike more routine core refreshes, Google warned this one was more complex.
Google’s documentation reads:
“As this is a complex update, the rollout may take up to a month. It’s likely there will be more fluctuations in rankings than with a regular core update, as different systems get fully updated and reinforce each other.”
The aftershocks were tangible, with some websites reporting losses of over 60% of their organic search traffic, according to data from industry observers.
The ripple effects also led to the deindexing of hundreds of sites that were allegedly violating Google’s guidelines.
Addressing Manipulation Attempts
In its official guidance, Google highlighted the criteria it looks for when targeting link spam and manipulation attempts:
- Creating “low-value content” purely to garner manipulative links and inflate rankings.
- Links intended to boost sites’ rankings artificially, including manipulative outgoing links.
- The “repurposing” of expired domains with radically different content to game search visibility.
The updated guidelines warn:
“Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site.”
John Mueller, a Search Advocate at Google, responded to the turbulence by advising publishers not to make rash changes while the core update was ongoing.
However, he suggested sites could proactively fix issues like unnatural paid links.
“If you have noticed things that are worth improving on your site, I’d go ahead and get things done. The idea is not to make changes just for search engines, right? Your users will be happy if you can make things better even if search engines haven’t updated their view of your site yet.”
Emphasizing Quality Over Links
The core update made notable changes to how Google ranks websites.
Most significantly, Google reduced the importance of links in determining a website’s ranking.
In contrast to the description of links as “an important factor in determining relevancy,” Google’s updated spam policies stripped away the “important” designation, simply calling links “a factor.”
This change aligns with Google’s Gary Illyes’ statements that links aren’t among the top three most influential ranking signals.
Instead, Google is giving more weight to quality, credibility, and substantive content.
Consequently, long-running campaigns favoring low-quality link acquisition and keyword optimizations have been demoted.
With the update complete, SEOs and publishers are left to audit their strategies and websites to ensure alignment with Google’s new perspective on ranking.
Core Update Feedback
Google has opened a ranking feedback form related to this core update.
You can use this form until May 31 to provide feedback to Google’s Search team about any issues noticed after the core update.
While the feedback provided won’t be used to make changes for specific queries or websites, Google says it may help inform general improvements to its search ranking systems for future updates.
Google also updated its help documentation on “Debugging drops in Google Search traffic” to help people understand ranking changes after a core update.
Featured Image: Rohit-Tripathi/Shutterstock
FAQ
After the update, what steps should websites take to align with Google’s new ranking criteria?
After Google’s March 2024 Core Update, websites should:
- Improve the quality, trustworthiness, and depth of their website content.
- Stop heavily focusing on getting as many links as possible and prioritize relevant, high-quality links instead.
- Fix any shady or spam-like SEO tactics on their sites.
- Carefully review their SEO strategies to ensure they follow Google’s new guidelines.
SEO
Google Declares It The “Gemini Era” As Revenue Grows 15%
Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today.
While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai.
The Numbers: 15% Revenue Growth, Operating Margins Expand
Alphabet reported Q1 revenues of $80.5 billion, a 15% increase year-over-year, exceeding Wall Street’s projections.
Net income was $23.7 billion, with diluted earnings per share of $1.89. Operating margins expanded to 32%, up from 25% in the prior year.
Ruth Porat, Alphabet’s President and CFO, stated:
“Our strong financial results reflect revenue strength across the company and ongoing efforts to durably reengineer our cost base.”
Google’s core advertising units, such as Search and YouTube, drove growth. Google advertising revenues hit $61.7 billion for the quarter.
The Cloud division also maintained momentum, with revenues of $9.6 billion, up 28% year-over-year.
Pichai highlighted that YouTube and Cloud are expected to exit 2024 at a combined $100 billion annual revenue run rate.
Generative AI Integration in Search
Google experimented with AI-powered features in Search Labs before recently introducing AI overviews into the main search results page.
Regarding the gradual rollout, Pichai states:
“We are being measured in how we do this, focusing on areas where gen AI can improve the Search experience, while also prioritizing traffic to websites and merchants.”
Pichai reports that Google’s generative AI features have answered over a billion queries already:
“We’ve already served billions of queries with our generative AI features. It’s enabling people to access new information, to ask questions in new ways, and to ask more complex questions.”
Google reports increased Search usage and user satisfaction among those interacting with the new AI overview results.
The company also highlighted its “Circle to Search” feature on Android, which allows users to circle objects on their screen or in videos to get instant AI-powered answers via Google Lens.
Reorganizing For The “Gemini Era”
As part of the AI roadmap, Alphabet is consolidating all teams building AI models under the Google DeepMind umbrella.
Pichai revealed that, through hardware and software improvements, the company has reduced machine costs associated with its generative AI search results by 80% over the past year.
He states:
“Our data centers are some of the most high-performing, secure, reliable and efficient in the world. We’ve developed new AI models and algorithms that are more than one hundred times more efficient than they were 18 months ago.
How Will Google Make Money With AI?
Alphabet sees opportunities to monetize AI through its advertising products, Cloud offerings, and subscription services.
Google is integrating Gemini into ad products like Performance Max. The company’s Cloud division is bringing “the best of Google AI” to enterprise customers worldwide.
Google One, the company’s subscription service, surpassed 100 million paid subscribers in Q1 and introduced a new premium plan featuring advanced generative AI capabilities powered by Gemini models.
Future Outlook
Pichai outlined six key advantages positioning Alphabet to lead the “next wave of AI innovation”:
- Research leadership in AI breakthroughs like the multimodal Gemini model
- Robust AI infrastructure and custom TPU chips
- Integrating generative AI into Search to enhance the user experience
- A global product footprint reaching billions
- Streamlined teams and improved execution velocity
- Multiple revenue streams to monetize AI through advertising and cloud
With upcoming events like Google I/O and Google Marketing Live, the company is expected to share further updates on its AI initiatives and product roadmap.
Featured Image: Sergei Elagin/Shutterstock
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