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I Subscribed to 71 SEO Newsletters. Here Are My 10 Favorites



I Subscribed to 71 SEO Newsletters. Here Are My 10 Favorites

There are lots of SEO newsletters. Maybe too many.

I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things:

  • Focuses specifically on SEO (and not just marketing)
  • Offers valuable free content (and isn’t locked behind a Substack paywall)
  • Sends regular emails (and hasn’t stopped publishing)
  • Offers something unique (and does it better than any other newsletter)

The 10 newsletters featured here cover every corner of the search world, including Google algorithm updates, local SEO tips, detailed tutorials, and new job opportunities.

(And if you’d like to choose your own favorites, here’s my spreadsheet of all 71 newsletters.)

Best for: Getting a little taste of all things SEO
Author: Aleyda Solis
Number of subscribers: 28,000
Email frequency: Weekly on Sunday
Can you sponsor this newsletter? Yes—email Aleyda here
Subscribe link: 

#SEOFOMO is the Swiss Army Knife of newsletters. Once weekly, Aleyda Solis shares her selection of search news, interesting links, open jobs, upcoming events, and people to follow.

If your fear of missing out extends beyond search into marketing generally, Aleyda also curates the MarketingFOMO newsletter.

Inbox screenshot of the SEOFOMO newsletter

Best for: Learning SEO’s soft skills
Author: Tom Critchlow
Number of subscribers: 10,000
Email frequency: Every few months
Can you sponsor this newsletter? Not currently
Subscribe link: 

The SEO MBA focuses on the “soft skills” of SEO like communication, problem-solving, and leadership.

You’re probably pretty great at keyword research and link building. The SEO MBA will help you level up in other areas: reporting wins to your boss, pitching new projects, and even interviewing for new jobs.

Inbox screenshot of the SEO MBA newsletter

Best for: Understanding SEO for publishers and news outlets
Authors: Jessie Willms, Shelby Blackley
Number of subscribers: 7,750
Email frequency: Weekly on Monday
Can you sponsor this newsletter? Yes
Subscribe link: 

WTF is SEO? covers core SEO concepts from the perspective of journalists and media companies.

Authors Jessie Willms and Shelby Blackley are both in-house SEOs at big news publishers. They write from personal experience on topics like using keyword research for news items, auditing complicated tag pages, and working within the constraints of paywalled content.

Inbox screenshot of the WTF is SEO? newsletter

Best for: Original research into the biggest players in SEO
Author: Glen Allsopp
Number of subscribers: 30,000–40,000
Email frequency: Three to five emails per year
Can you sponsor this newsletter? No
Subscribe link: 

Detailed’s Glen Allsopp tracks the search performance of 2,917 companies (not a typo) and shares his findings every few months.

I’ve learned a lot from Detailed. For example: 562 of the biggest media brands are owned by just 16 companies. Together, they generate almost 4 billion clicks per month. And the biggest brand of the bunch? Pop-culture wiki site Fandom.

Inbox screenshot of the newsletter

Best for: Quick, super actionable SEO tactics
Author: Steve Toth
Number of subscribers: 16,000
Email frequency: Weekly
Can you sponsor this newsletter? Yes—email [email protected] 
Subscribe link: 

SEO Notebook shares tactics plucked directly from author Steve Toth’s notebook. No long essays, no polarizing opinion pieces—just quick recommendations for better rankings.

Recent tips include finding zero-volume keywords that actually generate traffic, using regex in Google Search Console, and building links using the power of jealousy.

Inbox screenshot of the SEO Notebook newsletter

Best for: Following breaking news and emerging trends
Author: Many people
Number of subscribers: 200,000
Email frequency: Daily
Can you sponsor this newsletter? Yes
Subscribe link: 

Search Engine Journal sends daily emails about the latest Google updates, industry news, and product launches. If you’ve ever seen “The Matrix,” reading Search Engine Journal is like being tapped into the SEO equivalent of the mainframe.

There are a lot of news roundups in SEO. Search Engine Land. Search Engine Roundtable. Search Engine Watch. Search Engine Obsessive. (OK, I made that one up.) I had trouble deciding between them, so I let X make the call.

Inbox screenshot of the Search Engine Journal newsletter

Best for: Making a male-dominated industry a little less male-dominated
Author: Areej Abuali
Number of subscribers: 4,000+
Email frequency: Monthly
Can you sponsor this newsletter? Yes
Subscribe link: 

The Women in Tech SEO (#WTS) newsletter exists to highlight the incredible work of women in the search industry.

Every month, Areej Abuali shares a selection of projects, talks, and articles like Corina Burri’s ChatGPT use cases, Giulia Panozzo’s deep dive into causal impact analysis, and Esther Akinsola’s pivot from content marketing to SEO.

