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The Best SEO Conferences For 2024 (Virtual And In-Person)

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The Best SEO Conferences For 2024 (Virtual And In-Person)

The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network.

Spending hours researching articles, forum discussions, and other online resources is always valuable, but attending conferences can significantly enhance your learning experience.

By directly interacting with industry professionals and experts, having the opportunity to ask them questions offers a depth of knowledge that complements and goes beyond what self-guided online research can provide.

In short, attending conferences, whether in-person or virtual, offers a wide range of benefits:

  • Networking opportunities.
  • Learning from experts.
  • Interactive workshops.
  • Staying updated with trends.
  • Exposure to new tools and discovering the marketplace.
  • Direct Q&A sessions.
  • Receiving feedback from experts on your work.
  • Building your company or personal brand.
  • Competitive insights.
  • Inspiration and creativity.
  • Unique case studies available only to conference attendees.

To help you decide which ones you should attend, we’ve compiled a list of the best SEO conferences in 2024.

Whether you’re a road warrior who wants to attend as many events as possible or an introvert who only wants to attend digitally, there are sure to be several conferences that fit your needs.

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So, without further ado, here is our list of the best online and in-person SEO conferences this year.

SEO & Digital Marketing Events For 2024

Here are some SEO and digital marketing conferences and events coming up this year. Mark your calendar now so you don’t miss them.

Social Media Marketing World

  • Website
  • Date: February 18-20, 2024.
  • Format: In-person and on-demand.
  • Location: San Diego, CA.
  • Speakers: Michael Stelzner, Ann Handley, Dr. Mindy Weinstein, Joe Pulizzi, and many others.
  • Cost: In-person starting at $1097-$1497; streaming for $697; on-demand for $997.
  • About: Bringing together top social media marketing pros, this conference is not directly focused on SEO but features sessions on organic social marketing, paid social marketing, social strategy, content marketing, and several workshops.

It strives to immediately provide attendees with ideas they can implement for their clients or businesses.

Below is a real-life experience of what it looks like by Latasha James.

The eCommerce & Omnichannel Retail Conference (eTail)

  • Website
  • Date: February 26-February 29, 2024.
  • Format: In-person with on-demand available for a limited time following events.
  • Location: Palm Springs, CA.
  • Speakers: Kristin Shane, Drew Green, Dave Spector, and Anngelica Newland, among many others.
  • Cost: In-person starting at $2,099.
  • About: With a focus on digital commerce, this event is a four-day retreat designed to help ecommerce and omnichannel stores uncover new ways to maximize profits from some of America’s most successful retailers. Check out the full series of conferences throughout the year in Boston, Toronto, Canada, and London, England.

Preview of the conference from past attendees.

Pubcon 2024

  • Website
  • Date: March 4th-6th, 2024.
  • Format: In-person.
  • Location: Las Vegas, NV.
  • Speakers: Gary Illyes, Brett Tabke, Fabrice Canel, and many others.
  • Cost: $599-$1699.
  • About: Pubcon, a “fullstack marketing conference,” is in its 21st year. This two-day, in-person event features keynotes from Google and Bing and a packed schedule of conference sessions. Based on your interest, choose between different topic tracks such as organic SEO, marketing potpourri, site reviews, and ChatGPT and AI content.

Here is a snapshot of what it looked like during past conferences.

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B2B Marketing Expo 2024

  • Website
  • Date: March 6-7, 2024, October 9-10, 2024.
  • Format: In-person.
  • Locations: Miami, FL, and Los Angeles, CA.
  • Speakers: Ryan Ross, Winston T Marshall, David Jarvis, and many others.
  • Cost: Free.
  • About: Featuring education masterclasses for marketing professionals, this annual conference covers a variety of tracks, including advertising and promotion, content and experience, and commerce and sales. Hundreds of suppliers and speakers will be on hand to discuss the state of the industry and recent happenings.

Below is the video from the real-life experiences of attendees.

