Connect with us

SEO

WordPress Community Reacts To 6.0 Arturo

Published

on

WordPress Community Reacts To 6.0 Arturo

WordPress 6.0 has been warmly received by many users and it appears that the feedback on 6.0 is one of a smooth rollout. There were a few reports of plugin conflicts but overall it seems opinions varied depending on which part of the WordPress community was responding.

Over 36% of All Sites Updated

According to WordPress documentation, 36.2% of all WordPress sites to date have updated within two weeks of the release of WordPress 6.0.

Nearly 20% of the user base is still holding on to version 5.9 of WordPress.

Source: WordPress.orgWordPress Version Statistics

WordPress 6.0 Arturo is a version change, which means that it is updating from from the 5.x development branch to the 6.x branch.

That might seem scary for some users because a version change of most things, like a new cell phone model, usually means radical changes.

But that’s not the case with WordPress 6.0.

As with previous version updates, version 6.0 represents an incremental update that could be said to be focused on making the experience of creating websites more intuitive and accessible.

Nevertheless a wariness of updating is bound to be felt by some users and not entirely without justification.

Advertisement

Advanced WordPress Users

In the Advanced WordPress Facebook group, a group consisting of members who are developers, the general tone of the discussion was mostly one of a pragmatic acceptance that Gutenberg isn’t ready yet, with some expressing that they’re going to wait a few more releases until Gutenberg is more robust and stable before adopting that platform for their clients.

In a 107 post discussion of WordPress 6.0, one member commented on the lack of sufficient documentation, which is a valid criticism.

Out of the over 100 posted comments, the sentiment about WordPress Arturo in this Facebook group is that it’s a good step forward, with acknowledgement of important progress in 6.0.

One member of the group praised the updates to the Block Tree and another said that the editor feels smoother overall.

This last observation about the smoothness of the editor is interesting because one of the goals for WordPress 6.0 was to make it more intuitive to use.

Advanced Users and WordPress 6.0

Matt Cromwell, an Admin of the Advanced WordPress Facebook group and WordPress entrepreneur, co-founder of GiveWP.com, shared his thoughts on the reception of WordPress 6.0.

He frames the reception around what WP 6.0 offers and how it was received:

“WordPress 6.0’s main goal was to enhance Full Site Editing to make it more available and attractive to WordPress implementers, meaning freelance developers, agencies, or internal web development teams.

Full Site Editing is the future of WordPress, but only if it gains traction.

Advertisement

The only way Full Site Editing gains real traction is if themes adopt it. Currently, this feature is only available to users if your theme declares support for it.

New features like style switching, page templates and integrated block patterns make Full Site Editing a lot more powerful for theme authors.

So ideally, this will help improve adoption in the long run.

Regarding the community reception, among the small businesses, freelancers and agencies that I interact with regularly, their response to Full Site Editing specifically is very similar to when Gutenberg was very first introduced. It’s too immature to build sites with currently.

Overall, people see the potential, but if you want to offer a feature to clients that empowers them to make dramatic site-wide changes, other tools like Elementor or Divi are already far more battle-tested and mature.

A really good example of this is the public discussion happening on the Gutenberg discussion board around making it more “agency friendly”.

Both the proposed improvements and the feedback is really enlightening for understanding how implementers are wrestling with adoption of all of what Gutenberg now offers.”

Reaction At Reddit

The reaction on Reddit was more opinionated than the conversations in the private Advanced WordPress Users Facebook group.

Advertisement

One member named sdenike posted that they were happy with the Gutenberg editor:

“I have been using Gutenberg for more than a year now as the only editor and have not experienced some of the issues/qualms that other people have had on their sites…”

But that comment was met with responses expressing a contrary experience, with one member observing that WordPress had gotten worse.

Why would someone say that a new version of WordPress core is worse than the previous version?

WP 6.0 was tested by many members of the WordPress community before release, so it’s not because WordPress shipped an inferior product.

Quite possibly, the perception of an update being worse is due to a conflict with an outdated plugin or theme.

Although 6.0 was made to be backward compatible, some conflicts with plugins and themes are almost inevitable.

So it may be useful to be sure that all plugins and themes are up to date before blaming the WordPress core.

Possible Plugin And Theme Conflicts

Redditor afr0flava posted about a strange bug that rendered a blank page for the edit screen.

Advertisement

“My “edit post” page is blank on Chrome since the update urrgh!”

Another Redditor, laserpoint, commented on how the justified alignment was different after updating.

“I just want Justified alignment for text and paragraph. Why was it removed?”

In another discussion a Redditor asked a question about decreased performance after updating to WordPress 6.0.

“Hi, I am using WordPress 6.0 and I am trying to investigate why my website is not performing very well. I enabled debug in wp-config.php, and I found something (missing PHP libraries).”

That user elaborated that the client site works fine except that it is performing slower and that they needed help with identifying what plugin was conflicting with the new version of WordPress.

Possible Bug In WordPress 6.0?

Another Redditor brought up an interesting (and apparently isolated) problem about content alignment.

The member, StinkyWeezle, commented:

“It’s great, but all my column containers are now vertically centered by default with a 2em gap between them.

