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New Updates To Google Page Experience Scoring Revealed At SEODay

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New Updates To Google Page Experience Scoring Revealed At SEODay

In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine scores sites.

One of the changes revealed was that Google now bases desktop search results on a site’s desktop experience – and mobile search results on a site’s mobile experience.

He also discussed the three primary metrics the search engine uses in determining experience scores: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS).

“This is not a tie-breaker,” Mueller said. “It won’t make or break your website in terms of search, but it is a factor that comes into play in regards to ranking between different results.”

Google has also added a new page experience metric, “interactivity to next page,” or INP.

Google initially announced INP at I/O 2022, and while Mueller was clear that it is not a direct rankings factor, he discussed INP  as something that may play a role in the future.

Search Console Insights Provides Easier Way To Track Search Rankings

Mueller spent the first part of his presentation discussing the benefits of Search Console Insights. Using Search Console data, alongside analytics, users can generate custom reports and get a different view of the data.

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He specifically mentioned using BigQuery and Data Studio as “a way of connecting different data sources together and creating really fancy reports.”

Google is also working on expanding its Search Console APIs, Mueller said, which will allow users to connect these APIs to code on their sites.

Possible uses Mueller mentioned include monitoring top queries and checking to see if specific URLs are indexed.

Videos & Images Take On More Prominent Role In Search

At I/O earlier this year, Google previewed a set of video reports coming to Search Console: a response to a growing appetite for this type of media in search results.

“We see that people love videos and authentic images in search results, so we try to show them more,” Mueller said.

In this growing trend, he included web stories, a collection of pages that often have videos. To facilitate their use, Google now offers a WordPress plugin for creating them.

Authentic Product Reviews Factored Into Rankings

Ecommerce has been trending upward, with the global market expected to surpass $5.5 trillion this year. In its algorithm, Google includes what Mueller termed “authentic reviews” to accommodate digital shoppers better.

“People have high expectations of reviews they find online, so we’ve also worked specifically on updates to algorithms with regards to ranking these product reviews,” he said.

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Other Updates From Mueller

At SEODay, Mueller said Google has slightly changed its terminology, with the term “title links” now being used to refer only to the title of a search result.

The search engine giant has also added a new robots meta tag, “indexifembedded.”

Users can leverage the meta tag when embedding content on the main page and want to control the indexing of that embedded piece of content.

Mueller also said Google’s blog was the best source of information on any SEO-related topic.

“With any kind of bigger update… it’s sometimes really tricky to tell folks what they should be looking at specifically,” he noted. “So we have a fairly comprehensive blog post .”


Featured Image: BestForBest/Shutterstock

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WordPress Gutenberg 13.8 Offers Greater Editing Flexibility

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WordPress Gutenberg 13.8 Offers Greater Editing Flexibility

WordPress Gutenberg 13.8 is here, unpacking further incremental improvements to the Gutenberg block editor.

Some of the improvements are relatively trivial additions, like adding a WhatsApp icon to the Social Icon Block.

But others are more important because they give template designers the ability to provide more design options for their users.

Chief among these is a new feature that makes it easier to see template parts and to insert them from the block inserter.

This option is aimed at template designers who can now make it easier for users to choose variations.

According to WordPress:

“Gutenberg 13.8 introduces improvements for those who leverage variations and patterns to provide flexibility for their users.

The specific template part variations are now available in the block inserter, making it easy to add “Header”, “Footer,” or “Newsletter Subscription” template parts to your site.”

New Template Search Component

Another useful update is the addition of search functionality that makes it easier to locate and use specific template parts.

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The functionality is described as:

“Adds a new search functionality to the template parts replacement modal.

…It makes it easier to find specific template parts.”

Border Block Support for Color, Width, and Style

The Image block now supports the full range of border controls, including Color, Style, and Width.

Testing of the new feature went well, with one contributor commenting:

“Great work getting this to the finish line @aaronrobertshaw! Tested with a few different block and classic themes, and all working nicely

Crop tools are working nicely in the editor with and without a custom border

Custom border color is working nicely in the editor and site editor

Image border in global styles works well”

Video of New Border Block Control

Improvements to Accessibility

Gutenberg 13.8 ships with cumulative improvements to accessibility.

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Fixes included adding tooltips and fixing a mismatch between the visible text and the aria-label of the Toggle block inserter button.

These are some of the improvements:

  • BorderControl: Update labelling, tooltips and wrap with fieldset and legend.
  • Add aria-hidden to query pagination arrows.
  • Fix labelling and semantics of the paragraph block Left to right control.
  • Fix mismatching label and visible text on the Toggle block inserter button.
  • Fix the description text of block movers for horizontal movement.
  • Replace clickable div elements with buttons in the Add template modal.

Improvements to the Code

One improvement that’ll be welcome to SEOs is the removal of React fragments from the Block Library.

It’s not a dramatic improvement. But changes in the right direction are always welcome when it comes to code size, even something as small as this.

Incremental Change Continues

WordPress Gutenberg 13.8 continues to evolve with incremental improvements, which is the hallmark of most updates to WordPress and the Gutenberg full site editor.

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Read the Official WordPress Announcement

What’s new in Gutenberg 13.8?

Screenshots and Featured Image Screenshot by Author

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