If there are broken pages with backlinks on your website, that link equity is wasted.

You can reclaim the value of the link equity by either restoring those pages or redirecting the broken URLs to relevant live pages.

Here’s how to find broken pages with backlinks on your website:

1. Enter your domain 
2. Go to the Best by links report
3. Set the HTTP code filter to 404 

For example, we could redirect this blog post about asking for tweets to this one on blogger outreach to reclaim around 42 referring domains:

Featured snippets are full or partial answers to a query directly on the SERPs.

If you can grab the snippet, you can jump ahead of everyone else. That means more search traffic to your site.

Here’s how to find low-hanging featured snippet opportunities:

1. Enter your domain 
2. Go to the Organic keywords report
3. Set a Positions filter from 1 – 10 (you need to be on the first page to win it) 
4. Set a SERP features filter to “where target doesn’t rank” and check featured snippet 

You can now see thousands of keywords where you can try and optimize your pages to win the featured snippet.

Follow the tutorial below to learn how to capture featured snippets.

Investigating a site’s structure shows you which parts of the site attract the most search traffic. 

Here’s how to see a high-level overview of a website’s structure:

1. Enter your competitor’s domain 
2. Go to the Site structure report 

For example, we can see that most of Mailchimp’s search traffic goes to its root domain. We can also click on the arrow to see a more detailed breakdown.

From here, we learn that Mailchimp has a subfolder called “marketing-glossary” that gets an estimated 600K monthly search visits. 

If you’re a competitor, creating a glossary could be a potential strategy you might want to replicate.

If competitors get lots of traffic to pages about certain topics, you probably can, too.

Here’s how to find your competitors’ top pages:

1. Enter your competitor’s domain 
2. Go to the Top pages report 

This report shows you the pages that attract the most search traffic for your competitor. 

For example, Mailchimp’s email marketing guide gets an estimated 53,000 monthly search visits. The keyword that sends them the most traffic is “email marketing,” which they rank #1 for in the US. 

If you’re a competitor, this might be a topic worth targeting.

If you want to rank for anything remotely competitive, merely publishing content isn’t enough. You need backlinks.

One way to do this is to analyze your competitor’s backlink profile to see how they’ve been acquiring theirs. 

Here’s how to see your competitor’s backlinks:

1. Enter your competitor’s domain 
2. Go to the Backlinks report

You can see that Mailchimp has close to 800K backlinks. 

Here’s the thing: Your chances of finding anything useful by manually sifting through all 800K is slim. But if you know what you’re looking for, you can add the right filters and find the right link prospects.

For example, if you’re looking for resource page opportunities, you can add a “Ref. page URL” filter to search for terms like resources.html, resources.php, resources.asp, links.html, links.php, and links.asp.

Apply the filters and hit show results, and you now have over 700 potential opportunities for resource page link building.

You can also do the same backlink analysis as above but on a page level. 

Broken link building is where you:

1. Find a broken page that has backlinks 
2. Create your own page on the topic 
3. Reach out to those linking to the broken page to link to you instead 

Here’s how you can find broken link building opportunities:

1. Enter your competitor’s domain 
2. Go to the Best by links report 
3. Set a HTTP code filter to 404 not found 

For example, if you’re a competitor to GetResponse, this topic on “what are popups” might make sense for you to cover because 21 websites are linking to it.

To see who’s linking to these pages, click on a caret beside the URL and go to the Backlinks report.

From here, you can reach out to the people linking to these broken pages and ask them to link to your new guide on the topic. 

Search intent is the reason behind a searcher’s query. To rank high on Google, you’ll need to match search intent.

But, analyzing the SERPs for thousands of keywords manually can be incredibly time-consuming. So, a quick way is to use keyword modifiers like “best,” “how,” and “buy.”

So, let’s say we have an ecommerce store that sells camping equipment. Here’s how we would find keywords by search intent:

1. Enter a few broad seed keywords (e.g., camping, tent, sleeping bag, campfire) 
2. Go to the Matching terms report
3. Add an Include filter for these modifiers (how, what, when, where, why, tutorial, tips) 

This will show us a list of informational keywords we can create content for on our blog.

If we want to find commercial investigation keywords, we can simply add an Include filter for words like “best,” “vs,” and “review.”

There are two ways to find low-competition keywords in Keywords Explorer. 