They changed all the fallbacks if you don’t set a vertical alignment, but they still show as top aligned in the editor until you click each block.

Now have to upgrade lock 150 sites until I find a “not hacking the core” fix to change the fallbacks.”

Gutenberg Still Faces Holdouts To Classic Editor

As mentioned above, nearly 20% of WordPress users still have not transitioned from 5.9 to 6.0.

Advertisement

A recent thread on Reddit may partially explain why.

A Redditor named prankster999 expressed their preference for the classic editor over Gutenberg. They didn’t explain why other than the classic editor is what they are accustomed to.

prankster999 posted:

“Am I the only one who likes the “Classic Editor” more than the “Block Editor”?

I understand that the “Block Editor” tries to make WordPress look and function more like Medium.

But the “Classic Editor” is more traditional in the line of websites like Reddit and forums (like Xenforo).”

Others, like rockycse21, agreed, noting that the classic editor was more “reliable.”

They didn’t explain what they meant by reliable but it could be construed as a comment about how the Classic Editor is a finished product that behaves in an expected manner while Gutenberg is not yet finished and because of its newness doesn’t offer the sense of familiarity offered by the Classic Editor.

So a sense of comfort in using what they already have may explain some of the reluctance to upgrade. Why fix what isn’t broken, right?

Advertisement

Redditor picard102 offered their opinion that many users actively dislike Gutenberg:

“You’re not alone. There are a lot of people who despise the Block Editor.”

That’s somewhat of an extreme but not uncommon opinion. There continues to be resistance to adopting Gutenberg.

Higgs-B observed that the Gutenberg editor is not yet fully ready, which is true.

“Unfortunately the block/Gutenberg editor has not yet matured enough for non coders.”

WordPress 6.0

The most important thing to remember about the newest version of WordPress is that it is an incremental update and not a radical update. Also, it is designed to be backward compatible. That means that it will still work with server environments that are using PHP versions less than 7.4 (down to PHP 5.6), although 7.4 is the minimum version recommended.

Something important to consider is that WordPress 6.0, like 5.9 before it, currently only offers beta support for PHP 8.0.

It’s possible that users who have updated to PHP version 8.0 may experience incompatibility issues.

Prior to updating it may be prudent to back up the entire WordPress site and database so that if anything goes wrong the website can be restored to a previous state.

Knowing all of these things beforehand may save having to experience some of the bugs and weirdness that a few users are reporting.

Advertisement

Overall, the reaction from the WordPress community to WordPress 6.0 is that it was a smooth update.

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘wordpress-community-reacts-to-6-0-arturo’,
content_category: ‘news wp’
});

Source link

Advertisement

SEO

7 Data-Driven Content Strategy Tips For Improving Conversions

Published

on

7 Data-Driven Content Strategy Tips For Improving Conversions

There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably dates back even further in the world of general marketing.

But as simple as that adage is, it leaves a lot of room for interpretation, namely what kind of content?

In those early SEO days, it meant identifying your keywords and jamming them into pages anywhere they would fit.

But modern digital marketers are smarter (not to mention that strategy doesn’t work anymore).

These days, successful content starts with a plan that’s backed up by numbers, a data-driven content strategy, if you will.

But what exactly does that mean?

In simple terms, it means developing content using an approach built on user information. This can include information like demographics, survey answers, consumer preferences, etc.

Advertisement

You probably don’t need to be told why this is important, but just to make sure there’s no doubt, let’s be clear: Using a data-driven content strategy helps you decide where to spend your time, effort, and money.

In other words, you have finite resources. You don’t want to waste them on people who aren’t likely to convert.

A data-driven content strategy allows you to tailor your marketing campaigns to generate the best ROI.

For the purposes of search engine and PPC specialists, it can help you decide which keywords to go after, ensuring you’re targeting the right audience.

Sounds simple enough, right? All you need to do is pop open your content research tool and look for commonalities, right? Sorry to burst your bubble, but there’s a bit more to it than that.

But never fear, that’s why you’re here.

In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy.

Ready to get started?

Advertisement

1. Set Your Content Goals

The very first thing you need to decide is what you’re hoping to accomplish. You can’t be all things to all people, so you need to make some choices.

Do you want to increase traffic? Are you looking to make sales? Do you want more leads?

Determine what your content goals are and identify the channels best suited to meet them. Once you’ve done this, you can establish your key performance indicators (KPIs).

Be sure to keep this in mind while you’re creating content.

Everything you add to your website or campaign should serve a purpose. If you’re not sure what it’s doing, your audience won’t know either.

2. Define Your Target Audience

Now that you know what you’re trying to achieve, it’s time to figure out who to go after to make it happen.

Comb through the demographic data and other information you have access to. Spot commonalities that occur across many or some of your targets.

Many marketers find it helpful to create customer personas. Using your data, imagine a typical person for each of the various roles you’re targeting.

Advertisement

For example, you may have a prospect persona, a lead persona, a buyer persona and a repeat persona.

Put yourself in the shoes of these imaginary people.

What type of language resonates with them? What is their highest level of education? Do they want professionalism or personability? Why are they on your website? What do they hope to accomplish with your help? Be as detailed as you can.