There’s more to #WTS than just the newsletter: There are community groups, conferences in three countries, and a podcast.

Inbox screenshot of the Women in Tech SEO newsletter

Best for: Exploring the niche and affiliate sides of SEO 
Author: Spencer Haws
Number of subscribers: 67,000
Email frequency: Weekly
Can you sponsor this newsletter? No, just the podcast
Subscribe link: 

Niche Pursuits explores how people use SEO to make their living online.

Spencer Haws and team share regular perspectives and case studies from the worlds of affiliate marketing, niche sites, and dropshipping. Recent success stories include a Japanese travel blog earning $5,000 per month and a D&D and miniatures site earning $8,000 per month. 

Inbox screenshot of the Niche Pursuits newsletter

Best for: Improving your local SEO chops
Author: Phil Rozek
Number of subscribers: 10,200
Email frequency: Monthly
Can you sponsor this newsletter? Not currently
Subscribe link: 

Phil Rozek writes an intensely detailed newsletter about the challenges and quirks of local SEO. 

Phil proves that there’s more to local SEO than citations and location pages. My favorite recent example: why “search optimizing” your opening hours can boost your visibility in Google Maps and even help you rank for more keywords.

Inbox screenshot of the Local Visibility System newsletter

Best for: You guessed it: finding SEO jobs
Author: Nick LeRoy
Number of subscribers: 2,000
Email frequency: Weekly on Monday
Can you sponsor this newsletter? Yes—email [email protected]
Subscribe link: 

SEO Jobs sends a once-weekly collection of new SEO-specific job listings. You’ll find roles spanning in-house and agency, in-office and remote, from new starters up to leadership.

Nick LeRoy also writes the SEO For Lunch newsletter, the SEO Freelancer newsletter, and quite possibly several other newsletters in my spreadsheet.

Inbox screenshot of the SEO Jobs newsletter

Final thoughts

I didn’t want to ruin my credibility by mentioning it sooner, but you should definitely subscribe to Ahrefs’ Digest. We’ll send you detailed SEO tutorials every week, alongside a collection of interesting reads from around the web. In all, 284,000 subscribers get the email every week.

Want to recommend another newsletter? Share it with me on X.

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Screaming Frog SEO Spider Version 20.0: AI-Powered Features



What’s New with Screaming Frog SEO Spider 20.0?

For SEO experts, our toolkit is crucial. It’s how we make sure we can quickly and effectively assess how well our websites are performing. Using the best tools can put you way ahead of other SEOs. One example (and one tool I’ve personally been using for years) is Screaming FrogIt’s a powerful, straightforward, and insightful website crawler tool that’s indispensable for finding technical issues on your website.

And the good news is that it keeps getting better. Screaming Frog just released its 20th major version of the software, which includes new features based on feedback from SEO professionals.

Here are the main updates:

  1. Custom JavaScript Snippets
  2. Mobile Usability
  3. N-Grams Analysis
  4. Aggregated Anchor Text
  5. Carbon Footprint & Rating

Custom JavaScript Snippets

One of the standout features in this release is the ability to execute custom JavaScript snippets during a crawl. This functionality expands the horizons for data manipulation and API communication, offering unprecedented flexibility.

Use Cases:

  • Data Extraction and Manipulation: Gather specific data points or modify the DOM to suit your needs.
  • API Communication: Integrate with APIs like OpenAI’s ChatGPT from within the SEO Spider.

Setting Up Custom JS Snippets:

  • Navigate to `Config > Custom > Custom JavaScript`.
  • Click ‘Add’ to create a new snippet or ‘Add from Library’ to select from preset snippets.

setting up custom JS snippets screamingfrog 20setting up custom JS snippets screamingfrog 20

  • Ensure JavaScript rendering mode is set via `Config > Spider > Rendering`.

Crawl with ChatGPT:

  • Leverage the `(ChatGPT) Template` snippet, add your OpenAI API key and tailor the prompt to your needs.
  • Follow our tutorial on ‘How To Crawl With ChatGPT’ for more detailed guidance.

Sharing Your Snippets:

  • Export/import snippet libraries as JSON files to share with colleagues.
  • Remember to remove sensitive data such as API keys before sharing.

Introducing Custom JavaScript Snippets to Screaming Frog SEO Spider version 20.0 significantly enhances the tool’s flexibility and power. Whether you’re generating dynamic content, interacting with external APIs, or conducting complex page manipulations, these snippets open a world of possibilities. 

Mobile Usability

In today’s mobile-first world, ensuring a seamless mobile user experience is imperative. Version 20.0 introduces extensive mobile usability audits through Lighthouse integration. 

