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Tips For Writing Social Media Interaction Posts That Get Noticed

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Hate it or love it, social media is an unavoidable part of online marketing.

With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building.

But how many followers are actually active on social media?

Facebook alone has 2.93 billion monthly active users, making it the most popular social media platform.

Instagram is next with 1 billion monthly users, Pinterest has 433 million monthly users, and Twitter has 229 million daily active users.

Now, let’s break social media down to daily use.

How long does someone spend on social media each day?

People around the world spend about two and a half hours on social media platforms every day.

And remember: that’s just the average.

Some will spend far more time.

That means there’s ample opportunity to catch someone’s eye with a multiplatform social media strategy.

But, with everchanging algorithms across social media platforms, creating a content plan can be a challenging task to get right.

And whether you’re a local or international brand, you can benefit from learning how to better reach your audience on social media.

Here, you’ll learn the best tips to create effective post strategies across social media to reach your followers and cultivate new ones.

10 Tips To Create Engaging Social Media Posts

1. Do Your Research

Figure out the different types of content that will resonate best with your target audience.

Then, try posting questions to get your audience talking.

This can help increase engagement while enabling you to gather essential information about what kind of products your audience likes best, questions they may have about your brand, and insight into what they would like to learn about when it comes to your brand.

You can also try expanding on some trending topics by creating quotes or lifestyle posts that best connect with your target market.

If your brand has a consistent blog on the website, you can utilize the topics you’ve discussed in the blog and share that across social media.

This will help you build authority on the topics you discuss, educate your followers, and bring more people back to your website.

Another thing to consider is that people like getting free stuff.

So, try creating different contests or giveaways that require your followers to like and share the post and have them tag a couple of friends.

Brands should also think about giving their followers a behind-the-scenes look at what goes on with the brand, whether it’s sharing what your brand is most passionate about or product development.

Once you begin researching and exploring what your target market likes to see on social media, you’ll surely increase your engagement and be able to create more compelling content.

2. Look At Your Competition

Another simple yet effective strategy is to see what your competitors are doing.

What are they posting about? What topics are they talking about? Which hashtags are they using?

What tactics are they using to connect with the target market? For example, is there content performing better on Instagram or Facebook?

You can learn from your competitor’s social media strategy on each platform to gain insight.

Additionally, you can see a competitor’s trial and error so you can learn from them and avoid mistakes they might have made.

3. Stick To Brand Voice

If the company you are creating content for doesn’t have a brand or tone guide, it’s time to create one.

Is the brand playful and fun? Or direct and serious?

Addressing the tone and personality for posts in a brand guide can help with the consistency of content across the website and social media.

Another aspect you can add to a brand guide is the color palette and font suggestions that a social media manager should stick to when posting.

Developing a brand guide can help alleviate potential problems since it specifies the criteria someone should use when posting.

However, it’s important to note that to ensure the brand guide is effective, the brand voice should be obvious.

Meaning that when your followers see a post, they should know exactly what business they are looking at, which will help them better remember the brand over time.

4. Nurture Relationship

Whatever brand guide you decide is best for the business, it’s still important to remain positive and engaging throughout your posts.

Think of each social media platform as a way to tell a story.

Make sure each post is intentional and takes the followers on a journey to either learn more about your brand or get them excited about your products or services.

Each post is a touchpoint that comes across their feed and should be a positive reminder that keeps them interested in the brand.

5. Keep It Short And Simple

While storytelling is critical, social media isn’t a place to write your next novel.

Sometimes, posters use social media as their diary or simply overexplain a topic.

But for most brands, this isn’t the appropriate route.

Long time-consuming posts can leave your followers disinterested and may lead them to unfollow your brand. Yikes.

It’s essential to hold their attention throughout posts by keeping posts short, simple and clear.

And after they read it, they should know their next step, their call to action.

6. Add A Compelling CTA

Like a post, a CTA (call to action) should be short, clear, and engaging.

While getting one call to action is essential, you can strategically place more than one in a post.

Let’s say you’re making a product post, but what if the customer isn’t ready to visit your website and buy?

Then you can direct them to a blog about how to use that product or to an Instagram reel with an influencer using the product.

A compelling call to action is crucial to any form of content, especially on social media, so users don’t scroll onto other posts without knowing why they just read yours.

CTAs help direct users to their next step on the customer’s journey.

7. Use Images And Videos

Appealing images, infographics, product pictures, and videos can help increase engagement and interest in your social media content.

The good thing is you don’t need a large budget to get started posting.

The advancements in today’s phones make it easy to take quality product pictures and upload them to social media.