Friends Of Search Fest

  • Website
  • Date: March 21, 2024.
  • Format: In-person.
  • Location: Amsterdam, Netherlands.
  • Speakers: Kevin Indig, Aleyda Solís, Purna Virji, and Barry Adams, among others.
  • Cost: Starting from €477,95-€568,95.
  • About: One of Europe’s largest search conferences. The event brings together consultants, marketers, and business owners to share their insights on SEO, PPC, and digital marketing. This three-day event will feature sessions designed to provide attendees with actionable insights and the latest information from industry experts.

In the video below, you can see what a real-life conference looks and feels like.

Adobe Summit

  • Website
  • Date: March 26-28, 2024.
  • Format: In-person, on-demand sessions available.
  • Location: Las Vegas, NV.
  • Speakers: Shantanu Narayen, Karen Hopkins, Greg Cobb, Trevor Paulsen, Bob Conklin, Badsah Mukherji, and many others.
  • Cost: $1895-$2095 with various discounts available; on-demand sessions after the event are free.
  • About: The Adobe Summit features a massive variety of guests and keynotes, including actors, producers, CEOs, and Olympians. The in-person conference includes sessions, hands-on labs, meals, and evening events. You can register for the virtual summit for free to access keynotes and speaking sessions after the event.

Preview of the conference from Adobe.

Ad World

  • Website
  • Date: Around March, TBA.
  • Format: Online.
  • Location: Virtual.
  • Speakers: Past speakers include Seth Godin, Rand Fishkin, and Jamie Indigo, among many others.
  • Cost: TBA.
  • About: This virtual event, which bills itself as “the world’s largest online advertising event,” features eight digital advertising tracks. Each has focused speeches, panels, and live Q&A sessions to help attendees gain valuable knowledge.

Brighton SEO

  • Website
  • Date: April 25-26 and October 3-4, 2024 (UK) and November 19-20, 2024 (US).
  • Format: In-person and online.
  • Location: Brighton, U.K. and San Diego, US.
  • Speakers: Adriana Stein, Dan Taylor, and Amanda Walls, among others.
  • Cost: In-person starts at £350; virtual video bundle at £110. You can also join a waitlist for free tickets.
  • About: This twice-yearly conference is attended by thousands of digital marketers worldwide. It features training workshops, sessions on niche topics, social networking events, and talks from experts. There is also a US-based version of the conference; brightonSEO San Diego takes place in November 2024.

Below is video feedback from attendees.

MnSearch Summit

  • Website
  • Date: TBA
  • Format: In-person.
  • Location: St. Paul, MN.
  • Speakers: TBD.
  • Cost: TBD.
  • About: MnSearch Summit is two days of learning and networking with thought leaders from the digital marketing industry. It includes workshops, sessions, and events focused on SEO, PPC, social media, and analytics, among other topics.

MozCon 2024

  • Website
  • Date: June 3-4, 2024.
  • Format: In-person or live streaming.
  • Location: Seattle, WA.
  • Speakers: Amanda Jordan, Andy Crestodina, and Azeem Ahmad, among others.
  • Cost: Early bird in-person tickets start at $899; livestream only for $299-$499.
  • About: The annual digital marketing conference hosted by Moz, this conference features networking and expert sessions from SEO industry leaders, as well as experts in mobile search, conversion optimization, and search marketing.

Below is a sample talk from past MozCon.

Growth Marketing Summit 2024

  • Website
  • Date: June 19, 2024.
  • Format: In-person.
  • Location: Frankfurt am Main, Germany
  • Speakers: Michael Aagaard, Lukas Vermeer, and Erin Weigel, among others.
  • Cost: Early bird rate from €699.
  • About: Assembling growth marketers and digital professionals worldwide, this single-day event features world-class speakers sharing their expertise on flexible and data-driven marketing solutions.

Here is what the venue looks like and some video feedback from attendees.

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INBOUND 2024

  • Website
  • Date: September 18-20, 2024.
  • Format: In-person or online.
  • Location: Boston, MA.
  • Speakers: TBA.
  • Cost: In-person from $899 for September 18-20; from $1,699 for the September 17-20 VIP pass.
  • About: This annual event is powered by HubSpot, bringing together global thought leaders for a hybrid conference discussing marketing, sales, and customer success operations. It covers a wide range of topics and gives attendees the opportunity to network and learn from some of the best in the business.