The first way is to set a Keyword difficulty (KD) filter. Set it to a low number, like 10, and you’ll see low-difficulty keywords you can target:

The second way is to set a Domain Rating (DR) filter. DR is widely used in the SEO community to estimate a website’s authority. So, setting a DR filter can help you find keywords where non-authoritative sites rank high in the SERPs. 

So, let’s set it to a low value like 30. This will show us keywords that have at least one website with a DR up to 30 in the top 5. 

If we expand one of the SERPs, we see a result with <DR30 and 0 backlinks!

This certainly seems like an easy topic to rank for. 

You can enter up to 10,000 keywords at a time in Keywords Explorer, which allows you to analyze any custom list of keywords.

Once you’ve pasted your list, you’ll be able to view all their metrics.

You can also cluster them by terms or Parent Topics.

If you’ve entered your own list of keywords, you can go to the Traffic share by domains report to see sites that rank for your list of keywords, along with the traffic share they own.

This tactic is great for keyword research. 

For example, we can click on the caret for any of the websites, choose Top pages, and we can see all the topics that are sending them the most search traffic.

Let’s say you own a recipe blog that mostly makes money from Amazon affiliate links. However, you recently joined a new affiliate program with higher payouts than Amazon. Now, you need to swap out the Amazon links for your new affiliate ones. 

But rather than doing a sitewide change, you want to test the new affiliate links on a few pages to get a sample size for conversion rates.

Here’s how you can do this with Site Audit (after running a crawl):

1. Go to Page Explorer
2. Hit Advanced filter 
3. Create a rule to find URLs that have an external link containing amzn.to (Amazon’s short link). 
4. Set an Organic traffic filter to show pages that get at least 1,000 monthly organic visits 

Hit ‘Apply,’ and you’ll see 51 pages that match these filters:

You can pick from these pages to replace the Amazon links.

The Internal Link Opportunities report shows you internal linking opportunities based on keywords your pages rank for. 

Specifically, it shows:

• The page we recommend you link from 
• The keyword that’s mentioned on the source page (also the keyword that the target page ranks for) 
• The page we recommend you link to 

Go to the Competitors overview report and you’ll see the same data, plus how your competitors are performing for every keyword.

Even if you didn’t add any tracked competitors to your project, you can still get competitor insights by going to the Competitors traffic share report.

This report shows you all your organic search competitors for your tracked keywords. If you look at the Pages tab, you can see the exact pages you’re competing with in organic search. If you go to the Domains tab, you’ll see all websites ranking for your tracked keywords.

For example, both HubSpot and Shopify own a lot of traffic for our tracked keywords. So, they likely rank for a ton of topics that might be interesting for our own blog, which means we could dig deeper into them in Site Explorer.

Here’s how:

1. Enter a broad query (e.g., backpack) 
2. Set a Referring domains filter <10 (to find low-competition topics) 
3. Set a Page traffic filter >500 (to find topics with high traffic potential) 
4. Set a Word count filter >500 (to find blog content) 

For example, this seems like a great topic to cover for a website that sells backpacks:

Click the Page traffic box and you’ll see the exact keywords it ranks for, its ranking positions, and more:

Here’s how:

1. Enter a niche-related query (e.g., knitting) 
2. Set a DR filter of 30-65 (to find low- to mid-authority websites) 
3. Set a Website traffic filter of >5,000 (to find sites that get a good amount of search traffic) 
4. Set a Word count filter of >500 (to narrow results to blog content) 

Head to the Websites tab to see sites that match our filters:

Eyeball the report to find potential sites to pitch. For example, a site like Nimble Needles would make a good guest post target. 

Unlinked mention link building is when you: 

• Find pages that mention your brand but don’t link to you 
• Reach out and ask them to link to you 

The reason why this tactic works well is because the battle is halfway won. They know who you are and probably like you, but they may have just forgotten to link to you.

To find unlinked mentions, search for [your brand] -outlinkdomain:[yourwebsite].com -site:[yourwebsite].com.

You’ll see over 61 million pages that mention Ahrefs but don’t link to us. 

For example, let’s say you want to find pages on gardening that link out to Amazon affiliate URLs. The reason you might search this is to find potential acquisition targets, find websites that might be interested in joining your affiliate program, or find affiliate content ideas for your own gardening website.

To find these pages, run this search: “gardening” (outlinkdomain:amazon.com OR outlinkdomain:amzn.to)

You’ll see 14 million pages that match this query. 

FYI, if you want to explore more use cases in Web Explorer, simply hit the Examples tab.