Getting the right lighting and angle can help you create stellar images on a dime. It’s also easy to invest in quality, inexpensive backdrops for your pictures.

In addition, numerous resources on YouTube and throughout the web can provide helpful tips for taking great photos.

While creating original content is incredibly important, it can be challenging to maintain for even large brands.

To help create numerous social media posts a week, you can easily purchase online stock images or create graphics on platforms like Canva.

We’ll talk more about helpful social media content platforms in a bit.

While we’re on the topic, it’s valuable to mention that videos are another great way to connect with your audience.

Brands can use videos to further describe a topic or product, answer important questions, or show a sneak peek of upcoming events.

One important thing to note for social media managers is that when uploading images and videos to social media, it’s essential to check the size of each.

Facebook, Instagram, Pinterest, Twitter, and LinkedIn all have their own specifications.

Each platform has recommended sizes to ensure the image is clear when customers view it on their phones, tablets, and laptops.

If an image is the wrong size, the quality will look off and unprofessional and may hurt your social media engagement.

Tip: If you use Meta Business Suites (for Facebook and Instagram content management), they provide the recommended size for images and videos when you upload a post.

8. Post At The Right Time

On top of content size specifications, each post’s timing is also important.

Broken down between industries, there are even best times and days of the week to post for each industry.

This may take some trial and error to get right.

If you’re newer to social media management, it’ll be essential to do your research and test different post frequencies to determine when your audience is online and the best days to get the most views and interactions.

If you use Meta Business Suites or other social media content management platforms, they will likely suggest the best days and times to post on social media, which can give you a place to start.

9. Tailor Posts To The Platform

People go to different platforms for different reasons, so it’s important to keep that in mind and ensure you are creating posts that fit the platform.

When it comes to Facebook and Instagram, selecting the correct hashtags and the right number of hashtags is crucial to make sure you’re reaching your current audience and finding new ones.

Additionally, knowing the right type of media to use for each platform and potential topics to discuss can help you grow your audience and engage with followers on each platform.

10. Create Your Social Media Strategy

Social media managers use content planners to schedule posts for the week, month, or quarter.

This way, they have everything set up, and if adjustments need to be made, they can easily edit a post while keeping everything organized across platforms.

While it’s crucial to plan out posts to stay connected with followers, the plan should be backed by a sound social media strategy.

A social media strategy should be based on business goals and the availability of the people who will be managing the platforms.

To make it easier for anyone managing social media platforms, it’s helpful to create a standard operating procedure for the posting procedures and guidelines for responding to comments and direct messages.

Like most business practices, social media practices will evolve over time, and it’s essential to utilize social media insights to see what’s working and what’s not to inform future strategies.

Once you combine these tips to create an effective social media strategy, you’ll also help improve your overall SEO efforts.

Helpful Social Media Content Creation Platforms

A social media content creation platform such as Canva can help content marketers, and social media managers better use their time.

Working smarter, not harder.

These platforms often have creative templates and ideas that you can customize to your liking for posts.

They are especially helpful when it comes to simple posts such as a quote or question posts.

They even have easy templates for holiday posts, and with a couple of tweaks, you can celebrate the holidays with your followers.

If you want to check out a couple more social media content platforms before committing to one, you can take a look at these five best Canva alternatives:

Final Thoughts

Social media management is crucial for brands to grow their audience and reach new customers.

It’s one of the most effective ways to communicate online and keep people informed.

With that in mind, it’s crucial for brands to do their research, establish a tone guide, and create a social media strategy that equips their employees or freelancers with the tools they need to cultivate an audience from the target market.

If you stick to these social media posting tips and become as adaptable as the everchanging algorithms of social media, you will be able to see results backed by social media insights and metrics.

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4 Ways To Try The New Model From Mistral AI

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4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai modelsmixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

mixtral-8x7b perplexity labs playgroundScreenshot from Perplexity, December 2023mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

mixtral-8x7b errorsScreenshot from Perplexity Labs, December 2023mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

what is seo by mixtral-8x7bScreenshot from Perplexity Labs, December 2023what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

poe bot for mixtral-8x7b firebaseScreenshot from Poe, December 2023poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

mixtral-8x7b poe best backlinks responseScreenshot from Poe, December 2023mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIMixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Google Bard, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

vercel mixtral-8x7b demo compare gpt-4Screenshot from Vercel, December 2023vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

mixtral-8x7b vs cohere on best resources for learning seoScreenshot from Vercel, December 2023mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

mixtral-8x7b hallucinationsScreenshot from Vercel, December 2023mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Replicate, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.

Conclusion

Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.


Featured image: T. Schneider/Shutterstock



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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

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OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.


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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

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