With an ever-increasing number of users accessing websites via mobile devices, ensuring a seamless mobile experience is crucial. Google’s mobile-first indexing highlights the importance of mobile usability, which directly impacts your site’s rankings and user experience.

 Mobile Usability Features:

  • New Mobile Tab: This tab includes filters for regular mobile usability issues such as viewport settings, tap target sizes, content sizing, and more.
  • Granular Issue Details: Detailed data on mobile usability issues can be explored in the ‘Lighthouse Details’ tab.
  • Bulk Export Capability: Export comprehensive mobile usability reports via `Reports > Mobile`.


  • Connect to the PSI API through `Config > API Access > PSI` or run Lighthouse locally.

Example Use Cases:

  • Identify pages where content does not fit within the viewport.
  • Flag and correct small tap targets and illegible font sizes.

mobile usability analysis on screamingfrog 20mobile usability analysis on screamingfrog 20

With these new features, Screaming Frog SEO Spider version 20.0 streamlines the process of auditing mobile usability, making it more efficient and comprehensive. By integrating with Google Lighthouse, both via the PSI API and local runs, the tool provides extensive insights into the mobile performance of your website. Addressing these issues not only enhances user experience but also improves your site’s SEO performance.

N-grams Analysis

N-grams analysis is a powerful new feature that allows users to analyze phrase frequency across web pages. This can greatly enhance on-page SEO efforts and internal linking strategies.

Setting Up N-grams:

  • Activate HTML storage by enabling ‘Store HTML’ or ‘Store Rendered HTML’ under `Config > Spider > Extraction`.
  • View the N-grams in the lower N-grams tab.

n-grams analysis on screamingfrog 20n-grams analysis on screamingfrog 20

Example Use Cases:

  • Improving Keyword Usage: Adjust content based on the frequency of targeted N-grams.
  • Optimizing Internal Links: Use N-grams to identify unlinked keywords and create new internal links.

Internal Linking Opportunities:

The N-grams feature provides a nuanced method for discovering internal linking opportunities, which can significantly enhance your SEO strategy and site navigation.

The introduction of N-grams analysis in Screaming Frog SEO Spider version 20 provides a tool for deep content analysis and optimization. By understanding the frequency and distribution of phrases within your content, you can significantly improve your on-page SEO and internal linking strategies.

Aggregated Anchor Text

Effective anchor text management is essential for internal linking and overall SEO performance. The aggregated anchor text feature in version 20.0 provides clear insights into how anchor texts are used across your site.

Using Aggregated Anchor Text:

  • Navigate to the ‘Inlinks’ or ‘Outlinks’ tab.
  • Utilize the new ‘Anchors’ filters to see aggregated views of anchor text usage.

aggregated anchor text report on screamingfrog 20aggregated anchor text report on screamingfrog 20

Practical Benefits:

  • Anchor Text Diversity: Ensure a natural distribution of anchor texts to avoid over-optimization.
  • Descriptive Linking: Replace generic texts like “click here” with keyword-rich alternatives.

The aggregated anchor text feature provides powerful insights into your internal link structure and optimization opportunities. This feature is essential if you are looking to enhance your site’s internal linking strategy for better keyword relevance, user experience, and search engine performance.

Aligning with digital sustainability trends, Screaming Frog SEO Spider version 20.0 includes features to measure and optimize your website’s carbon footprint.

Key Features:

  • Automatic CO2 Calculation: The SEO Spider now calculates carbon emissions for each page using the CO2.js library.
  • Carbon Rating: Each URL receives a rating based on its emissions, derived from the Sustainable Web Design Model.
  • High Carbon Rating Identification: Pages with high emissions are flagged in the ‘Validation’ tab.

Practical Applications:

  • Resource Optimization: Identify and optimize high-emission resources.
  • Sustainable Practices: Implement changes such as compressing images, reducing script sizes, and using green hosting solutions.

The integration of carbon footprint calculations in Screaming Frog SEO Spider signifies a growing recognition of digital sustainability. As more businesses adopt these practices, we can collectively reduce the environmental impact of the web while driving performance and user satisfaction.

Other Updates

In addition to major features, version 20.0 includes numerous smaller updates and bug fixes that enhance functionality and user experience.

Rich Result Validation Enhancements:

  • Split Google Rich Result validation errors from
  • New filters and columns provide detailed insights into rich result triggers and errors.

Enhanced File Types and Filters:

  • Internal and external filters include new file types such as Media, Fonts, and XML.

Website Archiving:

  • A new option to archive entire websites during a crawl is available under `Config > Spider > Rendering > JS`.

Viewport and Screenshot Configuration:

  • Customize viewport and screenshot sizes to fit different audit needs.