Below is a comprehensive review from attendees.

Engage (Formerly SearchFest)

  • Website
  • Date: October 17-18, 2024.
  • Format: In-person.
  • Location: Portland, OR.
  • Speakers: TBA.
  • Cost: TBA.
  • About: Engage Marketing Conference is a one-day digital marketing conference featuring informative learning tracks and panel sessions designed to provide expert insight into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more!

Below is a picture from the conference venue by one of the attendees.

Content Marketing World

  • Website
  • Date: October 21-23, 2024.
  • Format: In-person or online.
  • Location: San Diego, CA.
  • Speakers: TBA.
  • Cost: TBA.
  • About: Over four days, attendees will learn strategies for building winning SEO teams, systems, and processes. With more than 100 sessions, workshops, and industry forums, you can choose the topics and sessions that are relevant to you. Thousands of marketers and representatives from numerous global brands will be in attendance.

Here is an example video from last year’s conference.

ADworld Experience

  • Website
  • Date: October 17-18, 2024.
  • Format: In-person and online.
  • Location: Bologna, Italy.
  • Speakers: TBD.
  • Cost: TBA.
  • About: Bringing together PPC experts from across the globe for the largest paid ad and conversion rate optimization event in Europe – and the largest real PPC-based conference in the world.

State Of Search 2024

  • Website 
  • Date: October 28-29, 2024.
  • Format: In-person and online.
  • Location: Grapevine, TX.
  • Speakers: TBD.
  • Cost: TBA.
  • About: The State of Search brings together top speakers from the digital marketing field to cover various topics, from search engine optimization to emerging technology, lead generation, and display advertising.

Below is one of the talks from past conferences by Eric Enge.

DMO Advanced 2024

  • Website 
  • Date: TBA.
  • Format: In-person.
  • Location: Napa Valley, CA.
  • Speakers: TBA.
  • Cost: TBA.
  • About: Digital Marketers Organization will again host their advanced digital marketing event, blending interactive and educational sessions with networking opportunities. There will be numerous sessions specifically designed for SEO, including information on technical debt, localization, and internationalization.

DigiMarCon

  • Website
  • Date: On-going throughout 2024.
  • Format: In-person and online.
  • Location: Various global locations.
  • Cost: TBD.
  • About: DigiMarCon offers a range of events throughout the year, both virtual and in-person conferences in various global locations. Digital Marketing Conferences is a global series of events bringing together thought leaders from the digital marketing, media, and advertising industries. These conferences focus on emerging strategies, the latest technology, recent best practices, networking, and collaboration.

International Search Summit (IIS) Barcelona

  • Website 
  • Date: November 14, 2024.
  • Format: In-person.
  • Location: World Trade Center, Barcelona, Spain.
  • Speakers: TBA. Past speakers include Gary Illyes, Mordy Oberstein, Olga Andrienko, Navah Hopkins, among others.
  • Cost: Tickets from €750, including access to ISS and International SEO Workshop.
  • About: The International Search Summit is dedicated entirely to global digital marketing and learning the strategies to drive sales and growth around the world. With a focus on people, as well as learning, networking sessions are integrated into the whole event to ensure attendees leave with new knowledge and new connections. In the past, there have been 3 tracks with 30 sessions, all focused on international SEO and PPC. There will also be a deep dive International SEO Workshop running on November 14.

Below is a review from attendees.

Great SEO Pros Never Stop Learning

For an SEO professional, experience is important – but not nearly as vital as staying up to date.

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While you can keep an eye on what’s going on in the world of search engines, paid advertising, and digital marketing by reading expert publications (like this one, for example), it’s also great to meet with other people who are performing the same job.

This gives you a chance not just to interact with them but to ask questions and develop relationships that could reap rewards far down the line. And SEO conferences are a great place to do this.

So, whether you’re trying to brush up on the basics, identify the latest techniques, or just take a trip on the company dime, the above events are a great place to start.

Include Your SEO Conference

This article is updated whenever possible to reflect frequent changes to event schedules and details.