Many marketers even give them a name. For example, if you were creating personas for your plumbing supply company, you may have:

Lead Larry – 45 years old

A mid-career plumber, Lead Larry owns his own one-man business. He makes $75,000 a year. He went to a trade school and his work van is 6 years old. He’s looking for a way to reduce overhead and find cheaper parts than his local supply company. He values hard work, honesty, and professionalism.

Be as creative and detailed as you like, just remember this isn’t a fiction-writing exercise. You’re creating personas based on your typical target, so keep your persona in line with who they actually are.

3. Review Your Competitor’s Content And Do Topical Research

Now it’s time to take a look at what the competition is doing. Maybe they’re just flying by the seat of their pants, but they’re probably putting some effort into their campaigns, too.

Advertisement

Review what they’re doing and look for what appears to be working.

For example, if they’re blogging, they may have a view counter on the page. If so, what type of blogs are getting the best results?

Look for trends in your industry. What’s everyone talking about? Is there a big trade show coming up? Or a new technology about to be released?

Figure out who you’re competing with for clicks, not just to see what’s working for them, but also to gain ideas for content of your own. Start making a list of things you want to cover.

If there are influencers in your niche, this is also a good time to check and see what they’re posting about.

4. Conduct Keyword Research

Once you’ve settled on what your content should be, it’s time to perform that old SEO staple: keyword research.

Using a tool like Google Analytics, Semrush, or something platform-specific like YouTube’s Search Insights, figure out the type of language your content needs to use.

This will help you in more than just the SEO aspect, too.

Advertisement

Using keywords in your content demonstrates to your audience that you speak the same language they do. And that doesn’t mean English, it means using the nomenclature everyone in the niche will understand.

Going back to our plumbing supply example, that means referring to a product as a “three-fourths full port threaded ball valve,” rather than a “metal connection thingy.”

Okay, that’s a ridiculous example, but you get the point.

The good thing is that you probably already have a working, if not expert knowledge of this.

5. Create Content That Aligns With Your Goals

If you remember, the very first step to creating a data-driven content plan was to determine your goals.

Now, equipped with everything you’ve done since then, it’s time to create the content that addresses them.

Don’t be intimidated. You don’t have to be F. Scott Fitzgerald to write the kind of content your audience wants. And you’ve already done a lot of the foundational work – now it’s just time to put everything together.

Your content could take nearly any form, videos, blog posts, infographics, case studies, or white papers.

Advertisement

If you’re not comfortable doing these on your own, it should be reasonably easy to find a writer or videographer in your area or extended network. Just ask your connections for recommendations.

If you’re still not confident in your ability to deliver or you can’t afford to hire someone, don’t worry. We have an excellent piece that will walk you through everything you need to know about content creation.

6. Promote Your Content On The Right Channels

You’ve created your masterpiece of relevant content. Now it’s time to share it with the world. But how do you do that? Do you just post it on your corporate blog and wait for Google to index it?

You could take that kind of passive approach, but this is great stuff you’ve just made. Everyone in your niche will want to consume it. And to make sure you get the eyes you want on it, it’s time to promote it.

But before you go linking to it on Facebook, Digg, LinkedIn, and every other social media platform and aggregator site you can think of, pause for a minute.

When you were developing your user personas, you hopefully received some data about where your targets live online.

Are they regular Twitter users? Do they haunt industry-specific forums? Are you connected to them via Slack or other instant messenger apps?

Find out where they hang out and post away. In most cases, if you’re not sure if your targets use a platform or not, you should just go ahead and post anyway.

Advertisement

There are some sites where you can be dinged for unpopular content (Reddit, for example), but most of the time, there’s no harm.

This is also a time to start thinking about how you can repurpose your new content.

Do you have an opportunity for a guest blog post on another site? Or, would your new infographic fit perfectly in your next investor report?

If your data-driven content is built on the solid principles we’ve discussed, it will get engagements.

7. Use Analytics To Measure Results

After your content goes live, you can begin measuring your ROI to see what you did well, where you missed the mark, and what could be optimized to perform better.

This is where the KPIs discussed back in step one come back into play.

Some of these are easier to track than others.

If increasing sales or conversions was your goal, you should have data that backs up performance. Likewise, if you set out to improve traffic to your website, you should have the analytics to track that.

Advertisement

Things like brand visibility can be a bit trickier.

Regardless of what it is you’re using to determine success, you should find the data you need to track performance in Google Analytics.

For a detailed walkthrough of this process, we’ve provided information on exactly how you can measure content marketing success.

A Data-Driven Content Strategy Is A Winning One

Data is a marketer’s best friend. It tells you exactly what works, what doesn’t, and often, why that’s the case.

And a data-driven content strategy is vital for success in today’s hyper-competitive business and SEO environment.

Use the tools available to you to gather data – that’s why they’re there.

Learn to identify what the numbers are telling you and use them to help you craft the kind of content that not only attracts views but gets shares and achieves your goals.

More Resources:

Advertisement

Featured Image: metamorworks/Shutterstock

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'tips-data-driven-content-strategy', content_category: 'analytics-data content' }); }



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish