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YouTube Adopts Feature From TikTok

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YouTube Adopts Feature From TikTok

YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video.

Currently an experimental feature, YouTube’s new “comment stickers” are available to creators on iOS to start.

If you’re looking to expand your library of YouTube Shorts content, replying to comments can help maintain a regular publishing schedule while keeping your audience engaged.

Although comment stickers mimic similar functionality on TikTok, they fall short in a few significant ways. Here’s what you need to know about this new addition to YouTube Shorts.

YouTube Comment Stickers – Currently In Limited Testing

YouTube’s test of comment stickers is limited availability, as it currently requires an iOS device.

If you have access to the feature, you’ll see an option to record a video when responding to comments on your long and short-form content.

The comment you’re responding to will be overlayed like a sticker on your video response, which is why YouTube calls them comment stickers.

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YouTube’s test is limited in features, however, as the comment sticker doesn’t link back to the original author. The author’s channel name, avatar, and links to the actual comment will not be available to viewers.

When viewers see a video with a comment sticker in their Shorts feed, they’ll have no context about who left the comment or what video they were commenting on.

YouTube is “hoping” to add this functionality in the future, but it doesn’t sound like a priority.

TikTok’s version of comment stickers links back to the original comment, which is helpful for viewers and can lead to more video views for creators.

Perhaps YouTube will see the value of linking back to comments and make it a priority in the future. The company says it will provide more information about comment stickers as development progresses.

Source: Creator Insider


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Google On How To Simplify Hreflang Implementation

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Google On How To Simplify Hreflang Implementation

Google’s Search Advocate John Mueller says hreflang implementation doesn’t have to be as complicated as people think.

Hreflang is one of the more confusing aspects of technical SEO and among the most important for international businesses and publishers.

In reply to a thread on Reddit, Mueller outlines a simplified approach for publishers to follow.

Hreflang: The Problem

Hreflang is a link attribute that informs Google of the language used on a page. With that information, Google can show the page version corresponding to the language a person is searching in.

Without the hreflang attribute, Google may serve pages in a language the searcher doesn’t speak or pages specific to a country the searcher doesn’t reside.

In the r/TechSEO forum on Reddit, a user is seeking advice regarding the use of hreflang for websites in multiple countries.

They ask if they can get by with a partial implementation of hreflang. For example, they are setting up hreflang for versions of the website in the same language, such as Germany and Switzerland.

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The alternative is linking all versions of all pages with hreflang, which is a considerable amount of work.

Mueller says that’s the best solution, but not exactly practical:

“In an idea [sic] world, you’d link all versions of all pages with hreflang. It would be the clean approach, however, sometimes it’s just a ton of work, and maintaining it if the sites are run individually is … good luck with that.”

Although linking every page with hreflang is the ideal solution, Mueller says it doesn’t have to be so complicated.

Hreflang: The Solution

First, Mueller suggests figuring out what needs fixing.

Identify whether a problem exists with searchers landing on the wrong site version.

If that isn’t happening, you may not need to implement hreflang.

Mueller states:

“In practice, you can simplify the problem. Where do you actually see issues with regards to people coming to the wrong country / language site? That’s where you should minimally implement hreflang (and, of course, a JS country/language recognizer / popupper to catch any direct visits). Probably a lot of that will be limited to same-language / different-country situations, so Switzerland / Germany in German may be the right place to start. Nothing breaks if you set up hreflang for 2 versions and have 4 unrelated versions.

If you already have these sites running, I’d check your analytics setup for traffic from Search, and compare the country where they come from vs the country that they end up on (pick one country, filter for the traffic from search, and compare the domains they end up on). If you don’t find a big mismatch there, most likely you don’t need to do a lot (or anything) for hreflang. There is no bonus for hreflang, it’s only about showing the most-fitting page in search for users in a specific country / language.”

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Next, look at which pages searchers are landing on. One of the most likely mistakes Google can make is serving the wrong version of a website’s homepage.

Since brand names aren’t localized, Google doesn’t always know which version of a homepage to serve if that’s all a user types into the search box.

If you find searchers are landing on the wrong homepage, but there are no issues with other pages, you can get by with a partial implementation of hreflang.

Mueller states:

“When checking, focus on the most likely mistakes first: same-language / different-country sites is one, but there’s also homepage traffic. Often times a brand name is not localized, so when people search for it, it’s unclear to search engines what the expectation is. If you find a lot of mismatches on the homepage but not elsewhere in the site, you can also just do hreflang across the homepages (that’s often easier than all pages in a site). Or you could do a combination, of course, all homepages + all German-language pages. Hreflang is on a per-page basis, so the beauty (and curse) is that you can pick & choose.”

Lastly, Mueller reiterates that it’s possible to save a lot of time with hreflang by checking to see if there’s a genuine problem.

Google may serve the correct versions of pages all on its own, in which case you don’t gain anything by adding hreflang.

“In any case, before you rush off and work on this for a year, double-check that it’s an actual problem first, and if so, check where the problem is. Maybe there are super-simple solutions (maybe you just need a country/language popup and don’t even need the rest?), and you can spend your time more wisely elsewhere.”

Think of hreflang as a tool to utilize when needed. You can prioritize other tasks if there’s no need for it.


Source: Reddit

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