If you’re hosting an upcoming SEO event and want it listed, please submit it via the form below:

More resources: 

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Google On Hyphens In Domain Names

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What Google says about using hyphens in domain names

Google’s John Mueller answered a question on Reddit about why people don’t use hyphens with domains and if there was something to be concerned about that they were missing.

Domain Names With Hyphens For SEO

I’ve been working online for 25 years and I remember when using hyphens in domains was something that affiliates did for SEO when Google was still influenced by keywords in the domain, URL, and basically keywords anywhere on the webpage. It wasn’t something that everyone did, it was mainly something that was popular with some affiliate marketers.

Another reason for choosing domain names with keywords in them was that site visitors tended to convert at a higher rate because the keywords essentially prequalified the site visitor. I know from experience how useful two-keyword domains (and one word domain names) are for conversions, as long as they didn’t have hyphens in them.

A consideration that caused hyphenated domain names to fall out of favor is that they have an untrustworthy appearance and that can work against conversion rates because trustworthiness is an important factor for conversions.

Lastly, hyphenated domain names look tacky. Why go with tacky when a brandable domain is easier for building trust and conversions?

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Domain Name Question Asked On Reddit

This is the question asked on Reddit:

“Why don’t people use a lot of domains with hyphens? Is there something concerning about it? I understand when you tell it out loud people make miss hyphen in search.”

And this is Mueller’s response:

“It used to be that domain names with a lot of hyphens were considered (by users? or by SEOs assuming users would? it’s been a while) to be less serious – since they could imply that you weren’t able to get the domain name with fewer hyphens. Nowadays there are a lot of top-level-domains so it’s less of a thing.

My main recommendation is to pick something for the long run (assuming that’s what you’re aiming for), and not to be overly keyword focused (because life is too short to box yourself into a corner – make good things, course-correct over time, don’t let a domain-name limit what you do online). The web is full of awkward, keyword-focused short-lived low-effort takes made for SEO — make something truly awesome that people will ask for by name. If that takes a hyphen in the name – go for it.”

Pick A Domain Name That Can Grow

Mueller is right about picking a domain name that won’t lock your site into one topic. When a site grows in popularity the natural growth path is to expand the range of topics the site coves. But that’s hard to do when the domain is locked into one rigid keyword phrase. That’s one of the downsides of picking a “Best + keyword + reviews” domain, too. Those domains can’t grow bigger and look tacky, too.

That’s why I’ve always recommended brandable domains that are memorable and encourage trust in some way.

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Read the post on Reddit:

Are domains with hyphens bad?

Read Mueller’s response here.

Featured Image by Shutterstock/Benny Marty

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Reddit Post Ranks On Google In 5 Minutes

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Google apparently ranks Reddit posts within minutes

Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top ten of the search results within minutes and to actually improve rankings to position #2 a week later.

Discussion About Google Showing Preference To Reddit

A Redditor (gronetwork) complained that Google is sending so many visitors to Reddit that the server is struggling with the load and shared an example that proved that it can only take minutes for a Reddit post to rank in the top ten.

That post was part of a 79 post Reddit thread where many in the r/SEO subreddit were complaining about Google allegedly giving too much preference to Reddit over legit sites.

The person who did the test (gronetwork) wrote:

“…The website is already cracking (server down, double posts, comments not showing) because there are too many visitors.

…It only takes few minutes (you can test it) for a post on Reddit to appear in the top ten results of Google with keywords related to the post’s title… (while I have to wait months for an article on my site to be referenced). Do the math, the whole world is going to spam here. The loop is completed.”

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Reddit Post Ranked Within Minutes

Another Redditor asked if they had tested if it takes “a few minutes” to rank in the top ten and gronetwork answered that they had tested it with a post titled, Google SGE Review.

gronetwork posted:

“Yes, I have created for example a post named “Google SGE Review” previously. After less than 5 minutes it was ranked 8th for Google SGE Review (no quotes). Just after Washingtonpost.com, 6 authoritative SEO websites and Google.com’s overview page for SGE (Search Generative Experience). It is ranked third for SGE Review.”

It’s true, not only does that specific post (Google SGE Review) rank in the top 10, the post started out in position 8 and it actually improved ranking, currently listed beneath the number one result for the search query “SGE Review”.