API Auto Connect:

  • Automatically connect APIs on start, making the setup process more seamless.

Resource Over 15MB Filter:

  • A new validation filter flags resources over 15MB, which is crucial for performance optimization.

Page Text Export:

  • Export all visible page text through the new `Bulk Export > Web > All Page Text` option.

Lighthouse Details Tab:

  • The ‘PageSpeed Details’ tab has been renamed ‘Lighthouse Details’ to reflect its expanded role.

HTML Content Type Configuration:

  • An ‘Assume Pages are HTML’ option helps accurately classify pages without explicit content types.

Bug Fixes and Performance Improvements:

  • Numerous small updates and fixes enhance stability and reliability. 

Screaming Frog SEO Spider version 20.0 is a comprehensive update packed with innovative features and enhancements that cater to the evolving needs of SEO professionals like us. From advanced data extraction capabilities with Custom JavaScript Snippets to environmental sustainability with Carbon Footprint and Rating, this release sets a new benchmark in SEO auditing tools.

Key Takeaway

Add this to your toolbox, or update to version 20 to explore the rich array of new features from Screaming Frog to optimize your website’s SEO, usability, and sustainability. It’s a no-fuss tool with tons of features that will help you stay ahead of your competitors, and ensure your websites perform optimally in terms of user experience and search engine visibility.

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Google Simplifies Adding Shipping & Return Policies For Online Stores




woman online shopper affixes a barcode sticker to a cardboard box, marking it for return and refund

Google introduces Search Console feature for online stores to easily manage shipping and return policies.

  • Google now allows online stores to manage shipping and return policies via Search Console.
  • This simplifies providing vital information to customers.
  • The feature can potentially boost sales for retailers.

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Google’s Now Translating SERPs Into More Languages




Google's Now Translating SERPs Into More Languages

Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening the reach of publishers to an increasingly global scale, with automatic  translations to a site visitor’s native language.

Google Translated Results

Translated Results is a Google Search feature that will automatically translate the title link and meta description into the local language of a user, making a website published in one language available to a searcher in another language. If the searcher clicks on the link of a translated result the web page itself will also be automatically translated.

According to Google’s documentation for this feature:

“Google doesn’t host any translated pages. Opening a page through a translated result is no different than opening the original search result through Google Translate or using Chrome in-browser translation. This means that JavaScript on the page is usually supported, as well as embedded images and other page features.”

This feature benefits publishers because it makes their website available to a larger audience.

Search Feature Available In More Languages

Google’s documentation for this feature was updated to reflect that it is now available in eight more languages.

Users who speak the following languages will now have automatic access to a broader range of websites.

List Of Added Languages

  • Arabic
  • Gujarati
  • Korean
  • Persian
  • Thai
  • Turkish
  • Urdu
  • Vietnamese

Why Did It Take So Long?

It seems odd that Google didn’t already translate results into so many major languages like Turkish, Arabic or Korean. So I asked international SEO expert Christopher Shin (LinkedIn profile) about why it might have taken so long for Google to do this in the Korean language.

Christopher shared:

Google was always facing difficulties in the South Korean market as a search engine, and that has to do mainly with Naver and Kakao, formerly known as Daum.

But the whole paradigm shift to Google began when more and more students that went abroad to where Google is the dominant search engine came back to South Korea. When more and more students, travelers abroad etc., returned to Korea, they started to realize the strengths and weaknesses of the local search portals and the information capabilities these local portals provided. Laterally, more and more businesses in South Korea like Samsung, Hyundai etc., started to also shift marketing and sales to global markets, so the importance of Google as a tool for companies was also becoming more important with the domestic population.

Naver is still the dominant search portal, but not to retrieve answers to specific queries, rather for the purpose of shopping, reviews etc.

So I believe that market prioritization may be a big part as to the delayed introduction of Translated Google Search Results. And in terms of numbers, Korea is smaller with only roughly 52M nationwide and continues to decline due to poor birth rates.

Another big factor as I see it, has to do with the complexity of the Korean language which would make it more challenging to build out a translation tool that only replicates a simple English version. We use the modern Korean Hangeul but also the country uses Hanja, which are words from the Chinese origin. I used to have my team use Google Translate until all of them complained that Naver’s Papago does a better job, but with the introduction of ChatGPT, the competitiveness offered by Google was slim.”


It’s not an understatement to say that 2024 has not been a good year for publishers, from the introduction of AI Overviews to the 2024 Core Algorithm Update, and missing image thumbnails on recipe blogger sites, there hasn’t been much good news coming out of Google. But this news is different because it creates the opportunity for publisher content to be shown in even more languages than ever.

Read the updated documentation here:

Translated results in Google Search

Featured Image by Shutterstock/baranq

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