Screenshot Of Reddit Post That Ranked Within Minutes

Anecdotes Versus Anecdotes

Okay, the above is just one anecdote. But it’s a heck of an anecdote because it proves that it’s possible for a Reddit post to rank within minutes and get stuck in the top of the search results over other possibly more authoritative websites.

hankschrader79 shared that Reddit posts outrank Toyota Tacoma forums for a phrase related to mods for that truck.

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Google’s Danny Sullivan responded to that post and the entire discussion to dispute that Reddit is not always prioritized over other forums.

Danny wrote:

“Reddit is not always prioritized over other forums. [super vhs to mac adapter] I did this week, it goes Apple Support Community, MacRumors Forum and further down, there’s Reddit. I also did [kumo cloud not working setup 5ghz] recently (it’s a nightmare) and it was the Netgear community, the SmartThings Community, GreenBuildingAdvisor before Reddit. Related to that was [disable 5g airport] which has Apple Support Community above Reddit. [how to open an 8 track tape] — really, it was the YouTube videos that helped me most, but it’s the Tapeheads community that comes before Reddit.

In your example for [toyota tacoma], I don’t even get Reddit in the top results. I get Toyota, Car & Driver, Wikipedia, Toyota again, three YouTube videos from different creators (not Toyota), Edmunds, a Top Stories unit. No Reddit, which doesn’t really support the notion of always wanting to drive traffic just to Reddit.

If I guess at the more specific query you might have done, maybe [overland mods for toyota tacoma], I get a YouTube video first, then Reddit, then Tacoma World at third — not near the bottom. So yes, Reddit is higher for that query — but it’s not first. It’s also not always first. And sometimes, it’s not even showing at all.”

hankschrader79 conceded that they were generalizing when they wrote that Google always prioritized Reddit. But they also insisted that that didn’t diminish what they said is a fact that Google’s “prioritization” forum content has benefitted Reddit more than actual forums.

Why Is The Reddit Post Ranked So High?

It’s possible that Google “tested” that Reddit post in position 8 within minutes and that user interaction signals indicated to Google’s algorithms that users prefer to see that Reddit post. If that’s the case then it’s not a matter of Google showing preference to Reddit post but rather it’s users that are showing the preference and the algorithm is responding to those preferences.

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Nevertheless, an argument can be made that user preferences for Reddit can be a manifestation of Familiarity Bias. Familiarity Bias is when people show a preference for things that are familiar to them. If a person is familiar with a brand because of all the advertising they were exposed to then they may show a bias for the brand products over unfamiliar brands.

Users who are familiar with Reddit may choose Reddit because they don’t know the other sites in the search results or because they have a bias that Google ranks spammy and optimized websites and feel safer reading Reddit.

Google may be picking up on those user interaction signals that indicate a preference and satisfaction with the Reddit results but those results may simply be biases and not an indication that Reddit is trustworthy and authoritative.

Is Reddit Benefiting From A Self-Reinforcing Feedback Loop?

It may very well be that Google’s decision to prioritize user generated content may have started a self-reinforcing pattern that draws users in to Reddit through the search results and because the answers seem plausible those users start to prefer Reddit results. When they’re exposed to more Reddit posts their familiarity bias kicks in and they start to show a preference for Reddit. So what could be happening is that the users and Google’s algorithm are creating a self-reinforcing feedback loop.

Is it possible that Google’s decision to show more user generated content has kicked off a cycle where more users are exposed to Reddit which then feeds back into Google’s algorithm which in turn increases Reddit visibility, regardless of lack of expertise and authoritativeness?

Featured Image by Shutterstock/Kues

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WordPress Releases A Performance Plugin For “Near-Instant Load Times”

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WordPress speculative loading plugin

WordPress released an official plugin that adds support for a cutting edge technology called speculative loading that can help boost site performance and improve the user experience for site visitors.

Speculative Loading

Rendering means constructing the entire webpage so that it instantly displays (rendering). When your browser downloads the HTML, images, and other resources and puts it together into a webpage, that’s rendering. Prerendering is putting that webpage together (rendering it) in the background.

What this plugin does is to enable the browser to prerender the entire webpage that a user might navigate to next. The plugin does that by anticipating which webpage the user might navigate to based on where they are hovering.

Chrome lists a preference for only prerendering when there is an at least 80% probability of a user navigating to another webpage. The official Chrome support page for prerendering explains:

“Pages should only be prerendered when there is a high probability the page will be loaded by the user. This is why the Chrome address bar prerendering options only happen when there is such a high probability (greater than 80% of the time).

There is also a caveat in that same developer page that prerendering may not happen based on user settings, memory usage and other scenarios (more details below about how analytics handles prerendering).

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The Speculative Loading API solves a problem that previous solutions could not because in the past they were simply prefetching resources like JavaScript and CSS but not actually prerendering the entire webpage.

The official WordPress announcement explains it like this:

Introducing the Speculation Rules API
The Speculation Rules API is a new web API that solves the above problems. It allows defining rules to dynamically prefetch and/or prerender URLs of certain structure based on user interaction, in JSON syntax—or in other words, speculatively preload those URLs before the navigation. This API can be used, for example, to prerender any links on a page whenever the user hovers over them.”

The official WordPress page about this new functionality describes it:

“The Speculation Rules API is a new web API… It allows defining rules to dynamically prefetch and/or prerender URLs of certain structure based on user interaction, in JSON syntax—or in other words, speculatively preload those URLs before the navigation.

This API can be used, for example, to prerender any links on a page whenever the user hovers over them. Also, with the Speculation Rules API, “prerender” actually means to prerender the entire page, including running JavaScript. This can lead to near-instant load times once the user clicks on the link as the page would have most likely already been loaded in its entirety. However that is only one of the possible configurations.”

The new WordPress plugin adds support for the Speculation Rules API. The Mozilla developer pages, a great resource for HTML technical understanding describes it like this:

“The Speculation Rules API is designed to improve performance for future navigations. It targets document URLs rather than specific resource files, and so makes sense for multi-page applications (MPAs) rather than single-page applications (SPAs).

The Speculation Rules API provides an alternative to the widely-available <link rel=”prefetch”> feature and is designed to supersede the Chrome-only deprecated <link rel=”prerender”> feature. It provides many improvements over these technologies, along with a more expressive, configurable syntax for specifying which documents should be prefetched or prerendered.”

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See also: Are Websites Getting Faster? New Data Reveals Mixed Results

Performance Lab Plugin

The new plugin was developed by the official WordPress performance team which occasionally rolls out new plugins for users to test ahead of possible inclusion into the actual WordPress core. So it’s a good opportunity to be first to try out new performance technologies.

The new WordPress plugin is by default set to prerender “WordPress frontend URLs” which are pages, posts, and archive pages. How it works can be fine-tuned under the settings:

Settings > Reading > Speculative Loading

Browser Compatibility

The Speculative API is supported by Chrome 108 however the specific rules used by the new plugin require Chrome 121 or higher. Chrome 121 was released in early 2024.

Browsers that do not support will simply ignore the plugin and will have no effect on the user experience.

Check out the new Speculative Loading WordPress plugin developed by the official core WordPress performance team.

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How Analytics Handles Prerendering

A WordPress developer commented with a question asking how Analytics would handle prerendering and someone else answered that it’s up to the Analytics provider to detect a prerender and not count it as a page load or site visit.

Fortunately both Google Analytics and Google Publisher Tags (GPT) both are able to handle prerenders. The Chrome developers support page has a note about how analytics handles prerendering:

“Google Analytics handles prerender by delaying until activation by default as of September 2023, and Google Publisher Tag (GPT) made a similar change to delay triggering advertisements until activation as of November 2023.”

Possible Conflict With Ad Blocker Extensions

There are a couple things to be aware of about this plugin, aside from the fact that it’s an experimental feature that requires Chrome 121 or higher.

A comment by a WordPress plugin developer that this feature may not work with browsers that are using the uBlock Origin ad blocking browser extension.

Download the plugin:
Speculative Loading Plugin by the WordPress Performance Team

Read the announcement at WordPress
Speculative Loading in WordPress

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See also: WordPress, Wix & Squarespace Show Best CWV Rate Of Improvement

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